Marketing Proposal Casa La Luna Santa Fe, New Mexico May 2014
Art. Beauty. Provenance. The Bespoke Marketing Program at Christie’s International Real Estate.
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BESPOKE MARKETING PROPOSAL
Why Christie’s International Real Estate?
Blending expertise in art and property, the Bespoke Marketing Program at Christie’s International Real Estate brings you personalized attention and innovative marketing programs and services. It is an unparalleled service in the world of luxury real estate. Bespoke: the premier marketing service from Christie’s International Real Estate.
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Our Heritage
Established by James Christie nearly 250 years ago, Christie’s conducted the greatest auctions of the 18th, 19th, and 20th centuries. Today, it is the world’s premier auction house and sets the standard for international art sales. Christie’s has 53 offices in 32 countries and 10 salerooms in cities around the world including London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, and Hong Kong. Christie’s offers more than 450 sales annually. It is the auction house of choice for influential art connoisseurs and collectors around the world. Christie’s is also anticipating the future by expanding into emerging markets. We have a deep commitment to the business philosophy established in 1766 and it defines our approach to real estate today—one that is founded on trust, integrity, discretion, and excellence. Our real estate company is driven by the global span and expertise of Christie’s in combination with the deep regional knowledge of our local Affiliates. Our unique international perspective of the worlds of art and luxury, and our unparalleled service have made Christie’s International Real Estate the global authority in the marketing of distinctive properties.
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BESPOKE MARKETING PROPOSAL
Christie’s International Real Estate and the Bespoke Marketing Program
Combining the auction house’s global leadership in art with the local experience of our Christie’s International Real Estate regional management teams, we offer an incomparable level of service. Our global reach extends to a network of more than 135 Affiliates and 25,000 agents across 47 countries. Only the most extraordinary properties are eligible to participate in the Bespoke Marketing Program. These benefit from an unrivalled range of marketing opportunities in Christie’s offices around the world. With marketing tailored to each property, the program may include the placement of elegant brochures in auction house lobbies, window displays at important salerooms, and events that bring art collectors to properties—alongside advertising and public relations through Christie’s and Christie’s International Real Estate jointly. Our relationship with the auction house grants us a unique depth and breadth of international exposure. Our ability to make personal introductions between clients of Christie’s and Christie’s International Real Estate creates a synergy between the worlds of art and real estate, and is the foundation of our world-class platform for the highly targeted marketing of noteworthy properties.
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Casa La Luna
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BESPOKE MARKETING PROPOSAL
Barker Realty In a world increasingly dominated by national franchises, Barker Realty is proud to be a luxury boutique company by design. Our brokers sell more homes than brokers in larger firms and can offer more expertise and authority than smaller agencies. We’re able to give each customer personal attention and reliable service— resulting in many satisfied clients. Dedication to providing the finest personal service keeps satisfied buyers and sellers coming back—and referring their family and friends to us. Buying or selling a home is one of the most important financial decisions most people will ever make and involves many complicated decisions. The personal nature of real estate transactions shapes the way we do business. You are our priority. We address the needs and desires of every buyer in a unique fashion, and we are always available to talk to and work with you personally. When you hire Barker Realty, you are hiring a group of Santa Fe’s finest real estate professionals. You will benefit from the expertise and support of our entire staff. Our brokers know each other well and have strong working relationships. Clear, constant communication with each other and with you allows us to respond to problems quickly and efficiently. The difference is clear. When you choose Barker Realty, you really do make a difference. Let us put our history, dedication, and expertise to work for you.
