Cash giveaway from PepsiCo

Charles Whitting

PEPSICO has launched a giveaway offering 10 independent businesses the chance to win up to £2,000 in its latest giveaway.

In a �irst for the supplier, the giveaway is open to both independent hospitality businesses and retailers.

Entrants must buy three cases of any qualifying product in a single transaction from a participating wholesaler and text ‘SUNSHINE’, their full name, business name and postcode to 85100 by 31 August to be in with a chance of winning.

Qualifying products within the competition include: all 32 x 32.5g Walkers; all 32 x 45g Walkers; all Walkers Max 50g; all Walkers Baked 37.5g; all Doritos 32 x 40g and 24 x 48g; PopWorks 18 x 28g; PopWorks Sweet & Salty 85g; PopWorks Sour Cream & Onion 85g; PopWorks Sweet BBQ 85g; all Walkers single serve and grab; all Snack A Jacks 24 x 23g; and all £1.25 pricemarked packs (PMP) of any product.

“We wanted to support our independent retailer colleagues through one of the busiest times of the year with our latest giveaway, helping them to invest in their outlets so that they can continue serving their communities,” said PepsiCo’s head of wholesale, Mike Chapman.

Pladis relaunches Jacob’s Crinklys

PLADIS is relaunching its Jacob’s Crinklys range with a new non-HFSS recipe.

Jacob’s Crinklys nonHFSS contain 30% less fat than the original and are available now in the brand’s Cheese & Onion and Salt & Vinegar varieties. As part of the relaunch, the range features new packaging with “30% less fat” and “ovenbaked” �lashes.

Both varieties are available in a 6x23g multipack and a 150g sharing bag, as well as an independent-exclusive £1.25 price-marked pack for Salt & Vinegar.

“It was about time we took the range’s popularity one step further by bringing Jacob’s Crinklys to super-

Dole relaunches canned fruit range

market shelves with a new, healthier recipe,” said Asli Akman, marketing director, Pladis UK&I.

Oreo relaunches twist campaign

OREO is re-introducing its ‘What’s your Oreo twist?’ campaign until September.

The campaign will focus on Oreo’s full range of products, including Oreo Twists Vanilla & Caramel along with Oreo Twists Vanilla & Raspberry.

This year’s campaign consists of three short �ilms,

Marlish launches Pink Grapefruit

SUSTAINABLE soft drinks producer Marlish Waters has expanded its range of canned-at-source �lavoured spring waters with the launch of a Sparkling Pink Grapefruit variety.

The new variety is available in a 330ml can, which independent retailers can buy from LWC Drinks in cases of 24. It is free from arti�icial �lavours and preservatives, and each can contains fewer than seven calories.

“By extending our range of �lavoured spring waters to include Pink Grapefruit, we’re hoping to bring a new and exciting �lavour to the table, that doesn’t com- promise on taste [or] any health goals,” said Joe Evans, cofounder and director at Marlish Waters. Other varieties include Sicilian Lemon, Raspberry, Brazilian Orange and Elder�lower.

Kenco launches TV campaign

THE Dole Sunshine Company is set to relaunch and expand its canned fruit range.

The new range will launch in late August and will consist of three cuts of Tropical Gold Pineapple – slices, chunks and a small chunk cut, which the supplier says is unique to the range.

It will also feature a Tropical Fruit Mix variety, containing pineapple, papaya and guava.

Each line will have an RRP of £1 for a 227g can, which the supplier says offers retailers margins of more than 30%, and customers a �lexible, long-life product. Andrew Bradshaw, UK sales director at Dole, said: “This smaller range provides the perfect portion size for smaller households.”

Dole will be supporting the relaunch with sampling, social media, in-store activations and geo-targeted advertising.

Havana Club’s birthday bottle

supported by PR, digital and social media advertising on key platforms used by millennial and Gen Z consumers.

“We want to continue the conversation by inviting even more consumers to share their own ways to enjoy an Oreo biscuit,” said Rafael Espesani, senior brand manager at Oreo.

PERNOD Ricard UK has launched a limited-edition Havana Club rum bottle made in collaboration with lifestyle brand Places+Faces to mark the latter’s 10th anniversary.

The bottle is available now to independent retailers from major wholesalers with an RRP of £28.50, ahead of a wider grocery launch this month. Its design takes inspiration from the Cuban sky and sun as well as the Places+Faces logo.

It is given further on-shelf standout with a golden cap and the Havana Club logo in gold foil.

The supplier will support the launch with a digital, outdoor and social media advertising campaign, as well as PoS for convenience retailers. Additionally, merchandise is available to buy from Places+Faces.

JACOBS Douwe Egberts

(JDE) is investing £6.4m into a campaign for its Kenco coffee range, with the aim of reaching 96% of coffeedrinking adults.

To mark 100 years of the brand, the supplier has launched an advert running across TV, YouTube and Meta social media sites.

With the tagline ‘We rise by lifting each other’, the ad sees a community transform a local football pitch into an area that can be enjoyed communally.

Roberto De Felice, marketing director UK&I at JDE, said the supplier would further support the brand with a campaign in support of its Gold Indulgence blend, as well as in-store competitions.

Müller unveils TV campaign

MÜLLER Yogurt & Desserts has launched a new TV campaign as part of a major brand refresh.

The new adverts aims to celebrate the unique rituals consumers have when eating and drinking Müller products.

The TV campaign will air for 17 weeks and will be supported by on-demand video,

YouTube and PR. Müller will also redesign its packaging to make it more cohesive, distinctive and easy to �ind. From September, Müller will start to roll out new packaging designs across all of its branded yogurts, desserts and drinks products: Müller Corner, Müllerlight, Müller Rice, Müller Bliss and Müller Frijj.