ENGLISH VERSION
Meat Pearls
IN VITRO MEAT HONEST FROM THE LAB
As the planet’s population speeds towards 9 billion, it’s becoming impossible to continue consuming meat like we do today. In vitro meat, grown in bioreactors from animal cells, could be a sustainable and humane alternative to raising a whole animal from birth to slaughter. Meat pearls (without blood vessels, nerves, organs or bones) are meltingly tender and softer than the finest meat you ever tasted. Drop a few into your salad for a burst of meaty flavor.
GOOGLE NOSE
SNIFFER PUTS YOUR NOSE TO WORK IN THE DIGITAL DOMAIN
We use digital technology to augment our senses, but we rarely realize that some of them are excluded from the process. Smell for example, is hardly articulated in our technological culture, but not anymore with Sniffer! Wear the Google Nose and amplify your sense of smell. Thanks to a smell sensor, which is as good as a dog’s nose, you can identify the faintest fragrances and see the source of the odor on a distance. With Sniffer, the idiom Have one’s nose in the air will assume a whole new meaning!
IDiO
The self-diagnosis lens BASED ON IRIDIOLOGY
Stress detected. Get more sleep.
Over 50.000 people have visited visited the NANO the NANO Supermarkt Supermarket since 2010. since 2010.
WELCOME! A new supermarket is coming to your neighborhood: the nano supermarket makes the impact of nanotechnology on your everyday life tangible. Our shelves are stocked with nano products that could become available in the market between now and the next ten years: Lab-grown meat, an energy belt that converts excess belly fat into electricity, the Google Nose, medicinal softdrinks. Our products are innovative, useful and wonderful, but sometimes also strange or even frightening. But maybe you have never heard of nanotechnology? It is about making things on an atomic or molecular scale; one nanometer is one billionth of a meter. Nanotechnology is an umbrella term for a whole range of different technologies that take place on a scale between 1 and 100 nanometers. Companies and governments are currently investing millions of euros in nanotechnology, because it is generally thought that it will make our lives easier and better.
N A NO RE VOLUTION Do you have products with nanotechnology at home? Yes, you do! Nanotechnology is already used in a variety of consumer products, from day creams to sports socks and from refrigerators to bread bins. Nanoparticles, for instance, provide extra UV-protection in cosmetics or improve the bounce of tennis balls. This is all very convenient, but at the same time there are a lot of things we don’t know about nanotechnology, for example if nanoparticles are 100 % safe and, possibly more important: How will nanotechnology change our everyday life? A wave of nanotechnology is flooding our society, but
yet most people know very little about the impact of this new human achievement. Experts expect nanotechnology to have a huge influence on the way we live, comparable with historical technological developments like digitalization, the industrial revolution, electricity, the printing press, the introduction of the written word, or the beginnings of agriculture thousands of years ago. Nanotechnology radically changes our notion of what is natural. It can make the dreams people have about themselves come true, but it can also lead to products we possibly shouldn’t even want to have.
PUBLIC DEBATE The time is ripe for a public debate about nanotechnology. This discussion is indeed already taking place in newspapers, magazines, science cafés, in the theater and on television, and now also in the specially created NANO Supermarket. Whereas most debates about nanotechnology address our fascination with making things on an incredibly small molecular scale or the safety of nanoparticles, the NANO Supermarket tries to make the transformative influence of nanotechnology on mankind and society tangible and recognizable. We have chosen the supermarket as our stage instead of a traditional exhibition space, because a supermarket is both an everyday and a technological environment. Because of our frequent visits to the supermarket, we have come to view it as a normal or even boring place, but essentially it is a very futuristic phenomenon. Imagine what would happen if we put a randomly chosen person from the Middle Ages inside a contemporary
supermarket: he or she would have very little understanding of the products on the shelves. Coke bottles? Body lotion? Energy bars? Milk cartons? Light products enriched with vitamins? Instant soup? Pregnancy tests? The supermarket is a place where new habits, lifestyles and technologies are made commonplace. Therefore it is the perfect location to explore our nano future.
IS E VERY THING IN THE N A NO SU PERM ARK E T ‘RE AL’? The great majority of the products on our shelves are still in a theoretical phase. Young designers and technologists from six different countries submitted them in response to our open call for nano product visions. A panel of leading professors of nanotechnology, designers, artists, philosophers and technical experts judged the submissions. The selection was made on the basis of originality, quality of design, technological feasibility, social implications and to what extent the product might promote discussion.
