MARKETING PROPOSAL BRITISH TOURING CAR CHAMPIONSHIP 2019
TOMOLIPHANTRACING•COM
INTRODUCTION If your company has the passion for success and the drive to differentiate from the competition, then partnering with Tom Oliphant Racing (TOR) for the 2019 season is a logical choice to take your marketing to the next level. TOR operates within the British motorsport industry and utilises the British Touring Car Championship, the largest European commercial motorsport championship outside of F1, to generate unique and bespoke business opportunities for our partners. We are looking to grow strong and long-lasting partnerships with like-minded businesses, giving their brands a wider, multiplatform exposure to a key and captive audience. TOR understands that in the current business climate, companies can often overlook new marketing opportunities in favour of safe, existing alternatives. We aim to break this trend by; • Showcasing unrivalled market reach figures for your investment, giving a greater value for money than traditional marketing techniques. • Providing a greater level of market interaction than traditional marketing techniques, creating a bigger impact for your brand. • Representing your brand in a professional and sophisticated manor, giving your brand the voice it deserves. • Creating a bespoke marketing investment for each partner, making sure each brand is achieving their targets from their partnership. • Proactively working with our partners to create targeted activation plans to achieve very competitive ROI on their investment. Please enjoy reading through the rest of our brochure, we very much look forward to speaking in the future about how we can help your business and brand increase sales and grow market share.
TO M O LI P H A NT
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PHILIPS AUTOMOTIVE Tom is an articulate, successful and engaging young man with a very professional outlook, a fact which brought him to our attention in 2016. Philips are delighted to have Tom as an ambassador for our range of automotive products and his success in the racing industry is something that we are very proud to be associated with. We have reviewed our strategic marketing plans to accelerate Tom’s marketing presence at Philips on a European level to further utilise the partnership. This development alone should provide a salient indication of the high esteem in which Tom is held within the Philips organisation.
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“The championship’s outstanding television and media coverage is key for brand recognition, and the BTCC’s substantial and ever-growing social media following has had an extremely positive knock-on effect on our own social media channels, with plentiful shareable material that appeals to our customers across the board.” PAU L T O M LI N S O N C AT E G O RY M A N AG E R , H A L F O R D S
“One of the founding factors behind the BTCC’s success was the old age ‘Win on Sunday, sell on Monday’ and that mantra still rings true today, offering an unrivalled shop window for manufacturers and sponsors alike to parade their products in front of a wide and captive audience.” DAV I D H O G E T T S M D , H O N DA U K
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THE BRITISH TOURING CAR CHAMPIONSHIP The UK’s flagship motorsport series, the Dunlop MSA British Touring Car Championship tops the bill at each of the nation’s premier circuits. The calendar currently incorporates the best of British – the pick of the venues the country has to offer. Its selection has created a highly successful combination that produces consistently excellent racing and supplies the very best facilities – while allowing sponsors to showcase their products and services to a UK-wide audience. “The BTCC allows us to grow our business,” revealed Alex Moss, CEO of Duo Group, which partners both Motorbase Performance and Handy Motorsport’s Rob Austin. “We use the motor sport platform to build our client base and ensure that we have a great networking facility. Our involvement within the BTCC – which travels to events around the UK – allows us to do this.