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International Affiliate Network
ARGENTINA ReMind Group SA AUSTRALIA Ken Jacobs AUSTRIA KStiller & Hohla Immobilientreuhänder GmbH BAHAMAS H G Christie Ltd ST. BARTHELEMY Sibarth Real Estate
BERMUDA Sinclair Realty Limited BRAZIL Rio De Janeiro Judice & Araujo Imóveis BARBADOS OneCaribbean Estates
CANADA Ontario Niagara on the lake Realty, Ltd Marilyn Wilson Dream Properties Inc Chestnut Park Real Estate Bayshore Realty Inc. Quebec Profusion Realty Inc Mont Tremblant Real Estate Inc
SWITZERLAND Geneve SPG Finest Properties (Geneva) SA Ticino Wetag Consulting Immobiliare Zurich Wüst und Wüst COLOMBIA Julio Corredor and CIA COSTA RICA Plantación Properties CAYMAN ISLANDS Dragon Bay Cayman Islands Realty GERMANY von Poll Immobilien GmbH DOMINICAN REPUBLIC Provaltur International Inc ENGLAND Strutt & Parker
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BESPOKE MARKETING PROPOSAL
SPAIN Malaga Diana Morales Properties Mallorca Kensington Finest Properties Mallorca SL Valencia Rimontgó
MOROCCO Kensington Finest Properties Marrakech MONACO Hammer Draff Monaco Great Properties MALDIVES Dutch Docklands Maldives PVT LTD MEXICO Gerencia RED Grupo Inmobiliario
FRANCE
NETHERLANDS Residence 365 BV
Aquitaine Maxwell Storrie Baynes
NORWAY Regent Eiendomsmegling AS
Biarritz Côte Ouest Immobilier
NEW ZEALAND Bayleys Realty Group
Paris Daniel Féau Conseil Immobilier
PUERTO RICO Trillion Realty Group Inc
Cannes Michaël Zingraf Real Estate
GREECE Ploumis Sotiropoulos Real Estate HONG KONG Landscope Christie’s International Real Estate IRELAND Sherry FitzGerald ITALY Milan Broker Immobiliare Arezzo Agenzia Romolini Immobiliare Srl Sardinia Immobilsarda SRL Rome La Commerciale SRL
PORTUGAL Lisbon Porta da Frente, Lda Porto Luximo’s SCOTLAND Strutt & Parker SINGAPORE Singapore- Christie’s International Real Estate PTE. LTD. SWEDEN Residence Fastighetsmäkleri TURKS AND CAICOS ISLANDS Regency International Estates URUGUAY Terramar Servicios Inmobiliarios
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International Affiliate Network Continued... UNITED STATES Arizona Walt Danley Realty LLC California HK Lane Real Estate Oliver Luxury Real Estate Hilton & Hyland Real Estate Dilbeck Estates Oliver Luxury Real Estate Peninsula Richardson Properties Inc Willis Allen Real Estate - La Jolla Village Properties Realtors Carmel Realty Company Colorado Kentwood - Cherry Creek Telluride Real Estate Corp Kentwood Company Joshua and Co Kentwood City Properties Connecticut Higgins Group Barbara Cleary’s Realty Guild Page Taft Real Living Randall Realtors Real Living David Ogilvy and Associates Inc Neumann Real Estate LLC Florida Esslinger Wooten Maxwell Inc Realtors Brown Harris Stevens of Palm Beach Norris & Company Real Estate Illustrated Properties Real Estate Inc Isleworth Realty Inc Stockworth Realty Group Lake Nona Realty American Caribbean Real Estate Middle Keys Fenton Lang Bruner and Associates Michael Saunders & Company Naples Estate Properties Premier Estate Properties Coastal Properties Group American Caribbean Real Estate Campbell & Prebish
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BESPOKE MARKETING PROPOSAL
Georgia Seabolt Brokers Harry Norman Realtors Hawaii Maui Estates International, LLC Island Resort Property Maui Estates International LLC Idaho Sun Valley Real Estate Illinois CONLON: A Real Estate Company Louisiana French Quarter Realty Massachusetts Otis and Ahearn, Inc. Pine Acres Realty Great Point Properties Inc LandVest Inc Michigan Hall and Hunter Realtors Montana Trails West Real Estate LLC PureWest Properties Nevada Oliver Luxury Real Estate Tahoe North Carolina Ivester Jackson Distinctive Properties New Jersey Turpin Real Estate Inc Van Sciver Realtors Special Properties a Division of Brook Hollow Group Inc Woodward Realty Group Gloria Nilson & Co. Real Estate Friedberg Properties and Associates New Mexico Barker Realty, Inc.
