Bespoke Marketing proposal example by Natalie Hamrick

Marketing Proposal

130 Pointe Mecox Lane Bridgehampton, New York January 2013

Contents Introduction 01 International Affiliate Network

Brown Harris Stevens of the Hamptons

Property Overview: 130 Pointe Mecox Lane Overview

Christieâ&#x20AC;&#x2122;s Appraisal Services 09 National & International Marketing Strategy

The Bespoke Marketing Program 13 The Team 22 Conclusion 25

130 Pointe Mecox Lane

The synergy between Christie’s and its subsidiary Christie’s International Real Estate Building upon a tradition of exceptional client service and mastery in luxury marketing, Christie’s implemented an innovative real estate venture in 1995. Christie’s International Real Estate was formed to satisfy the lifestyle requirements of a discerning clientele, integrating centuries of experience with a hand-selected network of talented brokers. The marketing of fine art and high-value properties proved to be a natural combination, resulting in a real estate powerhouse driven by the passion and success of the Christie’s name and the local connections and expertise of qualified real estate agents. The combined global networks of Christie’s and Christie’s International Real Estate, both acknowledged market leaders in the sale of luxury goods, create a world-class stage for the presentation of distinguished residential offerings. No other network provides the same level of international visibility to proven buyers of high-value properties. Christie’s International Real Estate will customize a sales strategy for your property that targets preferred segments within its Christie’s database. These segments will be based on geography, lifestyle preferences, investment tendencies, and other vital characteristics. Christie’s International Real Estate encompasses teams of highly focused and accomplished real estate professionals who provide advisory and marketing services for the world’s finest properties. By cultivating a unique balance of worldwide scope and highly personalized service, Christie’s International Real Estate has become a global authority on the effective marketing of distinctive properties. A finely tuned suite of programs and a commitment to the business philosophy established by Christie’s in 1766 define a brand based on trust, integrity, discretion, and excellence.

christie’s international real estate

133 affiliaTed Companies, 34,000 sales assoCiaTes, 1,000 offiCes, more Than 40 CounTries ChrisTie’s, 57 offiCes, 10 salerooms, 32 CounTries, inCluding The new-luxury-markeT CiTies of hong kong, dubai, mumbai, and mosCow

130 pointe mecox lane

The inTernaTional affiliaTe neTwork The Affiliate network spans the globe with 127 Affiliates in 40 countries, operating out of 920 offices with more than 25,000 sales associates. Each Affiliated company is required to meet a set of scrupulous standards before they are invited to join the network. To qualify, an Affiliate must demonstrate an established track record in the marketing and sale of distinctive properties, as well as a sterling reputation for excellence in customer service.

The Affiliate network comprises an exceptional group of real estate professionals who possess broad industry experience and specific area knowledge, from a charming neighborhood down the street to a sought-after destination across the globe. As the leading network of brokers dedicated to the marketing and sale of luxury residential properties, the network offers an incomparable level of service, worldwide visibility, lead generation, and instant brand recognition, resulting in impressive sales and procurements

130 Pointe Mecox Lane

Brown Harris Stevens of the Hamptons Brown Harris Stevens of the Hamptons is part of one of the country’s oldest and most reputable real estate brokerage firms. Established in 1873, Brown Harris Stevens has been New York’s premier residential brokerage firm for over 135 years, and we are the undisputed industry leader in sales, rentals, appraisals, and relocation for the luxury market. Our company has over 130 brokers in seven offices throughout the Hamptons and on the North Fork, over 350 brokers in the New York City area, and 50 brokers in Palm Beach. When listing a property with Brown Harris Stevens, the owner is assured that our network of top sales associates will professionally represent the listing to numerous qualified and sophisticated buyers through our network of offices from New York City and the Hamptons to Palm Beach. Brown Harris Stevens is the exclusive Christie’s International Real Estate affiliate for the Hamptons, North Fork, Manhattan, and Palm Beach. Christie’s International Real Estate is the world’s leading global network of real estate brokers specializing in the marketing and sale of luxury properties. A wholly owned subsidiary of Christie’s, it is the only real estate network owned by a fine art auction house.

130 Pointe Mecox Lane

Property Overview 130 Pointe Mecox Lane Nestled on a large cove opening to magnificent Mecox Bay, this spectacular gated estate boasts a rare 157 feet of waterfront on nearly an acre of lush grounds. The heart of the estate, a palatial Tuscan-style stucco residence, enjoys approximately 5,500 square feet of splendid interiors carefully designed with the finest custom finishes and Italian artistry throughout. With water views spilling into every main space, the home is richly appointed with hand-finished Venetian plaster walls and custom Italian railings. A grand living room with 18-foot ceilings and a woodburning fireplace is ideal for entertaining, while a state-of-the-art kitchen is a chef’s delight with mahogany custom cabinets, professional appliances, two dishwashers, a garland range, and a pizza oven. Five spacious bedrooms—plus six and a half bathrooms—offer ample accommodations and include a junior master suite and a master suite. With his and her bathrooms, a steam shower, sitting room, and a woodburning fireplace with custom limestone mantle, the lavish master bedroom suite is a haven of comfort and luxury. Breathtaking vistas fill the estate and include westerly views over Swan Creek, Sam’s Creek, and Mecox Bay, plus tranquil views of the sea in the distance. A short walk to the ocean, the masterful design of the home extends outside with a gated entry, private dock and walkway, and verdant grounds beautifully landscaped for privacy. Further amenities include a heated gunite swimming pool on the waterfront, a beautiful veranda perfect for alfresco dining, and a two-car garage with storage and a loft.

