New member profile: Urban Tree Growers

Urban Tree Growers is a family-owned and operated, proud Gippsland business. The team comprises Christopher and Beth Dunne, owners, and Tony Jarred who serves as the invaluable Nursery Manager. With many years of experience in the horticultural industry, Urban Tree Growers can assist in selecting the best trees for various situations and address any questions that may arise.

What makes your business unique?

What sets us apart is our personal approach to every engagement. Urban Tree Growers isn’t just about trees; we’re dedicated to understanding your project and providing a tailored selection of quality-grown trees. As a proud second-generation family business, we continuously evolve to contribute to greener landscapes.

What is your stock range?

When it comes to our stock range, we specialise in advanced deciduous trees. Our nursery was originally founded on in-ground trees (grown in Root Control Bags), supplying developments, wholesale nurseries, and councils. We grow stock ideal for immediate projects or potting up into 100L, 200L, and 400L containers for sale against clients’ future orders. Adapting to the changing market, we now also stock a diverse selection of potted trees, ranging from 40cm to 150L. Our main product lines focus on Ash, Crepe Myrtle, Elm, Gleditsia, Maple, Oak, Ornamental Pears.

Who is a typical Urban Tree Growers customer?

Our clientele includes key developers and wholesale nurseries with whom we’ve built lasting relationships. While maintaining these ties, we’ve expanded our services to provide high-quality trees and guidance to local landscape gardeners and homeowners

Have you worked with any NGIV members before?

While we’re new to NGIV, we’ve collaborated with members by purchasing bare root stock and growing supplies. Additionally, we’ve supplied other members with our grown stock. Excited about ongoing collaborations, we look forward to meeting fellow members for potential partnerships within the network.

How do you market yourselves to your customers?

At Urban Tree Growers, our personalised marketing strategy emphasises quality products and customer satisfaction. Utilising our email marketing channels, our website, social media, word-of-mouth referrals, and engaging with local events, we strive to connect with and engage our audience effectively.

Do you have any long-term plans for your business?

Committed to sustainable growth, our long-term vision involves expanding our product offerings and adapting to the market’s evolving climate. Simultaneously, we foster enduring community relationships to solidify our position as a trusted name in the industry.

Tell us a little bit about your core team and skills.

Our core team, Chris and Beth Dunne, and Tony Jarred, bring a wealth of experience. Chris oversees quality control, Beth efficiently manages marketing and finances, and Tony, with over 25 years in horticulture, expertly fine-tunes sales and orders. We’re all happy to chat about trees and footy!

How can NGIV members learn more about your products and services?

We welcome engagement from members—feel free to reach out directly for specific requirements or schedule a visit to our nursery at 2086 Westernport Road, Ripplebrook. For detailed insights into our product range, visit www.urbantreegrowers.com.au, sign up for our mailouts, and connect with us on social media @urbantreegrowers for regular updates on tree-related activities.

Why did you decide to become an NGIV member?

Our decision to join NGIV stems from a genuine desire to connect with like-minded professionals, stay updated on industry trends, and actively participate in the thriving horticultural community.

We’re delighted to have Urban Tree Growers join the NGIV as a full member. As Victoria’s peak industry body, we are committed to helping our member businesses and the State’s horticulture industry to grow. Find out how you can become a member – ngiv.com.au

More information

Urban Tree Growers, 2086 Westernport Road

Ripplebrook VIC 3818 t: Tony – 0408 226 155 e: info@urbantreegrowers.com.au urbantreegrowers.com.au