PR Highlights 2024 by New York Medical College

Office of Public Relations 2024 Highlights

This publication was created by the NYMC Office of Public Relations with its annual compilation of highlights and top communications accomplishments, January - December 2024.

The Office of Public Relations of New York Medical College (NYMC) is dedicated to supporting the College’s mission, strategic plan, and a variety of institutional initiatives through the use of effective and accurate communications tools. The Office is responsible for all aspects of internal and external communications of NYMC, including media relations, official College social media accounts, branding, internal communications, publications, and the nymc.edu website. The Office of Public Relations develops and maintains open, transparent channels of communication with all College stakeholders and leverages College experts to share the NYMC story with the world.

MEDIA RELATIONS

Highlights National Television and Radio

Magazines and Jewish Community International and Regional Local

VIDEOS

DIGITAL AND PRINT ADVERTISING

Social Media Ads

Google Ads

Print Advertising

Digital Advertising

PRINT PUBLICATIONS

Print Publications

Statistics and Heatmap from Issuu

DIGITAL AND PRINT CAMPAIGNS

Community eNewsletter

Internal News

Coverage in the Media

Dean’s eNewsletters

Alumni Connections eNewsletters

Communications/Email Deliverables

Email Invitations

Community Announcements

Infographics

Design Services and Rebranding

MOBILE APP

DIGITAL SIGNAGE

Media Relations

NYMC faculty experts reached millions of readers, viewers, and listeners in the media in 2024. They shared their knowledge and expertise, as well as their own opinion pieces in national, regional, local, and international print and broadcast media. Asthma, stress, tick borne illnesses, the use of AI in health care, and a multitude of additional topics were among the most viewed articles. Outlets covering NYMC included The New York Times, Forbes, U.S. News & World Report, Crain’s, all three major news networks, as well as Jewish and health press.

101.1K media mentions in 2024 9.7B total reach in 2024

651.9M

reach on March 26, 2024 36.25% from 2023

Media Relations Highlights

December 30, 2024: How Jimmy Carter’s legacy as a public health visionary benefits the world — Robert W. Amler, M.D., dean of the School of Health Sciences and Practice and vice president for government affairs

December 29, 2024: How To Boost Your Brain Health In The New Year, From A Neurologist — Mill Etienne, M.D.’02, M.P.H., vice chancellor of diversity and inclusion, associate dean for student affairs, and associate professor of neurology and of medicine

December 17, 2024: A Head-to-Toe Guide to Treating Dry Skin — Shoshana Marmon, M.D., Ph.D., assistant professor of dermatology

December 16, 2024: 15 Medical Schools With the Most Applicants

December 10, 2024: Suspect in C.E.O. Killing Withdrew from a Life of Privilege and Promise — Hasit Mehta, M.D., associate professor of radiology, neurology, and of neurosurgery

November 18, 2024: Walking Pneumonia Cases Are Surging Right Now. The Reasons Why May Surprise You. — Allen J. Dozor, M.D., professor of pediatrics and clinical public health and division chief of pulmonology, allergy, and sleep medicine

Media Relations Highlights

November 13, 2024: Communities debate on removing fluoride from its water supplies

– Aaron Yancoskie, D.D.S., associate dean for academic affairs, director of oral and maxillofacial pathology, and associate professor of dental medicine, TCDM

October 28, 2024: 3 Things to Do If Heartburn at Night Is Wrecking Your Sleep — Cynthia E. Cohen, M.D., assistant professor of medicine

October 25, 2024: Harris and Trump are courting caregivers: Why they want to win ‘sandwich generation’ — Adam Block, Ph.D., associate professor of public health and adjunct assistant professor of medicine

September 26, 2024: FDA approves 1st new drug for schizophrenia in more than 30 years — Leslie Citrome, M.D., M.P.H., clinical professor of psychiatry and behavioral sciences

August 14, 2024: Yep, Your Immune System Is Weaker on Your Period (as if That Time of the Month Wasn’t Bad Enough) — Ashanda M. Saint Jean, M.D. ’98, clinical associate professor of obstetrics and gynecology

August 13, 2024: Salmon Farms in Patagonia Face Growing Opposition — Felipe Cabello, M.D., professor emeritus of pathology, microbiology and immunology

Media Relations Highlights

August 8, 2024: Is Urgent Care Replacing Primary Care Physicians? — Lori Solomon, M.D. ’99, M.P.H. ’09, chair and associate professor of family and community medicine

July 24, 2025: 11-Year-Old Child Development Milestones — Mark Bertin, M.D., assistant professor of clinical public health

