Puerto de Indias to expand into UK

SPANISH gin brand Puerto de Indias is looking to expand further into the UK convenience market.

The company is now targeting off-trade outlets, in particular for its strawberry and blueberry �lavoured gin.

Speaking to Retail Express at the company’s distillery in Seville, international sales manager Raul Blanco explained how the product has become the �irst globally successful Spanish gin, with a presence in more than 40 countries.

Blanco also pointed to recent research highlighting the key opportunity of strawberry gin in the UK: “It has been named the favourite gin �lavour in the UK. This is especially true amongst the younger demographic, with over half of 18-to-24year-olds rating it as their favourite �lavour,” he said.

“There is also the opportunity of airport sales, with 60% of UK tourists trying local gins when travelling and 74% of Brits looking for gin brands they’ve tried on holiday when they return home.”