Aston Manor Cider launches

Frosty Jack PMP range

ASTON MANOR Cider has launched a range of pricemarked bottles for its Frosty Jack’s extra-strength cider range.

The new formats include a 2.5l bottle with a £5.99 price mark and a 1l bullet bottle pricemarked at £2.99. Retailers will also have access to non-pricemarked options.

The supplier says it introduced the PMPs to reassure customers they were not being overcharged. “Aston Manor’s ethos is around affordability, so we are excited to be able to offer our brand-new 1l bullet bottle as part of our offering to customers,” said Grace Anthony, marketing manager at Frosty Jack’s.

“Having yet another format to offer customers helps us to ensure Frosty Jack’s remains accessible to shoppers.”

Asahi expands Man City tie-up

ASAHI has continued its partnership with Manchester City, with its non-alcoholic Super Dry 0.0% becoming the football club’s of�icial training kit partner.

The agreement will see the brand feature on the front of all men’s and women’s �irstteam training kits for the

2023-24 season. It is a continuation of the partnership between the company and club ahead of the most recent season.

The ongoing collaboration has seen the creation of bespoke bottles to celebrate the club’s treblewinning season.