Commerce Quarterly Winter 2025

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Quarterly COMMERCE

Leah Fassnacht, Editor lfassnacht@greaterreading.org

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The opinions expressed in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

As the business voice of Greater Reading, Greater Reading Chamber Alliance leads the business community, as the economic driver, to a vibrant community.

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Adoption Story: Local filmmaker shares the other side of adoption in “Il Mio Posto a Tavola”

Letter from the Editor

Welcome to the first Commerce Quarterly edition of the new year! As is now tradition, I will lay out GRCA’s marketing and communications priorities for 2025 and how we will continue to support our GRCA members.

First, we will continue our partnership with Bell Media Group and Lauren Little Photography to bring you more in-depth and interactive GRCA member stories. This past year was a memorable one, taking us to so many wonderful member businesses.

We dove into seafood deliciousness at woman-owned restaurant Go Fish! Seriously, if you haven’t been there, you need to go now. Everything including the vibes is fantastic, but I am partial to the spicy margarita and fried calamari.

A visit to Helping Harvest showed us how this non-profit organization helps the community address food insecurity.

We got a behind-the-scenes look at what it takes to make an event happen at Santander Arena. And this is just naming a few places we have been. In 2024, this campaign racked up nearly 350,000 impressions, more than 200,000 video views and more than 10,000 link clicks.

So, what does this year have in store for us? Well, we started off the year strongly with a visit to Tower Health. Get ready to meet its dynamic leadership team in February’s story. We already have a few other members scheduled for storytelling sessions, but I’ll keep those a surprise for now.

Survey Says

Be on the lookout for survey questions that will be embedded in our regular newsletters such as The Connection. These questions will help us gather data on what you, our members, want to see from us in terms of events, topics for presentations and more. Your participation will help us serve you better, one multiple-choice question at a time.

Lucky Penny

Lucky Penny will continue her adventures in 2025! If you haven’t signed up to have her at your business, what are you waiting for? Creating content featuring Lucky Penny is a great and FUN way to show off your products, services and people. She has been to more than 25 GRCA member businesses and counting. Visit greaterreading.org/introducing-lucky-penny to sign up now! CQ

Leah Fassnacht

Senior Director of Communications & Marketing

Greater Reading Chamber Alliance

Visit our website

For the most up-to-date schedule of events, training and webinars, visit GreaterReading.org and click on the events calendar at the top of the page.

CQ

Board of Directors

GRCA BOARD OF DIRECTORS

Jeffrey R. Rush – Fulton Bank (Chairman)

Christina L. Weeber – East Penn Mfg. Co., Inc. (Vice Chairwoman)

Michael A. Duff, Esq. – Penske Truck Leasing (Secretary)

DIRECTORS

Ernest J. Choquette – The Stevens & Lee Companies

Kristi Gage-Linderman – Gage Personnel

Laura Haffner – Wells Fargo

Ginger Kunkel – Tompkins Community Bank

Daniel R. Langdon – East Penn Mfg. Co., Inc./Retired

Dr. Susan Looney – Reading Area Community College

Jamey Maack – US Anodize

John Perate – M&T Bank

Benjamin Ross – Burkey Construction

Alan Shuman – Shuman Development Group

David W. Stonesifer – Herbein + Company, Inc.

Michael Vind – FSL Public Finance

John Weidenhammer – Weidenhammer

GREATER READING CHAMBER OF COMMERCE & INDUSTRY BOARD OF DIRECTORS

Laura Haffner – Wells Fargo (Chairwoman)

Kristi Gage-Linderman – Gage Personnel (Vice Chairwoman)

Alan Shuman – Shuman Development Group (Secretary)

John Perate – M&T Bank (Treasurer)

Timothy Dietrich – Barley Snyder (Solicitor)

Sara Kuzma Stump – Suburban Testing Labs (Immediate Past Chairwoman)

DIRECTORS

Brian Dietrich – Ernst & Young (EY LLP)

Alba Fernandez – Finanta

Jenn Frees – Comcast

Andrea Funk – Enersys

Joey Jurgielewicz – Jurgielewicz & Son, Ltd.

Kristin Kohler – Brentwood Industries, Inc.

Daniel B. Laws, Jr. – DaBrian Marketing Group

Ben Leisawitz – Barley Snyder LLP

Jaime Perez – Berks Redevelopment Authority

Dr. Radha Pyati – Penn State Berks

Ryan Redner – Redner’s Markets

Daniel Richards – Berks County Intermediate Unit

Dr. Rodney Ridley – Alvernia University

Mike Riley – EthoSource, LLC

Ben Ross – Burkey Construction

James Sarro – MG Architects, Ltd.

Chris Shellhammer – DoubleTree by Hilton Reading

Brad Stephenson – New Castle Lawn & Landscape

David W. Stonesifer – Herbein + Company, Inc.

John Weidenhammer – Weidenhammer

GREATER BERKS DEVELOPMENT FUND

BOARD OF DIRECTORS

Debra L. Millman, Esq. – Greater Berks Development Fund (President)

Daniel R. Langdon – East Penn Mfg. Co., Inc./Retired (Chairman)

Ernest J. Choquette – Stevens & Lee/Griffin (Vice Chairman)

Michael A. Duff, Esq. – Penske Truck Leasing (Secretary)

Michael Vind – FSL Public Finance (Treasurer)

DIRECTORS

Charles F. Barbera, MD – Tower Health

Joseph Butto – Mid Penn Bank

Dr. Glynis Fitzgerald – Alvernia University

John Hanna – Fromm Electric

Ginger Kunkel – Tompkins Community Bank

Dr. Susan Looney – Reading Area Community College

Jamey Maack – US Anodize

David C. Roland – Truist

Timothy D. Romig – Customers Bank

Jeffrey R. Rush – Fulton Bank

Joseph J. Sigle – Wells Fargo

Lucine Sihelnik – Greater Reading Chamber Alliance

Sally Stewart – Greater Reading Chamber Alliance

Nicholas D. Stoltzfus – DESCCO Design & Construction

Christina L. Weeber – East Penn Mfg. Co., Inc.

Coffee & Gaming For All Abilities in

Motion’s

groundbreaking initiatives are creating accessible, welcoming spaces for individuals with disabilities to thrive.

“Anyone can come in here, play any game. There’s a lot of people in the disability community who are gamers and who don’t have that opportunity,” said Christopher Kolb, Assistive Technology and Gaming Manager at Abilities in Motion.

By Lane Lannan, Communications & Marketing Intern, GRCA

Photos by Leah Fassnacht, Senior Director of Communications & Marketing, GRCA, and Reon Astheimer, Communications Coordinator, Abilities in Motion

Rollie’s Place serves a variety of soups and sandwiches in addition to coffee, tea and breakfast pastries.

In today’s fast-paced world, creating spaces that foster community, inclusivity and shared passions is more vital than ever. Abilities in Motion is setting a new standard for accessibility and belonging with its groundbreaking AIM Gaming Center and Rollie’s Place, an innovative café.

The Reading-based center is dedicated to helping individuals with disabilities live “independent, self-determined lives.” The café and gaming center are the latest fixtures that Abilities in Motion is using to meet that goal.

Designing an accessible café

Rollie’s Place is not just any café. It is one that redefines accessibility. It serves more than coffee and treats—it’s a model for how inclusivity can be seamlessly integrated into public spaces.

The café was designed to enable individuals with disabilities to experience complete independence, whether as patrons or employees.

“We wanted to create a space where we’ve already thought of everything to the extent that we’re able,” said Stephanie Quigley, CEO of Abilities in Motion.

Every detail of the café reflects this commitment. The counters are lower, and wider pathways and automatic doors assist those with physical disabilities or wheelchairs. There is braille for those with visual impairments. Additionally, the space has sound-reducing chairs, as well as no flashing lights or overhead music for people with sensory sensitivities.

These features, as well as other design elements, were carefully thought out when creating the café.

“You won’t see ramps or obvious features because we planned accessibility into the space from the start,” Quigley said. “[Rollie’s Place] was designed and conceptualized around creating an opportunity for people with disabilities to be able to come into a café as a patron or as an employee and be as completely independent as possible without having to ask for adaptations or accommodations.”

Those elements of thoughtful design are evident when walking into Rollie’s Place. There are very few tells that the space is fully built with accessibility in mind, with the only noticeable items being the soundreducing chairs. Everything else is subtle, showing that accessibility

Pennsylvania State Sen. Judy Schwank visits Abilities in Motion during the grand opening of its café, Rollie’s Place.

does not have to be a hindrance to the layout and design of a physical space.

