Putting retail at the heart of the Licence transition

There are exciting times ahead with Allwyn UK having been awarded the next Licence to operate The National Lottery from 1st February 2024. Camelot is supporting Allwyn with this transition to ensure there is no interruption to you selling The National Lottery and serving your customers.

There is a jam-packed plan* for the remainder of the current Licence to continue to maximise your sales and returns to Good Causes. Plans to transform The National Lottery over the next 10 years are on track to make it even Bigger, Better and Safer. This will be underpinned by a strong and thriving retail network, with YOU selling Draw-based Games and Scratchcards from YOUR stores.

You will be hearing from us soon on how you can easily transfer your current Retailer Agreement from Camelot to Allwyn. Your Retail Sales Executive will also visit your store to guide you through the process. Thank you for your continued support as a National Lottery retailer and the role you play in raising £30 million every week for Good Causes across the UK.

code and visit The Retailer website