Waxflower ‘Local Hero’: All Set for Spring Success

Helix Australia’s inaugural fundraising collaboration with SAS Resources Fund, the Waxflower ‘Local Hero’, is on track for a successful rollout this spring.

‘Local Hero’ is a stunning compact landscape plant bred by Kings Park and Botanic Gardens in Perth, featuring abundant dainty pink blooms in late spring.

Helix Australia has commissioned a special Waxflower ‘Local Hero’ label, with $1 from each plant sold donated to SAS Resources Fund.

The SAS Resource Fund aims to support current and former members of the Australian Defence Force, as well as their families, who face hardships due to their service with the Special Air Service Regiment. This assistance extends to other Defence Force personnel and their families left affected by disability or loss during Special Air Service Regiment operations, exercises, or activities.

Helix Australia has partnered with growers nationwide, including Benara Nursery (WA), Domus Nursery (WA), Humphris Nursery (VIC), Pohlmans Nursery (QLD), and Westland Nursery (TAS).

Adrian Parsons, Managing Director of Helix Australia says the ‘Local Hero’ crop is looking great in all locations.

“Waxflower plants put on their growth over the warm summer months and the compact nature of these new hybrid forms presents really well in the pot” , says Parsons.

He continues, “In addition, we have commissioned a larger label featuring the SAS logo and this creates a strong point-ofsale presentation”

To help create strong consumer awareness for Waxflower ‘Local Hero’, Helix Australia has commissioned a promotional segment on Garden Gurus which will be featured on Channel 9 in spring.

Additionally, Kings Park and Botanic Garden have organised large billboards on their garden entrances promoting ‘Local Hero’ to passing motorists.

More information

For more information visit Helix Australia www.helixaustralia.com.au