Commerce Quarterly Winter 2024 by Hoffmann Publishing Group

WINTER 2024

Quarterly

Tales of Triumph Black-owned businesses share their successes

P. 6

Plus:

Meet GRCA’s New CEO P. 10

Powerful Partnerships. Standout Solutions.

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Looking Forward to Another GR-R-REAT Year!

Celebrating 70 years in business!

COMMERCE Quarterly

Leah Fassnacht, Editor

lfassnacht@greaterreading.org 606 Court Street, Reading, PA 19601 greaterreading.org • 610.376.6766

C O N T E N T S FEATURES:

The opinions expressed in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

As the business voice of Greater Reading, Greater Reading Chamber Alliance leads the business community, as the economic driver, to a vibrant community.

Celebrating Black Excellence

Meet Lucine, GRCA’s New CEO

Passenger Rail Project is On Track

Celebration Villa: A Senior Living Leader

New Year, New Goals – Greater Reading Businesses Reflect, Look to the Future

Your Greater Reading Chamber Alliance…

» Partners with all other economic development organizations in creating an environment for growth.

DEPARTMENTS:

decided action on issues affecting their welfare.

» Enables all businesses to take deliberate and » Helps small business thrive and entrepreneurs strive.

Business & Community Advocacy Time to Get Stuff Done for Berks County Businesses

Events & Signature Programs

» Develops employees through training and

Ribbon Cuttings & Grand Openings

» Prepares tomorrow’s workforce with our

Fostering a Thriving Workforce

educational programs/alliances.

involvement in education partnerships.

» Operates as a model business and pursues best practices.

» Maintains a five-star rating as one of the best chambers in Pennsylvania.

» Reflects our multicultural community at large. ©2024 All rights reserved. No portion of this publication may be reproduced electronically or in print without the expressed written permission of the publisher. Commerce Quarterly Magazine is published quarterly by Hoffmann Publishing Group, Reading, PA HoffmannPublishing.com • 610.685.0914

IN EVERY ISSUE: 5

Letter From the Editor

Business Spotlights

Greater Together

In Your Community

Member News

New Members

Member Anniversaries

On the cover: Photo by Susan L. Angstadt Franklyn Fleming, owner of Franklyn’s Breakfast, Burgers & Shakes, whips up one of his classic milkshakes at GRCA’s Taste of Berks event. For Advertising Opportunities: call 610.685.0914 Ext. 1 Read Commerce Quarterly Magazine Online at GreaterReading.org

4 G re ate rRe adin gC h am be r.o rg

Letter from the Editor

ne of my new favorite follows on Instagram is @disappointingaffirmations by writer Dave Tarnowski. Not only do I find these hilarious, but many possess a kernel of truth that we can all relate to. Gems like “Disappointed? That’s what you get for expecting things,” or “You are enough. Not the best, but you’ll do,” are written over scenes of beautiful, sandy beaches and picturesque waterfalls. One of the newer posts states, “New year, same terrible decision-making.” While I am sure we can all think of a time we made some terrible decisions, I can tell you that GRCA has been busy making some good decisions. Here are just a few things that are new for GRCA this year.

Brand refresh Audrey Krupiak, Assistant Director of Communications & Marketing, and I were inspired to hit the refresh button on GRCA’s branding and colors after attending Inbound last year. So, we worked with Tom Newmaster, owner of FORCEpkg, to create a fresh color palette. In the end, we brightened our core teal color, ditched the yellow and purple and added a bright orange and pink. By updating the colors and logos, we hope to convey a more modern and fun image. We are excited for you all to see the updated signage at upcoming events. The updated logo can be downloaded along with our new Brand Standards Guide by scanning the QR code.

New staff Kayla Hayick joined the GRCA staff at the end of January as the new Director of Lending & Business Outreach. She will be responsible for oversight of the loan programs offered through the GRCA affiliate, Greater Berks Development Fund. In addition, she will lead the Engage! Business Calling Program efforts, conducted in partnership with the Commonwealth of Pennsylvania’s Department of Community & Economic Development Department. New leader Lastly, we have a new President and CEO. We just welcomed Lucine Sihelnik at the end of January. I will let her introduce herself on page 10. CQ

Leah Fassnacht Visit our website For the most up-to-date schedule of events, training and webinars, visit GreaterReading.org and click on the events calendar at the top of the page.

Board of Directors GRCA BOARD OF DIRECTORS Jeffrey R. Rush – Fulton Bank (Chairman) Christina L. Weeber – East Penn Mfg. Co., Inc. (Vice Chairman) Daniel R. Langdon – East Penn Mfg. Co., Inc./Retired (Immediate Past Chairman) Michele L. Richards – Fulton Bank (Treasurer) Michael A. Duff, Esq. – Penske Truck Leasing (Secretary) DIRECTORS Ernest J. Choquette – The Stevens & Lee Companies Jack Gombach – McNees Strategic Solutions Group Laura Haffner – Wells Fargo Ginger Kunkel – Tompkins VIST Bank Sara Kuzma-Stump – Suburban Testing Labs Dr. Susan Looney – Reading Area Community College Jamey Maack – Industrial Metal Plating John Perate – M&T Bank Michele L. Richards – Fulton Bank Alan Shuman – Shuman Development Group David W. Stonesifer – Herbein + Company, Inc. Michael Vind – FSL Public Finance John Weidenhammer – Weidenhammer GREATER READING CHAMBER OF COMMERCE & INDUSTRY BOARD OF DIRECTORS Sara Kuzma Stump – Suburban Testing Labs (Chairwoman) Laura Haffner – Wells Fargo (Vice Chairwoman) Alan Shuman – Shuman Development Group (Secretary) Jack Gombach – McNees Strategic Solutions Group (Treasurer) Timothy Dietrich – Barley Snyder (Solicitor) Michele L. Richards – Fulton Bank (Immediate Past Chair) DIRECTORS Stephen Bonner – DoubleTree by Hilton Reading Brian Dietrich – Ernst & Young (EY LLP) Jonathan Encarnacion – Community First Fund Credit Union Alba Fernandez – Community First Fund Jenn Frees – Comcast Andrea Funk – Enersys Kristi Gage-Linderman – Gage Personnel Joey Jurgielewicz – Jurgielewicz & Son, Ltd. Kristin Kohler – Brentwood Industries, Inc. Daniel B. Laws, Jr. – DaBrian Marketing Group Ben Leisawitz – Barley Snyder LLP John Perate – M&T Bank Radha Pyati – Penn State Berks Ryan Redner – Redner’s Markets Daniel Richards – Berks County Intermediate Unit Rodney Ridley – Alvernia University Mike Riley – EthoSource, LLC Ben Ross – Burkey Construction Jim Sarro – MG Architects, Ltd. Brad Stephenson – New Castle Lawn & Landscape David W. Stonesifer – Herbein + Company, Inc. John Weidenhammer – Weidenhammer GREATER BERKS DEVELOPMENT FUND BOARD OF DIRECTORS Debra L. Millman, Esq. – Greater Berks Development Fund (President) Daniel R. Langdon – East Penn Mfg. Co., Inc./Retired (Chairman) Ernest J. Choquette – Stevens & Lee/Griffin (Vice Chairman) Michael A. Duff, Esq. – Penske Truck Leasing (Secretary) Michael Vind – FSL Public Finance (Treasurer) DIRECTORS Charles Barbera, MD – Tower Health Joseph Butto – Mid Penn Bank Scott Hauseman – Fulton Bank Ginger Kunkel – Tompkins VIST Bank Dr. Susan Looney – Reading Area Community College Jamey Maack – Industrial Metal Plating David C. Roland – Truist Timothy D. Romig – Customers Bank Jeffrey R. Rush – Fulton Bank Sally Stewart – Greater Reading Chamber Alliance Michael Vind – FSL Public Finance Christina L. Weeber – East Penn Mfg. Co., Inc.