130 Pointe Mecox Lane

Christie’s Appraisal Services Christie’s has prepared authoritative appraisals since 1766. Our firm has an unparalleled reputation for integrity, accuracy, exceptional personalized service and a commitment to our clients, which is evident in the quality of the appraisals we produce. Christie’s Estate, Appraisals & Valuations provide seamless, streamlined service. We oversee every aspect of an appraisal, recognizing and accommodating the many special needs of executors, attorneys, and other professional advisors. Christie’s fully illustrated appraisals are the industry standard. Our international team of experienced, specialized appraisers provide appraisals in more than 80 collecting fields that serve as the basis for insurance and tax determinations and are indispensable for informed estate planning and collection management.

Christie’s and the Internal Revenue Service Christie’s has extensive experience providing appraisals that appear before the Art Advisory Panel of the Internal Revenue Service. Christie’s appraisals meet IRS standards and adhere to USPAP guidelines, and each year we provide hundreds of appraisals for tax-related purposed.

130 Pointe Mecox Lane

National and International Marketing Strategy Christie’s, Christie’s International Real Estate, and Brown Harris Stevens will work with you to develop a marketing plan that meets your approval. With an Exclusive Right-to-Sell Agreement, we would develop a program for the property that would include:

• Discreetly and professionally marketing the estate to prospective purchasers throughout the world. Many of these individuals are our clients with whom we are in constant contact • Expose the property with all residential broker members of Christie’s International Real Estate Affiliate Network • Screening prospective purchasers to determine their level of interest, their financial capability, and their ability to pass buyer requirements • Arranging all appointments necessary to show the property with a member of the Brown Harris Stevens team accompanying all showings • Handling all negotiations • Preparing, reviewing, and carefully editing the potential buyer offerings • Handling all aspects of the sale until closing

On the following pages, we outline our preliminary marketing plan for the estate.

Bespoke Marketing Overall Strategy This exquisite estate represents a unique opportunity within the luxury real estate market. Effectively communicating this sense of rarity and exclusivity to a captive high-net-worth audience is essential to the success of the sales process. The Christieâ&#x20AC;&#x2122;s International Real Estate Bespoke Marketing Program team will work in tandem with the Christieâ&#x20AC;&#x2122;s team and Brown Harris Stevens to successfully promote and sell the property. We recommend a number of proven advertising mediums and approaches, which are detailed on the following pages.

christie’s international real estate

The Bespoke Marketing Program An innovator in the luxury property world, Christie’s International Real Estate elevates bespoke marketing to new levels, creating a strategic mix of conventional and new media advertisements specifically tailored to a highly qualified audience of potential homebuyers. Only the finest properties—such as yours—are eligible to participate in our top-echelon marketing initiative: The Bespoke Marketing Program. For a property as significant as the residence at 130 Pointe Mecox Lane, our first and most important step will be harnessing our strong personal and transactional relationships across the world for promotion on a one-to-one client basis. Building off this first client contact, our bespoke marketing program will utilize the international Affiliate network to showcase the properties in niche markets that have displayed proven demand or such a prestigious offering. Christie’s International Real Estate will determine the most effective distribution channels from Affiliates across the globe.

Photography We strongly recommend that the residence at 130 Pointe Mecox Lane be professionally photographed in order to present the property in the greatest possible context to Christie’s and Christie’s International Real Estate’s global buying pool.

130 Pointe Mecox Lane

International Auction House Exposure P r o m o t i o n i n c o n j u n c t i o n w i t h C h r i s t i e ’s i n t e r n a t i o n a l a u c t i o n s

Christie’s conducts more than 450 sales annually, attracting thousands of art connoisseurs and collectors. These events present prime opportunities to effectively market the property to an audience of high-net-worth potential homebuyers at Christie’s salerooms and auction sites worldwide. The residence at 130 Pointe Mecox Lane will be promoted at important auctions in such cities as Hong Kong, Dubai, Paris, London, Geneva, and New York. Access to these unique marketing venues will place the property in front of an audience of the highest echelon of buyers of luxury goods.

Christie’s Sale Catalogues And Publications Christie’s clientele will be introduced to the estate through select auction sale catalogues—including Christie’s prestigious Impressionist and Modern Art Evening Sale catalogue. Each year, Christie’s publishes 450 catalogs and a selection of magazines that reach a worldwide audience of top-tier collectors and scholars. These beautifully illustrated publications represent 80 categories of high-end items, including fine and decorative arts, jewelry, photographs, collectibles, and wine, and are available both in print and online.

Video Presentation The estate will be featured in a window display and also be shown prominently on large flat-screen panels in the lobbies of key auction sites, including New York, London, Hong Kong, and Milan. Christie’s also will showcase the property as the subject of our Property of the Month video—presentation reserved for only the most significant offerings. These dynamic presentations capture the attention of auction visitors and attendees.

Portable Banners A large, professionally produced banner featuring images of the property will be showcased at select Christie’s salerooms and auction sites worldwide, delivering an impactful presentation that wins the interest of prospective homebuyers.

christie’s international real estate

christie’s international Real estate e-Bulletin The property will be included in the Christie’s e-bulletin, a monthly digital newsletter featuring select luxury properties that is distributed to top clients across collecting categories. This targeted publication is a highly effective means of reaching today’s busy collectors.

