2025 Tailgate Tour Overview Deck

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WHO WE ARE

NFuse360CreatesRealExperiences

NFuse360Entertainmentproducesover200custombuiltexperientialeventsayear(activating forthelargestglobalbrandsandagencies)thatarehighlightedbyevergreenmobilemarketing toursTheBigBiteTour(LargestSpring/SummerMobiletourreaching4.5millionconsumers) andTheTailgateTour(Thelargest&longestrunningfanexperienceincollegesports).

NFuse’ssuccessplaysonitsabilitytobeaninterruptorintheOut-Of-Homespace.Weprovide brandstheabilitytoreachmillionsofconsumersatthelargestsocialeventswithoutthebig traditionalexpense,andweidentifyexistingopportunitiesthatstrategicallyalign,inspireand connecttargetconsumerswithbrands…emotionally.

Wecreatecustommeasurablemarketingsolutionsusingacombinationofcreativity, technologyandanetworkoftalenttoengagebrandswithconsumers. We make it possible for consumers to have personal engagements that matter!

TheleadershipandteambehindNFusestemsfrom10yearsasaresourcemarketingbusiness unitofbothClearChannelCommunications(nowIheartmedia)andSFXEntertainment(now LiveNation).

WHY PARTNER WITH US

25YearsandStillGoingStrong TheTailgateTouristhelargestandlongestrunningfan experienceincollegesports providingitspartnersa360°turn-keyapproachtoreaching consumersoutofhome. 2025willmark26yearsontheroad!

AttractsaCoreDemoof25-54TheTailgateTourisalifestyleexperiencefirstandforemost… targetingalumni,fansoftheschoolandfamilies.

HeavilySupportedbyMediaThetourisbuiltinmediathatcomplimentsandpromotesall assetsandourpartners.

SuccessfulSocialMediaReachSocialconvergenceisaprimaryfocus.Itisatoppriorityfor ourteamtocreateamemorableexperienceforfansthatissharedvirallyacrosssocial channels.

DeliversROSWedeliverROI.Somesayit…wewalkthetalk.Ourteamislaserfocusedon workingwithyourobjectivestocreateameasurableexperiencethatdrivessales.

TailoredtoYourNeedsWespecializeinbuildinglowcostcustomactivationsandconducting brandtohandcombat.

GuaranteedAccessWearenotanambushmarketingprogram.Whileoftenimitated,Nfuse 360hasexclusiverightswiththelargestuniversitiesinthenation.

26 YEARS STRONG

LongevitySpeaksVolumesTheTailgateTourhasbecometheLARGESTandLONGEST runningfanexperienceincollegesports!

Engagesover200,000followersonFacebookandInstagram(whichincludesinfluencers) withanaverageweeklyreachof250,000impressions.

Deliversover1.5millionprintimpressionsayearinthetour'sexclusivegameday magazine.

MaintainsaconsistentpartnershipwithFOXSPORTS(26yearsandcounting)

TheTourhasworkedwithover300globalbrandssincethestartacross50categoriesof productsandservices.

Hasdeliveredover255,000,000impressionsforitspartners.

Nootherexperientialtourhaseverdeliveredthelongevity,consistencyanddepthof knowledgeinthecollegefootballlandscape.

In25years,wehavereachedover40MillionFansatthetopDivision1schoolsintheUS.

2024 RECAP

1.5 Million Fans Reached in 13 Weeks at Events

Featured 16 AP TOP 20 Div. 1 Schools

218 Million Impressions on Instagram

56 Million Impressions on Facebook

2 Million Impressions on TikTok

2.5 Million Print Impressions

Over 100 Hours of Out of Home Programming

Over 2,000 Minutes of Audio Messaging

2.6 Million Over the Road Impressions

Over 500,000 Samples Put In Hands of Fans

400 Hours of Direct Street Team Marketing

We’ve Got Women

AccordingtoScarboroughSportsMarketing,avidfemalecollegefootballfansrepresentaunique nichemarketingopportunityasbeing<morelikely=thantheaverageadulttoown,maintainand remodelahome,supporttechnologyandtohavecontributedtoahealthcare,socialcare/welfareor religiousnonprofitorganizationduringthepastyear.

<While the advertising space has been dominated with focus on men, more and more marketers are seeing the wide open opportunity to capture women in an untapped environment.=

80%ofFemaleFootballFansliveinasingle-familyhomeandare:

12%morelikelythantheaverageadultnationallytoowntheirhome

22%morelikelytoownasecondhome

14%morelikelythanalladultsnationallytohaveanenergysavingapplianceintheirhousehold

12%morelikelytohaveHDTVandavideogamesystem

17%morelikelytohaveaSatelliteTVsubscription

SOCIAL MEDIA

+327,000 Followers

+218 Million Impressions

+56 Million Impressions

+2 Million Impressions

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