Women2Women Magazine Winter 2025 by Hoffmann Publishing Group

Kirsten P. Haas, Managing Editor 606 Court Street • Reading, PA 19601 berkswomen2women.com • 610.376.6766

Women2Women Council: Tracy Parmer, Chairwoman

Rosa Arroyo-Vega, Kristi Bonanno, Tracey Ciesnolevicz, Laurie Grube, Katie Johnsen, Carissa Johnson, Sarah McDaniel, Jes Prutzman, Alyssa Redding, Brenda Rosado, Erika Ruelas, Adelle Schade, Dennie Smith, Jackie Stiles

Emma Rose Strohl, Ruthann Woll

Women2Women is Greater Reading Chamber Alliance’s catalyst for developing women leaders and connecting women from diverse backgrounds to learn, share ideas, and mentor each other. W2W offers a forum for women to create connections, gain knowledge, and build strategic alliances to foster their personal potential and career advancement. Joining the network is open to all who support women and Women2Women Magazine is a publication of the Greater Reading Chamber Alliance.

To join: W2W@greaterreading.org Stay connected: BerksWomen2Women.com

BerksWomen2Women berks_w2w Berks Women2Women

Reflections

As we close out the first 25 years of the century, 2025 marks the beginning of a new year of Women2Women. As we have done so for over a decade now, W2W Magazine will continue to cover a range of topics celebrating all the ways in which women build up, innovate and support our amazing communities.

In this issue, we explore:

• The ways in which Artificial Intelligence (AI) is expanding into daily life

• The impact of Work-From-Home (WFH) and DiSC on the workplace

• The amazing Heather Adams, our Winter 2025 Woman2Know!

So, come along for the adventure as we renew our dedication to W2W Magazine’s mission to educate, entertain and inspire!

Kirsten P. Haas

Kirsten P. Haas

Executive Director, Girls on the Run Berks County Managing Editor, W2W Magazine

The opinions expressed here by are solely the opinion of the author. They have not been read by nor approved by Girls on the Run® and do not necessarily represent the views nor opinions of Girls on the Run®.

I’ve never been one to jump on trends and the adoption of AI for household use is no different. I take great pride in the fact that we have “dumb” televisions; none of our major appliances work with an app; and our thermostats, although programmable, require human intervention to function.

When I got my first car that featured voice-control (a 2012 model I purchased in 2014), I spent a great deal of time yelling at the radio/phone thingamajig. Apparently, I wasn’t using the “proper” command phrases (who knew there was a difference between “dial” and “call”?).

Although, I have slowly started to come around to the uses of AI in daily life, I can’t deny it is a little unsettling. For example, I purchased a device to use as an alarm clock and asked it, “Set alarm for 6:00 AM.” On the third day, after issuing my request, the device responded, “Good evening, Kirsten. Alarm set for 6:00 AM.”

Inspiration

Holy Terminator! Skynet is real!

That said, I continue to cautiously explore the various uses of AI in daily life including taking pictures of “weeds” in my garden and asking AI, “What is this weed?” (Answer: “That is a cucumber plant.”) Or, virtually answering the door because I don’t want to walk downstairs (even if it IS a candygram). And, who doesn’t like asking their device, “Make cat noises”?

Embracing AI does not require one to give up being human. In fact, embracing AI requires us to sharpen our critical thinking and to nurture our humanity lest we abdicate our individuality and the freedom to practice it.

But, making friends with the robots can’t hurt. 2

Woman2 Know Heather Adams Executive Director of BCTV

A Passion for Connecting People with Information

Heather Adams, W2W Magazine’s Winter 2025 Woman2Know, is the Executive Director of BCTV and has served in that role for the past ten years. A self-described “energetic change agent,” she also recently was the project lead guiding the creation of a new Spotlight PA news bureau in Berks County. W2W Magazine reached out to Adams to learn more about her passion for connecting people with information and what makes her a Woman2Know.

W2W: What’s your mission?

I’m passionate about connecting people with information. It’s something I’m very dedicated to, and I try to let that guide my work and goals.

W2W: What has led you to your current career path?

I’ve been fortunate with my career path in Berks County. I moved back here after college and wasn’t sure that I would stay, but the opportunities I’ve found kept me here and kept me moving on to my ‘next big thing’. I’ve made great connections and being at BCTV lets me do mission-driven community work that I enjoy in a place that I love.

Every community should be lucky enough to have a BCTV. I mean… imagine that your city or town has its own television station – what would you do with it? That is what we get to do here! BCTV will celebrate its 50th anniversary in 2026. It’s an exciting time to work in this industry. There is a lot of attention on revitalizing news and media ecosystems, and now more than ever hyperlocal media organizations like BCTV are critical to civic health. In 2023 when I began the community research that would launch the Spotlight PA Berks Bureau, I had no idea that it would also reignite my own passion for engaging and informing community members, and reinforce the vitality and relevancy of the work we do at BCTV.

W2W: What three things do you recommend that contribute to your success?

1. Take a personal inventory of the things that mean the most to you…causes, missions, issues. Keep your priorities clear and only make commitments to the things that really light you up.

