No. 15 Vol. 3
www.themadisonnewsnj.com
March 2017
Madison Girls Softball Team Takes A Swing To Strike Out Underage Drinking By J.L. Shively or the third year running the Madison Girls Softball team has taken the time in their off season to take part in a program that aims to strike out underage drinking.
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gram is to remind consumers of the penalties of purchasing alcohol for minors by placing bright green decals on cases of beer and bottles of hard liquor. A press release states, “The stickers remind those of legal drinking age of the penalties, six months in jail and a $1,000 fine, if they are convicted of purchasing alcohol for minors.” The girls gave up two hours of their Friday night on the evening of Feb. 3 to team up and scour the floors of two local liquor stores, placing stickers on cases and bottles. In bold text the stickers state “Keep It Legal” and the decals are so prominent shoppers, “can’t help but read them,” states Frank Iannarone of the Madison Pharmacy, who organizes the event and also runs the booster club for the girls’ high school softball teams. “We try to do it on a night previous to the Super
Bowl,” states Iannarone. Studies have shown that underage drinkers are more likely to consume alcohol before an event such as the Super Bowl and therefore it is an optimum time to target diverting those of legal age from purchasing alcohol for minors, Iannarone shares. The two local stores which participated in the Sticker Shock movement are the same which have
participated for the last three years, the Main Street Wine Cellar and Rose City Liquors. Iannarone says the “store owners are very happy to help” and have always been “very supportive” and certainly are eager to display conscience business practices. The program is sponsored by the Madison Alliance Addressing Substance Abuse, MAASA, in part-
nership with The Community Coalition for a Safe and Healthy Morris and Morris County Prevention is Key. Approximately 13 girls participated in the Sticker Shock program this year and are able to log the hours they spent on it as community service hours, a requirement for Madison High School, according to the press release. continued on page 2
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The program is called “Sticker Shock” and was a movement started by a Madison local that has since been taken up by the Madison girls’ softball league. The idea behind the pro-
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