Cover Story

Celebrating Black Excellence Stories of Success from Greater Reading’s Black-owned Businesses By Rachel Kovach, Communications & Marketing Intern, GRCA

rom restaurants to bakeries to marketing groups and nonprofit organizations, Black-owned businesses are finding success in Greater Reading. Through the peaks and valleys of entrepreneurship, each business has persevered, contributing to the fabric of our diverse community. In honor of Black History Month, let’s shine a spotlight on these incredible businesses and organizations that have shaped our community into the successful, inclusive and creative place that it is today.

experience a comfortable and fun atmosphere with classic soul music and really great food. In case you haven’t heard, our milkshakes are the best in town! Whether it’s fried chicken and waffles or fish and grits, we cater to the palates of our patrons. If we have the ingredients, we’ll make it for you. In what ways does your business contribute to the local Black community? At Franklyn’s, everyone is welcome, and everyone is treated with respect and dignity. Everyone has a story and has something to offer. We have people with all sorts of backgrounds who often come in by themselves and wind up making some new friends. It’s a great spot for networking since you never know who you will meet at Franklyn’s.

FLAVORS OF UNITY Franklyn’s Breakfast, Burgers & Shakes What does your business do/offer? Franklyn’s Breakfast, Burgers & Shakes is a Black-owned family restaurant in the city of Reading. We have created a friendly environment where everyone is welcome. All of our food is freshly made right in front of customers in our open kitchen. Our guests 6 G re ate rRe adin gC h am be r.o rg

We employ people who live in our local community and can walk to work. We promote other independent and small businesses through our business card display. If I hear someone is looking for a particular trade or service and I know of someone who can help, I’ll share a business card or make an introduction. What does being a Black-owned business mean to you? Anyone can do anything if they put their mind, heart and soul into it. It’s unfortunate that some people still judge the potential of others based on skin color. I want to show my children and our younger

generation that you can be anything you want to be if you work hard and follow your dreams. I’ve always worked hard and even at the age of 65, I’m still working hard. We all come into this world the same way but only those with passion and perseverance are going to reach their dreams. I am blessed. I thank my loyal customers, my wife and my family for all of their support on this journey but I’m not done yet, there is more Franklyn’s soul to come. Stay tuned! What are some of the challenges you’ve faced as a Blackowned business and the triumphs that have come from overcoming them? Starting a business two months before the COVID-19 pandemic made it extra difficult to survive. People didn’t know who we were yet and couldn’t come in to try us out, but we were determined to succeed. We are always sure to let our customers know that Franklyn’s is a safe place to be. We get to see new faces every day from all over, many visiting Reading for the first time. Some people have been in the area and Googled “great food near me” and we showed up as No. 1. I also make it a point to meet and greet every guest that comes in and make them feel like they are a part of my family regardless of their background. At Franklyn’s, we are all just people, and it’s all about the people.

entrepreneurship looks like in an area where being a Black entrepreneur is few and far between. What does being a Black-owned business mean to you? I love being a Black-owned business owner. I want show my children that they can do whatever they set their mind to.

— Franklyn Fleming What are some of the challenges you’ve faced as a Blackowned business and the triumphs that have come from overcoming them? We have dealt with the challenge of people not wanting to buy from Dolly’s Delights due to it being a Black-owned business. Thankfully, we have had many loyal customers who were willing to give us a chance and still come to us for all of their bakery needs.

DOLLY’S DELIGHTS Baking Against Bias

— Tera O’Bryant

What does your business do/ offer? We offer many baked goods like cookies, cupcakes, pound cakes, wedding cakes, themed birthday cakes and many other sweet treats! Many of these sweet treats come in unique and unusual—but delicious flavors. In what ways does your business contribute to the local Black community? I feel I have provided mentorship opportunities to future aspiring bakers. You have to give them an opportunity to see what

DABRIAN MARKETING A Beacon in Digital Marketing What does your business do/offer? DaBrian Marketing Group, LLC is a digital marketing agency that provides sales and digital marketing solutions to small and mid-sized businesses that want to increase their brand awareness, generate leads, grow online sales and improve efficiencies for higher marketing return on investment. Continued on next page >

Cover Story continued In what ways does your business contribute to the local Black community?

fostering a more inclusive, innovative and socially responsible society.

DaBrian Marketing does not specifically contribute to the local Black community directly; however, the President/CEO works to be a representative of the Black community in Reading and Berks County. Daniel Laws is an active member of his community and serves on several boards in the Greater Reading Area. He also is an adjunct professor at Alvernia University.

In what ways does your business contribute to the local black community?

What does being a Black-owned business mean to you? It’s a sense of pride. There are not very many Black-owned digital marketing agencies in the area or otherwise. I’ve watched a number of well-known agencies in the area close, merge or be acquired. DaBrian Marketing has had its fair share of challenges, but we’re still here.

Bring The Change developed the Agents of Change Leadership Program which targets BIPOC (Black Indigenous People of Color) high school students and empowers them to become effective leaders and change-makers in their communities. The program provides equitable opportunities to learn leadership skills and connects youth to their community—fostering a sense of civic engagement and empowering them to create lasting positive impact through real world experiences. Also, we actively endorse significant Black holidays such as Martin Luther King Day, Black History Month, Juneteenth and Kwanzaa. Our involvement extends to participating in events and offering support to local organizations engaged in positive initiatives related to the Black community.

What are some of the challenges you’ve faced as a Blackowned business and the triumphs that have come from overcoming them? Over the years, the challenges have been funding and access to decision-makers to grow the agency. We’ve received funding from several resources including a grant from the Wyomissing Foundation during the COVID-19 pandemic. The longevity of the agency, marketing strategy and our President/CEO’s community involvement have made it easier to get access to the decision-makers. We’ve evolved over the years to support the needs and wants of our clients. We are helping business owners and marketing executives to achieve their goals and objectives while staying true to our core competencies. — Daniel Laws

BRING THE CHANGE Champions of Change What does your business do/offer? Bring The Change is a 501(c)(3) non-profit organization dedicated to educating and empowering all people equitably to be agents of change for the advancement of their communities. We seek to create a community where diversity is embraced and celebrated. We provide a leadership program tailored to high school students, currently conducted at Reading High School. Additionally, we organize the Berks Cultural Diversity Festival, an event dedicated to celebrating the diversity of Berks County. Our work is essential for 8 G reate rRe adin gCh am be r.o rg

What does being a Black-owned business mean to you? Being a Black-owned non-profit holds profound significance for us. It represents a commitment to fostering equity, diversity and inclusion. It allows us to directly contribute to addressing the unique challenges faced by the Black community, promoting empowerment and amplifying Black voices. This ownership shows our dedication to social justice, cultural representation and the advancement of initiatives that positively impact the Black community. It’s a position of responsibility and an opportunity to make meaningful and lasting contributions to the betterment of society. What are some of the challenges you’ve faced as a Blackowned business and the triumphs that have come from overcoming them? As a Black-led non-profit, we have encountered various challenges, including limited access to resources, systemic barriers and misconceptions. Overcoming these challenges has been a triumph, showcasing resilience and determination. Through strategic partnerships, community support and advocacy, we’ve successfully secured additional resources and dismantled barriers. Our triumphs include fostering a stronger sense of community, amplifying underrepresented voices and achieving tangible positive impacts. These victories reinforce our commitment to addressing challenges head-on and creating lasting change within the Black community and beyond. — Alexander Civil CQ

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Feature

Meet Lucine Introducing GRCA’s New CEO Can you briefly introduce your professional background and journey to becoming the CEO of GRCA? My professional journey started with me teaching in the Baltimore Public School System. After two years of Language Arts instruction in middle school, I realized that education was not my path. In Berks, my first job was at Reading Hospital. I loved the culture and the opportunity to work in volunteer services with the Friends of Reading Hospital Board, volunteers, staff, patients and family members. After I obtained my master’s degree in leadership from Alvernia University, I started consulting and founded Gayatri Wellness to use the framework of sustainability as my sounding board for community and economic development projects. Working with clients in the public and private sector, I brought a fresh approach focused on enhancing people, place and profit as a triple bottom line and focus on agriculture projects. This career approach has given me the flexibility to serve on various boards, hold elected positions as Vice President of City Council in Reading, and most recently in the appointed term of County Commissioner in 2023. All this is in addition to teaching an occasional yoga class at Folino Estate to stay grounded and supporting our family passion project, the Great American Creamery. I do not support the concept that positions define people or that professional and personal growth are linear or follow a direct path. Find deep purpose in what you want to do, and doors will open for you to change the world!

