NextD FUTURES
NextDesign Geographies 2002-2011 Understanding Design Thinking 1, 2, 3, 4. Making sense of the future that has already arrived!
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NextDesign Leadership Institute New York Copyright Š 2002-2011 NextDesign Leadership Institute. All Rights Reserved.
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Research by NextD Journal Visual SenseMaking by Humantific, UnderstandingLab All Contents Copyright 2002-2011 NextD. All Rights Reserved. Inquiries: research@nextd.org
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Versions of this presentation have been presented live at many conferences around the world 2005-2011. More explanatory text has been added to this virtual book version.
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NextD creates lenses to understand design (yes design thinking is part of design) in the 21st century.
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NextD is now and has always been a SenseMaking / ChangeMaking initiative NOT a design promotion initiative. In 2002, we described the traditional model of design leadership as an ancient burning platform.
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Today trying to have a conversation about design or design thinking is a relatively meaningless exercise without some kind of SenseMaking framework that connects, not to disciplines, but rather to challenge scale.
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Not everybody gets it yet, and the truth is some might not want to, but what design thinking is and does differs significantly depending on challenge geography. Design Thinking in Design 1 is very different from Design Thinking in Design 3.
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These SenseMaking frameworks helped us realize and describe similarities and differences, what’s new and what’s not. Realizations that emerged once we had the geographies framework include “Skill to Scale,” “The Rise of Visual SenseMaking” and “Adaptable Inquiry”.
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Today, much of the design community including graduate and post graduate design education remains focused on Design 1 and 2.
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Presented here are two of many NextD Visual SenseMaking frameworks: Reality Check and NextDesign Geographies.
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[ Reality Check ] 2002-2011
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Design (in the real world)
is changing!!! NextD
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How big is the change? NextD
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BIG! NextD
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HUGE NextD
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What Designers Face is Changing What skills & tools are needed to do this work?
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When Design Begins is Changing
What skills & tools are needed to do this work?
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How Designers Work is Changing
What skills & tools are needed to do this work?
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What does this mean? NextD
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BIG Question!
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How might we equip designers with the skills to lead design in the 21st century? NextD
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NextD
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NextD Geographies 2009-2011
NextD
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NextD Geographies 2009-2011
When Design Begins is Changing
FEW STAKEHOLDERS
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MANY STAKEHOLDERS
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NextD Geographies 2009-2011
Process Start & End Shift
Jumps off from briefs (The “Brief” Business)
Jumps off from product and service frame
Jumps off from fuzzy situation
Jumps off from fuzzy situation
PARTIAL PROCESS
COMPLETE PROCESS
(downstream)
(upstream)
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NextD Geographies 2009-2011
Challenge Scale Shift
• Communication Challenges
SMALL SCALE
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• Product Challenges • Service Challenges • Experience Challenges
• Systems Challenges • Organization Challenges • Industry Challenges
• Country Challenges • Society Challenges • Planet Challenges
LARGE SCALE
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NextD Geographies 2009-2011
Challenge Complexity Shift
Small Messes
LOW COMPLEXITY
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Products and Services Messes
Organizational Messes
Societal Messes
HIGH COMPLEXITY
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NextD Geographies 2009-2011
Challenge Fuzziness Shift
The “Brief” Business
DEFINED CHALLENGES
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Product and Service Framing
Organizational Problem / Opportunity Framing
Societal Problem / Opportunity Framing
UNDEFINED CHALLENGES
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NextD Geographies 2009-2011
Activity & Toolbox Shift
SMALL SENSEMAKING
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LARGE SENSEMAKING
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NextD Geographies 2009-2011
Language Types Shift
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NextD Geographies 2009-2011
NextD
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NextD Geographies 2009-2011
NextD
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NextD Geographies 2009-2011
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NextD Geographies 2009-2011
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NextD Geographies 2009-2011
Crossovers
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The synchronization of methods and tools to the scale and complexity that we now face as humans is a process that is underway around the world.
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Who will lead design in the 21st century? NextD
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Get Ready! NextD
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Get Ready! NextD
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Get Ready! NextD
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Get Ready! NextD
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Get Ready! NextD
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NextD Design is Changing! Are YOU?
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NextDesign Leadership Institute
NextD Academy NextD Journal were founded in 2002 by Elizabeth Pastor & GK VanPatter
Inquiries: kickitup@nextd.org
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[ end ]
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