Quigley also hopes to inspire other businesses in the area with the features and designs that have been implemented within the café.

“Accessibility doesn’t have to break the bank or inconvenience anyone,” Quigley said. “If there’s thoughtful planning, you really can accomplish those things without much effort.”

Rollie’s Place currently has an extensive menu of breakfast and lunch options, as well as a partnership with Reading Coffee Company. Customers can enjoy various coffees, teas, baked goods and much more.

Rollie’s Place is just one of the new directives Abilities in Motion is putting into place to give more opportunities to patrons.

The Gaming and esports center

Adjacent to the café is AIM Gaming Center, a space envisioned as a “third space”—a home away from home or work. Designed with community feedback in mind, it emphasizes accessibility and inclusiveness in gaming.

“Anyone can come in here, play any game. There’s a lot of people in the disability community who are gamers and who don’t have that opportunity,” said Christopher Kolb, Assistive Technology and Gaming Manager at Abilities in Motion.

The AIM Gaming Center is a true marvel of current gaming technology. The space features 15 gaming computer stations, as well as gaming consoles like a PlayStation 5 and a Nintendo Switch. The space also features adjustable desks and adaptive controllers for people with mobility challenges.

The center offers a growing library of popular esports games, including Rocket League, Fortnite and League of Legends. According to Kolb, the library of games can grow in the future, depending on community thoughts.

“[If] I have 10 people saying ‘It’d be really cool if we could have Fallout 4 here,’ I’ll start getting licenses, starting [with] a small number, as soon as we get that feedback,” Kolb said. “I don’t want to get a game because the games I like might not be the games you like.”

The feedback from the community is really only half of the story with the AIM Gaming Center. Esports itself also plays a central role.

“Esports offers healthy competition and skill-building for everyone, regardless of physical ability,” Kolb said. “[Esports] takes a lot of focus and understanding, there’s a lot of mental skills to learn.”

The AIM Gaming Center has already hosted gaming nights, and according to Kolb, these nights have already shown the benefit of the space.

“This is a place to break stereotypes,” Kolb said. “We saw [people with] some accessibility issues come in, and they were gaming right alongside some of the local gamers from Penn State Berks. There was just community building there.”

Beyond its role as a hub for gaming and community connection, the AIM Gaming Center is breaking new ground by offering vocational training and life skills development, demonstrating a commitment to empowering individuals in meaningful ways.

Vocational training and community resources

The gaming center, as well as Rollie’s Place, are deeply committed to fostering growth and opportunity. The café doubles as a training ground for individuals with disabilities interested in food service or hospitality. However, the gaming center has its own methods to give individuals vocational training through virtual reality (VR) headsets.

“We have two VR headsets in here,” said Sarah Patschke, Associate Vice President of Program Development. “What we’re going to do is use them for vocational and life skills training.”

These training lessons include tasks such as folding laundry or using a fire extinguisher—all in a safe and controlled environment.

“I’ve used VR from the beginning, and it’s come a long way,” Kolb said. “It feels like you’re there, and I think it’s going to be a great opportunity for our community to come in and learn these skills.”

Kolb is referring to the job training one can do with the VR headsets. Anyone interested can put on the headset and become immediately immersed in a workplace. However, it is not just a visual that the person is experiencing.

“There’s also sensory components, [and] if you are someone with sensitivity towards sensory things in the environment, it gives you a chance to experience that,” Patschke said.

These pieces all come together to make an authentic experience that can prepare someone for a variety of jobs, from working in a warehouse to running a cash register at a grocery store. It helps people, especially those with sensitivities, not be caught off guard by various aspects of working in those spaces.

Fostering community through gaming

Beyond the technology, there is more that the gaming center offers, with Kolb wanting the space to serve as a versatile community space.

“The nerd community kind of overlaps with each other,” Kolb said. “So, someone coming here playing Magic: The Gathering, [they’d] be like ‘wow, what are these computers?’ and then we tell them ‘we have open hours Monday through Friday, please come in.’”

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Gathering tournaments, board game nights and a manga lending library are future initiatives to give as many people as possible a home in the AIM Gaming Center. Kolb plans to go even further than that, specifically with other trading card games like Pokémon.

“If people come in here every Tuesday night and they want to play Pokémon, Tuesday nights are going to be Pokémon night,” Kolb said. “I don’t care what it is, we’re going to have every Tuesday [open to] come in and play the Pokémon card game, play Pokémon on the switch, do whatever you got to do.

“I’m very adaptive. I will do whatever the community wants to do on various days of the week. I want to make sure it’s a space where people feel welcome and can do what they want to do.”

Looking ahead

The future is bright for this innovative hub. Organizers hope to expand the café and gaming center to additional locations or consult with other businesses on creating inclusive spaces.

“I think our future is determined by us continuing to listen to the disability community.”

This combined café and gaming center is more than a place to grab a coffee or play a game—it’s a testament to the power of inclusivity, innovation and connection in building a stronger community.

Quigley also elaborated on the future of both spaces, saying that it will all depend on the community’s interests. If there is declining interest in Rollie’s Place, Quigley says Abilities in Motion will pivot to better accommodate the needs of the community.

“We are a center for independent living, which means we’re guided by principles rooted in employment for people with disabilities,” Quigley said. “So as long as we keep that as our focus in everything that we do, that’s how we determine programs, that’s how we determine the café [and] our gaming space. It’s all tied back to either opportunity or skills.” CQ

An Adoption Story

Local filmmaker shares the other side of adoption in “Il Mio Posto a Tavola.”

Adoption is a gift, but it also has another side including a host of challenges for personal esteem, sociability and belonging. That’s the theme for my new film project—a first-person documentary about my adoption as an infant from Aosta, Italy, in 1961.

I have always known that I was adopted. I’m grateful my parents, Anna and Sam Marabella, told me when they did, at four years old. Their message was I was special and chosen, and that I would be theirs forever. Okay, sounds good, can I go back and play now? Trauma? No. End of story? Hardly!

In my late teens, I decided I wanted to know more about my birth and birth family. My parents told me what they knew, which wasn’t much. I spent about five years searching through government and church records, communicating with their representatives and refusing to be stopped by obstacles. In 1985, I met my birth parents and two older siblings in Italy.

Reunions are great, but they don’t answer all the questions or remove the challenges as an adoptee. Over the next 19 years (1985 to 2004), I visited my Italian family five times and met a younger brother and found, but did not meet, a younger sister. Yet, I still felt that there were missing pieces. I didn’t know what they were, I just knew they were missing.

From 2004 through 2024, I was occupied building my career, caring for my parents and helping them manage their increasing health conditions, and being a dad to a flat-coated retriever dog. While I wanted to make more trips to Italy, I didn’t have the time or resources to make that happen.

Then, in a period of three-and-a-half years, I lost my everyday family—Mom, Dad, dog—and the grief and loss were consuming. As a way to move through it, I decided that taking the journey back to Italy, to reconnect with my siblings (our birth parents were also deceased) was one of the ways that would help me move forward.

By Santo D. Marabella, Marabella Enterprises

Marabella and his siblings Francesca and Domenico (Mimo).

Being a filmmaker, I thought my story had universal themes that would resonate with others, not just other adoptees. Finding your place at the proverbial table, where you belong, is a quest that most of us can relate to. And so, “Il Mio Posto a Tavola” was born.

“Il Mio Posto a Tavola” (My Place at the Table) is the latest film project I have produced. It will be a feature length, first-person documentary. It’s my story, but it’s bigger than me. The context for this film and for my personal journey is rooted in what was known as the Baby Scoop Era, a time when the Catholic Church pressured unmarried mothers to give up their babies at birth. The Church had its allies in the United States and Italian government, both of whom saw the benefits of adopting babies to the United States. A recent segment of “CBS 60 Minutes” told the story of the Vatican’s Orphan Program, under which my adoption to the United States was administered. While I was not interviewed for that segment, I was included. I’m the little guy sitting at the piano.

This trip, during which we filmed for five days in my birthplace of Aosta, Italy, expanded my understanding of the oppression my birth parents and siblings suffered because of this program. Surprisingly, that knowledge and connecting members of my American “family” (chosen) with my Italian family, has brought me some peace. They say, “Knowledge is power.” It is and so is connection and reconnection.