Lucine Sihelnik, President & CEO

What future goals and plans do you have for GRCA as the new CEO? I want to make sure that people in Greater Reading and beyond know about the Greater Reading Chamber Alliance (GRCA), understand what we do and want to be a part of creating a strong economic ecosystem! That means dynamic interconnected systems: customers, entrepreneurs, suppliers, distributors, competitors and even our governmental agencies all working together for the best outcome. What inspired you to take on the CEO role? The phenomenal team at GRCA was one of the main inspirations for me to take on the CEO role. I’ve been able to work alongside many of them for the past 15 years

10 G re ate rRe adin g Ch am be r.o rg

on community and economic-centric projects in Greater Reading. Placemaking projects, Inner City Rail restoration, and Downtown Improvement paired with advocacy, agriculture and strong policy work all tie together to create a direct path into my ideal leadership role in Greater Reading. I believe that strength and success is in the capable hands of the transformative people and thought leaders that come together as GRCA.

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Are there specific role models who have influenced your approach to leadership? My father, Lt. Col. Stephen A. Sihelnik (Ret.), is the role model who has influenced my approach to leadership. Starting from a very humble background, he graduated from West Point Academy, entered the medical field and served at Walter Reed Army Medical Center for 20 years. He moved our family to Berks and was a founding member of the Berks Center for Urologic Care. He has modeled determination, hard work and discipline as a living example of a true leader. He is humble; he exemplifies service to his country, family, patients and friends. Leadership is something that is both innate and learned. I thank him for teaching me how to discover both in myself. How do you see the company’s mission evolving under your leadership? I see an evolution to the mission by creating an economic ecosystem where every local venture thrives; empowering local prosperity through strategic collaboration and resourceful support. I want GRCA to commit towards fostering innovation, connectivity and sustainable growth—shaping a community where success is collective and opportunities are endless. What is your message to the Greater Reading business community about what they can expect from your leadership of GRCA? In 2006, I chose to make Greater Reading my home. Almost 20 years ago, my commitment to support our business community, invest, and create strong advocacy and policy has been a deep sense of purpose driving me towards community and economic development in the public and private sectors. I show up. I buy local. I love ice cream, which can tell you a lot about a person. Let’s keep building opportunities where we call home and invite others from outside of our community to understand the potential of growth and prosperity we have to offer.

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Fun things about me! Favorite TV show to binge: Parks & Recreation Favorite Greater Reading restaurant/bar: The Spartaco Go-to karaoke song: “RESPECT” by Aretha Franklin Favorite book: The Secret Garden by Frances Hodgson Burnett CQ

Feature

On Track For more than 20 years, Jim Gerlach, GRCA’s outgoing President & CEO, has worked to help restore passenger rail service to the Greater Reading region. By Jim Gerlach, Former President & CEO, GRCA

Q: When and how did you first get involved with bringing back passenger rail to Greater Reading? A: I first got involved in the project back in the early 2000s when Sen. Arlen Specter and I worked in Congress to appropriate federal funds to SEPTA to study passenger rail restoration along the corridor and ultimately implement it. Unfortunately, throughout the 8-to10-year process, we could not arrive at an agreement with Norfolk Southern on access to its rail right of way, nor a regional consensus on how to generate local funding to pay for part of the project’s capital and operating costs. Q: There have been multiple attempts over the past 40 years to restore rail service. What is so different about this effort? A: There are two main factors that have propelled the project to its current status. First, the decision by the Montgomery, Chester and Berks Boards of Commissioners to form a regional authority to support and promote the project, as well as work closely with the Federal Rail Administration and our state and federal legislators to find the most appropriate administrative pathway to get the project on the FRA’s front burner. Second, Amtrak’s decision to become the rail service operator was crucial. Under federal law, Amtrak has the authority to operate an intercity rail service on any commercial freight line in the country, including the one owned by Norfolk Southern in our region. The combination of both factors has made this a most attractive project to those who know that passenger rail service reduces area highway congestion and economically stimulates the communities where it exists. 12 G reate rRe adin gCh am be r.o rg

Q: What are the positives for the region if this project is completed? A: The Berks Alliance did a great service in hiring the TEMS firm a few years back to study the local economic and tax revenue impacts of renewed service. Its findings summarized substantial increases in employment opportunities in and around the rail service communities, increased property values, and, thereby, increased local tax revenues to local municipalities and school districts. In addition, there are substantial social and recreational benefits to be derived from the rail service since it will provide residents a greater opportunity to travel the Reading-Philly corridor, and the communities in between, to visit family, go to work or school, and attend concerts and sporting events. Rather than suffering through the continuous congestion on Rt. 422 or the Schuylkill Expressway, this rail service will better connect our multi-county communities through a pleasurable train ride through our historic region. Q: What’s next for the Franklin Street Working Group and the future Reading Station location?

That work is being done by Simone Collins, and its report will offer TOD recommendations on how the City can best attract developers and investors to the downtown through appropriate changes to the City’s current zoning and land development ordinances. This is and will be an inclusive process to get the best ideas and input from local citizens and officials, and we expect Simone Collins to finish up its work in early 2025. Q: What can people do to show support/advocate for this project? A: Like all important public projects, citizens should never hesitate to call, write or email their local officials to express their thoughts and opinions. They also can attend City and County meetings to ask questions and provide input, and they can attend any other public meetings that will be arranged to gain public input. Finally, they can express their views through op-eds and letters to the editor as well as on local talk radio—the more voices, the better! Q: How will you celebrate if and when this project is completed?

A: The Frankin Street Working Group will continue to oversee A: Hahaha! I would certainly like to be on the first train ride from the work being done by two local consulting firms over the next Reading to Philly and maybe, if I am lucky, the engineer will let me year. Through a state grant to GRCA, Stantec is studying the most blow the train’s horn as we are rolling down the track! CQ appropriate location for an operating train station in downtown Reading and its analysis should be completed in the next few months. The remaining portion of the grant is being used to develop a TransitOriented Development (TOD) plan of action for that part of the City.

Feature

Senior Living Leader Celebration Villa of Exeter Marks 25th Anniversary By Natalie Mott, Director of Sales and Marketing, Celebration Villa of Exeter

ucked away in a quiet housing development, Celebration Villa of Exeter has served the families and seniors of Exeter Township for 25 years.

Built in 1998 and opened under the name Outlook Pointe, its community’s mission has always been to promote independence and quality of life for seniors while providing a safe and supportive environment through the aging process. Now 25 years later under the management of Priority Life Care, it has the same commitment to quality care and is lighting the way in Senior Care, with respect for independence and affordability. Today, what keeps this community moving forward is the dedicated team of individuals who pour their hearts and souls into the building every day. Led by Executive Director Heather McCool,

14 G re ate rRe adin gCh am be r.o rg

who began her career in senior living as a housekeeper and dietary aide in 1999, the team focuses on providing an exceptional customer service experience through building meaningful relationships with not only our residents, but also their families and loved ones. In fact, what draws many families to this community is the cozy atmosphere that makes it feel just like home. Adding to that atmosphere is the ease of one-level living with plenty of well-maintained outdoor space. Common areas that are centrally located, and activities designed to feed the mind, body and soul, are always available and appreciated by our residents and families. Just recently, the Celebration Villa staff had the privilege of celebrating the momentous 25-year mark with friends and families, both past and present, as well as community partners who have supported us along our journey. Since completing a building refresh

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Celebrating 20 Years of Making Businesses Shine at the beginning of 2023, it was a wonderful opportunity to showcase the changes made over the years. The evening was marked with a ribbon cutting of the highly anticipated Memory Care unit. The unit will be a secured, 19-apartment neighborhood providing specialized care to those living with cognitive impairment and dementia. With six levels of personal care services in traditional personal care, the Celebration Villa team is experienced in meeting care needs varying from those individuals who just want the ease of community living to those who require hands-on support to complete activities of daily living. Those interested in becoming residents in both our personal care and upcoming memory care neighborhoods may submit waitlist deposits. CQ

Business & Community Advocacy

Seizing the Moment Now is the Time to Get Stuff Done By Katie Hetherington Cunfer, Director of Government & Community Relations, GRCA

e are now one full year into the Shapiro Administration, and the Governor is promising to release Pennsylvania’s first Strategic Economic Development Plan since the Rendell Administration. He says he is “competitive as hell” and has a “Get ‘Stuff’ Done” (GSD) attitude. We expect to see how he proposes to accomplish that through the 2024-25 budget proposal in February. If 2024 is going to be the year of GSD, here is the list of “stuff” the Berks County business community wants to see “get done.”