New York Christie’s International Real Estate Coach Realtors Houlihan Lawrence Howard Hanna Real Estate Services New York Brown Harris Stevens Residential Sales LLC Piping Rock Associates, Inc. Sanders Properties Inc Brown Harris Stevens of The Hamptons and The North Fork
Utah Jess Reid Real Estate Vermont Pall Spera Company Realtors LLC Virginia Select Properties of Virginia Irvington Select Properties of Virginia Richmond Long and Foster Real Estate Inc
North Carolina Harry Norman, Realtors
West Virginia Howard Hanna Real Estate Services West Virginia
Ohio Comey and Shepherd-Corporate Office
Wyoming Jackson Hole Real Estate Associates LLC
Oregon Luxe Platinum Properties
United States Virgin Islands John Foster Real Estate
Pennsylvania Howard Hanna Real Estate Services Rhode Island Lila Delman Real Estate South Carolina William Means Real Estate The Lachicotte Company
SOUTH AFRICA Johannesburg Ennik Estates, LTD Western Cape Greeff Properties
Texas Brants Realtors Phyllis Browning Company Allie Beth Allman & Associates
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COMPARATIVE METRICS Comparative Metrics Q1, Q1 2014 2014
ANNUAL TRANSACTION VOLUME 1
PERCENTAGE OF INTERNATIONAL WEBSITE VISITORS 2
100
100
80
80
US$106B
60
60
40
40 US$41B
20 0
63.7% 51.4%
20 0
SOTHEBY’S international realty
SOTHEBY’S international realty
NUMBER OF SALES ASSOCIATES 3
NUMBER OF OFFICES 3
30,000
2000
25,000
1000
27,700
20,000
800
15,000
600 14,000
10,000 5,000
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680
400 200
SOTHEBY’S international realty
12
950
SOTHEBY’S international realty
1)
Source: “The Evolution of the Extraordinary,” Sotheby’s International Realty marketing video published December 4, 2013, http://youtu.be/E9V-wz_6wSE, noting “2005 - 19,000 transactions totaling $19 billion in sales, today over 59,000 transactions representing $41 billion”; Christie’s International Real Estate network, January 2014 (preliminary 2013 annual sales volume as reported by Affiliate brokerages)
2)
Source: Alexa.com comparison of christiesrealestate.com and sothebysrealty.com as of January 26, 2014
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Source: Sotheby’s International Realty Press Release, January 14, 2014; Christie’s International Real Estate Network, January 15, 2014
BESPOKE MARKETING PROPOSAL
BESPOKE MARKETING PROPOSAL 20 Rockefeller Plaza, New York, New York 10020 +1 212 468 7182, Fax +1 212 468 7141 www.christiesrealestate.com
2014 Luxury International Residential Property Market Report Luxury Defined: The Luxury Residential Property Market in 2013 is the second report in the Luxury Defined series. This luxury real estate index looks specifically at how fluctuations in the global economy and international wealth flows affected luxury housing markets in 2013, and offers fresh insights into buying behavior, preferences, and demographic make-up of high-net-worth individuals purchasing luxury residences. It explores trends in urban and resort market dynamics, examines factors that have driven the international luxury market to its strongest point since the global financial crisis, and details what $5 million buys in sought-after markets around the world. In this paper, 10 top luxury property markets—Côte d’Azur, Hong Kong, London, Los Angeles, Miami, New York, Paris, San Francisco, Sydney, and Toronto—were selected and compared using the residential data supplied by Christie’s International Real Estate Affiliates in each market. The report aggregates these statistics and gives each city a corresponding “luxury” ranking used to compare it against the other markets.
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Global Luxury Real Estate at a Glance Christie’s International Real Estate is the world’s leading luxury residential network. Together with the collective knowledge of its 139 affiliated brokerages in 45 countries, Christie’s GLOBAL LUXURY REAL ESTATE AT A GLANCE International Real Estate is uniquely qualified to understand trends shaping the prestige Christie’s International Real Estate is the world’s leading luxury residential network. Together with the collective knowledge property market. Highlights ourChristie’s annualInternational white paper, Defined: An Insight Into trends of its 139 affiliated brokerages in 45 from countries, Real Luxury Estate is uniquely qualified to understand the Luxury Residential Property Market, are featured below. Download the full report atLuxury shaping the prestige property market. Highlights from our annual white paper, Luxury Defined: An Insight Into the christiesrealestate.com/luxury-defined. Residential Property Market, are featured below. Download the full report at christiesrealestate.com/luxury-defined. - Luxury property sales volumes exploded in 2013 as the prestige real estate market flourished.
gest, although prized resort areas have begun to see effects of the luxury residential market’s recovery.