CON CEIVABLE F UTURE We, in the NANO Supermarket, are somewhat looking into a crystal ball. Because we can look only a couple of years ahead and our products are based on a technology that is actually being developed today. Will that Energy Belt that allows you to charge your cellphone with your own tummy fat ever be realized? Will we be able to smell digital information? Will we all walk around with a Twitter implant? It should not be taken for granted that the products on our shelves will actually be realized. We should interpret them as explorations of a possible future and not an inevitable one. The products in the NANO supermarket haven’t been designed to predict the future. They serve as something to hold onto in the here and now and can help us to determine what kind of nano future we really want.
Koert van Mensvoort Creative director
Only the most exclusive and exciting products are presented in the NANO supermarket. You shouldn’t expect a complete survey, but a compact collection of personal product views. Strict attention is paid to the technological basis of our products. There are more than enough tall stories about nanotechnology going around, and we feel no urge to add to them. That’s why all the products you find on our shelves have a feasibility label. This gives an indication when the product might be technically realized and lists which nanotechnology is used in the product.
We pay strict attention to the technological basis of our products, because enough tall stories about nanotechnology are going around. That’s why all the products you find on our shelves have a feasibility label. This gives an indication of the year the product might be technically realized. Do you have any questions? Do not hesitate to ask one of our employees!
VERY S PECUL ATIVE
M AYBE ONE DAY
BEING DE VELO PED
E XISTING PRODUCT
WALLSMART
CHANGE THE COLOR OF YOUR INTERIOR WITH YOUR SMARTPHONE
Coating cola
Create a Fat Barrier
With Wallsmar t it only takes the touch of a button to change the color of your walls. Paint the wall of your choice once and then star t the supplied smar tphone application. A ll you ne e d to d o now is to choose a color from the menu. The wireless computer network and nanotechnology in the paint do the rest.
CloudCrayons
Cloud coloring rockets
De CloudCrayon is a rocket, similar to fireworks, able to paint the sky above us. Combining cloud seeding techniques with nanotechnology, CloudCrayons can change the colour of clouds. Use them for festivities, anniversaries, advertising, or just to lighten up a gloomy weather. Let the imagination fly: pink clouds or black clouds — the sky’s the limit!
THE HEALING GAME
A playful medicine
Although smart medicines are able to execute various tasks in your body, they often still require human guidance. The Healing Game allows patients to steer their medication by playing a videogame. The game starts with the intake of an intelligent pill full of nano capsules and a substance that makes cancer cells glow. Control the capsule and go on a “seek and destroy” mission inside your own body. You can even invite your friends and family to help. While gaming is often considered unhealthy, the Healing Game keeps you healthy!
Coating Cola moves beyond any existing light product. Not only is it calorie free; thanks to the fat blocking nano coating it leaves on you intestines, all abundant fats from other consumptions will be blocked. The unique medical formule employs three different molecules (piperine, quercetin andcurcumin) to regulate the absortion of surplus fats (lipoproteins). Start day with a Coating Cola and eat as much as you like for the remaining 24 hours. Bye bye obesity!
TWITTER IMPLANT
SHARE YOUR HEALTHY LIFESTYLE
ENERGY BELT
Charge your phone with your tummy fat
With Energ y Belt, stop treating your excess fat like a liability, and instead embrace its untapped potential. Ar tificial protocells in the belt mimic natural brown fat, taking the energy from white fat and converting it into ATP. This chemical energy can be used to power ever y thing from cell phones to pacemakers. Eat what you want at dinner, and give up that gym membership for good. Energy Belt cuts down on electricity costs while you cut down on size.
MyTwitterImplant @MyTwitterimplant • 1m HEALTH BONUS +50 #powernap #healthtweet
MyTwitterImplant @MyTwitterimplant • 1m PENALTY -50 elevated heartrate #smoking #healthtweet
MyTwitterImplant @MyTwitterimplant • 1m
SWALLOWABLE PERFUME
Sweet-smelling sweat
WARNING @Doctor 3x elevated heart rate in 1 week #twitterimplant
Our health is worth a lot to us. We exercise, eat healthy and try to live a balanced life. Your health-insurance company helps you with this by offering all its clients a free Twitter implant. The implant monitors your body 24/7, keeping you ánd your online social network updated of your condition. Your doctor receives a tweet directly if something is not quite okay. Therefore medical interventions will occur in an earlier stage so you remain vital longer. You will collect bonus point for healthy behaviour which give you a discount on your health insurance bill. Your bill will increase of course when you lead an unhealthy life. The Twitter implant can be supplied with various coaching programs including Weight Watchers, Club Sportive and Alcoholics Anonymous.
The Swallowable Per fume capsule works from the inside out for a whole - body fragrance. Once swallowed, perfume molecules travel through your body and are excreted when you perspire. The potency of the smell depends on temperature, stress, or sexual arousal. Turn your natural odor into an alluring and highly personal scent.
conception control condoms
A BOY OR A GIRL TONIGHT?
