When [Old Design Thinking] LOVE is Not Enough

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ReRethinking Design Series

When [Old Design Thinking ] LOVE is Not Enough! Meta Design is a Form of Adaptable Inquiry Design Thinking Yesterday INTUITIVE PROCESS

I am a content expert.

Strategic Co-Creation

STARTS DOWNSTREAM WITH BRIEF

I am a process expert.

EXTERNALIZED PROCESS

We are content experts.

STARTS UPSTREAM WITH FUZZY

I am a process expert.

OUTBOUND & INBOUND FOCUS

OUTBOUND FOCUS

Designer

Content & Process combined

CONTENT

Participant & Designer 2

PROCESS

• Purpose • Content • Process • Skills

Content Roles separate from Process Role

Method Language Type A / Mixed Mode

CONTENT

Designer 1

• Purpose • Content • Process • Roles • Skills • Behaviors

PROCESS

Method Language Type B / Split Mode

• Multiple Methods Mastery • Adaptable Starting Points • Adaptable Purposes • Adaptable Contents • Adaptable Processes • Adaptable Roles • Adaptable Skills • Adaptable Behaviors

Design Thinking Today Meta Design Practitioners

Mastery of Adaptable Inquiry (makes sense of all process languages)

DESIGN

1.0

Small Artifacts Design

DESIGN

2.0

Product / Service Design

4

4

DESIGN

1

3.0

Organizational Transformation Design

4

1

What Design Does is Changing

DESIGN

4.0

Social Transformation Design

4

DESIGN

1.0

Small Artifacts Design

DESIGN

2.0

Product / Service Design

DESIGN

3.0

Organizational Transformation Design

How Design Works is Changing DESIGN

4.0

Social Transformation Design

1

DESIGN

1.0

Small Artifacts Design

Language A / Mixed Mode

CONTENT

3

2

3

2

3

2

3

2

SENSE STRANGE Making Making

SENSE Making

STRANGE Making

SENSE Making

CHANGE Making

SENSE Making

PROCESS

DESIGN

2.0

Product / Service Design

Language A / Mixed Mode

CONTENT

PROCESS

CHANGE Making

DESIGN

3.0

Jumps off from product and service frame

Jumps off from fuzzy situation

PARTIAL PROCESS (downstream)

4.0

Organizational Transformation Design

Social Transformation Design

Adaptable Inquiry

Adaptable Inquiry

Language A / Mixed Mode

Language A / Mixed Mode

CONTENT

PROCESS

Language B / Split Mode

CONTENT

Jumps off from briefs (The “Brief” Business)

DESIGN

PROCESS

Jumps off from fuzzy situation

CONTENT

PROCESS

Language B / Split Mode

CONTENT

PROCESS

Language C (Algorithms)

COMPLETE PROCESS (upstream)

SMALL SENSEMAKING

LARGE SENSEMAKING

PHYSICAL VIRTUAL

PHYSICAL VIRTUAL

PHYSICAL VIRTUAL

PHYSICAL VIRTUAL

*See NextD Geographies for other SenseMaking Models in this series.

NextD

NextDesign Leadership Institute

www.nextd.org Copyright © 2008-2013 NextDesign Leadership Institute, New York. All Rights Reserved.

Visualizations by Humantific | UnderstandingLab

When Design Begins is Changing


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