Reading CRIZ The city of Reading recently reauthorized its City Revitalization & Improvement Zone (CRIZ) Authority in anticipation of a new round of CRIZ applications opening. CRIZ and similar specialty economic development tax programs were put on hold during the Wolf Administration. Still, Gov. Shapiro has been clear he wants to see these programs make a comeback.

The City of Reading established the City Revitalization and Improvement Zone (CRIZ) Appointment Working Group, a strategic initiative aimed at fostering economic growth and community development. 16 G re ate rRe adin gCh am be r.o rg

Bethlehem, Lancaster and Tamaqua are the only communities that currently have a CRIZ. The area of a CRIZ, not exceeding 130 acres, aggregates most state and local taxes generated from businesses in that zone for economic development and reinvestment in the same area for a term of up to 30 years. Each zone is a little bit different and dependent upon the enabling legislation, but we can take the examples of the existing communities for what does and does not work and how we’d like to model the program to best suit Reading. This has the potential to create a multi-million-dollar fund to invest in our community and could be a game-changer for the city and the county to spur major development investment. Coupled with passenger rail returning, the sky is the limit. A Reading CRIZ is not a guarantee. There was a proposal for a Neighborhood Improvement Zone (NIZ) for Reading in a

version of last year’s budget, but that didn’t make the final cut. A NIZ is a similar program but has different capabilities and only exists in Allentown. To secure a CRIZ for Reading, the entire Berks business community, working in coordination with local government leaders, is going to need to speak with one voice and say Pennsylvania’s 4th largest city deserves a CRIZ in 2024!

Fully Funding Existing Economic Development Programs

advocate for housing for existing employees feeling the pinch of the housing market and credit rates. We also must advocate for our future employees who can’t even dream of moving to Berks County because they can’t find an affordable place to live. If we want to stem the brain drain and entice the next generation to stay, they’ll need more than their parents’ couch as a home. We need to advocate to our local officials in support of additional housing projects, updating zoning to allow for more condensed development, investing in water and sewer capacity expansions and finding ways to welcome working families to Berks County.

The vast majority of Berks County School Districts also need There are a ton of productive and well-designed economic development programs that already exist in PA. Their only these working families to locate here because they are under problem is that their funding has been slowly cut over time to capacity. The current projection from the Berks Workforce the point where they have lost their effectiveness. Programs like Development Board is that our school-age population (18 and Business in Our Sites, the Pennsylvania Industrial Development under) will continue to slowly decline over the next decade while Authority, First Industries Fund, the Industrial Sites Reuse Program the retired population of 65+ will almost double. Our working-age and others need to be fully funded to be able to leverage more population will grow slightly, but that will primarily be in and opportunities for businesses looking to expand or locate in PA. around Reading as the Hispanic community continues to grow. We don’t need to create a bunch of new programs; we just need We need to welcome them and many, many others with open arms with quality, affordable places to live, if we hope to retain to fund the ones we already have. and potentially grow our local economy.

Permitting Reform (at all levels of government)

Comprehensive Tax Reform

Pennsylvania is often ranked in the top 10 states to start a business, but in the bottom 25% for overall tax climate. Businesses It’s 2024. If Dominos can let customers track their pizza are making choices to move to places where corporate and being made through an app, governments at all levels should be property taxes are more business-friendly, and the workforce is able to let applicants transparently track permits and guarantee following them. The Commonwealth is currently projected to lose a timeframe for decisions. If we want to “Get ‘Stuff’ Done,” then enough population by the 2030 Census that we’ll lose another the Shapiro Administration needs to be a leader by committing Congressional seat, dropping us to 16, after having 30 seats in to real permitting and regulatory reform to streamline both the Congress 60 years ago. process and remove redundant and overly burdensome requirements that delay development. There is no reason that it should We’re also staring down the barrel of another government take two years to secure appropriate construction permits. Gov. fiscal cliff with the ending of the American Rescue Plan funding Shapiro will need to add an agency permit review staff as well that our local and state governments had been using to prop up as invest in technology, but also hold individuals accountable if budgets. While it won’t be easy, now is the time to look at our they do not perform. entire tax structure, make tough choices on what is and what isn’t working for our current demographics and decide how we Municipal governments are just as difficult, if not more so, alter the system to attract the demographics we need for the when it comes to permitting. It is incumbent upon township future. Speeding up the reduction of the Corporate Net Income officials, the zoning and planning boards and their solicitors to Tax so Pennsylvania can better compete for companies to stay engage in periodic reviews of their ordinances and permits and or locate here will help with that process, but it’s not the only identify problems and roadblocks to productive development. solution. We need to be willing to look at additional solutions, Opportunities also exist for collaborative planning across multiple some of which may not be very popular, but necessary to stem municipalities, and the Berks County Planning Office has been the dramatic rise of local property taxes that are driving people engaged in assisting with several joint comprehensive planning on a fixed income out of their homes. projects, so the burden isn’t solely on township officials and staff. If we are going to continue to grow Berks County, we are going We sit on the cusp of opportunity. We have a Governor who to need a lot less NIMBY and lot more proactive planning. hasn’t hidden his personal aspirations and a divided legislature seeking compromises. We also have new individuals serving in local government that may potentially be open to new ways of Housing addressing problems. The business community needs to speak up Every single community in Pennsylvania needs housing—at all and support efforts to invest in and enhance economic developlevels of affordability and type. In Berks County, we are between ment. It is up to us to promote pro-business solutions for the 40,000-50,000 housing units short of what we need to address problems of today, and the ones looming on the horizon. Our our existing workforce shortages. As business leaders, we need to collective future depends on it. CQ

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BUSINESS SPOTLIGHTS Amplifying Voices, Connecting Communities Shaping Local Narratives for Over Four Decades

Berks Community Television (BCTV) Q: Tell us a little bit about your business (who you are, what you do/offer, for how long you have done it. A: Berks Community Television (BCTV) is the go-to place for community information, an indispensable civic media hub. We distribute, platform and champion unique perspectives and information access with a hyper local focus on Reading and Berks County since 1976. BCTV makes local information accessible through a variety of digital platforms; to include use of cable television hence the ‘TV’ in our name, social media, ROKU streaming, our free daily email communication, “The Hub” and our website bctv.org. Q: What product or service does your business offer that you want more people to know about? A: We are more than a TV station; the content on our platforms doesn’t need to be created in our studio. We welcome folks to take advantage of utilizing technology. You can ‘share’ your content to be distributed via our vibrant platforms. Let us help you get the word out on all the good things that happen in Reading and Berks County. Q: Tell us about your plans for the future. A: The future is bright! One of my favorite things about BCTV is that we are open to everyone – so the future looks like partnership and collaboration. We are working to offer more spaces to empower community members to engage with media; that can be digital content creators, copy, photojournalism, podcasts and mediums not yet explored. We are open to it all, so come check us out and make your voice heard here! CQ

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Experiencing Comfort & Reliability Pioneering HVAC Excellence Since 2001 Comfort Pro, Inc. Q: Tell us a little bit about your business. A: Comfort Pro, Inc. is a family-owned business that started on Dec. 7, 2001. This father and son team opened their doors providing top quality HVAC installations and service for Berks and surrounding counties. Doug, CEO, and son Craig, President, have over 80 years of combined experience in HVAC design, installation and service. Q: What product or service does your business offer that you want more people to know about? A: Our service department provides 24/7 service. Service contracts can be purchased to provide peace of mind throughout the year. These contracts provide discounts on repairs and preferential service during busy times. Our installation department offers various types of heating and air conditioning equipment, geothermal heat pumps, dehumidification systems, humidifiers, water heaters, duct cleaning, Wi-Fi thermostats, zone systems and high-efficiency air cleaners. These services are installed and provided by factory-trained technicians. Q: Tell us about your plans for the future. A: Thank you for trusting Comfort Pro, Inc. with all your HVAC needs. We appreciate all our customers and look forward to servicing you in 2024 and beyond! CQ

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GREATER READING Chamber Alliance

GREATER TOGETHER

ere’s a taste of what the Greater Reading Chamber Alliance (GRCA) has been working on in the past couple of months and what’s to come!

Advocacy This year is a major election year. GRCA will be following and educating members on who is on the ballot for President, U.S. Senate, U.S. House, PA Senate, PA House, statewide row offices and others. We’ll be looking for employers who want to develop and grow a culture of promoting civic engagement through our nonpartisan Employer Voter Registration Program. Government budgets are going to be a major focus of the year as the funds from the American Rescue Plan taper off, inflation remains high and the federal fighting over cutting spending to control the deficit. Pennsylvania also will be facing a crisis on how to address K-12 funding following the Commonwealth Court decision that decided the current formula is unconstitutional. Initial estimates include adding $7 billion in new funding that will lead to increasing or creating new taxes.

