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FGC2012-RVDNHD
PULSE - the rhythm of fabric
Concept: P U L S E - W O R K P L A C E - A S A N I N S P I R A T I O N F O R C R E A T I V I T Y A N D C H A N G E TRADITIONAL WORKPLACE >>> linear workflow / separation / individualism / HIERARCHY / limited FLEXIBILITY NEW WORKPLACE PLAN - FLEXIBLE LAYOUT >>> TEAMWORK / INTERGRATION / INNOVATION / FLEXIBILITY / COLLABORATION / COMMUNICATION PSYCHOLOGY AT WORKPLACE: the mutual relationship between INDIVIDUAL >>> INTERPERSONAL GROUP >>> ORGANIZATION This psychology at workplace can be considered at different scale, one is Job satisfaction, including ambient conditions, workstations and supporting environment. As a result, it brings out the Job performance. CONCEPT: PULSE - the energy at workplace to encourage collaboration and innovation The concept based on a proposal for the renovation of a printing fabric factory inside the city Helmond, Netherland. A NEW WORKPLACE SHOULD BE A COMBINATION OF THREE FACTORS: SOCIAL + TECHNOLOGICAL + ENVIRONMENTAL. AT URBAN SCALE: URBAN TRANSFORMATION AND WASTED SPACE / the old Vlisco factory is one of identical images of the city Helmond. However, the remaining buildings and facilities ruin the surrounding urban landscape ( with a castle and green park next to the mill). The renovation concept concerns about functional transformation, from a production mill to a creative design quarter. The main building, as the focus object in this project, will be renovated to be the exhibition space of Vlisco heritage and the fashion/ textile design on the upper floor.
P U L S E
FGC2012-RVDNHD
BRAND VALUES The Vlisco brand is represented by four core brand values. Every collection, every design and everything that Vlisco and its employees do must be in keeping with these brand values, the embodiment of the Vlisco brand. These values are the ‘heart’ of the brand: o Elegance o Imagination o Class o Quality By applying these brand values at all times and in all situations, a total image of the Vlisco experience can be created in the eyes of consumers.
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Vlisco, the True Original
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Since 1846 Vlisco has been designing and producing colourful fashion fabrics that form an essential part of the lively West and Central African culture. Vlisco has an innate sense of the expressive and creative strength of African consumers and, for generations, has succeeded in surprising and inspiring her passionate clientele with unique designs. As the sole authentic designer and manufacturer of such fabrics as ‘Wax Hollandais’, Vlisco is unparalleled when it comes to quality, professional skill and innovation. The Vlisco strategy is aimed at enabling well-to-do African women to experience the brand in all her facets and to maintain the leading position, not only in the area of design, but also in terms of total brand orientation. Developments take place at neck-breaking speed in Africa and Vlisco aspires to inspire and gain the loyalty of younger generations as well. Innovation is therefore an essential element within the company. In keeping with this, a new collection is launched every quarter, featuring a specific theme in which international trends in a variety of areas are translated into distinctive Vlisco designs.
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Furthermore, every quarter a new Vlisco fashion and accessories collection is launched in the four Vlisco Boutiques in Africa. The clothing lines serve largely as a source of inspiration for consumers, who often have their clothing made by a personal tailor. With a complete line of bags, shoes and jewellery, women can clothe themselves in Vlisco from head to toe.
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FGC2012-RVDNHD
WORK GROUP
WORK GROUP
WORK GROUP
CONFERENCE / GROUP COLLABORATION
INDIVIDUAL
COLLABORATED WORKGROUP
INDIVIDUAL OFFICES CONFERENCE
TRADITIONAL WORKPLACE PLAN
FLEXIBLE CLOUD
GREEN COURTYARD
FLEXIBLE CLOUDS
WORKGROUP
P U L S E
FGC2012-RVDNHD
INDIVIDUAL WORKING PODS - WHICH CAN BE FLEXIBLY REARRANGED.
COMMUNICATION WORKSTATION FOR SMALL WORKGROUPS
DIFFERENTIATION OF WORKPLACE THE CLOUD WILL BE THE PLATFORM FOR DIFFERENT ACTIVITIES AND FLEXIBLE ARRANGEMENTS DUE TO THE CHANGING FUNCTION OF VLISCO IN FURTURE.
COMMUNITY MESSAGE
THE COMPANY HAS A VISION TO CONTINUE THEIR HERITAGE AND ALSO ENCOURAGE YOUNG LOCAL PEOPLE TO STUDY ABOUT FASHION AND TEXTILE DESIGN IN HELMOND. THIS IS A
COLLABORATED WORKSTATION FOR DESIGNERS
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FGC2012-RVDNHD
PULSE NEW WORKSPACE:
SUSTAINABLITY - restructure and renovate the old building with new functions and technology to control the temperature/ sound insulation/ CREATIVITY : THE PULSE - a cloud covers different common function : meeting points/ multimedia resources space/ virtual conference) These rhythmic spaces serve as an inspiration for the textile designers and also an image of Vlisco products.
P U L S E
FGC2012-RVDNHD
THE NEW CLOUDS IN THE OLD BRICK
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FGC2012-RVDNHD