Digital Marketing on christies.com The residence at 130 Pointe Mecox Lane will be listed as a featured property on the homepage of Christies.com, where it will be viewable to a large global audience. In the first half of 2012 alone, unique visitors to our website numbered more than 6.8 million. We will also include the property as a highlight on the “Art of Living” widget on Christies.com, which showcases top properties.

130 pointe mecox lane

custom Property Brochure We will craft an artfully designed, elegantly written, and high-quality printed brochure reflecting the excellence of presentation that a property of this scope merits. Using high-resolution color photography and descriptive text, the brochure will highlight the properties’ amenities and unique features as well as the outstanding lifestyle opportunities. This custom marketing tool will be delivered to a select group of Christie’s, Christie’s International Real Estate clients, and prime worldwide prospects. A personalized letter from a company executive, emphasizing the rarity of the offering, will be a powerful accompaniment. The brochures will also be on display in a selection of Christie’s high-profile international premises, including New York, London, Amsterdam, Dubai, Geneva, Hong Kong, Milan, Paris, and Zurich.

The Woolworth Mansion

Rabbit Run

New York, New York

Sands Point, New York

Offered by Brown Harris Stevens Residential Sales, LLC

Offered by Coach Realtors

A sprawling 10,000-square-foot Mediterranean-style manor set on 3.38 magnificent acres of recreational land and private beachfront

Remarkable in its provenance, beautiful architecture, and supreme attention to detail, this is a landmark residence and a once-in-a-lifetime offering on Manhattan’s Upper East Side

This magnificent manor imbues the feelings of a classic Mediterranean-style home, spanning more than 10,000 square feet, and offers the recreational facilities of a premium country club. Ideally situated in the exclusive village of Sands Point and on a placid beachfront on the Long Island Sound, the residence boasts beautiful scenic views of the ocean and upper New York skyline. grand living Built in 1925, the aesthetic maintains a classic opulence with the approach to the residence revealing a stucco exterior, arched windows, and Mediterranean touches. Through charming wooden doors, the first floor offers a formal living room, which is adorned with a beamed cathedral ceiling and warmed by a dramatic fireplace enveloped by a regal mantel. A vast picture window offers views of the verdant grounds, while five sets of doors allow direct access to the front and back of the home. Formal soirees are supremely catered for by the banquet-sized dining room with its gothic arched windows and stone flooring. A gourmet kitchen offers effortless support for even the largest of occasions with a pantry, service entry, and adjacent breakfast room. A peaceful den, with a fireplace and access to the beach through double doors, an office, four bedrooms, two full bathrooms, a laundry, and powder room complete this extraordinary main floor.

luxury touches Ascending the grand circular staircase with classic Mediterranean balustrade, residents are brought to the second floor, featuring a master suite with mantled fireplace and his and her walk-in closets. Here, residents are invited to enjoy two private balconies or luxuriate in one of two master bathrooms. Eight bedrooms and six-and-a-half bathrooms accommodate family and guests over the two fantastic floors while a service wing incorporates a staff bedroom, laundry, and three additional bedrooms with easy access to the kitchen. rolling grounds Complementing enchanting interiors, the outdoors abounds with features. Spread over a generous 3.38 acres, the property showcases a private beachfront, two swimming pools, and a tennis court. A lush landscape showcases mature plantings while soaring trees surround the property for privacy and shade. A two-car garage accommodates a two-bedroom apartment above—ideal for staff or guests, with a kitchen, living room, and full bathroom. Activity is plentiful within the recreation green room where light floods in through walls of windows and a picturesque glass ceiling. An indoor pool ensures activities are never dampened by the weather and bountiful storage has also been carefully integrated.

By the late 1890s, legendary entrepreneur Frank Woolworth’s retail chain was expanding so rapidly that he was able to engage Charles Pierpont Henry Gilbert—a famed architect of French Gothic–style mansions—to design his residence at 80th Street and Fifth Avenue. In 1910, while in the process of building the famed Woolworth Building at Broadway and Park Place, he again hired Gilbert to design a trio of houses on East 80th Street—one for each of his three daughters. Standing adjacent to one another, all three townhouses remain today. The middle mansion, flanked by twin 25-foot buildings, is an astounding 35 feet wide, and is now offered for sale. the residence The imposing limestone façade of this neo-French Renaissance– style home, completed in 1916, features a central foyer opening to a grand entry hall that leads into the heart of the residence. With a massive fireplace, the hall includes three closets and an elegant powder room, and accesses a kitchen in the rear along with the wide landing of the grand master staircase. The parlor floor begins with a 35-foot-wide front drawing room with a fireplace, three floor-to-ceiling windows, and a feeling of immense scale. The ceiling here rises more than 14 feet, and the center landing affords a large sitting room that connects the front drawing room to the formal dining room. With capacity for more than 50 guests, this regal space is host

to a large fireplace and is positioned adjacent to a sunny rear morning room ideal for cozy breakfasts. A seating area, ample storage, and a dumbwaiter to the service kitchen below highlight the main chef’s kitchen. The third floor has a 35-foot panelled library, wet bar, and powder room. In the rear is a two-bedroom suite with two full baths and plenty of closet space. The fourth-floor master suite encompasses a grand bedroom, two sitting rooms, and two full baths with dressing rooms, while the fifth floor claims two more bedrooms with full baths as well as a gymnasium. A brilliant stained-glass skylight visible from the first five levels caps the main staircase. Presently built out for a private office, the sixth floor has a full bath and a powder room. The seventh story encompasses a two-bedroom staff suite with two full baths and a separate kitchen. The lowest level is outfitted with a suite of offices and opens to an outdoor area. An elevator services all floors. a unique offering While many of the city’s other great mansions have come on the market as little more than shells requiring total renovation, this is the only estate that has been fully restored in a traditional prewar style. Never before could one acquire such a magnificent building in this condition. This is truly a rare opportunity, and one not to be missed.