Economic Development In 2024, the GRCA Economic Development Team is focused on collaboration with partner organizations. Our efforts center on boosting business and industry growth, retention and attraction while continuing to support community and economic 20 G re ate rRe adin g Ch am be r.o rg

development across Berks County’s municipalities.

Events & Special Programs The Events Team is gearing up for another year of fantastic programming, workshops, speakers and networking events in Berks County. In March, we’re networking with chambers from across the region at Bear Creek Mountain Resort. Don’t forget to follow GRCA on social media to hear when registration opens, and to see announcements about speakers and topics. The Family Business Alliance is focusing on quality events this year, starting with hearing from Herbein + Company who will discuss the critical differences between Leadership and Management, followed by a workshop on new marketing strategies and technologies in March with Social Clover Marketing. Berks Women2Women (W2W) will host another multigenerational networking event in February where veteran career women can connect with high school and college students. Then in March, join W2W for its first De Mujer a Mujer en Español on financial literacy, which will be held at Centro Hispano’s Casa de la Amistad.

Membership The Membership Team will host membership benefits refresher webinars for its members. These webinars are to help members better understand and maximize the benefits they receive as part

of their membership with the GRCA. Membership benefits refresher webinars can be a valuable tool to ensure that members are fully aware of the resources and opportunities available to them through their affiliation with the organization. During these webinars, the team may cover various topics such as an overview of membership benefits, how to utilize resources, networking opportunities and upcoming events and programs. We will finish the webinar with a Q&A Session to allow members to ask questions and seek clarification on any aspects of their membership or benefits. These webinars can serve as a platform to engage with members, strengthen the sense of community and ensure that everyone gets the most out of their membership. It’s a proactive approach to keeping members informed and connected with GRCA’s offerings.

Lead Work Certificate Program graduating class

Training & Workforce Development Looking to create organizational growth, control costs and improve customer satisfaction? These are some of the benefits that come with learning Project Management. The GRCA Training and Professional Development Department is excited to announce the rollout of the Practical Project Management Workshop. This is an ideal workshop for the professional on-thego who is looking to sharpen their project management skills and effectively lead organizational change. In March, the first MFG and Healthcare IP meetings of the year will be held. We also will be hosting a free workshop this spring, focused on strengthening and supporting your workforce. Additionally, we are continuing to refine our National Talent Attraction program and expand this to more of our members. CQ

General Contractor

Commercial/Industrial/Healthcare/Retail • General Contracting • Remodeling • Excavation/Demolition

• Facility Maintenance Services • Welding & Fabrication • & Much More!

8 Tube Drive | Reading, PA 19605 | 610.916.9828 | blattgroup.com

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New Year, New Goals Greater Reading Businesses Reflect, Look to the Future By Rachel Kovach, Communications and Marketing Intern, GRCA

ll over the world and in our community, businesses navigated challenges in 2023, overcoming financial setbacks and operational hurdles. Despite these setbacks, many resilient businesses emerged stronger. As they reflect on their success, a glimpse into 2024 reveals ambitious goals—expanding services and increasing community collaborations. The new year is beginning with determination and a commitment to continued growth.

What goal(s) are you setting for 2024? Our goal in 2024 is to continue growing as an organization through expanded services to the homeless, increase partnerships within the community to prevent homelessness and increase the public’s awareness of how they can help end youth homelessness. — Christine Folk, RN

Susan L. Angstadt Photography Mary’s Shelter Resilience prevails amid challenges Shutter Success: Expanding Noteworthy Non-profit What accomplishment(s) is your company most Collaborations proud of achieving this year?

Mary’s Shelter faced many challenges in 2023, specifically the loss of two major grants totaling over $300,000 annually. The board of directors, staff and volunteers faced this challenge fiercely determined to continue all programs and services without interruption. The desire to protect the most vulnerable members of our community; women, children and homeless teens, fueled their resolve. Mary’s Shelter maintained all current programs and expanded services in the community outreach, pantry services and housing of homeless teens.

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What accomplishment(s) is your company most proud of achieving this year? I am most proud of working with more non-profits in the community this year. It was my first time working for Opportunity House and doing videos for its Giving Tuesdays. One of my other

clients is the Reading Symphony Orchestra, and I shot its Fourth of July event as well as its holiday concert. I also photographed the first gala for CASA of Berks County, which I loved; it does such wonderful work in the community. I’m also the primary photographer for Reading Housing Authority; it’s a big favorite for me as well. In addition, I shot a collaboration between Kutztown University and Hawk Mountain for a project that’s aimed at helping people with autism know what to expect on their visits to Hawk Mountain.

Brennan joined our Sales Support team, bringing exceptional skills and support crucial for our sales operations, while the significant growth of Corey Smith in New Business Development has been instrumental in driving our expansion and diversifying our client portfolio. This year, we celebrated our best sales performance to date. This milestone is a testament to our team’s dedication, our product quality and the strong relationships we’ve cultivated with our clients. It reflects not just our commitment to excellence, but also the trust and loyalty we have earned.

What goal(s) are you setting for 2024? One of my goals for 2024 is to collaborate with even more non- What goal(s) are you setting for 2024? profits that serve the people of Berks County. I love journalism and Looking forward to 2024, we want to aim even higher. Our this is the closest to journalism that I can get being an independent goal is to outdo this year’s success and grow our customer base photographer. Telling stories is what I love the most! by an ambitious 25%. This target symbolizes our commitment to extending our reach and enhancing our service offerings. To — Susan Angstadt achieve this, we will focus on strategic planning, innovation and an unwavering commitment to customer satisfaction.

Wyatt Seating Chair-rishing Success: Rolling into 2024 with Style and Success What accomplishment(s) is your company most proud of achieving this year?

Reflecting on the past year, our company takes immense pride in our achievements. A pivotal element of this success has been the formation of our strongest team ever. The addition of Molly Sklareski to our Marketing team has infused fresh creativity and strategies, enhancing our brand’s visibility and reach. Mackenzie

Our journey towards these goals is about scaling up while strengthening our team and customer relationships. We will maintain high standards in service, product excellence and team collaboration. This year stands as an opportunity to further our success and customer satisfaction. We are poised to embrace the challenges and opportunities ahead, confident that our dedication and strategic approach will propel Wyatt Seating to new heights of success and customer fulfillment. — Ian Gendreau CQ 23

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Ribbon Cuttings & Grand Openings (October 2023-January 2024) Renewed Vitality

7 Brew

Renewed Vitality celebrated the grand opening of its new location Nov. 9! As Berks County area’s premier facility for hormone replacement therapy, the move allows it to continue to provide exceptional care and services to its patients.

7 Brew Coffee celebrated the grand opening of its Sinking Spring location! This 7 Brew location added 55 jobs to the Greater Reading community. In addition, every time 7 Brew adds a new location it donates to a community organization. On Nov. 1, it presented Olivet Boys & Girls Club with a $2,000 check.

Our Konnection

D&B Elite Custom

On Nov. 2, Our Konnection hosted more than 30 people for a ribbon cutting for its new office space. This addition helps it expand services to the Berks County community and beyond because as Owner Arturo Bobea says, “Good communication saves lives.”

D&B Elite Custom welcomed the community to its open house and ribbon cutting at 2001 State Hill Road Nov. 1. Attendees met the team, enjoyed great food and had a chance to win cool door prizes.

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Centro Hispano Daniel Torres

Zerbe Photography

Centro Hispano Daniel Torres gathered community members and state lawmakers Oct. 12 for the grand opening of its new Welcome Center located in the Gateway Building at 201 Penn St.

Zerbe Photography celebrated the grand opening of its brand new location at 530 Penn Ave., West Reading on Dec. 16.

M&T Bank

Homemade Cravings

M&T Bank hosted a grand reopening and open house at its Birdsboro location on Nov. 14 after renovating the historic building.

Homemade Cravings recognized the grand opening of its new location at 4900 Kutztown Road, Temple, on Jan. 5.

Compass Dental

LGBT Center of Greater Reading

Compass Dental opened its new office Dec. 2. The new location offers ADA accessibility, a more considerable parking lot and a patient-centered office design.

