PROFILE: URBAN TREE GROWERS
New member profile: Urban Tree Growers Urban Tree Growers is a family-owned and operated, proud Gippsland business. The team comprises Christopher and Beth Dunne, owners, and Tony Jarred who serves as the invaluable Nursery Manager. With many years of experience in the horticultural industry, Urban Tree Growers can assist in selecting the best trees for various situations and address any questions that may arise. What makes your business unique?
Who is a typical Urban Tree Growers customer?
What sets us apart is our personal approach to every engagement. Urban Tree Growers isn’t just about trees; we’re dedicated to understanding your project and providing a tailored selection of quality-grown trees. As a proud secondgeneration family business, we continuously evolve to contribute to greener landscapes.
Our clientele includes key developers and wholesale nurseries with whom we’ve built lasting relationships. While maintaining these ties, we’ve expanded our services to provide high-quality trees and guidance to local landscape gardeners and homeowners.
What is your stock range? When it comes to our stock range, we specialise in advanced deciduous trees. Our nursery was originally founded on in-ground trees (grown in Root Control Bags), supplying developments, wholesale nurseries, and councils. We grow stock ideal for immediate projects or potting up into 100L, 200L, and 400L containers for sale against clients’ future orders. Adapting to the changing market, we now also stock a diverse selection of potted trees, ranging from 40cm to 150L. Our main product lines focus on Ash, Crepe Myrtle, Elm, Gleditsia, Maple, Oak, Ornamental Pears.
24
GROUNDSWELL FEBRUARY 2024
Have you worked with any NGIV members before? While we’re new to NGIV, we’ve collaborated with members by purchasing bare root stock and growing supplies. Additionally, we’ve supplied other members with our grown stock. Excited about ongoing collaborations, we look forward to meeting fellow members for potential partnerships within the network.
How do you market yourselves to your customers? At Urban Tree Growers, our personalised marketing strategy emphasises quality products and customer satisfaction. Utilising our email marketing channels, our website, social media, word-of-mouth referrals, and engaging with local events, we strive to connect with and engage our audience effectively.