“The breadth of opportunities offered by the btcc is second-to-none, from the series’ sky-high reputation to its first-class television package and wonderful VIP hospitality that makes for a truly fabulous day out. as returns on investment go, it really does take some beating.” CHRIS HANSFORD MD, HANSFORD SENSORS
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2019 SEASON BRANDS HATCH INDY 6/7 APR
DONINGTON PARK 27/28 APR
THRUXTON 18/19 MAY
CROFT
15/16 JUN
OULTON PARK 29/30 JUN
SNETTERTON 3/4 AUG
THRUXTON 17/18 AUG
KNOCKHILL 14/15 SEP
SILVERSTONE 28/29 SEP
BRANDS HATCH GP 12/13 OCT
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KEY STATS
TV COVERAGE
UNITED KINGDOM
ACROSS LIVE AND HIGHLIGHT SHOWS, ALL ON FREE TO VIEW TV
234
INTERNATIONAL 52-MINUTE HIGHLIGHT SHOW
H OU RS O F A I RTI M E
19,400,000
60,000,000
H O M ES
H O M ES I N TH E USA /C A N A DA
19,500,000
H O M ES I N A S I A
1,000,000
H O M ES I N AUSTR A LI A
ONLINE MEDIA
TRACKSIDE ATTENDANCE 385,000
PEO PLE PE R Y E A R
69,300 FO LLOW E RS O N T WITTE R 167,000 FO LLOW E RS O N FACE BOOK W ITH 11,300,500 M O NTH LY I M PR ESS I O N S
240,000
U N I Q U E M O NTH LY V I S ITO RS TO BTCC. NET
OVERALL 91 MILLION PEO PLE R E AC H E D BY N E WS
£15.33 MILLION EST. VA LU E O F M E D I A AC ROSS
1003 U N I Q U E SOU RC ES
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BENEFITS AND CAPABILITIES To stand apart from your competitors and gain a competitive advantage, consider utilising the unique marketing and sales activities activated through the motorsport industry. Tom Oliphant Racing specialises in supporting businesses with unique and bespoke marketing platforms that are designed to increase sales and grow market share. Our aim is to understand your business goals and to develop a tailored programme using benefits and capabilities specific to you.
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SALES INCENTIVE PLATFORM Generating sales in today’s environment is tougher than ever; stand out and inspire your staff by creating a sales incentive program with the motorsport industry. A well-planned sales incentive platform will not only drive revenue growth but will also offer a fantastic opportunity for a measured ROI. TOR has many fantastic ‘money-can’t-buy’ experiences for your business to take advantage of, all designed with guest engagement in mind, to create memories of a lifetime.
SALES PROMOTIONS Stand out from your competitors by offering a unique sales promotion platform deigned to strengthen your brand presence, boost sales and increase your ROI. Motorsport is an exhilarating sport which boasts impressive engagement figures only bettered by football across Europe. Whether your aim is to generate new customer sales or reward existing customers for their loyalty, TOR can offer incredible incentives to increase sales and grow your brand.
BRAND AWARENESS & IMAGE TRANSFER Grow your brand in front of 20 million live viewers on freeview TV, 400,000 spectators, 15 million online viewers and over 50 million motorsports press readers annually. Follow in the footsteps of international companies such as DHL and Santander who invest to associate their brands with the positive messages portrayed by the motorsport industry, showcasing their superior service through this link.
PRODUCT SAMPLING Are you constantly searching for ways to improve your product or service? Do you want to receive quality feedback from new and existing customers? Do you want to be able to speak directly to your target market? These are all aspects that a product sampling platform with TOR can offer. TOR can offer a captive and engaging audience across the UK, giving companies of all sizes the perfect opportunity to gain invaluable feedback to set their product or services apart from their competitors.
B2B NETWORKING Whether you are looking to create new relationships with existing companies within the motorsport industry or you are looking to nurture existing relationships within your own industry TOR can offer unrivalled opportunities to grow your business network. Motorsport offers a unique blend of passion and excitement that creates the perfect situation to build relationships away from the boardroom, with the aim of increasing business in the boardroom.
VIP HOSPITALITY Many companies host their clients at football & rugby matches with season tickets or a box, however this requires your clients to always come to you, why not take the experience to your clients? Enjoy 10 world class events across the UK with premium hospitality, giving your guests the best way to experience the high-octane day stress-free within a reasonable distance from their home.
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NEXT STEPS... Thank you for taking the time to read through our brochure, we hope you are now intrigued to learn more about how we can help you differentiate your business from your competitors through this unique marketing platform. While this brochure gives a brief overview, we would like to stress that all partnerships are bespoke and for us offer a competitive marketing package we will need to further understand your business and its requirements. We would ask for a meeting to further discuss a potential partnership. Regards, TO M O LI P H A NT
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