christie’s international real estate

ChrisTie’s inTernaTional real esTaTe magaZine Christie’s International Real Estate magazine has for many years been the go-to publication for the most luxurious real estate in the world. Now, we are delighted to bring our readers a refreshed and updated magazine, covering not only exclusive real estate, but news and features about the world of luxury living as well. Christie’s International Real Estate magazine delivers exclusive access to the clientele of Christie’s and Christie’s International Real Estate, creating an unprecedented level of international visibility to buyers and sellers of highvalue properties. The magazine is delivered to a select, private, and qualified group of readers who are proven purchasers of luxury goods, collectors of fine art, and investors in multimillion-dollar properties—the most affluent demographic, who are notoriously difficult to reach. Produced four times a year, this industry-leading publication has an annual readership of approximately one million. Our magazine provides personality and flair with engaging articles that draw on the Christie’s brand’s rich heritage and expertise. The new editorial content covers the arts, leisure, international cultural events, and the world of über-luxury, alongside an unrivaled showcase of the world’s most exclusive real estate. After just three issues published in its new format, Christie’s International Real Estate has been nominated for the “Best International Publication” in the International Content Marketing Awards (CMA)—a celebration of innovative, creative, and effective content. Other nominees include British Airways, Land Rover, and Ernst & Young.

ChrIstIe’s InternatIOnal re al estate

disti nctive properti es arou n d th e wor ld

Issue 2 June 2012 w w w.chris tiesreales t ate.com

COver stOry

tOtally tOrOntO how this daringly diverse city became a real estate hotspot page 76

www.christiesrealestate.com Issue 2 June 2012

why vIneyarD prOpertIes are the latest must-have page 16

the hIgh lIne: transfOrmIng manhattan’s skylIne page 88

hOw wealthy russIans are reshapIng the luxury market page 22

Display until October 1, 2012 $10

130 Pointe Mecox Lane

Public Relations Christie’s International Real Estate public relations professionals promote real estate on a highly visible international platform and will consult on a press strategy that will target the audience appropriate for 130 Pointe Mecox Lane. The Christie’s public relations team—spanning the Americas, Europe, the Middle East, Russia, and Asia—works on behalf of important properties through point persons located around the world.

adverTisemenT in leading publiCaTions Belle Vue House will be advertised in some of the world’s most prestigious publications. The local, national, and international readership of these high-profile periodicals encompasses millions of influential individuals in the business, political, financial, and entertainment sectors, including those with a particular interest in high-end real estate. Your property will appear under the Christie’s brand, lending it greater prestige and attracting the attention of luxury homebuyers. • Christie’s Interiors catalogs • Christie’s International Real Estate magazine • Financial Times newspaper • The Wall Street Journal’s US and Asia-Europe newspaper • International Herald Tribune newspaper • Luxury Properties magazine • Country Life magazine • Robb Report magazine • A dditional online advertising through Google, The Wall Street Journal online, Robb Report Exceptional Properties online, Propgoluxury online, Country Life.UK online, and more.

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International Luxury Real Estate Specialists BEVERLY HILLS, CALIFORNIA 6-acre lot, wellappointed home w/ center hall plan and great city views. 2-story library, pool w/ handcut mosaic lining, outdoor kitchen, 7 bedrooms. Private tennis , limo garage. $29M. Susan Smith, Avrille Krom. Web: CGE20211

MARCO ISLAND, FLORIDA The Grand Penthouse of the Belize is an extraordinary beachfront residence w/ 16,893 s. f. and island and gulf views. 5 bedrooms, 8 baths, beach cabana, building amenities. $11.9M. Chris and Laura Adams. Web: CGE18400

Hilton & Hyland Real Estate +1 310 492 0733

Premier Properties of Southwest Florida, Inc., REALTORS • +1 239 642 2222 SEATTLE, WASHINGTON Contemporary home w/ 60’ of Lake Washington shorefront, private 72’ dock, seaplane area. Home made w/ reclaimed fir beams. 5 bedrooms, 5 baths, master suite w/ double-sided fireplace, spa tub. Excellent for entertaining. $5.93M. Theresa Truex. Web: CGE20207 Madison House, Ltd. • +1 206 972 7768

BEAVER CREEK, COLORADO Unique home w/ 8,000+/- s. f. of opulent living space. 6 wonderfully appointed bedrooms, 7 full and 1 half bath. Great room w/ amazing alpine valley views. Wine gallery, nanny’s quarters, dramatic circular stair tower. $10.9M. Web: CGE19833

LAKESIDE, MONTANA Contemporary masterpiece of 7,300 s. f. personifies the union of nature and design. Resting above 560 feet of pebble beach w/ Flathead Lake views and bordered by 17-acre protective easement. www.soaringosprey.com. $6.35M. Ellie Stimpson, Tom Brown.

