No. 19 Vol. 4
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April 2021
Morristown Documentary Series Features Local Businesses Struggles
By Megan Roche veryone has felt the effects of the COVID-19 pandemic and StrixMedia videographers Dan Gianfrancesco and Zack Ryan couldn’t just sit by and watch local business owners suffer. Gianfrancesco and Ryan created a call-to-action video, reminding residents about the importance of eating local. After the video, the duo was contacted by the Jeff Hagg (Morristown Stimulus Facebook page) and Leia Gaccione (owner of South and Pine). While the pandemic raged on, Gianfrancesco and Ryan brainstormed with Hagg and Gaccione on how to continue bringing awareness to the local businesses in Morristown. After discussing things between them, the two videographers decided to construct 10 minute mini documentaries on all different businesses in town. “The people who run the Morristown Stimulus group reached out to us to do one minute to two minute videos of all the business owners in the town. I put a spin on it and it originally started off as one long documentary, but we realized that it wasn’t a one size fits all story line, aside from COVID,” Gianfrancesco said. In these mini documentaries, the viewer meets a local business and learns how it all started. The videos then pivot and talk about the struggles and issues they faced during the COVID-19 lockdown, before ending with where things stand now, a year later. For both Gianfrancesco and Ryan, it’s been eye opening. “We wanted to remind everyone that there was more to Morristown than just restaurants. We get to interact with so many business owners every single day, COVID or not. To hear their stories and learn about their businesses, and how they function and their back stories, every part of a business is what gets us up in the morning,” Gianfrancesco
said. The team has met with different businesses, from restaurants, gyms, salons, to gift stores, and more. They hope to film about 20-30 different videos that make the community aware of how much all kinds of different Morristown businesses have struggled during the pandemic. “I didn’t really understand what other business owners continued on page 4
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