THE
PASSION
OF
MINIMALIST
/ lan.anh.ng /
PORTFOLIO 2018
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WHO AM I ?
Me - a person who is not interested in reading and just loves to feel everything. An image with a few contents will make me feel more comfortable to understand than a big novel. Moreover, because I am an introvert, so emotion is deďŹ nitely the thing that affects me the most. Then, the question is, which school that can satisfy a person who hates reading and also wants to understand the new knowledge easily? That’s Minimalism. Minimalism makes me feel free when I do the thing that most people struggle a lot - moving an object a little bit to the left or a little bit to the right and keep repeating until everything is perfect. After a journey of investigating, I realized that minimalism could be very useful for brand identity, besides that, fashion could also be very aesthetic if minimalism was applied with the ingeniousness, cleverness and awlessness. That is extremely a rationality between model and image, image and colors, content and graphic. That is the reason why my Mini Portfolio was published. Minimalism is also the only thing that sublimates all of my emotions. 3
PORTFOLIO 2018
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BRAND IDENTITY
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WEBSITE LAYOUT
CONTENT
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MULTIMEDIA WORKS
LEISURE TIMES
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All images used are for illustrative purposes only,
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brand
identity
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PORTFOLIO 2018
Dec 2017
MI MANCHI is a concept brand for a fashion retail design. MI MANCHI means "I miss you" in Italian. Aesthetics is being created and that is our mission. Romanticism intermingles with simplicity and respect for high-quality fabric. Our graphic proposal is based off Minimalism primary conceptual branches are to create a simple, elegant and sexy branding. The main logotype is letter M with ribbon detail. A clean visual language highlights the brand's luxurious, simplicity, and attractive. Moreover, an engaging color palette that alludes to the charm of women, the glitter of silk, the cozy feeling, and brand exibility. The brand system of MI MANCHI including logotype, branding, and packaging, pattern, paper bag, woven label, hang tag and thank you note. 10
BRAND IDENTITY
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BRAND IDENTITY
MI MANCHI 13
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BRAND IDENTITY
MI MANCHI 15
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BRAND IDENTITY
MI MANCHI 17
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BRAND IDENTITY
MI MANCHI 19
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Mar 2018
Travel City is a company of the enterprise, which was founded in 1995. Travel City is completing solutions for travelers, providing overview for traveling services, supporting booking air tickets with hotels and vehicles to travel around the chosen place. With the long-term vision, the company is becoming a top travel services provider in Viet Nam and reaching out to the world, they would like to have a new interface for their brand. As a result, there is a logotype with a bold and positive look. To point out the vision of identity, letter V is stylized as an airplane with an upward direction. Using a exible and friendly typeface - Sans Serif, which highlights the youth, activeness, legibility and modern of the brand. A pleasing pair of two colors that are dark blue and mint will make the lookers feel safe but free, long live but full of vitality, professional but not obsolete. 20
BRAND IDENTITY
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BRAND IDENTITY
BLUE BIRD 23
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BRAND IDENTITY
TRAVEL CITY 25
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BRAND IDENTITY
TRAVEL CITY 27
PORTFOLIO
Jun 2018
2018
TEvery year, the Youth Union of Ho Chi Minh City collaborates with the Student Association to organize an annual campaign called “Tiep Suc Mua Thi”, which means “Supporting students who are going to register for universities”. The University Architecture of Ho Chi Minh City is one of the universities in Sai Gon joining this campaign. The logo is changed yearly with the different meaning, different key visual and concept. It does not have any permanent identity. This year, me and the team want to specify the importance of synchronism. We came up with a logotype which was closely related to the identity of our campus. We have tried to put our university name’s abbreviation - UAH into the logotype with a little different typeface. It is not too hard to realize. A stamp which is sticked on an envelope with an acceptance paper for student inside, will be chosen to be our key visual this year. Based on the graphic variations which were produced from geometric shapes and lines, we have creatively designed an identity which is accessible, friendly and easy to understand.
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Teamwork. Voluntary social event
BRAND IDENTITY
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WORK IN PROGRESS 30
BRAND IDENTITY
TIEP SUC MUA THI 2018
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BRAND IDENTITY
TIEP SUC MUA THI 2018
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BRAND IDENTITY
TIEP SUC MUA THI 2018
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website
layout
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WEB LAYOUT
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VACATIONS
HOTELS
CARS
FLIGHTS
DISCOVER
ABOUT
CONTACT
VIE
VND
VACATIONS
HOTELS
Let’s searching some place
CARS
FLIGHTS
ABOUT
From
VIE
To
Where are you departing from?
Check in
Where would you like to go?
Check out
mm/dd/yyyy
Rooms
CONTACT
mm/dd/yyyy
Adults
Childrens
SEARCH
Drivers
VND
PORTFOLIO 2018
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University’s Project
WEB LAYOUT
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MENU
Cart
Booking tickets to
Don Quichotte Next shows
Monday, 12 April, 2018 8:30 PM Seats Selected D-3 D-4 D-5
Packs Selected Pensions pack x 2
$230 x 2
Students pack x 1
$250 x 1
Total
$710.00
PROCEED TO CHECKOUT
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MENU
Ha At
The first
S
GET TICKETS
NOW
see more
andle’s thalia
t great English oratorio
23 hours
16
minutes
Cart
SHOWING
45
seconds
T US
ABOUT US
MENU
ABOU
SHOW
BÉJART BAL LET SCHOOL is a distinguished training ground for young dancers from around the world.
TIME
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FOLIO 2018
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AB
PORT-
multimedia
works
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MULTIMEDIA WORKS
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MULTIMEDIA WORKS
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MULTIMEDIA WORKS
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MULTIMEDIA WORKS
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MINI PORTDAY / MONTH / YEAR
FOLIO 2018
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Lầu 1, 83 Trần Quang Khải phường Tân Định, quận 1, HCMc.
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30%
New service Introduction / Promotion Offer / Tutorial / Pop-up Event / Tagline
TEMPLATE
yppuna.vn
INTRODUCE NEW SERVICE/ PRODUCTS Other succinct infomation other succinct infomation other succinct infomation
NAME OF NEW SERVICE/ PRODUCTS SALE 5% 10.01 - 20.01
Other succinct infomation other succinct infomation other succinct infomation
SALE FOR SPECIAL OCCASIONS 10%
Date - Date
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Available at yppuna.vn
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MINI PORTFOLIO 2018
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leisure
times
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Search
Materials : titanium, 18k gold plate.
NEW COLLECTIONS
Size : 2x4cm
NECKLACE BRACELETS
총 상품금액 (수량) 180,000원
EARINGS RINGS
(1개) ETC. SALE !
CONTACT ABOUT STORE
MINI PORTFO2018
Teen vogue
LIO
01
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SOCIAL MEDIA
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MINI PORTFOLIO 2018
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HAND LETTERING
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If you are reading until these words, I greatly appreciate all your consideration and thank you for your respect. Hope you / your company will enjoy my portfolio.
Best regards,
Graphic design
Lan Anh Nguyen Ngoc