It was wonderful to reconnect with my older siblings, Francesca and Domenico (Mimo). They are grateful, joyful people with whom I am proud to share a bloodline, but more than that, I am proud to call them family!

Finding your place begins with feeling at peace with your past. It enables you to appreciate the present and move into the future. I am now looking forward to sharing our story with you. Look for our film in Summer 2025. For more information and to support the post-production budget, visit: IlMioPostoFilm.com. CQ

Marabella’s photo was included in the promo for “CBS 60 Minutes” that told the story of the Vatican’s Orphan Program. To watch the program, scan the code.

The title slide for “Il Mio Posto a Tavola” (My Place at the Table). To preview the film, scan the code.

Celebrating Six Decades

Threshold continues legacy of enhancing lives and fostering independence

By Jennifer Thorne, Executive Assistant to Dr. Ed Michalik, Psy.D., Threshold Rehabilitation Services, Inc.

In April of 2025, Threshold Rehabilitation Services, Inc. celebrates a remarkable milestone—its 60th anniversary. Since its founding in 1965, Threshold has been dedicated to improving the lives of people in need. With a rich history, a forward-thinking leadership and a commitment to enhancing the lives of individuals with intellectual and psychological challenges, Threshold continues to stand as a beacon of hope and empowerment for those who benefit from its services.

Threshold was initially created to provide vocational training, job placement assistance and community integration for people living with disabilities. What began as a small, community-focused initiative has blossomed into a prominent organization that serves hundreds of individuals every year. Over the past six decades, Threshold has expanded its services to include a wide variety of services for individuals with developmental disabilities and mental health diagnoses. The organization focuses on individualized, person-centered support. This reflects a deeper understanding that every person has unique needs and should be supported based on their individual goals and aspirations. Threshold strives to treat their clients like family members.

Threshold’s mission is simple yet powerful: to enhance the lives of people with disabilities and those who are economically disadvantaged. By offering opportunities for vocational rehabilitation, employment and residential services, Threshold works to foster integration into the community and empower individuals to live fulfilling lives. The organization envisions a world where all people are valued and supported to reach their full potential, upholding core values of respect, dignity, integrity and equality.

At the heart of this remarkable success story is the vision of the current President and CEO, Dr. Edward B. Michalik. Since taking the helm of the organization, Dr. Michalik has steered Threshold through transformative changes, championing the inclusion of people

with disabilities in all aspects of society. Under his leadership, the organization has not only maintained its core mission but also embraced innovative approaches to rehabilitation, technology and community outreach.

Reflecting on the organization’s early days, it is clear that Threshold’s growth has been a direct result of its unwavering commitment to its mission: to provide individuals with disabilities the support they need to achieve their full potential. Over the years, the organization has built lasting relationships with local businesses, government agencies and educational institutions, creating a collaborative network that has enhanced the services offered to the community.

As Threshold celebrates this momentous milestone, the organization is looking to the future with excitement and optimism. The next chapter will see Threshold expanding its digital and virtual offerings, reaching more individuals across broader regions, and integrating advanced technologies to provide even more personalized, accessible services. The continued development of inclusive employment opportunities remains a priority, as Threshold believes that work not only empowers individuals financially but also fosters confidence and a sense of community.

As Threshold celebrates 60 years of service, it continues to evolve, staying true to its mission of empowering individuals to lead fulfilling lives. With its person-centered approach, commitment to inclusion and community partnerships, Threshold is poised to continue making a lasting impact for years to come.

Here’s to 60 years of success and to the bright future ahead for Threshold Rehabilitation Services, Inc. CQ

United Way of Berks County

Celebrates its 100th anniversary

Celebrating a Milestone

For a century, United Way has been a leader in transforming lives and mobilizing the community to help others through its annual fundraising campaign, program investments, and volunteer activities. In April 1925, local leaders and social service agencies united to create a centralized organization aimed at improving the health and well-being of Berks County residents. This organization, originally known as the Welfare Federation of Berks County, is now United Way of Berks County. Though it has undergone a few name changes, its mission has remained the same: to improve lives by inspiring collaboration, volunteerism and financial support for a stronger community.

“Anniversaries are a time to reflect and celebrate. As United Way of Berks County marks its 100th anniversary in 2025, we express our gratitude to the people and organizations who have fueled our work,” says Tammy White, President of United Way of Berks County.

Throughout the Decades

Sue and Craig Perrotty, long-time supporters and volunteer leaders for United Way, are serving as the 100th Anniversary Campaign Chairs. “We view United Way’s work as all-encompassing. Its funded programs and partnerships represent the safety net for the entire community. The organization has always adapted to Berks County’s ever-evolving needs and will continue to do so in the future,” they share.

White agrees, “United Way responds to the community’s most pressing needs. Throughout our history, we have provided help, hope and opportunity to those who need it most.”

Since its founding, United Way has supported key community needs. Initially, it focused on reducing infant mortality and improving hospital care. In the 1930s, it addressed health concerns related to polio, and in the 1970s, it helped launch the Meals on Wheels program to serve the growing senior population. When the demand for quality childcare increased in the early 2000s, United Way led efforts to support these services.

“United Way is designed to be what the community needs, when it needs it,” says Carolyn Holleran, 100th Anniversary Honorary Co-Chair, alongside her husband, Jerry. “It has always served as a convenor, responder and the glue that binds our community together— through the Depression, a pandemic and everything in between.”

United Way Responds in Crisis

United Way has consistently been there when the community faces crisis. In 1972, after Tropical Storm Agnes devastated Berks County, United Way set up a flood disaster relief fund and partnered with the American Red Cross to assist the hundreds of residents left homeless. Following the tragic events of September 11, 2001, United Way mobilized volunteers to help the Red Cross with local operations and phone bank services.

When COVID-19 hit in 2020, thousands of Berks County residents faced hardship. United Way swiftly created the Berks COVID-19 Response Fund to support critical services provided by nonprofits on the front lines. Through the generosity of Berks County, more than $1 million was raised in record time. United Way awarded 50 grants to help meet emergency food needs, housing, infant and family essentials, safety supplies, emergency childcare and virtual services. These efforts helped Berks Countians nearly 300,000 times.

In March 2023, a tragic explosion in West Reading resulted in several deaths and injuries, displacing residents. United Way and the Berks County Community Foundation launched the West Reading Disaster Recovery Fund to support the victims. The community’s response was overwhelming, raising over $1 million. Disbursements were made to the families who lost loved ones and those who lost homes or possessions, helping ease their burdens during this difficult time.

Investing in Our Community’s Priorities: Education, Workforce Development and Leadership

United Way’s annual campaign is where the community comes together in compassion and generosity. The 2024 campaign raised over

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$10.7 million to fund 80+ crucial programs run by agency partners, alongside grants, to promote school success, job opportunities and better health. Over 190,000 Berks Countians benefit from United Way-funded programs each year.

“Investing in children’s education is one of the most impactful ways to create greater educational and economic opportunities,” explains White. “Our commitment to early learning and education is evident through our Ready.Set.READ! initiative, which promote kindergarten readiness and early-grade reading proficiency.”

By third grade, children shift from learning to read to reading to learn. This transition is essential, as children who struggle with reading at this stage often face challenges in other subjects later on. Research shows that children who read at grade level by the end of third grade are more likely to graduate high school and succeed academically. That’s why United Way’s Ready.Set.READ! initiative partners with schools, parents, and volunteers to provide tutoring for first and second graders in 26 Berks County elementary schools.

The initiative’s Growing Readers program aims to improve the quality of city childcare centers, focusing on coaching, staff development, retention and business practices.

United Way also collaborates with the Reading School District to implement the Read Alliance program in nine elementary schools. The program recruits high school students to tutor first graders using a phonics-based curriculum. These teens gain valuable leadership and job skills, while first graders show measurable reading progress. In the 2023/24 school year, 81% of enrolled first graders achieved at least one year of reading growth.

Additionally, United Way is committed to workforce development, creating career pathways through training, placement and support services. Partnerships with Connections Work, The Literacy Council of Reading-Berks, Tec Centro Berks and Reading Area Community College help individuals move from poverty to self-sufficiency.

“As we look to the future, our LeadershipUnited programs help prepare the next generation of organizational and community leaders,” says White.

These programs include:

• Blueprint for Leadership (BFL): A seven-week program that trains individuals for key volunteer leadership positions.

• Emerging Leaders United (ELU): A program for individuals ages 21-45 that connects them with volunteer, philanthropic and professional development opportunities.