July 23, 2024: A New Study Found Toxic Metals in Tampons—Should You Still Use Them? — Ashanda M. Saint Jean, M.D. ’98, clinical associate professor of obstetrics and gynecology

June 18, 2024: “Can You Hear Me?”: Getting Caught In The Crossfire Of The Hearing Aid Wars — Edward C. Halperin, M.D., M.A., chancellor and CEO

June 13, 2024: The digital dermatologist will see you now — Shoshana Marmon, M.D., Ph.D., clinical assistant professor of dermatology

May 30, 2024: The Best Humidifiers For Baby To Add To Your Nursery — Allen J. Dozor, M.D., professor of pediatrics and clinical public health and division chief of pulmonology, allergy, and sleep medicine

Media Relations Highlights

May 30, 2024: Removing Race from Tests for Lung Disease Could Benefit Millions of Black Americans — Neil W. Schluger, M.D., SOM dean and professor of medicine

May 13, 2024: Beyond the microscope — BioInc@NYMC

May 4, 2024: Cooler campus voices amid the mob — Edward C. Halperin, M.D., M.A., chancellor and CEO, Alan Kadish, M.D., NYMC and TU president

April 7, 2024: How To Keep Safe During the Solar Eclipse, A Neurologist Explains — Mill Etienne, M.D. ’02, M.P.H., vice chancellor of diversity and inclusion, associate dean of student affairs, and associate professor of neurology and of medicine

April 3, 2024: Mifepristone case might jeopardize the professional fabric of medicine — Neil W. Schluger, M.D., SOM dean and professor of medicine

March 29, 2024: Heart Pump Is Linked to 49 Deaths, the F.D.A. Warns — Srihari S. Naidu, M.D., professor of medicine

March 27, 2024: Brain Fog Is Booming—Can We Stop It? — Stephen J. Ferrando, M.D., Har Esh Professor and Chair of the Department of Psychiatry and Behavioral Sciences

Media Relations Highlights

March 27, 2024: 12 Best Washes, According to Gynecologists

— Alyssa Dweck, M.D., adjunct assistant professor of obstetrics and gynecology.

February 29, 2024: Face-scanning AI apps are giving cosmetics companies deeper connections, and selling points, with customers — Bijan Safai, M.D., D.S.C., professor and chair of dermatology.

February 21, 2024: Rare case of human plague identified in Oregon, likely spread by pet cat, health officials say — Harish Moorjani, M.D., assistant professor of medicine

February 14, 2024: Is AI Going To Transform Higher Education And How? — Alan Kadish, M.D., NYMC and TU president

February 1, 2024: Weight loss medication shortage creates market for bogus drugs — Jamie A. Mullally, M.D., associate professor of medicine

January 16, 2024: I’m a nobody in higher ed leadership—but I still believe I know what’s right — Edward C. Halperin, M.D., M.A., chancellor and CEO

Media Relations National

Media

Relations Television and Radio

Media Relations International

Media Relations Regional

Media Relations Health

Media

Website Redesign

The newly redesigned NYMC.edu website went live September 2024. The updated design brings a fresh, modern look and enhanced functionality to our online presence. The development of this new site has been a monumental collaborative effort, spearheaded by the Office of Public Relations and the Touro University Department of Online Services, with the dedicated input from administration, faculty, students, and staff across all of our schools, the new website creates a digital experience that truly reflects the spirit and excellence of NYMC.

1.5M PAGE VIEWS on nymc.edu WEB USERS on nymc.edu

ENGAGED SESSION VIEWS BY DEVICE

Social Media Growth

New York Medical College

Followers: 20.6K

Followers: 6.5K

Profile Reach: 51.9K

Profile Visits: 34.2K

Interaction: 9.9K

Fans: 16.7K Page

: 129.5K Page Visits: 49.7K Interactions: 5.2K

Subscribers: 3.8K

Videos views: 175.2K

Watch time hours: 2.2K

Impressions: 545.1K

Followers: 4.6K

Impressions: 132.8K

Engagements: 4.3K

2,058 new followers

625 new followers

26.6% page visits

1,400 new subscribers

Social Media Growth

School of Medicine

School of Health Sciences and Practice

Graduate School of Biomedical Sciences

Social Media Top NYMC Post

April 17, 2024: NYMC and WMCHealth appoint Erika Rosenzweig, M.D., to lead the Department of Pediatrics.

8,516 497 151 Impressions Clicks Engaged Users

Social Media Top NYMC Post

October 11, 2024: The sky above our campus and the region put on a breathtaking show as the #northernlights danced across the horizon last night. Thank you to second-year medical students Adam B., Atara S., Keelyn F., and Vincent Y., for capturing these stunning photos! Share your pictures and tag NYMC.