The LGBT Center of Greater Reading opened its brand new Community Health and Wellness Clinic on Jan. 9! The clinic, located at 640 Centre Ave., Reading, will serve and support the needs of the LGBTQ+ community. CQ

Events & Signature Programs

Fostering a Thriving Workforce GRCA Committed to Addressing Members’ Talent Needs By Keith Stamm, Director of Workforce Development, GRCA

n the dynamic landscape of our local business community, the Greater Reading Chamber Alliance (GRCA) stands as a dedicated partner in its commitment to support our members’ workforce needs. Our team has continued to work closely with our members to understand their changing needs and try to support them with the appropriate resources. GRCA spearheads initiatives designed to empower businesses with the tools and strategies essential for building robust and resilient workforces. From strategic collaborations and resource identification to educational offerings and economic development funding programs, GRCA serves as a catalyst for fostering a thriving professional ecosystem within the Greater Reading region. By continuously supporting the growth and development of our workforce, we are fostering a vibrant and sustainable business community. Here are a few examples of how we have engaged with and supported our members’ workforce needs in 2023:

• Strategic Collaboration: GRCA actively collaborates with

local businesses to understand their unique talent needs. By fostering strategic partnerships with educational partners, workforce development organizations, and organizations that support workforce and economic development, we work together to collaborate and share resources that support local businesses.

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• National Talent Pipeline: GRCA built and launched a

national talent pipeline that is focused on attracting top talent to the area and connecting these individuals with local businesses. We also developed a full talent attraction content program that highlights the many attributes of our region.

• Resource Identification: GRCA is committed to identifying and curating a diverse set of resources that can aid businesses in talent attraction and retention. This includes access to training programs, educational initiatives and tools to enhance the skill set of existing and potential employees.

with potential talents. These events serve as avenues for building relationships, showcasing career opportunities, and promoting the vibrant professional environment within the Greater Reading community.

• Advocacy for Education and Workforce Development: GRCA advocates for initiatives that promote education and workforce development in the local community. By supporting educational programs and initiatives, we aim to cultivate a skilled workforce pipeline that aligns with the evolving needs of businesses. CQ

• Educational Workshops: GRCA offered educational

workshops focused on talent management, recruitment strategies and employee engagement. These events offer valuable insights and practical knowledge to businesses seeking to strengthen and grow their workforce.

• Industry Partnerships: In addition to the long-standing

Manufacturing IP, GRCA launched a new Healthcare IP. These IPs play a crucial role in driving economic growth, fostering innovation, and creating a vibrant and skilled workforce.

• Networking Opportunities: Through a variety of networking

events, GRCA provides a platform for businesses to connect

In Your Community MAIN STREET PROGRAMS

HAMBURG

Building dreams, community State Street Square development reshapes downtown Hamburg By Lynn Weller, Administrative Assistant, Our Town Foundation

n 2015, Our Town Foundation (OTF) took a leap of faith and purchased a vacant lot in downtown Hamburg. We had a dream to make this a beautiful and functional space to support the economic vitality of the town. We envisioned an outdoor venue to hold monthly events for community gatherings as an ongoing way to bring people to the area. We imagined a pocket park for families to play in, a bustling market space full of local vendors and shoppers and a buzzing stage of student performances with eager listeners filling blankets and folding chairs strewn throughout the grass. This dream is now coming to life. Take a drive down State Street, and you will notice the construction of Our Town Foundation’s State Street Square development project. The shell of the building is complete and we are proceeding with the next phase of construction. Currently, OTF has completed fundraising to build an ADAaccessible stage and we plan to have this phase of construction finished in spring. Future phases will be completed as fundraising continues and includes construction of the flooring, insulation, installing the electric and plumbing inside the building, adding the kitchen equipment, bathroom fixtures and exterior lighting. When completed, State Street Square will feature a nearly 3,000-square-foot, multi-purpose facility in the downtown Hamburg business district, including a covered stage, kitchen area with two concession windows, public restrooms and off-street parking for the community to use as a hub for live performances and other family-oriented activities.

Funding for the project has been ongoing and includes a robust grant campaign, securing grants from the PA Department of Community and Economic Development, the County of Berks, T-Mobile, the Berks County Community Foundation and the Giant Corporation,

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as well as a capital campaign receiving private donations from local community members and businesses. OTF is extremely grateful for the support so far. We hope this space will be used to support many local organizations, provide additional draw to the area, bring the community together for family-friendly events and provide an aesthetically pleasing pocket park in the center of town. As the only large, green space left in the downtown corridor, OTF envisions this project to be a space for festivals, markets, musical performances, outdoor workshops and many other gatherings. The goal is to hold at least one special event or activity at the Square every month, attracting consistent visitors to the downtown area. State Street Square will stimulate economic growth, assist with neighborhood stability, beautify the area and build community for Hamburg residents. We invite the Hamburg community and beyond to join us in supporting this special outdoor venue and recreational area with endless possibilities to benefit the town. For additional information on Our Town Foundation, visit hamburgpa.org. CQ

KUTZTOWN Reviving a community landmark By Barbara Vogelgesang, Outreach and Theatre Director, Kutztown Community Partnership

ince the Kutztown Strand Theatre first opened its doors in 1912, it has been a community landmark. Kutztown Community Partnership (KCP) purchased the Kutztown Strand in 2023 and is excited to be the new caretaker of its history and future. According to the Hollywood Reporter, the United States has lost over 2,000 movie screens since the start of the COVID-19 pandemic. Movies connect us. We experience laughter, tears and excitement together. KCP is setting the stage for the Kutztown Strand Theatre to be a community destination once again.

Reviving a community landmark requires vision, imagination and passion. To ensure this project is a success, KCP is collaborating with the architect firm of Derek and Edson to oversee the master plan of the project, while DESCCO Design and Construction will serve as the Project Manager. Their expertise and passion play a crucial role in honoring the essence of the theatre while making it a viable multi-use community, education and performing arts space. Initial grant funding was used to purchase the building and for mechanical upgrades. Work on the new roof, HVAC and electrical system will begin in early spring. This will take some time because the building is outdated mechanically and structurally. Unfortunately, these upgrades will not have a visible impact, but are essential for the building to be reopened. Cosmetic upgrades to the Strand will take time and additional funds. A capital campaign to fund these necessary improvements will begin in February. KCP can re-open the Strand when the necessary

upgrades are complete while other funding is secured to continue cosmetic upgrades. Barbara Vogelgesang, KCP’s new Outreach and Theatre Director, comes with a background in programming, event planning and arts education. KCP’s goal is to honor every part of the Strand’s history while meeting the needs of the surrounding community. Donations, grants, membership contributions and volunteers will play a large part in the Strand’s ability to maintain the property, and expand programming and community outreach. If you want to support the Kutztown Strand Theatre and help revive this community landmark, there are many ways to get involved. You can donate to the capital campaign, volunteer your time and skills, become a naming sponsor or become a member of the Kutztown Strand. By supporting the Strand, you are not only helping to preserve an important piece of history, but also creating a space for community, education and performing arts. Visit KCP’s website at kutztownpartnership.org/strand-theater and see how you can help to honor the Strand’s rich history and ensure it remains a beacon of culture, connection and joy for generations to come. CQ 29

In Your Community continued MAIN STREET PROGRAMS

WEST READING Live your West Life Discover the vibrant heart of West Reading By Nick Price, Main Street Executive Director, West Reading Community Revitalization Foundation

est Reading is where you live your West Life. Its vibrant businesses are in the heart of West Reading, Pa. Whether you’re looking for a special wine or cheese, a beautiful art piece, a cold brew or a scoop of ice cream, West Reading has it all.

