HELIX AUSTRALIA: WAXFLOWER ‘LOCAL HERO’ FUNDRAISER

Australian native pot plant to

raise money for SAS Resources Fund

By Matt Ross

Helix Australia is proud to announce a fundraising collaboration with SAS Resources Fund with the release of one of their stellar hybrid plants – Waxflower ‘Local Hero’.

Bred by Kings Park & Botanic Gardens (Perth, WA), ‘Local Hero’ is a stunning compact landscape plant featuring masses of dainty pink blooms in early spring.

Helix Australia has commissioned a special Waxflower ‘Local Hero’ label, with a royalty of $1 from each plant sold donated to SAS Resources Fund.

The SAS Resource Fund’s mission is to assist current and former members of the Australian Defence Force, and their families, suffering hardship as a result of their service with the Special Air Service Regiment.

This assistance extends to other members and families of Defence Force personnel who were disabled or killed when participating in a Special Air Service Regiment controlled operation, exercise or activity.

Adrian Parsons, Managing Director of Helix Australia, says the release of Waxflower ‘Local Hero’ is eagerly anticipated by both the Australian nursery industry and gardening public. ‘We are excited to be partnering with SAS Resources Fund and, via our national grower and retailer network, will aim to raise over $50,000 per annum with the ‘Local Hero’ promotion over the next three years,’ said Parsons.

‘Our breeding program is now starting to produce more compact forms of waxflower which makes them more suitable for landscape use and also presents a lot better in bud/flower for retail sale, with less reliance on pruning and the use of plant growth regulators,’ he added.

Waxflower ‘Local Hero’ will initially be grown by Benara Nursery and be available in West Australian garden centres and Bunnings WA. Helix Australia is planning a national roll out of this fundraising initiative in 2023.

More information

Visit Helix Australia www.helixaustralia.com.au