• Leadership Berks: A nine-month program that prepares individuals for nonprofit leadership roles through experiential training and a service project.

“These programs provide developmental experiences that shape community leader-ship,” White adds.

Coming in 2025

United Way’s signature community volunteer event, the Big Cheese, will be even bigger in 2025 to celebrate the 100th anniversary. The meal-packing event, which helps fight hunger in our community, will draw on the power of 1,000 volunteers to package 500,000 shelf-stable apple cinnamon oatmeal and mac and cheese meals. The event will take place the weekend of June 13 at Penn State Berks, with meals distributed by Helping Harvest to families in need. Registration will open in mid-May.

“Our history and impact are a testament to the donors, volunteers, and partners who show compassion and generosity to connect Berks Countians with the help they need,” says White. “What makes our community special is the people—then, now and always. It starts with you.”

Learn more about United Way’s history and impact at uwberks.org. CQ

Berks County Commissioners’ Plans Take Flight at Reading Regional Airport

By Leah Fassnacht, Senior Director of Communications & Marketing, GRCA

Wayne Becker, ZERBE

The Berks County Commissioners discussed passenger rail, workforce development, housing and more in front of a packed room at the Reading Regional Airport.

“We are excited to energize and activate this very important space,” said Lucine Sihelnik, President & CEO, GRCA.

More than 150 people attended to hear from Commissioners Christian Leinbach, Michael Rivera and Dante Santoni, Jr. Sihelnik moderated the hourlong, panel discussion.

What steps are the County and Reading Regional Airport Authority taking to support the airport’s role as a fixedbased operator, and how can this move play a larger role in attracting businesses and tourism to Greater Reading?

Zackary Tempesco, Airport Director, told attendees that the Reading Regional Airport already accounts for an estimated $78 million in economic influence in Berks County.

However, Leinbach said that the County decided in October of 2022 that it needed to be directly engaged and involved in the future of the airport. With that came a change in governance. A five-member board of directors, which included commissioners, was formed.

The County also looked at models of successful airports. They found all had one thing in common: a single fixed-based operator (FBO). Both Leinbach and Tempesco teased that a new FBO could be announced in the coming days but were unable to say that company’s name.

“These things are all happening because the County stepped up and took a leadership role,” Leinbach said.

What steps are the County and the Schuylkill River Passenger Rail Authority (SRPRA) taking to restore passenger rail, and how can local businesses and organizations like GRCA support these initiatives?

Commissioner Leinbach noted that 2025 is a critical year for SRPRA because all three counties— Berks, Chester and Montgomery—must vote by June 15 to continue the authority.

“We are probably still looking at five to six years for all of this to come to fruition, but it’s very exciting.” Leinbach said, “We’ve never been here before. Every other study has ended with the study. This is the only one that went on to a committee and the formation of an authority. It’s the only one that brought three counties together.”

He also said that the Franklin Street station has been selected.

Photos by

Studio of Photography

How is the County working with partners and the community to address the need for skill-building programs and partnerships to meet employer demands?

Commission Rivera said that the largest key sectors of employment are manufacturing and healthcare, which is why it is important for the County to focus on these areas.

“Workforce development is directly tied to economic development. It’s hard to have one without the other, and if you don’t have the workforce, you’re not going to have the businesses come in or stay,” he said.

Rivera touted partnerships with the Berks County Development Board, Reading Area Community College and Alvernia University as well as the creation of the Imagine Berks plan that has allowed the County to focus resources on workforce development.

What role does the County play as a public sector partner in working to ensure that Greater Reading is a place where individuals want to live, work, learn and thrive?

Commissioner Santoni explained that it’s not just about bringing people into the community with good jobs, but it’s important there is a work-life balance that keeps people here.

“People are attracted to the communities that have a real plan. We follow our smart growth principles. We try to maintain the balance between the commitment to open spaces, preservation and conservation, a commitment to supporting redevelopment in our

boroughs and to sustain economic growth we have,” Santoni said.

Santoni touted the opening of the skate park on Canal Street in downtown Reading as an example of the development of recreational spaces.

What role do you see for the County in advocating for housing initiatives that align with economic development goals?

Rivera, who also is a real estate professional, said that housing is a complex issue that is not only affecting our community, but also is a state and countrywide problem.

Rivera said that David Hunter, Executive Director of the Berks County Planning Commission, is working to put together a group of local housing stakeholders to facilitate conversations about the issue.

“We need to make sure that we’re working with our municipalities in understanding that all types of housing and economic growth are important throughout Berks County,” he said. “We also need to continue to work on advocating with our state and federal partners on different things that need to be done to improve the housing market.”

The Commissioners also discussed upcoming roadwork, infrastructure projects and a focus on agriculture to round out the discussion.

The event was sponsored by Traffic Planning and Design, Inc. and Advance Comfort Specialists. CQ

In Good Taste Go Taste Berks transforms into a monthlong celebration of small businesses

By Katie Johnsen, Events Coordinator, GRCA

In 2024, the Greater Reading Chamber Alliance reimagined its popular Taste of Berks event, transforming it from a single-night gathering into a monthlong exploration of small businesses across Greater Reading. The result? Go Taste Berks, a vibrant and engaging tour that showcased local restaurants, cafés, farms, creameries and small businesses, culminating on Small Business Saturday.

Participants were equipped with a special event passport, collecting stamps from vendors as they enjoyed free samples, exclusive discounts and charming trinkets like handmade ornaments. Those who visited at least one vendor on every page were entered to win one of three grand prizes—an arts package featuring prizes from Yocum Institute and GoggleWorks, a sports and wellness package with specials from the Reading Fightin’ Phils and Reading Royals as well as BodyZone Sports and Wellness Complex, and a luxury package from DoubleTree by Hilton Reading and the Reading Public Museum—announced

during a Facebook live event.

Each Saturday during the month, Go Taste Berks featured live host sites that added a festive flair to the experience. The event kicked off at Riverview Gardens & Gifts with Caricatures by Courtney sponsored by Berks County Living and Members 1st Credit Union, then visited Plum Creek Farm Market & Creamery, Brewer’s Bar & Grill, and Ciccio’s Olives and capped it off with a visit from Santa himself at Isaac’s Craft Kitchen & Brewery. Special recognition goes to Plum Creek, which earned the “Crowd Favorite” award for attracting the most participants.

This year’s success wouldn’t have been possible without the generous support of Lamar and Visions Federal Credit Union as Market Sponsors, whose contributions helped make this celebration of local businesses a resounding success.

By transitioning to a monthlong format, Go Taste Berks allowed the community to savor the richness of Greater Reading’s small business scene at their own pace while supporting local entrepreneurs in a meaningful way.

• ACEC Farm and Market

• B2 Bistro & Bar

• Brewer’s Bar & Grill

• Café Sweet Street

• Cheers American Bistro at the DoubleTree

• Ciccio’s Olives

• City Girl Juice

• Clover Hill Vineyards & Winery

• Deerfoot Vineyards & Winery

• Franklyn’s Breakfast, Burgers, and Shakes

• Go Fish! Seafood Market & Sushi Bar

• GoggleWorks Center for the Arts

• Gourmand Café

• Great American Creamery

• Homemade Cravings

• Isaac’s Craft Kitchen & Brewery

• Liberty Taproom

• LEO Design Gallery & Flower Shoppe

• Mama’s Sofrito

• Mimmo’s Restaurant

• Moselem Springs Golf Club

• Pagoda City Brewing

• Plum Creek Farm Market & Creamery

• Primo Hoagies

• Pulse Café

• Queens’ Café

• Reading Coffee Company

• Riverview Gardens & Gifts

• Simply BOLD Café

• Sizzling Island Creole and Caribbean Cuisine

• Sly Fox Taphouse at the Knitting Mills

• Southern Side Kitchen

• State Hill Craft Cocktails and Kitchen

• Stonekeep Meadery & Wine Cellers

• Sweet Ride Ice Cream

• The Inn on Main

• Tinsel & Twig LLC

• Trinity Nutrition

• Trish’s Specialty Cheesecakes

• Unique Snacks

• Way-Har Farms CQ

Wells Fargo Economic Forecast Breakfast

Dr. Jay Bryson, Chief Economist of Wells Fargo’s Corporate and Investment Bank, presented his thoughts on how the economy might fare in 2025, considering factors including inflation, government spending, housing costs, employment rates and others. The event welcomed more than 120 attendees to the Redner’s Event Center at FirstEnergy Stadium in Reading. CQ

Photos by Lauren Adele Little Photography

BUSINESS SPOTLIGHTS Partner in Security

HonIsT Solutions is committed to providing top-notch IT support

By Andrew Sonon, President, HonIsT Solutions

At HonIsT Solutions, we believe small businesses deserve IT services that are as dependable as they are personalized. We’re the partner who takes the stress out of technology, helping businesses focus on what they do best. From day-to-day IT support to robust cybersecurity solutions, we provide a range of services designed to keep your business running smoothly and securely. We take pride in building relationships with our clients and ensuring their technology aligns with their goals.