NOVA FRIBURGO, RIO DE JANEIRO, BRAZIL

Sonnenalp Real Estate • +1 970 477 5300

Trails West Eagle Bend Realty • 1 800 976 6682

Judice & Araujo Imóveis • +55 24 2222 0382

CHARLESTON, SOUTH CAROLINA Located beachfront within award-winning Wild Dunes resort, this 5-bedroom, 5.5-bath home boasts exquisite finishes, ocean views from almost every room. $5.3M. Kristin LeNoir McCann. Web: CGE18114

LAKE FOREST, ILLINOIS Historic Forest Lawn

estate, designed by Rufus Rose in 1870, updated in 2007. 2002 Heritage Award for preservation. 2 wooded acres. 6 fireplaces, 12’ ceilings, rotunda, gallery foyer. $4.999M. Vera and Pat Purcell. Web: CGE20083

William Means Real Estate, LLC +1 843 442 6676

Koenig & Strey GMAC Real Estate +1 847 615 5028

2-level main home, 1 caretaker’s, 2 guest houses, fully equipped kennel, vegetable garden, lake, and greenhouse. Property spans 1,000+/- acres. 85+/- miles from Rio de Janeiro. Price upon request. Patricia Judice de Araujo Esteves. Web: CGE20182 CGE_Variety_020508.qxp

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Your Link to Distinctive Properties Worldwide www.christiesgreatestates.com

International Luxury Real Estate Specialists

NEWPORT, RHODE ISLAND Monumental

BAY, SISTER BAY AY, AY Y, WISCONSIN Pala Palatial stone manor on Lake Michigan. 35,00 35,000+ s. f. w/ 2-story grand hall, formal dining room, 14seat cinema. $29M. John D. Blossom B III, +1 920 421 0802 and Gregory Antonsen, A +1 505 983 8733. Web: CGE19294 CGE19

6-acre oceanfront estate. Exquisitely renovated, elegant interiors, elevator, oceanfacing pool, spa, tennis. Carriage house for casual entertaining and guests. FAA-approved heliport. Price upon request. Melanie Delman. Web: CGE20058

Properties of Door County, y LLC y, Christie’s ’ Great Estates ’s

Lila Delman Real Estate • +1 401 284 4820 ST.

SAN LUIS OBISPO, CALIFORNIA An expansive family retreat, this Edna Valley wine V country estate offers a 3-bedroom main 3-bedro residence, poolhouse w/ w outdoor outdoo kitchen, 2 ponds, guest house, walking trails, walk pool–spa, and grass playfield playfield. $4.95M. Chris Richardson. Web: CGE198 CGE19853

MARTIN,

FRENCH

WEST

INDIES

Contemporary home on 2.1 tropical acres by Plum Bay Beach in Terres Basses. 3 levels of luxury, 5 bedrooms, covered terraces, pool, tennis, ocean views. €4.5M (approx. US$7.09). Lesley Reed. Web: CGE20231

Parrot Cay

Marsha Mason’s Organic Farm and Estate Turks & Caicos Islands Abiquiu, New Mexico

Pierres Caraïbes Real Estate +590 590 51 02 85

Richardson Properties, Inc. • +1 805 80 781 6040

GREENWICH, CONNECTICUT Spectacular in every way, Dunnellen Hall was the 40-acre Round Hill country estate of Harry B. and

LAGUNA BEACH, CALIFORNIA This rare private peninproperty occupies the tip of a priv wraparound views on sula with 300-degree wraparoun terraces, outdoor 3 sides. 3 oceanfront terraces aquarium, spa bath, formal roo rooms, gym. CGE20048 $16.5M. Rob Giem. Web: CGE2 HÔM Real Estate +1 949 554 1214

Group, Inc.

CANADA 4-bedMOUNT TREMBLANT, T QC, CANA T, room stone-and-timber house overlooking ov 18th fairway and Lac Tremblant. T emblant Cliff-side Tr patio, outdoor kitchen, hot tub. tub Fully furnished. Cdn$2.9M (approx. US$2.845M). US$ Michael Clark. Web: CGE20104 Mont Tr T Tremblant emblant +1 819 425 4004

Leona M. Helmsley, titans of the real estate industry. Breathtaking vistas of rolling hills, as well as distant views of Long Island Sound, surround this Jacobean-style manor that sets a new standard for luxury. The impressive courtyard has a 70-foot marble reflecting pool with a three-tier fountain—a dramatic introduction to this architectural masterpiece. Tracery ceilings, ornate fireplaces, and large-scaled leaded windows are indicative of the remarkable quality and attention to detail that define the magnificent interiors. Highlights include an exquisite 86-foot great hall in travertine marble, a majestic stairway, a memorable winter garden with a 52-foot indoor pool, and a stunning master wing with luxurious bathrooms. This unique estate offers total privacy and tranquillity. Web: CGE20240 David Ogilvy & Associates • +1 203 869 9866

PAWLEYS ISLAND, SOUTH CAROLINA

Panoramic marsh, creek, and ocean views from a 5,100 s. f. beach house in exclusive gated community. Many upgrades throughout. 5 bedrooms, 5 full baths, 2 half baths. $4.25M. Brady Stump. Web: CGE20170 Vintage Estates Realty, LLC +1 843 602 2451

