BRITISH TOURING CAR CHAMPIONSHIP 2018
MARKETING PROPOSAL
MOTORSPORT: A MARKETING OPPORTUNITY To stand apart from your competitors and gain a competitive advantage, consider utilising the unique marketing and sales activities activated through the motorsport industry. Tom Oliphant Racing specialises in supporting businesses with unique and bespoke marketing platforms that are designed to increase sales and grow market share. Our aim is to understand your business goals and to develop a tailored programme using benefits and capabilities specific to you.
BTCC delivers a strong, nationwide “ The multidemographic audience, perfect for any major
consumer brand to build awareness. Moreover, the championship actively encourages brand activation and engagement with its fans – it is fun and incredibly exciting to be a part of it all. ADAM WEAVER
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”
MANAGING DIRECTOR, AUTOMOTIVE BRANDS
270.6K
KEY STATS
Reach on social media, with 66.8K+ on Twitter, 165.3K+ on Facebook and 22.5K+ on Instagram
385K
Estimated trackside audience across 30 races in the 2017 BTCC season
20.9M
TV audience across the championship on dedicated race day shows on
141M
Estimated annual unique visitors to web content on Autocar, ITV Sport, PistonHeads, etc.
BTCC AND CICELEY MOTORSPORT Tom will make an exciting graduation into the Dunlop MSA British Touring Car Championship this season after signing a deal to compete in the biggest race series in the UK with front-running outfit Ciceley Motorsport.
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BTCC 60 2018 promises to be an especially exciting season as it celebrates its diamond jubilee with a special BTCC 60 edition
races across ten weekends in the country’s top racing circuits
The 27 year old is determined to make a strong impression and challenge for front-running results in the championship’s landmark 60th anniversary season, an opportunity that comes with the support of a number of backers to be announced in due course. Oliphant makes the step up to the BTCC in a Mercedes-Benz A-Class, an established car in the series with no less than six race wins and twenty-one podium finishes across the last four seasons in the hands of Ciceley.
soon as I heard that Tom was available we moved “ Asmountains in our quest to sign him. He is exactly the type of driver I want in my squad: professional in and out of the car and blisteringly fast. I expect him to do well in both the Independents and the Jack Sears Trophy.
”
RUSSELL MORGAN - CICELEY MOTORSPORT TEAM PRINCIPAL
POTENTIAL BENEFITS AND CAPABILITIES SALES INCENTIVE PLATFORM
SALES PROMOTIONS
Generating sales in today’s environment is tougher than ever; stand out and inspire your staff by creating a sales incentive program with the motorsport industry. A wellplanned sales incentive platform will not only drive revenue growth but will also offer a fantastic opportunity for a measured ROI. TOR has many fantastic ‘money-can’t-buy’ experiences for your business to take advantage of, all designed with guest engagement in mind, to create memories of a lifetime.
Stand out from your competitors by offering a unique sales promotion platform deigned to strengthen your brand presence, boost sales and increase your ROI. Motorsport is an exhilarating sport which boasts impressive engagement figures only bettered by football across Europe, whether your aim is to generate new customer sales or reward existing customers for their loyalty, TOR can offer incredible incentives to increase sales and grow your brand.
Track day experiences • VIP tickets with behind-the-scenes access at race meetings • Come on board and work directly with the race team for a day • Driver & Car meet and greets
BRAND AWARENESS & IMAGE TRANSFER Grow your brand in front of; 20 million live viewers on freeview TV, 400,000 spectators, 15 million online viewers and over 50 million motorsports press readers annually. Follow in the footsteps of international companies such as DHL and Santander who invest to associate their brands with the positive messages portrayed by the motorsport industry, showcasing their superior service through this link.
POTENTIAL BENEFITS AND CAPABILITIES CONT. PRODUCT SAMPLING
B2B NETWORKING
VIP HOSPITALITY
Are you constantly searching for ways to improve your product or service? Do you want to receive quality feedback from new and existing customers? Do you want to be able to speak directly to your target market? These are all aspects that a product sampling platform with TOR can offer. TOR can offer a captive and engaging audience across the UK, giving companies of all sizes the perfect opportunity to gain invaluable feedback to set their product or services apart from their competitors.
Whether you are looking to create new relationships with existing companies within the motorsport industry or you are looking to nurture existing relationships within your own industry TOR can offer unrivalled opportunities to grow your business network. Motorsport offers a unique blend of passion and excitement that creates the perfect situation to build relationships away from the boardroom, with the aim of increasing business in the boardroom.
Many companies host their clients at football & rugby matches with season tickets or a box, however this requires your clients to always come to you, why not take the experience to your clients? Enjoy 10 world class events across the UK with premium hospitality, giving your guests the best way to experience the high-octane day stress-free within a reasonable distance from their home.
2018 SEASON 27 MAR
//PRESEASON LAUNCH
Knockhill
(DONINGTON PARK)
7/8 APR
//BRANDS HATCH INDY
28/29 APR
//DONINGTON PARK
19/20 MAY
//THRUXTON
9/10 JUN
//OULTON PARK
23/24 JUN
//CROFT
28/29 JUL
//SNETTERTON
Rockingham
11/12 AUG
//ROCKINGHAM
Snetterton
25/26 AUG
//KNOCKHILL
15/16 SEP
//SILVERSTONE
29/30 SEP
//BRANDS HATCH GP
Croft Oulton Park Donington
Thruxton
Silverstone
Brands Hatch
TESTIMONIALS ANDY PRIAUL X MBE Tom has the skills, determination and the potential to be world-class. I have been most impressed with his work ethic, which I have witnessed first-hand during our time together at iZone driver performance. Tom can go all the way and that’s why I support him.
HORIZON COLOURS Horizon Colours are delighted to be sponsoring Tom Oliphant in his first season in the BTCC. To be associated with Tom Oliphant Racing, Ciceley Motorsport and the BTCC affords Horizon Colours the opportunity to create greater brand awareness via PR, TV and Social Media channels whilst adapting to the demands of a very fast moving and changing environment, striving always to be ahead of the pack just like Tom! Tom always takes the time to introduce us to other sponsors and we already feel very much a part of a family that grows at each event, nothing is too much trouble and we look forward to working with Tom towards our goals for 2018 and beyond.
PHILIPS AUTOMOTIVE Tom is an articulate, successful and engaging young man with a very professional outlook, a fact which brought him to our attention in 2016. Philips are delighted to have Tom as an ambassador for our range of automotive products and his success in the racing industry is something that we are very proud to be associated with. We have reviewed our strategic marketing plans to accelerate Tom’s marketing presence at Philips on a European level to further utilise the partnership. This development alone should provide a salient indication of the high esteem in which Tom is held within the Philips organisation.
NEXT STEPS Thank you for taking the time to read through this marketing proposal. The next step is to now build a bespoke proposal to suit your business, please get in touch to arrange a meeting where we can discuss your requirements further.
tomoliphantracing.com +44(0) 7807 333 591 t.c.oliphant@gmail.com Follow on Facebook, Twitter and Instagram
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