What truly sets us apart is the way we treat you and your staff. Whether it’s resolving a small helpdesk issue or tackling a larger challenge that requires extensive planning, we’re there every step of the way. Our team is committed to providing friendly, knowledgeable support and

fast response times so your team can stay focused on their work with little to no interruptions.

Our focus for the future is helping our clients stay ahead in an ever-changing technology landscape. Strengthening cybersecurity defenses remains a top priority, ensuring businesses are protected against evolving threats.

We’re also excited to guide clients as they adopt the latest innovations such as artificial intelligence. These tools are transforming how businesses operate, offering ways to streamline workflows, make smarter decisions and do more with fewer resources.

Looking ahead, we plan to extend our services to more businesses, offering the same level of personalized support and expertise our current clients rely on. Our goal is simple: to help businesses grow securely. CQ

IInspiring Youth, Transforming Futures

The RRC provides positive recreation experiences for kids

By Daphne E. Klahr, Ed.D., CPRE, Executive Director, Reading Recreation Commission

n 2012, the Reading Recreation Commission (RRC) became the public-designated non-profit service agency for recreation in the City of Reading. Created as a partnership between the City of Reading and the Reading School District, the RRC provides quality programs and facilities to residents of all ages, emphasizing youth programs. In addition to operating two recreation centers (3rd and Spruce and 11th and Pike), the RRC oversees various public parks, playgrounds, the Schlegel Pool, a DEK hockey rink and sports fields. The RRC has grown remarkably over the past 13 years, significantly increasing the number of activities, sports and programming for all ages. Our award-winning programs—Girls Leadership, Chef Sprout, COR Tennis and summer collaborations with the Reading Public Museum—continue to expand and thrive. Our food service program serves homestyle meals and snacks to at-risk youth in our centers and programs. For the past 10 years, the RRC has garnered numerous local, state and national awards and grants—a testament to the recognition in the community and beyond of the great work we accomplish daily. Positive recreation experiences help to build stronger communities and improve people’s lives.

In 2013, the RRC started an urban-focused Girls Leadership Program for Reading girls in grades 5th through 12th. The inspiration for the program came out of a conversation with a 10-year-old girl at 3rd and Spruce who, without affectation, stated that her “life sucked.” Her world consisted of a concrete triangle between home, school and the rec center. She had no hope for herself, and her views represented many kids we encountered at the rec. Girls Leadership allows these girls to meet role models in the community, formulate life plans, learn leadership skills, visit colleges, form lasting relationships with peers and develop the qualities needed to be productive citizens in our community.

The proudest moment of the program was in 2020. Amid COVID-19, our first “class” of leadership girls graduated from high school. Of the original 30, 24 went on to post-secondary institutions; all were in the top 10% of their graduating class, where several held leadership roles. Five received full-ride scholarship offers. Several of these girls have written to the RRC to express their gratitude for being part of Girls Leadership and how it positively impacted their lives. As one participant (who graduated with honors from Penn State) wrote, “Keep doing what you’re doing. I’m here to tell you—it matters!”

The program wouldn’t be able to exist without the generous financial support over the years from Penn State Health St. Joseph, The Wyomissing Foundation, Power of the Purse, the City of Reading and other organizations and individuals in the community.

Our programs benefit from the strong partnerships and financial support we receive from companies, individuals, the city and the school district. Our most successful programs—Girls Leadership, COR Tennis, Wacky Water Wednesday, Soccer, Football and Cheerleading, Basketball, Summer Playground, After School and Summer Movie Series—are a result of strong alliances and partnerships with members of our community. Community buy-in matters! Of course, we always welcome financial support to help sponsor uniforms, support our youth scholarship program, buy equipment, help send kids camping and on various field trips and more! Volunteers are encouraged to help at our numerous special events throughout the year, including our Easter Egg Hunt, Movie Nights, Wacky Water Wednesday, Halloween Hayride and Fall Festivities. If interested in helping to support our efforts, please feel free to reach out to Dr. Daphne Klahr at daphne. klahr@readingpa.gov or at 610-655-6201. CQ

G R E AT ER R E A D I N G Chamber Alliance

GREATER TOGETHER

Here’s a taste of what the Greater Reading Chamber Alliance (GRCA) has been working on in the past couple of months and what’s to come!

Advocacy

Our advocacy efforts continue to focus on fostering a strong and sustainable business environment by pushing for pro-business solutions at the local, state and federal levels. In 2025, we are prioritizing key initiatives like improving regional transportation, supporting workforce development and advancing infrastructure projects, while also working to streamline regulations and connect businesses to critical funding opportunities. Through ongoing collaboration with stakeholders and policymakers, we are driving efforts to create a more connected, innovative and equitable economic future for the Greater Reading area.

Economic Development

The economic development team accomplished a lot in 2024 thanks to the dedication of GRCA’s economic development investors. Be sure to check out the 2024 Impact Report using the flowcode on page 25.

Interested in becoming an economic development investor? Contact Lucine Sihelnik, GRCA’s President & CEO, at LSihelnik@ greaterreading.org or 610.898.7783.

Events

Get ready for an exciting lineup of 2025 GRCA events designed to connect, inspire and empower our business community. From educational seminars to networking opportunities and signature celebrations, there’s something for everyone to engage and grow this year!

Special Programs

Berks Women2Women continues to empower and connect leaders in Berks County through dynamic programs, mentorship opportunities and impactful events. With a focus on personal and professional growth, W2W strives to inspire women at every stage of their careers to thrive, collaborate and lead within their industries and communities.

The Family Business Alliance (FBA) remains dedicated to supporting family-owned businesses by fostering growth, collaboration and innovation. Through tailored resources, educational programming and networking opportunities, FBA helps family businesses navigate challenges, strengthen their legacy and achieve long-term success.

Membership

GRCA Membership is dedicated to building meaningful relationships by understanding the unique needs of our members and providing tailored support to help them succeed. We strive to ensure that every member experiences the value of their membership and the resources available to achieve their goals, while also demonstrating to non-members the opportunities we offer for their growth and development.

Training

Can one person truly make a difference to the success of an organization? Absolutely. That’s why programs like Essentials of Effective Management are so crucial. Investing in this training for your team creates immediate, powerful impact—sparking growth, driving innovation and propelling results to new heights. Register your employees today and watch a ripple of change turn into a powerful wave of momentum that drives your organization’s success. Mark your calendars for April 2. Register now at greaterreading.org/ effectivemanagement2025.

Workforce Development

GRCA hosted a discussion with the Philadelphia Federal Reserve to review issues impacting local workforce development, economic conditions and emerging trends. We organized the 10th Annual Manufacturing Summit at Reading Area Community College and continued to produce the monthly MFG IP newsletter. Additionally, we convened the Healthcare IP meeting, bringing together healthcare organizations, educational institutions and workforce development partners, while also publishing a quarterly newsletter. In November, we hosted the Environmental Health & Safety Roundtable, which focused on fostering a strong workplace safety culture and welcomed company representatives from various sectors. CQ

Thank You to GRCA’s Economic Development Investors

By Lucine Sihelnik, President & CEO, Greater Reading Chamber Alliance

This month marks ONE YEAR for me as the new President and CEO at the Greater Reading Chamber Alliance (GRCA)! What’s not new is that we continue to advance our mission and vision in the community and expand our pivotal role in the economic development of Greater Reading.

• Championing initiatives to reintroduce passenger rail and support the growth of the Reading Regional Airport

• Working with the City of Reading to strengthen its economic viability through the NEW City Revitalization Improvement Zone (CRIZ) designation

• Preparing sites for future growth of expanding existing companies and new business attraction

• Strengthening and diversifying key industry partnerships in highgrowth sectors such as manufacturing, healthcare, agriculture, education and construction/infrastructure to drive economic development

• Positioning Greater Reading, Pa. as a premier location where people and businesses want to live, work, learn and thrive through award-winning marketing, talent attraction & retention services/ workforce development initiatives, member storytelling and Meet Greater Reading campaign

Your ongoing support for our work is critical as we work to position the business community for remarkable economic growth, while providing essential programs and initiatives, in 2025 and beyond. We believe that we are truly greater together and look forward to continuing to define

what great looks like for Greater Reading this year!

