3 minute read
How to grow your business with digital marketing
By: Shannon Correira
Digital marketing presents a myriad of opportunities for business growth. By understanding the benefits of this avenue and knowing how to implement them, your business can grow in various ways that are beneficial to your bottom line. Here’s how it can be optimal for your business…
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Benefits of digital marketing
Reputation management
With many purchasing decisions beginning online, managing the perception of your brand online is vital. There are various determining factors, from your presence online and how active you are with posts (which showcase your credibility), to user reviews (from user-generated content and testimonials). This is all part of building and nurturing relationships, which ideally turn customers into loyal communities.
Customer service
Digital marketing is an extension of the brand. Through online channels, you can connect with your audience and offer them the opportunity to engage with your brand, which is an opportunity to provide and improve your service levels. Ensure you have a dedicated person or team to be responsive to any queries or comments you receive.
Affordability
There are various affordable options available to your business in the online sphere in comparison to traditional marketing. These can be utilized to manage your budget better and ensure that you can measure your ROI on ad spend.
Boost
By utilizing digital marketing, you can boost your business’s channels as a means of online expansion. Even if you don’t trade online, you can reach new target audiences and improve the customer experience. If you do operate online, digital marketing will be paramount to your business’s success. Conversion: Digital marketing allows your business to target audiences very specifically, leading to an increase in conversion rates. You can also gain significant understanding of your customer base online, which will further improve leads and conversions.
Marketing ideas for growth
Content
This simply refers to the kind of content your business creates and shares with your audience. It is through this offering that you can decisively communicate relevant and valuable information that attracts your audience. High-quality content leads to engagement, with the goal being for the customer take action.
Search engine marketing
These are paid ads which appear at the top of search engine result pages. They have prominent placement which improves your visibility. It helps create relevant associations for your brand and the desired content that is being searched for. The cost of these ads is often based on a pay per click (PPC) basis.
Account-based marketing
To improve your business and cater to your audience, you need to target your audience very specifically. This is achieved through ABM by better equipping marketing and sales teams, resulting in the generation of higher returns.
Having and building an email list is an essential and highly beneficial means of digital marketing. It allows you to reach your audience directly and is a great way to attract existing and potential customers to your website. Through this form of communication, you can share promotional offers, inform people of new products and events, to name a few. The key to an effective email strategy is in sending quality content and designs to ensure that it catches the eye and does not get lost in the inbox.
Search engine optimization
Not only does your business need quality content online, but it needs to be optimized for search engines to recommend it. There are ever-changing tactics to improve your SEO ranking, based on providing the searcher with a solution.
Lead magnets
This refers to something of value which you offer to a customer, in exchange for them to sign up. It is a great way to improve your perceived value, demonstrate your business’s capabilities and grow your email database. These incentives can be in the form of downloadable or watchable content, like an eBook or an animated video.