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Mobile Apps for your customers report from 2016 and trends to keep an eye on in 2017 Industry Insights Digital commerce is on the increase throughout the world – growing at the rate 0f 50% in the past couple of years, with more than 90% of the growth share directly credited to mobile apps. Mobile is now one of the leading platforms, so much so that 70% of the time spent on a smart phone by an average user, is dedicated to mobile apps1 . Given below is an approximate report
on how mobile apps have contributed to business growth in 2016, and what the predicted plan of use of apps is in 2017. Market Insights Reviewed ●
Implications of smart phone apps’ increase in digital media usage time: Customer engagement is on the rise with introduction of mobile apps. It is predicted to rise by 60% in 2017 allowing businesses to flourish.
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Consumers’ habits on mobile gadgets: Because of ever growing usage time, marketers are able to differentiate their brand names, find opportunities to measure mobile ROI, and increase their investments in application development.