2.3k 345 2.8K Reach Likes Impressions

Social Media Top NYMC Reel

November 11, 2024: A day in the life of an SLP graduate student: Meet Evia currently doing her modular rotation. Watch as she brings you through a day in her life!

Social Media Top NYMC Post

October 21, 2024: Collaborating and connecting! A snapshot of the Dr.P.H. cohort during an interactive session, blending in-person and virtual learning. // #NYMCambassador post from Shreya D., Public Health Programs 1.2K 15 3.5K Reach Interactions Views

Social Media Top NYMC Posts

1,082 views

March 21, 2024: NYMC SOM Class of 2024 Match Day Celebration

272 views

May 27, 2024: NYMC 165th Commencement Ceremonies Highlights

Social Media Reels A Day in the Life of An NYMC Student

Social Media Ambassadors

Neha Ali, Class of 2025

Graduate School of Biomedical Science

Representing: GSBMS Masters Programs

Isabella DiPippo, Class of 2027

School of Health Sciences and Practice

Representing: Doctor of Physical Therapy Preclinical Years

Justin Augustin, Class of 2025

School of Health Sciences and Practice

Representing: Doctor of Physical Therapy

Clinical Years

Isabella Peria Caicedo, Class of 2028

School of Medicine

Representing: SOM Foundational Years

Ivan Dominguez, Class of 2026

School of Medicine

Representing: SOM Clinical Years

Rowena Ganeshan, Class of 2025

School of Health Sciences and Practice

Representing: Speech-Language Pathology Program

Shreya Dave

School of Health Sciences and Practice

Representing: Public Health Programs

Rahim Hirani

M.D./Ph.D. Candidate

Representing: Ph.D. Programs

Social Media Ambassadors Top Posts

273 LIKES

September 16, 2024: You see how the M1’s are preparing for their second exam? Very demure, very mindful. Let’s send them some good vibes!

190

October 7, 2024: Did you know you can do 3rd year core rotations at Yuma Regional Medical Center in Yuma, Arizona? For students interested in border health, Indigenous health, good Mexican food, and sunshine. Ivan D. and Priyanka G. are the inaugural students to do their rotations at Yuma.

LIKES

Social Media Spotlights

44 in 2024

Social Media Observances & Awareness Campaigns

Social Media Find the Footman

These students embraced the campus challenge, tracked down the footman using clever clues, and scored an NYMC t-shirt.

Overview Videos

Digital Advertising Social Media Ads

School of Health Sciences and Practice

D.P.T.

5,088 link clicks

115,643 reach

706,777 impressions

SLP

3,164 link clicks

81,173 reach

488,620 impressions

M.P.H.

3,692 link clicks

243,223 reach

458,410 impressions

Peds Dys

2,135 link clicks

196,475 reach

397,234 impressions

Digital Advertising Google Ads

School of Health Sciences and Practice

Speech-Language Pathology

11,772 clicks

144,241 impressions

Doctor of Physical Therapy

6,985 clicks

85,914 impressions

Master of Public Health

9,970 clicks

73,998 impressions

Pediatric Dysphagia

1,727 clicks

71,893 impressions

Biostatistics

8,333 clicks

53,263 impressions

Graduate School of Biomedical Sciences

Accelerated M.S.

5,376 clicks

93,023 Impressions

Biomedical Sciences

3,682 clicks

64,013 impressions

Clinical Laboratory Sciences

2,355 clicks

51,436 impressions

Print Advertising

Westchester County Business Journal

Advance Your Career

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We are proud to educate tomorrow’s leaders in:

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APPLY NOW: nymc.edu/shsp

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Print Advertising

Commissioned Officers Association of the U.S. Public Health Service (COAUSPHS)

Earn Your Master of Public Health Generalist Degree

Students may use elective credits to acquire a certificate in the following areas:

• Global Health

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Tuition Discount For active-duty service members including USPHS Commissioned Corps officers and U.S. Department of Health and Human Service employees.

Doctor of Public Health program now includes fully online option

The online synchronous Doctor of Public Health program, as well as our traditional in-person program, provides students with advanced, practice-oriented skills to address complex public health challenges in their communities and beyond. Our program emphasizes leadership, policy development, research methods, and innovative problem-solving, equipping students to drive meaningful change in public health systems.

For more information, visit nymc.edu/drph

Discount For active-duty service members including USPHS Commissioned Corps officers and U.S. Department of Health and Human Service employees.

