RUNNERS-UP THE

“THE competition came at a good time, as our cigar sales are slowly growing, with more over-50s buying into the category. Signature Original is one of the bestselling cigar brands in my shop, so I’m looking forward to getting some of the limitededition stock in.”

“WE have steady cigar sales thanks to a core group of regular customers. Signature Blue tends to be a bestseller. We haven’t stocked any of the anniversary packs yet, but we’ll promote them to the people who normally buy the brand, highlighting that it’s the 60th anniversary and putting them on a special promotion.”