LOVE ROSE
Spice up your love life
Bored with sex? We have the product for you! The Love Rose is a genetically modified rose that increases the libido, by emiting feromones. Perfect for couples whose relationship has started to lose its spark, the Love Rose put both partners in the right mood. Just smell the flower and let the magic happen!
Knitted meat, meat oysters, foamy meat cocktails‌ Cook all recipes from our in vitro butcher with the help of the In Vitro Meat Cookbook, which can be ordered through the website www.bistro-invitro.com
Looking for a male heir? The natural way remains a bit of a gamble, no? Using a condom impregnated with artificial nano-antigens, Conception Control only permits sperm with the right chromosome to pass through: the X chromosome for girls, the Y chromosome for boys. Conception Control guarantees a child of your chosen gender, which makes picking names and painting the nursery a snap. Happy reproduction!
1knife
ONE KNIFE CUTS ALL
Tired of the half-dozen dull knives cluttering your kitchen drawer? Can’t afford to buy even one of those expensive chef knives? 1Knife consists of billions of nanoscale robots that intelligently configure to the task at hand, becoming long and flexible to fillet fish, or short and serrated to cut tomatoes. 1Knife morphs to fit comfortably in your hand, and even better, it’s self-sharpening.
PASTA MARINE
MARROW EGG
TASTY BROTH FROM GRANDMOTHERS’ 3D PRINTER
Is it a sea-urchin or a squeezed golf-ball? No, this is the marrow-egg, fresh from the 3D printer in your kitchen. These ‘eggs’ aren’t filled with yolk, but with in vitro marrow, which gives vegetable-based soups a nice and round, meaty ‘umami’ flavor. The soft shell adds calcium and is delicious when grilled on the barbecue.
CATAD’OR
The allergy sensitive cutlery
Cultivate your pasta
PastaMarine copies the biological process of something growing, understanding the lives of bacteria and protein on the nano scale. Thanks to water, the silk proteins interact and create a surface. A high proteic food that does’t need a lot of resources to develop.
BIOPHILIA
THE NEXT BEST THING TO THE WOMB
As the world’s population ages and lifestyle diseases increase, we face a growing shortage of donor hearts. With Organ Crafting, silkworms are genetically re-programmed to weave heart-shaped silk scaffolds instead of cocoons. Seeded with cells from the patient’s own heart, these scaffolds grow into a replacement organ with no risk of rejection. Once the biodegradable silk dissolves, the new heart is ready to save a life.
Hydrating Skin
An increasing number of people suffer from food allergies, which force them to constantly scan food packages for allergen information that is often unclear, lacking or even false. The Catad’Or cutlery detects proteins in your food that cause the allergic reaction. When it touches a food containing an allergen it reacts like the human skin. So instead of you getting an allergic reaction, your cutlery will get it for you!
HOST
Merging science and religion
Host is a collaboration bet ween science and religion. The biological reaction of the yeast inside with edible ink in a liquid mixture helps to understand the religious meaning of the Host. The process of eating the card (and actually hosting some living organism) makes the metaphor of eating Christ’s body more evident and perceptible by our senses, through sight and taste. When it comes to microbes, big things come from small packages.
MENOÉ – the womb pearL
A new rite of passage
Giving a second life to damaged skin
A scarf designed for healing burnt victims emotionally and physically. By integrating sphagnum moss onto its surface, this product aims to keep the skin hydrated. Thanks to its water absorbent and anti-bacteria properties, the moss aids healing process of scars and burnt disfigurement. Bringing traditional methods into a contemporary context!
At the beginning of menopause, celebrate your reproductive past by giving “birth” to a unique peace of jewelry. By using Menoé’s nano-coated birth control pills over a lifetime, you can grow a gem-quality pearl inside your uterus. This beautiful heirloom will inspire a new rite of passage in any woman’s life.
BIO CUSTOMIZED SNEAKERS
GROW YOUR OWN SNEAKER ON WWW.RAYFISH.COM
Always dreamt of a pair of uniquely personalized sneakers? At Rayfish.com you can now ‘grow’ your own sneaker from a genetically engineered stingray. Using our online design tool you can remix the DNA of existing animal patterns into something nature could never have imagined. After a good life at our fish breeding facility in Thailand, the fully-grown stingrays bearing your unique design are turned into a oneof-a-kind pair of leather sneakers. One fish. One Shoe.
