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LOLITA FASHION Everyone can Be a Princess! Lolita fashion is one of Japanese street fashion with a lot of lace and frill like a princess. Do you know the meaning of the word, “LOLITA” and “Lolita fashion”?
Then, what is “Lolita fashion"?
(*1) (*2) Both of them are the name of fashion brand famous for frilly ”girlie” design. (*3) The name of one fashion stream from 1970s to 1990s. It was strongly affected from Shojo (girlie) culture. Compared to "Lolita fashion", its designs are less frilled.
-I have to say first that this fashion style has nothing in relation with the novel "LOLITA" written above. In general, it is one kind of the street fashion popular in Harajuku area and was born from Japanese unique "Shoujo(girlie) culture". This “Shoujo (girlie) culture” has originated in Japan. It is seen as one kind of fashion trend with a lot of frill and laces, hardly found in other countries. This culture was born around 1970s. At that time, the "Shoujo (girlie) culture fashion" famous for “PINK HOUSE” (*1) and “MILK” (*2) was called “Romantic fashion.” (*3) The “Lolita fashion” then appeared later on in around 1990.
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