Grow on social media

By: Shannon Correira

Reach

Social media is a useful tool to increase the exposure of your brand and target audience in a calculated manner. You can manually find people, or expand your base through advertising. Social media’s advantage lies in the ability to share and be ‘sociable’ online, so create content that people want to share with others.

Awareness

Once people come into contact with your business, the information and image your share needs to be clear and resonate with them. Once awareness of your business is made, the next step is to impress, so you need to ensure your profile is capable of holding attention.

Leads

Leads are a vital component of business growth. Social media presents several ways for you to generate, nurture and convert leads.It is also important to note that these leads rank as higher quality when compared to other forms of online marketing.

Perception

Build a unique aesthetic to foster brand recognition. This is built over time and requires the social media manager to have an excellent understanding of the business to represent it accurately.

Authority

By building your presence online, you’re creating more links to your website and publishing more content associated with your brand. This will improve your search engine ratings. You should also consistently publish content that showcases your business as a thought leader in your industry.

Trust

Social media is a crucial step in customer research on products and services. Your account showcases how trustworthy your brand is, based on the kind of content you share and the voice you use when communicating with your audience. Build trust by developing solid relationships through these social platforms and utilize scheduling for consistent posting.

Traffic

Since your social media is an extension of your business, include easy to access links for reachability, under the directive of specific calls to action. You can also generate more traffic by encouraging people to share your content and becoming involved in trending topics.

Service

Customer service via social media is powerful, so utilise the opportunity to demonstrate that your company cares and is responsive to users. Manage your online communities to ensure that your brand maintains a positive image.

Cost-effectiveness

Advertising on social media is affordable and be sure to invest in creating high quality content. You can also collaborate with influencers as a cost-effective way of soft selling and passing that mindset onto customers by sharing exclusive offers with them.

Analysis

Take advantage of the rigorous analytics available as this allows you to extract meaningful insights to help you improve your strategy.