WINNER

“I’VE always sold a lot of Signature cigars during my time in retail. It’s a classic brand for the independent channel that my customers still ask for, and the limited-edition tins, which are a symbol of its enduring popularity, look great. I’m really looking forward to taking some time o away from the shop, which will be the rst time my wife and I have done so since 2014. Work-life balance has always been an important topic for independent retailers, so it’s great to see STG o ering retailers the chance to get away from behind the till and recharge.”