THE SIGNATURE OPPORTUNITY

TO celebrate the 60th anniversary of its Signature cigar brand, Scandinavian Tobacco Group UK (STG UK) has launched a range of limited-edition tins. The new tins have been designed to give retailers a talking point for their customers, whether or not they are regular cigar smokers, as well as inject novelty into the category.

The ‘60 years of craftsmanship’ message on-pack highlights the brand’s longevity, reinforcing its status as the world’s rst small cigar, as well as its consistent quality.

Retailers should capitalise on the opportunity to stock up, as each line in the range is a leading seller. Signature

Blue is the UK’s bestselling ‘traditional’ cigar1, while Signature Red Filter is the UK’s number-one traditional aromatic cigar1. Additionally, Signature Action is the fastest-growing peppermint click lter cigarillo1

What’s more, cigars are exempt from plain-packaging legislation, so retailers can stock them on the middle shelf of their gantries to maximise visibility and draw customers’ attention.

Supplier View

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“SIXTIETH anniversaries are usually celebrated with diamonds, and there’s no doubt Signature has always been the jewel in our crown, representing 60 years of quality, experience and cra smanship. Since its arrival back in 1963, Signature has become a truly global brand which is now sold in more than 80 countries worldwide. Here in the UK, the brand portfolio is currently worth nearly £50m in annual sales1, with strong products in both the miniature and cigarillo segments. Retailers should take the opportunity to stock up, as limited-edition packs usually prove popular with regular smokers and will be in demand. We’re proud to celebrate such an important anniversary for Signature and want to thank all the convenience retailers who have played such a vital role in its continued success.”

THe RunnersUP

Joel Gardiner Hopeman Stores, Elgin

Amarjit Singh Michaels, Birmingham

Ian Ross

Bargain Booze Waterloo, Merseyside

Kishor Amrat

Premier Weatherhill Road, Hudders eld

Gillian Adams

The Wee Shop, Ballymena

Sunny Bajaj

Khaneja Superstore, Slough

Diptikumari Patel

Avery Local, Sutton Cold eld

Ram Sundavadra Spar Belmont, Durham

Mohammed Javid Kost Konscious, Edinburgh

Joga Ram KeyStore, Paisley