NORTH TUSTIN, CALIFORNIA Renovated to the highest standards, this sprawling Contemporary has 4 bedrooms, guest cottage, great kitchen, master w/ spa tub. Soaring ceilings, hand-carved built-ins, 2 fireplaces, tennis. $4.199.5M. Julie Lee, Al Ricci. Web: CGE20192 North Hills Realty • +1 714 731 5900

Offered at $125,000,000

Fairwinds, a Colonial-style brick home built in 1936 on Chautauqua Lake. 8 bedrooms, 6 baths, 6,221 s. f. Approx. 10-acre lot w/ gardens. Guest, green, carriage, and boathouses. $4M. Stephen Holt. Web: CGE20232

MAYVILLE, NEW YORK

Howard Hanna Real Estate Services +1 716 753 7880

MACON, NORTH CAROLINA Historic property on 310 acres near Lake Gaston. Fine example of Federal architecture, restored in 1998. Multiple outbuildings include caretaker’s cottage, stable, garage. $2.6M. Wendy Jackson. Web: CGE20164

Real Estate, Inc. Inc

CAP CANA, DOMINICAN REPUBLIC Due for completion in March 2009, Villa Regal of 32,000 s. f. is a treasure. Patio w/ central pond. Elegant master w/ terrace w/ thatchcovered, glass-encircled hot tub. Staff rooms, 3-level pool. US$14.8M. Web: CGE19780 Provaltur International, Inc. +1 809 202 2582 SAVANNAH, GEORGIA In renowned Historic District, this elegant 1859 home has been meticulously restored. Superb living spaces offer modern comfort, historic ambience. $2.875M. Cora Bett Thomas, Betsy Howard. Web: CGE19584 Cora Bett Thomas Realty & Associates +1 912 233 6000

York Simpson Underwood +1 919 247 9937

PRINCETON, NEW JERSEY Eleg Elegant Brickstyle Colonial built in the 1930s. Sits on 17 acres overlooking Stony Brook. Broo Houselength terrace w/ great views. Gracious master suite. High-tech theater theate on lower level. Price upon request. Web: CGE20007 C N. T. T Callaway Real Estate Broke Broker, LLC +1 609 921 1050

OLD WESTBURY, L.I., NEW YORK The Phipps Estate, built by Delano & Aldrich, owned by philanthropist Ogden Phipps. 45 min. from Manhattan. 20 wooded acres, caretaker’s and guest houses, pool, tennis. Price upon request. Patrick H. Mackay. Web: CGE20143 Piping Rock Associates, Inc. +1 516 676 2230 SAINT LOUIS, MISSOURI Virtually new within its 101-year-old exterior, this remarkable Italian Renaissance–style residence has been impeccably and extensively updated both inside and out, while retaining historic architectural details. $2.35M. Jim Human, Kevin Hurley. Web: CGE20125

AUSTIN, TEXAS Authentic California Arts and Crafts–style home of exceptional quality. 4 living areas, 5 bedrooms, 5 full and 2 half baths, huge kitchen, expansive covered terrace w/ fireplace, excellent location. $2.595M. Web: CGE20163 AvenueOne Properties, Inc. +1 512 472 3336 PUNTA DEL ESTE, URUGUAY Landmark property overlooking the ocean. Sea views, 7,460 s. f., 1.5-acre plot, 5 en suite bedrooms, living room w/ fireplace, formal dining room, traditional kitchen. US$2.5M. Web: CGE19814 Terramar Servicios Inmobiliarios +598 42 77 0707

Edward L. Bakewell, Inc. • 1 800 341 4791

198

SAN JOSE DEL CABO, MEXICO Blue Los Cabos offers 15 beachfront condos w/ 2 to 4 bedrooms and views. Exteriors include whirlpools, terraces, pool, barbecue. 24-hr. security, 20 min. to airport. $829K to $2M. Erika Hernandez. Web: CGE20107

Illustrated Properties Real Estate, Inc. +1 561 626 2202 WAVERLY, PENNSYLVANIA Stately 8-bed-

room home enjoys hilltop site w/ views. Artful designs include crystal chandeliers, mosaic tiles, sconces. Gorgeous grounds w/ stone surrounding, patios, flowers. $2M. Jennifer McGinley. Web: CGE20067

Keesee & Company, Inc. • +1 405 842 8841

Lowcountry Real Estate • +1 843 986 3470 MCLEOD, MONTANA 91-acre ranch in West Boulder River Valley. 700’ river frontage, 30 minutes from Livingston and Big Timber. Grand timber home, 2 guest houses, horse facilities, pasture, fishing shack. $4.65M. Eric Hathaway. Web: CGE20237

SPRINGFIELD, MISSOURI Spanning 3 levels and 10,000+/- s. f., this beautifully decorated and masterfully appointed home features a living room, gourmet kitchen, wet bar, and office. $849K. Paula Christenson, Jane Reed. Web: CGE19977 Carol Jones Realtors, Inc. +1 417 883 6666

CORNERSTONE, COLORADO Near Telluride, Cornerstone has Greg Norman golf course, seclusion, mountain views. 6,000 total acres w/ stables, miles of trails, swimming, restaurants, private fishing nearby. Homesteads from 0.25 to 100+ acres. $300K to $1.98M. Jim Nerlin, Jon Dwight. Web: CGE20154