As a self-described vibrant regional shopping destination and cosmopolitan hub with over 150 businesses located on Penn Avenue and side streets, you can always find what you’re looking for. How about shopping for your wedding dress, a new hairstyle, a nice cigar, a great pair of running shoes, dazzling jewelry, unusual housewares or just a unique gift? Its owner-operated boutiques have so much to offer. You will enjoy the unique style and experience in every store. West Reading also has a weekly farmers’ market every Sunday filled with fresh produce and all kinds of goodies. Experience a delightful lunch, a cozy dinner or even a night out at any one of its amazing restaurants. The newly opened speakeasy is a must-see when you visit. As part of the Main Street America program, the West Reading leaders are always looking for ways to

continue historic preservation, economic development and community revitalization. The countless hours of hard work done by so many can be seen as you stroll down Penn Avenue by looking at the historic buildings, the finely decorated storefronts and the art throughout. Meander down Dean’s Way on Cherry Street. This mural corridor is the place to discover incredible artwork hand-painted by local artists. These colorful designs line the street along the brick buildings. If you enjoy entertainment, live music can be found daily throughout the downtown area. If you want something fun to do, attend the many small business events throughout the year that are exciting and fun. This is a great way to get to know West Reading. The big community events are Pretzel and Beer Fest in April, Art on the Avenue in June and Fall Fest in September. Whatever you’re looking for, West Reading has it. Come experience all it has to offer. Visit visitwestreading.org and connect on social media at VisitWestReading. CQ

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Member News: Industry & Community Newsmakers

Congratulations! Barley Snyder is pleased to announce the promotion of Meghan Neff to Chief Strategy Officer. Since 2015, Neff has served as Director of Business Development, leading the firm’s marketing, business development and communication efforts. In her new role, she will continue to oversee those operations in addition to dedicating more time to research and analysis of the professional and business environment. Neff will be directly involved with the firm’s leadership in developing strategy and executing its vision.

MG Architects is pleased to announce that William C. Bricker Jr. has joined its firm as a Design Technician. Bricker will assist the firm’s Architects and Project Managers with all phases of design documentation and construction contract administration, develop detailed 3D/BIM models and will create construction documents and schedules from those models. He also will assist Project Managers with construction phase contract administration.

Reading Bakery Systems (RBS), one of the world’s leading manufacturers of snack production systems, announced Chip Czulada as its new president as of Jan. 1. Former president Joe Zaleski is continuing at RBS in a strategic advisory role. Czulada’s career spans more than 35 years in financial and manufacturing management. Czulada joined RBS in 2003 and has since overseen all facets of the company’s daily operations, including accounting, parts sales and manufacturing, information technology, human resources and Reading Thermal. Most recently, Czulada served as executive vice president and chief financial officer at RBS.

Ethosource, a leading provider of pre-owned, refurbished and new office furniture, is delighted to announce the promotion of Jake Ruth to the role of Installation Manager. Ruth will assume responsibility for the comprehensive oversight of all installation operations within Ethosource. His role will encompass ensuring the seamless execution of every project according to plan, in line with Ethosource’s unwavering commitment to excellence.

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Member News: Industry & Community Newsmakers continued

Berks Connections/Pretrial Services (BCPS) announced its new name—Connections Work— at the Friends of BCPS Social on Nov. 9 at the DoubleTree by Hilton, Reading. Co-Executive Directors Peggy Kershner and Nicolle Schnovel unveiled the new name and logo, along with the new tagline: “Changing Lives. Improving Communities.” Fleetwood Bank was just named Best Financial Institution by Berks County Living Magazine. A total of 15,018 votes were placed by magazine readers and community members alike who voted for their favorites in 35 categories from July 1 to Aug. 31. This win follows not even two months after Fleetwood Bank was recognized as Best Bank for Reading Eagle’s 2023 Readers Choice Awards.

MG Architects is pleased to announce that Pennsylvania Architecture Licensure Candidate Jamie N. Snitzer has been awarded a Paula Maynes ARE Grant for dedication to the profession and her community. Since 2015, the grant has recognized outstanding architectural graduates pursuing licensure and their contributions to the architecture profession and their communities at large.

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Curin Romich recently joined Fleetwood Bank as the Vice President of Business Development and Cash Management. A native of the area, Romich joins the company with over 23 years in the banking industry, 12 of which she spent in supervisory roles and nine of which she spent as a Bank Officer.

Reading Bakery Systems (RBS), a leading manufacturer of snack food production systems, has named Tremaine Hartranft Vice President of Technical Growth & Strategy. In his new role, Hartranft will be responsible for supporting product line development, overseeing the RBS Science & Innovation Center, serving as the executive team’s primary technical resource and evaluating opportunities to mitigate risk while growing the RBS business.

Funded by Mediplex Property Group, Albright College has officially opened a new five-story, suitestyle residence hall for sophomore, junior and senior students on the 1700 block of North 12th St. Albright will manage the building and retain ownership of the 2.66-acre parcel, while Mediplex leases the land and owns the building. In addition to this new residence hall, Albright’s public-private strategic partnership with Mediplex partners spans the popular apartmentstyle Rockland Hall (Rockland Street) and the home of the college’s Total Experience Learning students (11th and Rockland Streets).

Fleetwood Bank hosted its Ninth Annual Community Gift Basket Bingo on Nov. 19 at the Fleetwood Grange. Every year its employees come together to volunteer their time to raise funds for three nonprofits within our community. The three chosen nonprofits rotate each year to help spread the wealth, but the Bank has always donated 100% of proceeds evenly among the three charities selected. This year’s recipients were Animal Rescue League of Berks County, Olivet Boys and Girls Club and CONCERN.

Solve IT Solutions, LLC is proud to welcome Christina L. Cervantes as its new Director of Sales and Strategy. In the role, Cervantes works with the sales and leadership team to create an exceptional service experience for Solve IT Solutions clients.

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Member News: Industry & Community Newsmakers continued

RKL LLP is pleased to announce its 2023 management-level promotions for the CPA firm and RKL Virtual Management Solutions. Erika Schachle, CPA, promoted to Audit Senior Manager: Schachle is a Senior Manager in RKL’s Audit Services Group, serving a wide range of not-for-profit organizations. Melissa Long, CPA, promoted to Audit Senior Manager: Long is a Senior Manager in RKL’s Audit Services Group, where she is responsible for completing various areas of the audit, supervising engagement staff members and communicating with clients to meet objectives within time constraints. Michelle Frye, CPA, promoted to Audit Senior Manager: Frye is a Senior Manager in the Audit Services Group, with extensive experience serving the accounting and auditing needs of not-for-profit organizations. Patricia Karpowicz, CRCM, promoted to Audit Manager: Karpowicz is a Manager in RKL’s Audit Services Group, providing risk, compliance and internal audit services for clients in the financial services industry, mainly focusing on banks and credit unions. Adam Fye, CPA, promoted to Tax Manager: Fye is a Manager in RKL’s Tax Services Group, where he serves businesses in a wide range of industries with a focus on multi-state tax compliance and international tax regulations. Alexander Moran, CPA, promoted to Tax Manager: Moran is a Manager in RKL’s Tax Services Group, where he serves a variety of clients with a specialization in fiduciary taxation of trusts, estates and gifting. Kevin Wilcox, CPA, promoted to Tax Manager: Wilcox serves as a Manager in RKL’s Tax Services Group, where he focuses on taxation of passthrough entities and their owners. Joel Harnly, CPA, promoted to Tax Senior Manager: Harnly is a Senior Manager in RKL’s Tax Services Group. He works with companies and their owners to identify tax savings opportunities and plan for future efficiencies and growth. Kristin Barshinger, CPA, promoted to Tax Senior Manager: Barshinger is a Senior Manager in RKL’s Tax Services Group. In her role, she provides tax compliance and consulting services to businesses, with a focus on cost segregation, fixed assets and pass-through entities.

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10. Michael Andrews, CPA, promoted to Tax Senior Manager: Andrews is a Senior Manager in RKL’s Tax Services Group, specializing in tax planning and tax compliance services for closely held businesses and individuals. 11. Holly Schultz, CPA, MAcc, promoted to Small Business Manager: Schultz is a Manager in RKL’s Small Business Services Group. In her role, she provides accounting and tax services to a variety of industries, with a focus on manufacturing and distribution and franchises. 12. Jeremy Schultz, CPA, promoted to Small Business Manager: Schultz is a Manager in the Small Business Services Group, where he provides tax services and reviews and compiles financial statements. 13. Nolan Myers, CPA, promoted to Small Business Senior Manager: Myers is a Senior Manager in the Small Business Services Group. In his role, he provides accounting, attestation and tax services to companies in a wide variety of industries, including manufacturing, distribution and real estate development and construction. 14. Tyler Morris, promoted to Senior Consultant: Morris is a Senior Consultant in RKL’s Business Consulting Services Group, where he focuses on Transaction Advisory Services. 15. Lacy Albright, promoted to Medical Billing Manager: Albright is a Medical Billing Manager in RKL’s Senior Living Services Group. In her role, she works with senior living providers to optimize their medical billing process and maximize reimbursement from third-party payers. 16. Paula Hynum, promoted to Senior Living Senior Consultant: Hynum is a Senior Consultant in the Senior Living Services Consulting Group. In her role, she provides services including revenue cycle review, PointClickCare implementation and support service, database reviews for efficient utilization of financial software, business office training and support, AR reviews and medical billing. 17. Nicole Hieber, MBA, promoted to Controller: Hieber is a Controller for RKL Virtual Management Solutions, where she specializes in automation and peer development and provides financial management services to clients. 18. Michael Reid, promoted to Controller: Reid is a Controller for RKL Virtual Management Solutions, providing financial management services to clients. Continued on next page >

Member News: Industry & Community Newsmakers continued

Berks Community Health Center (BCHC) is delighted to announce the promotion of two of our providers to new positions of leadership. Dr. Accamma Joy, DO, has been named Associate Chief Medical Officer (CMO). Dr. Chelsea Marks, DO, has been named Director of Maternal and Child Services.