Join these businesses in making a lasting impact on Greater Reading’s economic growth.

• Albright College

• Alvernia University

• Bally Ribbon Mills

• Barley Snyder LLP

• Bogia Engineering, Inc.

• Brentwood Industries, Inc.

• Burkey Construction

• Carpenter Technology Corporation

• Clements Associates, Inc.

• Connors Investor Services, Inc.

• Custom Processing Services, Inc.

• Customers Bank

• DESCCO Design & Construction, Inc.

• Diamond Credit Union

• Dolan Construction, Inc.

• East Penn Manufacturing Company

• EnerSys

• EthoSource, LLC

• Fulton Bank

• Gage Personnel

• Herbein + Company, Inc.

• Hubric Resources

• Jerome I. Marcus, MD

• M & T Bank

• New Castle Lawn & Landscape

• Penn National Gaming, Inc.

• Penn State Berks

• Penn State Health St. Joseph

• Penske Truck Leasing

• Reading Regional Airport Authority

• Redevelopment Authority of the County of Berks

• RKL LLP

• Stevens & Lee

• Suburban Testing Labs, Inc.

• The Standard Group

• Tompkins Community Bank

• Tower Health/Reading Hospital

• Township of Muhlenberg

• UGI Utilities, Inc.

• United Way of Berks County

• Visions Federal Credit Union

• Weidenhammer

• Wells Fargo

For more information on Economic Development Investment at the Greater Reading Chamber Alliance, please contact Lucine Sihelnik at LSihelnik@greaterreading.org or 610.898.7798. CQ

Ribbon Cuttings, Grand Openings & Groundbreakings

(October 2024-December 2024)

DESCCO Design & Construction hosted the groundbreaking ceremony with Aesir Logistics as it will be leading the build. This new facility will significantly enhance Aesir Logistics’ warehousing capabilities, tripling the current capacity and enabling the company to better serve its growing customer base.

Congratulations Aesir Logistics, LLC on the groundbreaking of its warehouse expansion project!

Congratulations to Lightbridge Academy on the groundbreaking of its new location found at 2205 Ridgewood Road, Wyomissing.

Congratulations Muhlenberg Greene Architects on the opening of its new Design Studio located at 1268 Penn Ave., Wyomissing.

Congratulations First Commonwealth Federal Credit Union on the opening of its new Financial Centers located at 609 Spring St., Wyomissing, and 2 Cloister Court, Sinking Spring.

Congratulations IronValley Real Estate of Berks on its newly designed office located at 50 Berkshire Court, Wyomissing.

In Your Community

MAIN STREET PROGRAMS

BOYERTOWN Plan a Charming Staycation

By Ellen Martignetti, Main Street Manager, Building a Better Boyertown

Plan a staycation in Boyertown! This charming small town has unique attractions that highlight some of Berks County’s history. There are several restaurants to satisfy everyone’s tastebuds as well as charming shops to explore. Boyertown’s walkable downtown and charming attractions ensure a memorable weekend for everyone. Enjoy your trip!

The Boyertown Museum of Historic Vehicles (BMHV)

In honor of the museum’s 60th anniversary, several events are planned throughout 2025. Its annual community events will return, which include Fastnacht Day, Diner Day, Cars & Cones and Duryea Day. Special anniversary events also are planned throughout the year to celebrate the BMHV, the Swinehart Carriage Factory, the Boyertown Auto Body Works and their contributions to Boyertown’s history of manufacturing. It also will feature a special exhibit beginning in April 2025 of the Duryea automobiles, commemorating Charles Duryea’s move to Reading, Pa., in 1900. Charles and his brother Frank are credited with building the first commercially available car in the United States in 1892. Charles moved to Reading soon afterwards to build his own unique automobiles, the largest collection of which is on display at the Boyertown Museum located at 85 S. Walnut St. For more information visit: boyertownmuseum.org.

General Carl Spaatz National USAAF Museum

The General Carl Spaatz National U.S. Army Air Force Museum, located at 28 Warwick St., is dedicated to honoring General Carl A. Spaatz, a Boyertown native and the first Chief of Staff of the U.S. Air Force. The museum offers an immersive World War II expe-

rience, featuring interactive exhibits that allow visitors to engage in simulated pre-flight briefings, try on authentic gear and participate in mission simulations. These activities provide insight into the life of airmen during the war and highlight General Spaatz’s significant contributions to aviation history. Try one of its signature escape rooms. For more information visit: spaatzmuseum.org.

The Colebrookdale Railroad

Originally constructed in the 19th century as part of the Philadelphia and Reading Railway system, the line primarily served to transport iron ore and other goods related to the region’s iron industry. Often referred to as the Secret Valley Line, it now operates as a tourist excursion that covers 8.6 miles between Boyertown and Pottstown, Pa., winding through dense forests, rolling hills and historic farmlands. The Colebrookdale Railroad offers passengers an opportunity to travel in beautifully restored, vintage railcars. These cars capture the elegance of the Victorian era, featuring luxurious interiors and historical details. It is particularly known for its themed excursions. For more information visit: colebrookdalerailroad.com.

The State Theatre of Boyertown

The State Theatre has been in continuous operation for over a century, making it a key historical site in the area. It retains much of its vintage charm while accommodating modern technological advancements like digital projection and surround sound. It offers an affordable alternative to chain theaters with a concession stand that includes beer and wine. The theater is a cherished part of Boyertown’s cultural fabric, hosting new release and classic films, as well as live performances, community events and fundraisers. For more information visit: boyertownstatetheatre.com. CQ

HAMBURG Building a Thriving Business Community

By Lynn Weller, Administrative Assistant, Our Town Foundation

The small-town charm of Hamburg, is the lifeblood of its local businesses, and efforts are underway to make it an even stronger destination for commerce and community. Our Town Foundation, Hamburg’s non-profit community revitalization organization, is taking the lead with initiatives designed to unite business owners, foster collaboration and address shared challenges.

One of the key efforts is a series of monthly business workshops scheduled for 2025 aimed at connecting local entrepreneurs. These gatherings provide a platform for business owners to share insights, brainstorm solutions and work together to strengthen Hamburg’s economy. Sessions will focus on identifying challenges faced by business owners and finding practical solutions as a collective.

The March workshop will address uniform business hours, which is one of the biggest challenges facing small businesses and downtown business districts. This challenge worsened after the pandemic as the smaller shops struggle to find the staffing they need to remain open daily, or they can’t afford to pay extra staff. This workshop will explore ways to coordinate store hours to better align with customer needs and encourage foot traffic in town. It is scheduled for March 25 at 10 a.m. at Hazels Café downtown and is open to all local businesses in the Hamburg area.

In addition to these workshops, Our Town Foundation is celebrating growth and revitalization of Hamburg’s business landscape with ribbon cuttings and networking mixers. Recently, a ribbon cutting was held at The Goathouse Church, a new non-profit church and community center that has brought new life to a historic building at 3rd and Island Streets. This venture not only fills an important space but also offers a venue for community engagement. A Networking Mixer for community members and businesses was held at Everlong Records earlier this month. This unique business, which opened this past fall, combines a vinyl and physical media store with a cozy coffee bar, offering a space for music lovers and coffee enthusiasts alike. Both of these establishments represent the innovative spirit of Hamburg’s entrepreneurs and highlight the opportunities that come with supporting local businesses.

Hamburg is not just a destination for commerce, but a beacon of small-town success. The combined efforts of local businesses and Our Town Foundation are paving the way for a brighter economic future. Whether you’re a seasoned business owner looking for an additional location or a business entrepreneur just starting, Our Town Foundation is here to help. The Foundation provides support, networking opportunities and guidance. You can reach out by calling 610-562-3106 or emailing otfassistant@verizon.net. CQ

WEST READING Experience winter on the Avenue

By Nick Price, Main Street Executive Director, West Reading Community Revitalization Foundation

As the snow continues to drop and the air is crisp to the breath, the energy on the Avenue is alive and well. Each day we see a little more daylight as spring nears. Enjoy an early morning stroll along Cherry Street, also known as Dean’s Way, taking in the murals that have become a work of art that is so moving and amazing that it leaves you speechless. Stop by your favorite morning spot for a coffee, a crepe or perhaps a Mochi donut. Looking for a spot to grab a quick lunch or perhaps dinner with friends? With over 30 restaurants within our business district, why pick just one? Enjoy multiple places throughout the year. Looking for live music, or perhaps a nightcap? With over 14 establishments, the Avenue can accommodate whatever your favorite drink or music style is.