The Shallis Group, Inc. • +1 201 427 1020

Telluride Real Estate Corp. • +1 970 728 1677

GRIMES, IOWA 7,412 s. f. home on 12 wooded acres. Greenhouse, bowling alley, attached 5-car garage, detached garage available for use as barn. Vaulted–beamed ceilings, great room, family room, 4 bedrooms, 5 baths, fireplaces. $1.675M. Rick Wanamaker. Web: CGE20208

SATELLITE BEACH, FLORIDA Stunning 2story atrium w/ lush foliage introduces this 4-bedroom, 3.5-bath home. Built-ins, cathedral ceilings, bay windows, garden, hot tub, pool, wine storage, fireplaces. $1.199M. David Omler. Web: CGE20064

Iowa Realty Co., Inc. • +1 515 453 6794

Paradise Properties of Brevard, Inc. +1 321 773 1982

Located at a 4,000-foot elevation on Lion Mountain, Endless Sky affords views of some of the West’s most spectacular natural splendors. The handsome residence looks across Whitefish Lake directly at Whitefish Mountain Ski Resort, with a backdrop of the snow-capped peaks of Glacier National Park. Situated forested acres, theare home features extensive useatofParrot glass, stone, wood.1,000-acre, An outdoor Villas on and40beachfront plots being offered for sale Cay, aand private, spauncrowded is tucked into the stone patio, and a small amphitheater, withpowder-sand a fire pit, is nestled into the hillside island embraced by crystal-clear waters and beaches. Amid this below. Custom beams span and the great room, whileaatruly well-equipped dining room, and butler’s splendorous ambience natural beauty, impressivekitchen, array of pampering amenities

is enjoyed. Nowhere is this fact more apparent than at COMO Shambhala Retreat, where soothing holistic and Ayurvedic therapies are administered by experts hand-selected for their remedial talents. The cuisine at Parrot Cay is exquisite, featuring Mediterranean-influenced

Christie’s Great Estates, Inc. · 125 Lincoln Avenue · Santa Fe, New Mexico 87501 USA · +1 505 983 8733 · www.christiesgreatestates.com CGE_Variety_OscarEd09.indd 2

ANNAPOLIS, MARYLAND Park Place is a luxurious condominium residence offering European-style architecture and impeccable services and amenities. 1- to 3-bedroom units within complex including a hotel, shops, and restaurants. $400K to $1M+. Bonnie Parks. Web: CGE5720 Annapolis Realty, Inc. • +1 401 280 5600 EL BANCO, MEXICO Perched atop a hill, Villa Mirador affords ocean and mountain views. In new community of El Banco, this 4-bedroom residence boasts luxurious spaces for indoor-outdoor living. Luxury community will include a boutique hotel and beach club. Price upon request. Web: CGE19973

PAPAGAYO, COSTA RICA Upcoming ultra-

La Punta Realty • +52 329 291 6420

Plantación Properties • +506 2672 1400

luxury resort and residential community, 20 min. from int. airport. Sunset–ocean views from 2- and 3-bedroom branded residences and estate homesites. 2 secluded beaches, restaurant, spa. Price upon request. Patrick Harris, Victor Cullen. Web: CGE19798

Christie’s Great Estates reaches a global market for buying and selling the world’s most distinctive real estate. Beverly Hills +1 310 385 2691 · London +44 (0)20 7389 2551 · New York +1 212 468 7140 · Palm Beach +1 561 805 7327 · Santa Fe +1 505 983 8733 info@christiesgreatestates.com · www.christiesgreatestates.com

pantry accommodate entertaining. Large master and guest suites complete the main floor. The lower level offers a recreation room, a theater, a sauna, an exercise room, a wine cellar, and 2 additional bedrooms. A self-contained apartment sits above the oversized 3-car garage. For more information, visit www.endlessskymontana.com. $10.2M on 20for acres; 40 acres. Dan and Seanoffer Averill, delights and fresh Asian fare. When it is time rest,$11.3M Parrot on Cay’s accommodations +1 406 837 7050; and Gregg Antonsen, 505 983 8733. Web:are CGE20305 havens of peach calm. Pools +1 and private beaches further delights. As quoted in Trails Westmagazine, Real Estate • Christie’s Inc.that understands the difference between SpaFinder “[Parrot Cay] Great is that Estates, rare resort simple and simplicity, and gets the latter just right.” Prices upon request. Web: CGE19673 Lyle Schmidek, Grace Bay Realty, Ltd. • +1 649 941 4105 • lyle@gracebayrealty.com Richard Moeser, Christie’s Great Estates, Inc. • +1 561 805 7327 • rmoeser@christiesge.com

Montana Signature Properties +1 406 581 3161

Hague Partners • +1 480 998 0110

JERSEY CITY, NEW JERSEY 4-story brick row house dates to circa 1868 and enjoys a prime downtown location. Close to Van Vorst Park, the home is drenched in sunlight. A groundfloor apartment and a three-level owner’s triplex make this a versatile offering. $1.179M. Sean Shallis. Web: CGE19955

Endless Sky Whitefish, Montana

Lewith & Freeman Real Estate, Inc. +1 570 585 0600

PARADISE VALLEY, ARIZONA Custom home atop Phoenix Mountain Preserve w/ extraordinary vistas of McDowell Mountains spans 8,000+/- s. f. Game room, 3 hand-carved stone fireplaces, imported mosaics, chef’s kitchen, indoor firing range, outdoor entertaining area. $5.25M. Web: CGE20129

Van Sciver Realtors • +1 732 899 6460

panelled library, a secret passageway, a gourmet kitchen, and 247 acres of fertile land further distinguish the offering. The interiors are rich with international details, including tiles and doors from Spain and other elements from India, Egypt, and France. Artistic expression is fostered at this truly stunning compound in Georgia O’Keeffe country. $7.975M. Don DeVito, +1 505 946 0436; Gregg Antonsen, +1 505 983 8733. Web: CGE20851 Santa Fe Properties • Christie’s Great Estates, Inc.