Mid Penn Bank (the “Bank”), a wholly-owned subsidiary of Mid Penn Bancorp, Inc. (“Mid Penn”) (Nasdaq: MPB), and Penn State Health recently completed their eighth annual “No Shave November” campaign and raised a record $341,000 for the Department of Urology at Penn State Health Milton S. Hershey Medical Center. All donations benefit prostate cancer research, screening and outreach performed by the department, which is led by Jay D. Raman, M.D.

Rhoads Energy announced that it will rename its HVAC service group. The new name, Rhoads Air, reflects that division’s focus on home comfort and establishes a separate identity for a large and growing team of more than 50 service technicians. Rhoads Energy determined that the Rhoads Air brand would help residential and commercial customers easily distinguish the heating and cooling division from the company’s other lines of business: heating oil and propane delivery, natural gas and fleet fueling, among others.

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Herbein + Company, Inc. (Herbein), a leading CPA advisory firm, is pleased to announce that Scott E. Buck has joined its Lehigh Valley office in Allentown as a small business department partner. Buck brings more than 25 years’ experience in accounting strategies and analyses for medical and dental practices and ancillary medical services (MRI, surgery centers, etc.) to Herbein. He has also focused his career on construction contractors, and business and individual taxation. Immediately before joining Herbein, Buck was a partner at a local Lehigh Valley CPA firm.

Entech Engineering, Inc. is pleased to announce that it was successful in securing more than $12,000,000 in grant funding for several of its clients through this year’s PA Small Water and Sewer and H2O PA Water Supply, Sanitary Sewer and Storm Water Projects Programs. Administered by the Commonwealth Financing Authority (CFA), this year’s awards also included Federal American Rescue Plan Act (ARPA) funds. Grants awarded ranged from $148,000 to $3,000,000 to assist with the construction, improvement, expansion, or rehabilitation or repair of a water supply, sanitary sewer or stormwater systems. Clients receiving funds included Palmer Township, Borough of Orwigsburg, Antietam Valley Municipal Authority, Birdsboro Municipal Authority, Amity Township, Spring Township, Conyngham Sugarloaf Joint Authority, College Township Water Authority, Mount Penn Borough, Lehigh County Authority, the City of Allentown, the City of Lebanon, Tri-County Joint Municipal Authority and Central Wayne Regional Authority.

Barley Snyder is pleased to announce the addition of two partners to the firm’s partnership group effective Jan. 1. The following attorneys were elected in September 2023. Jennifer Stetter is a member of the firm’s Trusts & Estates and Elder Law groups with more than 20 years of experience. She focuses her practice on estate planning and estate administration in addition to representing clients in guardianship matters and Medicaid planning matters. Luke T. Weber is a trial attorney in the Litigation and Health Care groups with more than a decade of experience. Weber is experienced in all stages of litigation and has represented clients in numerous cases throughout Pennsylvania in both state and federal courts.

Berks Encore is pleased to announce LuAnn Oatman, President and CEO of Berks Encore, has been elected as the new Vice Chairman of the Meals on Wheels America board of directors; a national organization dedicated to addressing senior hunger and isolation. Oatman has been serving Meals on Wheels America on their Board of Directors based in Washington, D.C. since 2020 and recently served as Chairperson of the Meals on Wheels Pennsylvania board.

Barley Snyder is pleased to announce that Jennifer Craighead Carey has been elected managing partner and chief executive officer for a two-year term starting in 2024. She was unanimously selected by the firm’s partnership. Craighead Carey’s term as managing partner began Jan. 1, following the conclusion of former managing partner Jeff Lobach’s successful ten years of service in this role. As managing partner, Craighead Carey is responsible for overseeing the operations and long-term planning of the firm. She has served on Barley Snyder’s Management Committee since 2020, in addition to serving in prior leadership roles within the firm. Craighead Carey will be the firm’s first female managing partner.

MG Architects is pleased to announce that Grace Cai, AIA, has joined its firm as a Project Architect. Cai brings to MG Architects over 15 years’ architectural design and construction management experience. She will oversee projects from initial planning and schematic design through construction completion.

Congratulations! CQ 37

Member News: New Members & Anniversaries NOVEMBER 2023-JAN. 15, 2024

JANUARY 2024 - MARCH 2024

New Members

1 YEAR

Alliance Fitness Center

 Renegade Solutions, LLC

Amazon B2 Bistro + Bar

 Colebrookdale Railroad

 Circadia By Dr. Pugliese Inc.  Karen Glass LLC  Dolly’s Delights  Adobe

Business Owners Trade Alliance

 Girl Scouts of Eastern PA

Goodwill Keystone Area Ephrata National Bank Jonestown Bank & Trust Co. Liberty Taproom Michaelis Costing Systems, LLC Scorecard LLC TeamLogic IT of Reading, PA The Victory Bank

 Meesha Aesthetics  Valvoline Instant Oil Change  Reading Modern Technology, LLC  Senior Helpers of Reading  MWA Financial  DeverCare Insurance Group  Paragon HR Consulting  Sanctuary Counseling LLC  Berkshire Hathaway Homeservices

Homesale Realty  Reading Rebels Basketball  EMPOWERMENT Behavioral Health LLC

Tinsel & Twig LLC

 My Dad’s Flooring

Trevolutions, LLC

 JP Morgan Chase & Co.

Quality Pavement, LLC Quest Voyager Reynolds Culligan H20 Plus

 Berks Surveying & Engineering, Inc.  RKL LLP

10 YEARS

Berks County Views Caricatures by Courtney Inc.

 FORCEpkg

 RC-J Consulting Associates, LLC  Club Pilates Wyomissing  Indicon Corp  Bottomline Concepts LLC  Veteran’s Multi-Service Center  Stubbs Insurance Associates, Inc.  Stubbs Inc. Cleaning Services  Greater Reading Mental Health Alliance

5 YEARS  Law Office of Nikolas D. Capitano,

The Leges Group LLC  Orrstown Bank  Bodden Construction Group

 Literacy Council of Reading-Berks, Inc.  Black Lab Apparel (Division of Wind-lock)  Kautter & Kelley Architects  Alliance Financial  Sustainable Energy Fund

30 YEARS  Barry Bashore, Inc.  Jewish Federation & Cultural

Center of Reading

35 YEARS  The Drawing Board Graphic Design Studio  Security First, Inc.

40 YEARS  Hawk Mountain Sanctuary Association

 Reading Recreation Commission

 Schuylkill Valley School District

 HGSK Law Firm

 The Rigg Darlington Group

 Rieck’s Printing

 Prospectus Berco

15 YEARS  Laughing Rock Technology  Fraser Advanced Information Systems  Love’s Travel Stops & Country Stores  Brenntag Northeast LLC

20 YEARS  Good’s Potato Chips (Ralph Good, Inc.)

 White Star Tours, Inc.

70 YEARS  Materion Corporation

85 YEARS  Bally Ribbon Mills

25 YEARS  ACR Metal Roofing & Siding Distributors, LLC  Santander Arena, Santander

Performing Arts Center  Homewood Suites by Hilton  Traffic Planning and Design, Inc. (TPD)

Congratulations!

Interested in becoming a part of the Greater Reading Chamber Alliance? Contact Jackie Stiles at jstiles@greaterreading.org or 610.898.7785.

Did you know?

*Research from the Association of Chambers of Commerce Executives (ACCE)

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CHAIRMAN’S Chairman’ s Circle CIRCLE

Thank you!

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