- Three prominent buyer groups fueled the surge in sales: local buyers, millennial buyers, and overseas buyers. - Luxury real estate shows a strong correlation with the top end of the fine art market as opposed to the general housing market.
- Changes to tax laws impacted some prime property markets in 2013, but in general these laws have had little impact outside of Asia and France.
- Luxury home markets in urban centers have rebounded the stron-
WHAT PRICE DEFINES A LUXURY HOME AROUND THE WORLD? London
Toronto San Francisco
Paris Côte d’Azur
New York Dallas
Los Angeles
Miami
Hong Kong
$7m+
Singapore
$5m+ $4m+ $3m+ $2m+
Rio de Janeiro Cape Town
Punta del Este
Sydney
$1m+
CHRISTIE’S REAL ESTATE INDEX: DEFINING THE STATE OF THE GLOBAL LUXURY PROPERTY MARKET London
74
New York
66
Los Angeles
61
Hong Kong
61
San Francisco
57
Sydney
56
Paris
54
The Index gives a “luxury” ranking to the top 10 performing real estate markets reviewed in this study. London topped the Index with the highest scores for top sale price (US$101.5 million) and the average luxury price per square foot (US$4,683). Record sale price Average price per square foot for US$1 million-plus homes Number of sales over US$1 million Annual growth in luxury market sales Number of days on the market Number of listings over US$1 million relative to population
Côte d’Azur
52
Miami
50
Percentage of international and non-local buyers Percentage of secondary and additional homes AT Kearney Global Cities Index and Emerging Markets Outlook
Toronto
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Jones Lang LaSalle Transparency Ranking
Luxury Defined: An Insight into the Luxury Residential Property Market is available from www.christiesrealestate.com/luxury-defined
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BESPOKE MARKETING PROPOSAL
Global Luxury Real Estate at a Glance Highlights from Luxury Defined: An Insight into the Luxury Residential Property Market 2014
GLOBAL LUXURY REAL ESTATE AT A GLANCE Highlights from Luxury Defined: An Insight into the Luxury Residential Property Market 2014
GROWTH IN THE NUMBER OF US$1M+ PROPERTY SALES Percent, 2012 over 2013 62
40 29
27
27
22
20 12 4
San Francisco
Los Angeles
Sydney
Miami
Côte d’Azur
New York
London
Paris
Hong Kong
Toronto
If 2012 was the luxury property market’s top tier recovery, 2013 was the year when the rest of the luxury market flourished, with robust growth in the number of US$1 million-plus sales.
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RECORD HOME SALE PRICES US$, millions
121.2*
* Christie’s International Real Estate affiliate sale
2012
101.5 83.8 74.5 55.5
59* 45.4*
51.8 42
38* 22.9*
Hong Kong
2013
88*
Los Angeles
Paris
Sydney
48
53.9
47 35
30*
26.9*
17.1* 19.7* Toronto
London
New York
San Francisco
Miami
Côte d’Azur
Los Angeles, Hong Kong, Paris, and Sydney witnessed significant spikes in record sales prices, with top sales in the latter three cities reportedly purchased by international buyers.
MARKET DRIVERS: WHO IS FUELING THE GROWTH IN LUXURY SALES?
LOCAL ‘MOVE UP’ BUYERS - Pent-up demand, improving economy, and stock market strength fueling interest - Low interest rates attracting ‘move up’ buyers in lower- and mid-luxury market tiers
MILLENNIAL BUYERS - Familial assistance boosted purchasing power - Attracted by low interest rates, prices below market peak - Affluent young tech executives pushing up prices
£$ €¥
GLOBAL BUYERS
- Trophy real estate in currencyfavorable locations is a “safe haven” for wealth - Global buyers fueling the top end of the luxury home market - Buying for their student children
Luxury Defined: An Insight into the Luxury Residential Property Market is available from www.christiesrealestate.com/luxury-defined
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Casa La Luna
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BESPOKE MARKETING PROPOSAL
Property Overview
Acclaimed as one of the most unique and exquisite private residences in Santa Fe, Casa La Luna beautifully fuses old world elegance and contemporary design. Properties of this nature rarely come to market, making this a once-in-a-lifetime opportunity. Luxurious amenities abound on the ten acre site nestled just minutes from the Santa Fe Plaza and Canyon Road where history, fine dining, and art galleries await. Casa La Luna provides the perfect sanctuary with timeless appeal.