Stroll the Avenue as a late winter sunset shines off our new exterior lights up and down the street to make the Avenue brighter and safer for our patrons and residents. For the chili lovers, join us on March 16 for our 2nd annual March Chili Madness Festival. Thinking about warmer weather? Mark your calendar for our Craft Pretzel and Beer Fest as we shut down the Avenue and invite over 100 vendors and 20 craft brewers for what is surely a fun afternoon. Please visit us on Facebook and Instagram at Visit West Reading for all our happenings and events for 2025, and let’s have fun this winter. CQ

The buzz around Berks County’s online series, GET TO WORK, is impossible to miss. Created by LMG Marketing Solutions, this groundbreaking social series has quickly become a local sensation, gaining traction across social media platforms.

Since its launch, GET TO WORK has struck a chord with the community by shining a spotlight on the diverse and hardworking entrepreneurs of Berks County. Each episode highlights Limarys Rodriguez, founder of LMG Marketing Solutions, trading roles with local business owners for a day. But there’s a twist—this comical series allows business owners to step into the role of actors, adding a quirky dynamic as they humorously showcase Rodriguez’s clear talents as a marketer compared to her less-than-stellar attempts at performing their jobs.

From DJing a packed event with Red Tie Affairs to assisting at Spine and Wellness Center, Rodriguez dives into each challenge with enthusiasm and humor, while the business owners cleverly poke fun at her struggles. The playful format keeps viewers entertained while highlighting the unique expertise and dedication behind each featured business.

The show isn’t just about laughs—it’s making a real impact on local businesses. Viewers of GET TO WORK have been sharing their excitement about visiting the featured establishments, with many commenting that the episodes have inspired them to stop by and experience these businesses firsthand. This kind of engagement highlights the show’s ability to create meaningful connections between the audience and the entrepreneurs it showcases. Some businesses have even reported a surge in employment applications. “We’ve had candidates tell us, ‘The show made your workplace look like a great place to work,’” shared Eddie, owner of Sophie’s Bubbles Cleaning.

“ It’s about creating

LMG Marketing Solutions is thrilled with the show’s impact. “The success of GET TO WORK proves that people are eager to support local businesses and learn about the incredible work they do,” says Rodriguez. The series’ popularity has also highlighted the demand for high-quality video content. As a result, LMG Marketing Solutions has expanded its services to include professional video production, offering businesses even more ways to engage their audiences. From monthly social media video content, behind-the-scenes features and promotional videos, LMG’s storytelling expertise ensures that businesses stand out in a crowded market. With new episodes rolling out regularly, GET TO WORK has solidified itself as a must-watch for anyone who loves Berks County or wants to discover its hidden gems. For local businesses, it’s more than just a show—it’s an opportunity to connect with their community in a way that’s fun, engaging, and impactful.

Catch the latest episodes of GET TO WORK on LMG Marketing Solutions’ social media channels or YouTube. Want to see your business featured or explore how LMG’s marketing and video production services can elevate your brand? Visit www.lmgmarketingsolutions.com to learn more.

Member News: Industry & Community Newsmakers

The Greater Reading Chamber Alliance (GRCA) is thrilled to announce the promotion of Leah Fassnacht to Senior Director of Communications & Marketing. In her role, Fassnacht will continue to oversee all external and internal GRCA communications as well as the planning, strategy and execution of GRCA marketing. Since joining the organization in 2018, Fassnacht along with Audrey Krupiak, Assistant Director of Communications & Marketing, have won numerous marketing and communications awards. Some of them include two awards from the Association of Chambers of Commerce Executives (ACCE) and two from the Pennsylvania Economic Development Association (PEDA).

Award-winning CPA advisory firm Herbein + Company, Inc. (Herbein) has announced the election of two new partners, effective Oct. 1, 2024. Jeanettee M. Hassis, CPA, and Corey S. Robinson, CVA, have been admitted to the Herbein partnership. Throughout their careers, both have demonstrated exceptional skills and leadership, helping clients succeed with confidence.

Community First Fund recently announced that it has changed its name to Finanta. The name change reflects a renewed pledge to its roots and mission—aligning more closely with its grassroots approach and the diversity of the communities it serves.

BLiNCK Studios and FIT4MOM Reading are thrilled to announce a groundbreaking partnership that will culminate in the grand opening of a brand-new studio space in January 2025. This collaboration unites two leaders in their respective industries, creating a vibrant hub for wellness, creativity and empowerment. Located in Wyomissing, the new studio will serve as a dynamic space for FIT4MOM Reading’s signature classes, and BLiNCK Studios’ cutting-edge video production services. From stroller-based workouts to high-intensity training, FIT4MOM Reading will offer fitness programs designed to support moms at every stage of motherhood. BLiNCK Studios will leverage the space to continue delivering unmatched, industry-leading video production services to corporations and non-profits alike, locally and globally.

Herbein + Company, Inc. (Herbein) announced the promotion of Mark Crist to Chief Technology Officer (CTO), effective immediately. In his new role, Crist will join the executive leadership team and oversee the firm’s technology strategy and digital transformation initiatives. As CTO, Crist will lead technology development and implementation across the organization, focusing on digital transformation, cybersecurity advancement, client-facing solutions and innovative service delivery platforms.

Fromm is proud to announce the hiring of Chris Kline as General Manager of FrommConnect LLC, a Fromm subsidiary specializing in design, fabrication and labor-saving solutions and services for manufacturers and electrical contractors.

New Castle Lawn and Landscape is proud to announce that Andy Auchenbach has officially joined the company’s ownership team, marking an exciting new chapter in its leadership. Auchenbach has been a valued member of New Castle since 2010, bringing with him a deep passion for the outdoors and an extensive background in tree care and safety.

ETI (Eastern Technologies Inc.) is proud to announce the hiring of Brian Corbin to serve as Director of Technical Services. In this position, Corbin will oversee assessment and integration of new technologies and be responsible for marketing, distributor sales support and new sales development. Working with ETI’s growing distributor network, he will continue to drive technical excellence and innovative water treatment solutions.

Fulton Bank recently appointed Jeffrey Rush to the role of Executive Market President for the Greater Philadelphia/ South Jersey region. In the new role, Rush will provide regional leadership and ensure collaboration across consumer, business banking, commercial and wealth management lines of business throughout the Greater Philadelphia and southern New Jersey markets. In addition, he will lead a team of Market Presidents serving other geographical areas throughout Fulton Bank’s five-state footprint.

Discovery Federal Credit Union proudly announced a $2,000 donation to the Berks County Veterans Temporary Assistance Program, managed by the Department of Veterans Affairs. This critical program is dedicated to helping local veterans in Berks County who have fallen on hard times by providing immediate financial assistance to prevent homelessness and address urgent needs such as food, transportation and housing stability.

Albright College is excited to announce the creation of a new Men’s Wrestling team, set to begin in the fall of 2025, and a new Women’s Wrestling team, set to begin in the fall of 2026. This new initiative is part of the College’s commitment to responding to evolving student needs, enriching the student experience, and offering more diverse athletic opportunities. The decision was approved by the College’s Board of Trustees and further enhances Albright’s investment in the total student experience, both academically and athletically.

Reading Area Community College (RACC) has been named a top 10 finalist for the 2024 Bellwether Award in the category of Planning, Governance and Finance. The Bellwether Award is one of the most prestigious community college awards in the nation. The competition and selection process brings a level of excellence that demonstrates the innovate spirit and results-driven mindset that exists among the finest community colleges.

Discovery Federal Credit Union recently made a donation of $2,000 to Breast Cancer Support Services (BCSS) of Berks County. The credit union’s donation was made in conjunction with International Credit Union Day, and reinforced Discovery’s commitment to the cooperative principle of “Concern for Community.”

Preservation Pennsylvania has announced that the WCR Center for the Arts has been awarded the 2024 Pennsylvania Historic Preservation Award for Leadership in Public Impact. This award recognizes the WCR Center for the Arts’ excellence in using a historic building to enrich the community.