DUCKSMITH FARM, OKLAHOMA A working ranch for buffalo and cattle, this impressive estate is sited on 2,000+/- acres. Great views. Main residence of 6,700+/- s. f., Gourmet kitchen, 4 to 6 bedrooms, 2 masters. Outbuildings. $6M. Konrad Keesee, Doug Lewis. Web: CGE19887

FRIPP ISLAND, SOUTH CAROLINA Ultimate beach house for large groups. 7 bedrooms, 7.5 baths, sleeps 25. 2 large living areas w/ a wet bar, flat-screen TV, game tables. Multiple decks, screened porches, 9-person whirlpool. Great resort amenities. $1.999M. Pat Dudley. Web: CGE20168

Las Ventanas Real Estate +52 624 144 2848 MANTOLOKING, NEW JERSEY O Oceanfront 3-story cottage w/ w secluded beach, bea private jetport, and helicopter pad within with proximity. 3.5 deck w/ it 4 bedrooms, b d 3 5 baths. b th Large L views of Atlantic Ocean. About 1.25 hours from NYC, Philadelphia, and Atlantic City. Michael Van Sciver. $5.9M. Web: CGE20052

NORTH PALM BEACH, FLORIDA Contemporary masterpiece w/ 11,071+/- s. f. On the Intracoastal Waterway within world-class golf community. Oak and stone finishes throughout, guest suites. Price upon request. Cam Kirkwood. Web: CGE20221

The home of four-time Oscar-nominated actress Marsha Mason, Rio Abajo Rio is nestled in the Chama River Valley close to Santa Fe and comes complete with acequia water rights. The site of a successful medicinal-herb farm, this splendid estate is influenced by Andalusian design and has been built to ecofriendly standards. Two miles of riverfront, a sunny central courtyard, fireplaces in nearly every room, and display space for artwork are some of the exemplary features. The estate features a total of more than 15,000 square feet, including a main residence, an art studio–conference center, and a guest house. A

2/18/09 10:40:39 AM

130 Pointe Mecox Lane

Online Marketing The residence at 130 Pointe Mecox Lane will appear on Christie’s International Real Estate website, with detailed descriptions and an elegantly presented photo gallery. As described, the property also will benefit from additional international web exposure on the Christie’s home page and on the sites of prestigious publications. The Christie’s International Real Estate website will promote the property on a worldwide platform through these web-based initiatives: • Home Page: Engaging advertisements are featured on the Christie’s and Christie’s International Real Estate home page • F eatured Properties: Posted in the “Featured Properties” section, devoted entirely to properties enrolled in the Bespoke Marketing Program and linked to the Christie’s International Real Estate home page • Greatest Estates: Highlights the world’s finest properties priced at US$10 million and above • O nline Magazine: An interactive version of the print publication, prominently displayed on the homepage of www.christiesrealestate.com • W eb Video: Emphasizes the estates prominence through a montage of photographs and professional narration • N ews Center: Showcases features unique to the properties with a news story that can be shared by journalists and prospective buyers via social networking • D igital Slideshow: Features the most important properties on offer, from the home page of www. christiesrealestate.com • S earch Results: The residence at 130 Pointe Mecox Lane will receive preferred placement on the search results page of www.christiesrealestate.com, meaning they will be exposed to every client who searches our Bespoke Property database • E mail Campaign: Christie’s International Real Estate will initiate an ‘e-blast’ campaign dedicated to the residence at 130 Pointe Mecox Lane, targeting our extensive database of high-net-worth individuals through the Christie’s International Real Estate E-Newsletter • S ocial Media: Outreach to new and young collectors through popular social media outlets, including Twitter, Facebook and YouTube

christieâ&#x20AC;&#x2122;s international real estate

The Team Mary Ann Cinelli Senior Director, Licensed Real Estate Salesperson

Cia Comnas Executive Managing Director

Kathleen Coumou Northeast Senior Vice President, Regional Manager and Licensed Real Estate Broker for Christieâ&#x20AC;&#x2122;s International Real Estate

130 Pointe Mecox Lane

Conclusion We trust this proposal expresses our deep commitment to the sale of this magnificent residence at 130 Pointe Mecox Lane. Our entire team would like to assure you we will apply our superlative standards toward achieving the highest results on your behalf and making this sale process as seamless as possible. We are extremely enthusiastic about the prospect of working with you on the sale of this exceptional property, and are confident that the expertise and passion of our global team of brokers and specialists, together with our unparalleled track record, will provide you with the highest possible financial return. Any successful real estate sale involves an ongoing and open dialogue, and we look forward to further discussing our ideas with you.