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BESPOKE MARKETING PROPOSAL
A Collection with Provenance
Christie’s International Real Estate is the world’s most prestigious source for international luxury real estate offerings. Some of the exclusive properties we have marketed are included in this book. Frank Lloyd Wright’s Ennis House, Los Angeles A crowning achievement of Frank Lloyd Wright’s textile-block design, the Ennis House is the largest and boldest execution of this iconic architectural style. Commanding wraparound views of the city of Los Angeles and the ocean, the 6,000-squarefoot Mayan-inspired estate was sold to a well-known custodian of important architecture. Stanford White Mansion, New York City (following page) The home was designed in the first decade of the 20th century by noted architect Stanford White for Henry Cook, a banker and railroad tycoon who owned the entire blocks of East 78th and 79th Streets between Madison and Fifth Avenues.
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BESPOKE MARKETING PROPOSAL
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BESPOKE MARKETING PROPOSAL
Hilltop Villa, Saint BarthĂŠlemy, French West Indies Located on the Colombier hillside, the villa commands views of Gustavia Harbour and the ocean. Uniquely composed of several bungalows set along the terrace, this villa blends indoor and outdoor space fluidly to create a modern expression of Caribbean luxury. The residence is set in a landscaped garden with tropical flowers and decorated with an eclectic mix of oriental antiques, sculptures, and modern art that blend seamlessly with the contemporary architecture.
Villa dei Limoni, Arezzo, Italy Built to respect the Tuscan traditions of style and local materials, with Tuscan cotto floors and wood-beamed ceilings, the farmhouse-style villa is set in landscape of olive trees and surrounded by hills cultivated with vineyards. The estate is close to Arezzo with its numerous cultural sites and unforgettable architecture made famous in the Roberto Benigni film, La vita è bella.
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BESPOKE MARKETING PROPOSAL
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Kaiuso, Kyoto, Japan Designed by Ueji, the most famous gardener of Japan’s modern period, this serene garden sanctuary in the historic city of Kyoto is situated on the former site of a renowned Zen temple. Kaiuso was listed for sale at ¥8 billion, widely promoted at Christie’s auction showrooms worldwide, and sold to a major collector of Japanese art and client of the auction house.
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The Bespoke Marketing Program
The Bespoke Marketing Program uniquely grants the property seller access to the auction house and its clientele to market exceptional properties. Christie’s International Real Estate combines traditional marketing channels with cutting-edge strategies. Constantly evolving to meet the demands of the future, the marketing programs are an ingenious blend of new media and proven practices. Directed toward an audience of distinguished homebuyers, affluent investors, and renowned business leaders, campaigns achieve results across diverse venues and approaches.
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BESPOKE MARKETING PROPOSAL
Tailored to your Property
The benefit of Bespoke is the way we tailor the marketing program to your property—to tell its story in a unique way. Properties enrolled in the Bespoke program benefit from a broad range of marketing opportunities in Christie’s salerooms and offices around the world. Our primary channels to market properties include our website, the Christie’s website, our magazine (both print and digital versions), print and online advertising, and public relations promotions. In addition, Christie’s can bolster delivery with exposure during important auctions, sales catalogue advertisements, promotional cards, and catered art events. We bring insight and imagination to your property through the Bespoke Marketing Program.
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BESPOKE MARKETING PROPOSAL
The Bespoke Marketing Strategy
Casa La Luna is an exquisite estate and represents a unique opportunity within the luxury real estate market. Effectively communicating this sense of rarity and exclusivity to a captive high-net-worth audience is essential to the success of the sales process. The Christie’s International Real Estate Bespoke Marketing Program team will work in tandem with the Christie’s team and Barker Realty to successfully promote and sell the property. We recommend a number of proven advertising mediums and approaches, which are detailed on the following pages.