Family Health Center

25.5K+ copies printed in 2024

1,471

•

25,000 and 155 JOURNAL TITLES and DATABASES in the Phillip Capozzi, M.D., Library

26,234 LIVING

1,924 FACULTY

Print Publications Stats from ISSUU TOTALS

READERS FROM AROUND THE WORLD

Community eNewsletter

InTouch is distributed more than 7,000 faculty, staff, graduate and medical students, residents, trustees, media, opinion leaders, and executives at affiliated hospitals. The newsletter’s primary objective is to increase awareness of programs and activities at NYMC.

NYMC Internal News

Launched in 2024, NYMC Internal News on SharePoint offers a dedicated space for sharing news, announcements, updates, and stories with internal audiences—students, faculty, and staff—separate from the publicly available content on the NYMC Newsroom website. Both internal SharePoint stories and public Newsroom stories are conveniently accessible through InTouch, NYMC’s campus e-newsletter.

Coverage in the Media

42.9% average open rate for 2024

NYMC in the News is a monthly collection of media coverage of NYMC in local, regional, and national media outlets.

Dean’s eNewsletters SOM •

GSBMS • SHSP

The Dean’s Newsletters are crafted quarterly by the deans of each of the three schools: SOM, SHSP, and GSBMS. Each newsletter includes a message from the respective dean, along with the most recent school-specific updates, profiles, events, accomplishments, and other relevant content tailored to the interests of their students and faculty. SOM produces two newsletters: one providing general updates and the other focusing on research.

Alumni Connections eNewsletters

The Alumni Connections newsletters are created quarterly for each of the three schools (SOM, SHSP, GSBMS) with the latest school-specific news, research, profiles, events, accomplishments, and ways to get involved for our alumni.

open rate for 2024

School of Medicine

Spring Issue: 37%

Summer Issue: 35%

Fall Issue: 36%

Winter Issue: 27%

Graduate School of Biomedical Sciences

Spring Issue: 39%

Summer Issue: 30%

Fall Issue: 39%

Winter Issue: 33%

School of Health Sciences and Practice

Spring Issue: 38%

Summer Issue: 28%

Fall Issue: 39%

Winter Issue: 27%

Communications/Email Deliverables

Community Announcements

Infographics

Design Services and Rebranding

New Invitation Templates

54 new project requests for 2024

The chevron graphic is an optional brand design element. It is incorporated into all NYMC and Touro design materials and conveys forward momentum, energy, and focus on the future.

Design Services and Rebranding

New PowerPoint Templates

5.5K page views

1,767 sessions

284 downloads

Digital Signage

Awards and Recognitions

2024 City & State NY Trailblazer in Higher Education

Neil W. Schluger, M.D., dean of the School of Medicine

Westfair Business Journal Doctors of Distinction

Cutting Edge Award

Mitchell S. Cairo, M.D., professor of pediatrics, cell biology and anatomy, medicine, and of pathology, microbiology, and immunology, and vice chair of pediatrics

Female Innovator Award

Sonia A. Velez, M.D., J.D., assistant professor of family and community medicine

Promise for the Future Award

David Zuckerman, SOM Class of 2025

Power Couples Award

Fawaz Al-Mufti, M.D., associate professor of neurology, neurosurgery and of radiology and associate chair of neurology for research, and Rolla Nuoman, M.D., assistant professor of pediatrics; and David Jerome, D.O., clinical assistant professor of family and community medicine

Doctors Without Boundaries Award

Padmini Murthy, M.D., M.P.H., M.S., FAMWA, FRSPH, professor of public health and director of global health

Westchester Magazine’s Healthcare Heroes

Neil W. Schluger, M.D., dean of the School of Medicine

Westfair Women Innovators

Katharine Yamulla, M.A., MHEA, CHSE, assistant dean of clinical skills education and assessment and director of the Clinical Skills and Simulation

Awards and Recognitions

Samantha Behar, assistant director of admissions, SHSP Business Council of Westchester

40 Under 40 Rising Star Award

2024 Mentor Award by the American College of Obstetricians and Gynecologists District II

American Medical Association 2024 Excellence in Medicine Award

Mill Etienne, M.D. ’02, M.P.H., vice chancellor of diversity and inclusion, associate dean of student affairs, and associate professor of neurology and of medicine

Visionary Award from the SUNY College of Optometry

Robert W. Amler, M.D., M.B.A., SHSP dean and vice president for government affairs

Ashanda M. Saint Jean, M.D. ’98, clinical associate professor of obstetrics and gynecology

Westchester Institute of Human Development President’s Award

Robert W. Amler, M.D., M.B.A., dean of the School of Health Science and Practice and vice president for government affairs

American Academy of Neurology Changemaker Award

Mill Etienne, M.D. ’02, M.P.H., vice chancellor of diversity and inclusion, associate dean of student affairs, and associate professor of neurology and of medicine