HONEST EGGS
EVERY EGG TELLS A STORY
LATRO
THE LIVING LAMP Do away with dishonest health claims for eggs and uncertain promises of organic, free-range hens. With eggshells that change color according to hormones, medicines, and nutrients, Honest Egg tells you the truth about your food. The color of each egg provides information on animal welfare, as well as how healthy the egg is for you. Was your chicken happy? Is the egg rich in vitamins and wholesome fats? For ethical eaters, Honest Egg takes the guesswork out of shopping.
People are increasingly aware of environmental issues but often do not know how to make better choices. The Latro lamp makes the better choice easy, by using energy-supplying algae that are confined in a uniquely shaped glass container: odourless, easy and environmentally friendly. All you need to do is hang the lamp in a sunny spot so that the algae can collect energy, blow in the bulb once a month to provide the algae with CO2 and refill with water once every six months. After dark, the lamp will automatically light up. Be the first to have a living lamp in the house!
24K
PLACEBO BULLETS
MAGIC MEATBALLS
LIPSTICK WITH 24-CARAT GOLD NANO PARTICLES
HIGH IMPACT, NON-LETHAL
TEACH KIDS HOW TO EAT IN VITRO MEAT
NANOWINE
SELECTA DNA
PHARMASUSHI
ADJUST THE FLAVOR IN THE MICROWAVE
INVISIBLE PROTECTION WITH DIGITAL DNA
MEDICINAL FOOD WITH GM FISH EGGS
BIO ELECTRICITY BONSAI
BAKE ’N SPRAY
HOME TEST
SUSTAINABLE ENERGY FROM PLANTS
CUPCAKES IN A SECOND
DISCOVER CERVICAL CANCER EARLY
How do you relate to emerging technologies? Fill your shopping cart with speculative products and generate a personal profile on our website www.nanosupermarket.org
TEAM
D ES I G N C R ED I TS
Magic Meatballs (Mark Kanters) Menoé (Robin Pohl)
J U RY 2014
Koert van Mensvoort (Creative Direction)
1Knife (Jeffrey Braun)
Merg Ei (Next Nature Studio)
Dave Blank, Timo de Rijk, Mieke
Hendrik-Jan Grievink (Art Direction, Design)
Bake ’N Spray (Robin Bergman)
Nano Lift (Orestis Tsinalis)
Gerritzen, Ronald van Tienhoven
Francesca Barchiesi (Design Assistant)
Biojewellery (Ian Thompson)
Nano Wine (Next Nature Studio)
Alessia Andreotti (Copywriting)
Biophilia (Veronica Ranner)
Pasta Marine (Imma Pezzella)
Nichon Glerum (Photography cover and
Catad’Or (Dorothé Smit)
Rayfish Footwear (Raymond Ong
Cloud Crayons (Cas Ketel)
Sniffer (Lloyd Alberts)
nano@nextnature.net
Coating Cola (J.J.M. Frints, H.P.M. Goverde,
Swallowable Parfum (Lucy McRay)
www.nanosupermarket.nl
in vitro meat models) Chantal Garden (Covermodel) Tim Hoogesteger (Production Manager)
G.A.M. Meussen, J.A. van der Putten,
Twitter Implant (Hendrik-Jan Grievink)
Lennert Dietvorst (Production)
N.M.C. van der Weijden, Francesca
Wallsmart (Jonas Enqvist)
Aylin Groenewoud, Jeroen van der Meij,
Barchiesi)
Sonja Menting, Luuk Rombouts, Emmy
Conception Condom (Aylin Groenewoud)
van Roosmalen (Tourguides)
Energy Belt (Emmy van Roosmalen)
D ES I G N C OACH ES
C O N TAC T
PA R T N ERS & S P O NS O RS De NANO Supermarket is een project van Next Nature Network i.s.m. Technische
Maze de Boer (Design bus)
Healing Game (Martijn van den Broeck)
Arne Hendriks, Ronald van Tienhoven,
Universiteit Eindhoven en werd gerealiseerd
Arnoud van den Heuvel (Commercial)
Host (Matilde Losi)
Mike Thompson, Janine Huizinga,
met financiële ondersteuning van het
Mir Wermuth (Financial Program Manager)
Honest Egg (Hendrik-Jan Grievink)
Susana Camara, Joris van Gelder, Menno
Stimuleringsfonds voor de Creatieve
Hydrating Skin (Tay Tze Yu)
Stoffelsen, Koert van Mensvoort
Industrie, Prins Bernhard Cultuurfonds,
IDiO (Chloé Rutzerveld) Kweekvlees Parels (Next Nature Studio, Francesca Barchiesi) Latro (Mike Thompson) Love Rose (Sam Verhage, Marina van Gog, Senne Friederichts)
SNS Reaal Fonds en Stichting DOEN.