Continued on next page >

Berks Community Health Center is pleased to announce the addition of three new providers at its Rockland location. Dr. Sonia Spadafora, a Berks County native, joins the dental team. Dr. Claire Trachtman is the newest member of the Primary Care Team. Evelyn Colon-Vazquez joins the Behavioral Health team as a bilingual Licensed Professional Counselor (LPC).

Herbein + Company, Inc. (Herbein) is pleased to announce the acquisition of Bumpers & Company (Wilmington, Delaware), a full-service accounting and advisory firm, effective Oct. 28, 2024. This acquisition aligns with Herbein’s strategic plan to expand its extensive presence by establishing its first location in Delaware, while continuing to service clients throughout the United States and worldwide.

Barley Snyder is pleased to announce the addition of attorney Reilly S. Noetzel to the firm’s partnership group effective Jan. 1. Noetzel is a member of the firm’s Real Estate Practice Group and the Construction, Environment, Land Use, and Municipal industry groups in addition to being a licensed title agent.

Two branches of the YMCA of Reading & Berks County, Mifflin Y and Sinking Spring Y, were recognized as 2024 Nextdoor Neighborhood Fave businesses, an annual award that highlights beloved local organizations. This honor reflects the YMCA of Reading & Berks County’s commitment to providing essential programs and community support for families and individuals.

Dan Urban has been promoted to Director of Commercial Construction at Heck Construction Company, Inc. In this new role, Urban will oversee the commercial construction division which includes project estimating, budgeting and management. He will be responsible for developing and maintaining client relationships. Matt Shenk has been promoted to General Superintendent. As General Superintendent, Shenk will manage all commercial and residential field personnel, manpower allocation and client relationships.

Mid Penn Bank (the “Bank”), a wholly-owned subsidiary of Mid Penn Bancorp, Inc. (“Mid Penn”) (NASDAQ: MPB), is pleased to announce that Robert Opferman, CFE, CAMS, has been hired as senior vice president and director of BSA/AML/OFAC.

Kutztown University Radio (KUR) received nominations in six categories for the 85th annual Intercollegiate Broadcasting System Awards, to be awarded at the annual conference in March in New York City. This special event presents awards to colleges and universities to recognize exceptional programming and student radio stations on a national level. The Intercollegiate Broadcasting System Conference receives submissions from all over the world and has more than 80 different categories of awards. The categories KUR was nominated for include:

• Best Specialty Music Show

• Best Sports Play-By-Play

• Best Sports Pre and Post-Game Show

• Best Use of Video in the Radio

• Best Business Director

• Best On-Air Pledge Drive

Gage announces its recent achievement of being recognized in three distinct Forbes rankings—Top 200 America’s Best Professional Recruiting Firms, America’s Best Staffing Firms and America’s Best Executive Recruiting Firms—placing in the top 100 on all three lists among thousands of firms nationwide. The ranking is based on survey responses from thousands of recruiters, HR or hiring managers and employees who recently worked with recruiting firms. This recognition marks the second time Gage has been honored with this distinction.

For the second year in a row, Fleetwood Bank has been named Best Financial Institution by Berks County Living Magazine and Best Bank for Reading Eagle’s 2024 Readers Choice Awards.

Muhlenberg Greene (MG)

Architects is pleased to announce that Bradley S. Blankenbiller, RA, CSI, has completed the requirements for licensure and is now a Registered Architect in the Commonwealth of Pennsylvania. Blankenbiller has been a key team member for many notable local projects including the Reading Area Community College eSports Center, Berks County Agricultural Center Phase 1 and the Reading Muhlenberg Career and Technology Center new welding building.

Barley Snyder is pleased to welcome Robin L. Felty to the firm as its Chief Operating Officer. Felty brings more than 15 years of experience in operations leadership and strategic planning to Barley Snyder. As COO, Felty will lead the administrative and financial functions within the firm. She will work closely with the firm’s management committee and administration, executing initiatives to shape overall operations.

Congrats to these GRCA member companies that have been named to the Central Penn Business Journal’s 2024 Best Places to Work in Pennsylvania.

• Barry Isett & Associates, Inc.

• Berkshire Systems Group, Inc.

• Brentwood Industries

• Capital Blue Cross

• Cargas Systems

• Commonwealth Charter Academy (CCA)

• Diamond Credit Union

• East Penn Manufacturing Co.

• Edwards Business Systems

• Entech Engineering, Inc.

• Fraser Advanced Information Systems

• Gateway Ticketing Systems

• Kozloff Stoudt Attorneys

• New Castle Lawn and Landscape, Inc.

• Rhoads Energy Corporation

• RKL LLP

• Sealstrip Corporation

• Weaver’s Ace Hardware at Fleetwood, Douglassville, & Sinking Spring

New Members

 3rd & Spruce Drafthaus

 ACC Communications Center Inc.

 Ageless Harmony Inc.

 Bachman’s Roofing

 Baja Beach Wellness

 Baja Beach Wellness-Exeter

 Baja Beach Wellness-Laureldale

 Baja Beach Wellness-Sinking Spring

 Berks Ballet Theatre Conservatory of Dance

 Berks County Web Design

 Blinds and Designs

 Community Options, Inc.

 Compass Point Family Business Consulting, LLC

 CONCERN Professional Services

 EEMA O&M Services Group

 Everlasting Wellness LLC

 Firefly Bookstore LLC

 Fit Vida Chiropractic LLC dba Disc Centers of America Reading

 Fleetwood Bank – Kutztown

 Focus on Sports, Inc.

 Gilded Design Studio

 Grace & Grit Beyond Beauty

 Iron Valley Real Estate of Berks

 Just Keep Traveling, LLC; Member of Envoyage

 Kor Medspa

 Lightbridge Academy of Wyomissing

 Longview Construction

 MainStreet IT Solutions

 Mary’s Nails

 Memory Photography LLC

 MIX & Makeup

 Modern Gorup

 NextHome Brandywine

 Novak Strategic Advisors

 Oaktree Outdoor Advertising

 Our Generosity Homecare Agency LLC

 Positively Produced Foundation

 Precision Handyman Services LLC

 Prizer Painter Stove Works

 Salt & Light Café

 The Dental Practice Mechanics

 The Pulse Café

 Vintner’s Table

 Wisebytes Solutions Inc. dba Driscoll Associates

1 Year

 Caricatures by Courtney Inc.

 TrevolutionsLLC

 Alliance Fitness Center

 Reynolds Culligan H2O Plus DBA Culligan Water

 JBT - Jonestown Bank & Trust Co.

 FastBridge Fiber

 Integrity Services and Solutions, LLC

 Promise to Perform Industries, Inc.

 MKI Safety Group, Inc.

 The Residence at Village Greens

 Lucky Squirrel Printworks

 Maid to Bee Clean

 Advanced Comfort Specialists, Inc.

 Creative Fundraising Strategies LLC

 Upohar LLC

 Hope Rescue Mission / LightHouse Women & Children’s Center

 Sure Shot Photo Booth

 Clear Dermatology

 Coexist Build LLC

 Sunsweet Growers

 The Barn at Walnut Grove, Inc.

 ZenBusiness

JANUARY

5 Years

 Franklyn’s Breakfast, Burgers & Shakes

 Alpek Polyester

 AmeriHealth Caritas Pennsylvania

 Berks History Center

 Ability Ottobock.care

 R & C Heavy Mechanical, LLC

 Reading Eagle

10 Years

 DoubleTree by Hilton Reading

 Sweet Ride Ice Cream, LLC

 A.D. Moyer Lumber & Hardware, Inc.

15 Years

 Unique Pretzel Bakery, Inc.

 Beane, LLC

20 Years

 AriVan Research, LLC

 Animal Rescue League of Berks County

 Liberty Environmental, Inc.

 Northeastern Pennsylvania Human Services LLC

 Paul Davis Restoration

 We Agape You, Inc.

 Berks Pet Care

 DJ H Vidal Events

 Clean Floors & More

 St. Luke’s University Health Network

 Halter Landscaping Inc.

 Cavas Expressions Aesthetic Beauty Spa

 First American Abstract of PA

 Simply Bold Cafe & Catering

25 Years  PenTeleData

30 Years

 Reading Equipment & Distribution, LLC

 Jimmie Kramer’s The Peanut Bar Restaurant, Inc.

 Century 21 Gold

35 Years

 Alcon Research, LLC

 Eastern Technologies, Inc.

 Governor Mifflin Apartments

 Gipprich Jewelers, Inc.