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Proposed Custom Marketing Plan for Casa La Luna
Christie’s conducts more than 450 sales annually, attracting thousands of art connoisseurs and collectors. These events present prime opportunities to effectively market the property to an audience of high-net-worth potential homebuyers at Christie’s salerooms and auction sites worldwide. Casa La Luna will be promoted at important auctions in such cities as Hong Kong, Dubai, Paris, London, Geneva, and New York. Access to these unique marketing venues will place the property in front of an audience of the highest echelon of buyers of luxury goods.
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BESPOKE MARKETING PROPOSAL
Four or eight page custom property brochure (quantity of 1,500) US$2,850-US$5,975 We will craft an artfully designed, elegantly written, and high-quality printed brochure reflecting the excellence of presentation that a property of this scope merits. Using high-resolution color photography and descriptive text, the brochure will highlight the properties’ amenities and unique features as well as the outstanding lifestyle opportunities. This custom marketing tool will be delivered to a select group of Christie’s and Christie’s International Real Estate clients and prime worldwide prospects. A personalized letter from a company executive, emphasizing the rarity of the offering, will be a powerful accompaniment. The brochures will also be on display in a selection of Christie’s high-profile international premises, including New York, London, Amsterdam, Dubai, Geneva, Hong Kong, Milan, Paris, and Zurich.
Full-page ad in Christie’s International Real Estate Magazine US$3,400 Christie’s International Real Estate magazine has for many years been the go-to publication for the most luxurious real estate in the world. Now, we are delighted to bring our readers a refreshed and updated magazine, covering not only exclusive real estate, but news and features about the world of luxury living as well. Christie’s International Real Estate magazine delivers exclusive access to the clientele of Christie’s and Christie’s International Real Estate, creating an unprecedented level of international visibility to buyers and sellers of high value properties. The magazine is delivered to a select, private, and qualified group of readers who are proven purchasers of luxury goods, collectors of fine art, and investors in multimillion-dollar properties—the most affluent demographic, who are notoriously difficult to reach. Produced four times a year, this industryleading publication has an annual readership of approximately one million. Our magazine provides personality and flair with engaging articles that draw on the Christie’s brand’s rich heritage and expertise. The new editorial content covers the arts, leisure, international cultural events, and the world of überluxury, alongside an unrivaled showcase of the world’s most exclusive real estate.
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Proposed Custom Marketing Plan for Casa La Luna Continued...
Public Relations, Complimentary Christie’s International Real Estate public relations professionals promote real estate on a highly visible international platform and will consult on a press strategy that will target the audience appropriate for Casa La Luna. The Christie’s public relations team—spanning the Americas, Europe, the Middle East, Russia, and Asia— works on behalf of important properties through point persons located around the world. Digital Promotions, Complimentary Casa La Luna will appear on Christie’s International Real Estate website with detailed descriptions and an elegantly presented photo gallery. The property also will benefit from additional international web exposure on the Christie’s home page and on the sites of prestigious publications.
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BESPOKE MARKETING PROPOSAL
The Christie’s International Real Estate website will promote the property on a worldwide platform through these web-based initiatives: - Home Page: Engaging advertisements are featured on the Christie’s and Christie’s International Real Estate home page - Featured Properties: Posted in the “Featured Properties” section, devoted entirely to properties enrolled in the Bespoke Marketing Program and linked to the Christie’s International Real Estate home page - Online Magazine: An interactive version of the print publication, prominently displayed on the homepage of www.christiesrealestate.com - Web Video: Emphasizes the estates prominence through a montage of photographs and professional narration - News Center: Showcases features unique to the properties with a news story that can be shared by journalists and prospective buyers via social networking - Digital Slideshow: Features the most important properties on offer, from the home page of www.christiesrealestate.com - Search Results: Casa La Luna will receive preferred placement on the search results page of www. christiesrealestate.com, thus exposed to every client who searches our Bespoke Property database - Enewsletter: Inclusion in a monthly real estate enewsletter distributed to more than 150,000 Christie’s clients worldwide - Social Media: Outreach to new and young collectors through popular social media outlets, including Twitter, Facebook and YouTube Activity Report, Complimentary Christie’s International Real Estate will provide a bi-monthly report detailing marketing activities for your property, specifying prospect names, dates of contact, and the source of their inquiries. Each report will also contain information on recent showings of the property.
