who we are
what we do
contact us
who we are
NGUYEN THANH NGA
PHAM HUONG THAO
Managing Director nga.nguyen@aostudio.com.vn
Brand Strategy Consultant thao.pham@aostudio.com.vn
After majoring in Graphic Design at the acclaimed Hanoi Fine Art Industrial University, Nga went on to work both in house and freelance for some of Vietnam's leading companies such as Vingroup, Sungroup & Vinhomes.
With a passion for cultural narratives and human behaviour, Thao specialises in creating innovative brand cultures for AOSTUDIO’s client base. Thao ensures that each element of the brand strategy process adds value to client’s vision for branding impact and success.
Nga brings 8 years of experience working in marketing, conceptual development and design and she teamed up with Thao Pham to found AOSTUDIO in 2015.
Prior to co founding AOSTUDIO with Nga Nguyen in 2015, Thao spent six years working in Graphic Design and marketing at CBRE in Hanoi.
Nga's talent lies in listening to clients needs and then developing concepts that identify the key facts and the product story behind the brands that she works with that can create a bridge to the consumers hearts & minds.
Thao is currently based in Milan, Italy whilst she is completing her Masters in Strategic Design.
OUR KEY TEAM
what we do
BRAND CONSULTING
BRAND IDENTITY
BRAND COMMUNICATIONS
Brand Culture
Brand mark
Visual Identity
Brand Architecture
Colours
Key Message
Launch Strategy
Imagery
Sample Executions
Brand Signature
Typography
Campaign Planning
Market Development
Icon & Symbols
PACKAGING DESIGN
ADVERTISING
PRODUCTION
Signage
Photography
Print Production
Online & Mobile
Cinematography
Post Production
Sales & marketing collateral Promotion material & Ads
OUR APPROACH
OUR CLIENTS
| SONASEA VILLAS & RESORT
• Marketing materials such as: Brochure, Bag, Folder, Flyers, Invitation, Sales kit, etc. • Process Five-colour, Foil stamping box and cover, glued, spot varnish. • Project: Sonasea Villas & Resort • Client: C.E.O Group • Challenge: Brand Identiy / Packing
Design / Print Production Renew the identity & concept for the Real Estate & Hospitality project. The idea from the Moonlight
Sonata of Beethoven, but
bring out the colour with fresh look, relax and charming. • Year: Nov 2015
| VINHOMES CENTRAL PARK
• Project: The Villas • Challenge Renew the identity, concept for Vinhomes Riveside, bring out a new look and message to customer: greeny, classy. • Year: March 2015
• Project: The Landmark • Challenge: Brand Identiy / Packing Design The Landmark 81 - Vietnam’s tallest skyscraper, is the central attraction of Vinhomes Central Park. • Year: March - April 2015
• Print Ad
• Flyer: Folded into 8 sides, Foil stamping logo and text
| VINHOMES DONG KHOI
Brand Identiy / Packing Design / Commercial Photography • Project: Vinhomes Dong Khoi - Ho Chi Minh city • Client: Vinhomes • Challenge Perform responsibilities of creating advertisement and marketing materials from draw up a concept to photo shooting and produce to final products. • Year: June 2015
| THANG LONG MALL
C 6 5M94 Y 19K5
C 56 M3 Y 8 K 0
C 0M 74 Y 9 8 K 0
C 33M 1 0Y 8 6 K 0
Brand Identity / Graphic Design • Challenge: Design and produce brand identity, brochure,
banners
campaign. • Client: Viglacera Land • Agency: CBRE • Year: 2014
for
leasing
| VINPEARL HOTEL & RESORT
Brand Identiy / Packing Design / Commercial Photography • Client: Vinpearl Golf Club Nha Trang Design and Prepare marketing matterials for advertising campaign: Brochure, flyer, folder, photo shooting. • Year: 2012
• Vinpearl Golf Club Nha Trang Folder Flyer, etc.
| EPIC NUTRITION EP
IC
NU T R I T I O N
For
• Challenge: Design logo, package and webstie: LO
http://ugi1s2.axshare.com/home.html • Client: Epic Nutrition - USA
VE Y
D OUR BO
Y
• Year: 2015
C0M100Y0K0
C0M50Y0K0
C0M0Y0K40
| L’s PLACE
• Overview L’s Place is a chain of convenience stores supplying a wide range of high quality groceries and household items. Founded in early 90’s. And now they wants to change to new identity
• Challenge Design Logo, Creative and develop ideas & concepts. Apply corporate guideline on all advertising media, and product http://lsplace.com.vn
| L’s PLACE
• Logo Structure
• Website 10n
• Size
1,5n 1,5n 30n
• Build Diagram n n 5n 4n
• Clearance Area
• Brand Colors
Main Colour Primary Colour
Support Colour Complementary Colour
• Brand Typography
HEADLINE
BODY COPY
Garamond
Futura
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| LARKSPUR
• Overview Larkspur is an advertising & communication company • Concept Larkspur is name of flower. The conept is sketched from this flower From the idea, apply corporate guideline, colour moods on graphic products. • Year: 2013
| LARKSPUR
| ROYAL CITY
• Royal City - Luxury Urban complex • Challenge Design Logo, Set up Corporate Guideline Research and draw up an idea concept, to final productions, preparing for Sales Campaign • Year: 2011
contact us Ho Chi Minh City, Vietnam +849 0464 9799 account@aostudio.com.vn www.aostudio.com.vn