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The Team
David Barker The Barker family has been an integral part of the Santa Fe community for four generations. N.B. Laughlin arrived in Santa Fe from Texas on horseback in the 1880s and served as Territorial Supreme Court judge in the early 1900s. His grandson, third-generation Santa Fean Laughlin Barker, founded Barker Realty more than 30 years ago. The City Different was still a small town then and the company was one of its few real estate brokerages. Laughlin’s reputation and friendships created many loyal clients. Laughlin’s son David is President and Qualifying Broker of Barker Realty. David joined his father in the business in 1978. Along with his wife, Lisa, the two have carried forward the family tradition and have moved the company into an exciting new era, while still nurturing the relationships that have been the company’s bedrock. David has worked extensively in all areas of real estate brokerage, from higher-end residential sales to commercial sales, leasing and management. His style is hands-on and highly personal. He is a past President of the Santa Fe Association of Realtors, was 1990’s Realtor of the Year, and has been a long-standing member of the ProStandards Committee. He was also a past board member of the Santa Fe Economic Development, appointed by the mayor to chair the new Santa Fe Convention Center Task Force, and has been pivotal participant in the renewal of the historic rail yard. David and Lisa recognize Santa Fe’s rich history distinguishes it from other American cities. They are deeply committed to the preservation of Santa Fe’s architectural traditions and landmarks but embrace new visions of its future.
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BESPOKE MARKETING PROPOSAL
Stephanie Duran Stephanie Duran has been successfully selling and buying real estate in Santa Fe for the last eight years and has become one of the highest producers in the city. She is driven and passionate about real estate and the care and service that she gives her clients. Stephanie began her very interesting life in the government suburbs of Washington, D.C. As a young girl, she found her strength in art and discipline, training for years as a competitive figure skater and eventually getting a BA in theatre from Indiana University and becoming a world-touring musical theatre actress. She believes in directing energy into a home. If a buyer is out there, she wants that buyer to know about her properties.
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The Team Continued...
Clayton Andrews Central Region, USA Asia – Pacific Clayton is a seasoned member of the Christie’s International Real Estate leadership team and brings over two decades of luxury real estate experience. A licensed broker who has lived and worked throughout the United States, Clayton has spent his entire career in the real estate business. From 1991-2003 he was an agent, partner, and member of the board of directors of Jackson Hole Realty, the largest real estate firm in Wyoming. After selling his company in 2003, he became Executive Vice President and Chief Operating Officer for Sotheby’s International Realty running their Mountain Region, overseeing more than 400 brokers and growing his area into a market leader. Clayton’s responsibilities include managing existing Affiliate and Bespoke relationships in Asia Pacific and the Central North American Regions with the aim to expand this important business to the benefit of our global network.
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BESPOKE MARKETING PROPOSAL
Casa La Luna
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Conclusion
We trust this proposal expresses our deep commitment to the sale of Casa La Luna. Our entire team would like to assure you that we will apply our exceptional standards toward achieving the highest results on your behalf and making this sale process as seamless as possible. We are extremely enthusiastic about the prospect of working with you and are confident that the expertise and passion of our global team of brokers and specialists, together with our unparalleled track record, will provide you with the highest possible financial return. Any successful real estate sale involves an ongoing and open dialogue, and we look forward to further discussing our ideas with you.
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BESPOKE MARKETING PROPOSAL
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New York 20 Rockefeller Plaza New York, New York 10020 USA T +1 212 468 7140
London 8 King Street, St. James’s London SW1Y 6QT United Kingdom T +44 20 7389 2551
Beverly Hills 9601 Wilshire Boulevard, Suite 520 Beverly Hills, California 90210 USA T +1 310 385 2690
Hong Kong 22nd Floor, Alexandra House 18 Chater Road Central, Hong Kong T +852 2978 6788
Chicago 875 North Michigan Avenue, Suite 3810 Chicago, Illinois 60611 USA T +1 312 980 3500
Palm Beach 313 1/2 Worth Avenue, Suite 3B Palm Beach, Florida 33480 USA T +1 561 805 7327
www.christiesrealestate.com