2. Surround yourself with people you can count on to come through.

3. Discipline and hard work are rewarding. So is having fun.

W2W: What words of wisdom would you offer to other women?

There will always be moments when you doubt yourself, or the imposter syndrome kicks in. It happens. Push through it. There are a whole lot of people who believe in you, and they can’t wait to see what you do next.

W2W: What is the best advice you have received?

Learn to say ‘no’ and step away from things that are toxic. It took me too long to do this effectively, but it has helped me direct my energy – and not be stretched too thin.

Continued on page 6

W2W: How have you led other women in their career paths?

I hope I can make other women feel seen and heard. I would like to think that all of the support, encouragement, and direction that I have received from other women locally I can pay forward ten-fold.

W2W: What is the most valuable way in which women can support each other?

By being fierce advocates for each other. Open doors, make connections, and cheer each other on.

W2W: Why are organizations like W2W important to the community?

There is an incredible number of inspiring women locally, and through W2W we can grow our networks and celebrate each other. I always really enjoy getting the opportunity to meet people through W2W that I may not have crossed paths with professionally or otherwise.

W2W: What is your favorite mantra, favorite saying or words that keep you grounded?

I don’t have an affirmation in the mirror every morning or anything like that…I think ‘be true to yourself’ is my guiding principle. I have made it a priority to never give up an ounce of who I am for anything.

To learn more about BCTV, go to https://www.bctv.org. To learn more about Spotlight PA, go to https://www.spotlightpa.org. 2

WE ARE GROWING

our new provider Jennifer Bardales PA-C

get to work: the hilarious series highlighting local berks businesses

The buzz around Berks County’s online series, GET TO WORK, is impossible to miss. Created by LMG Marketing Solutions, this groundbreaking social series has quickly become a local sensation, gaining traction across social media platforms.

Since its launch, GET TO WORK has struck a chord with the community by shining a spotlight on the diverse and hardworking entrepreneurs of Berks County. Each episode highlights Limarys Rodriguez, founder of LMG Marketing Solutions, trading roles with local business owners for a day. But there’s a twist—this comical series allows business owners to step into the role of actors, adding a quirky dynamic as they humorously showcase Rodriguez’s clear talents as a marketer compared to her less-than-stellar attempts at performing their jobs.

From DJing a packed event with Red Tie Affairs to assisting at Spine and Wellness Center, Rodriguez dives into each challenge with enthusiasm and humor, while the business owners cleverly poke fun at her struggles. The playful format keeps viewers entertained while highlighting the unique expertise and dedication behind each featured business.

The show isn’t just about laughs—it’s making a real impact on local businesses. Viewers of GET TO WORK have been sharing their excitement about visiting the featured establishments, with many commenting that the episodes have inspired them to stop by and experience these businesses firsthand. This kind of engagement highlights the show’s ability to create meaningful connections between the audience and the entrepreneurs it showcases. Some businesses have even reported a surge in employment applications. “We’ve had candidates tell us, ‘The show made your workplace look like a great place to work,’” shared Eddie, owner of Sophie’s Bubbles Cleaning.

LMG Marketing Solutions is thrilled with the show’s impact. “The success of GET TO WORK proves that people are eager to support local businesses and learn about the incredible work they do,” says Rodriguez.

“ It’s about creating meaningful connections while showcasing their stories in a creative and funny way.”

The series’ popularity has also highlighted the demand for high-quality video content. As a result, LMG Marketing Solutions has expanded its services to include professional video production, offering businesses even more ways to engage their audiences. From monthly social media video content, behindthe-scenes features and promotional videos, LMG’s storytelling expertise ensures that businesses stand out in a crowded market.

With new episodes rolling out regularly, GET TO WORK has solidified itself as a must-watch for anyone who loves Berks County or wants to discover its hidden gems. For local businesses, it’s more than just a show—it’s an opportunity to connect with their community in a way that’s fun, engaging, and impactful.

Catch the latest episodes of GET TO WORK on LMG Marketing Solutions’ social media channels or YouTube. Want to see your business featured or explore how LMG’s marketing and video production services can elevate your brand? Visit www.lmgmarketingsolutions.com to learn more.

Ready to take your marketing to the next level?

LMG Marketing Solutions offers full-service marketing services that make your business stand out from the rest! From strategic marketing services to engaging branding services, we have you covered!

Owner, Limarys Rodriguez

Women in the Workplace: Separating Fact from Myth

The Alvernia University Women’s Council conference has a reputation for bringing in speakers with stimulating, welltimed and women-centric subject matter. At the 2024 Leadership Conference, September 6, Gladys Kline, CEO of LEAD Above, led a session entitled “Busting Myths: Women in the Workplace.” Full of facts with research to back it up, she had some eye-opening facts to bust the myths surrounding women in the workplace.

MYTH #1: Women are becoming less ambitious. The Reality: Women are more ambitious than before the pandemic and flexibility is fueling that ambition. When the pandemic was over, there were rumblings about women (and frankly all people) not going back to their prepandemic jobs, which may or may not have led us to believe that women were becoming less ambitious. The facts are that nine out of 10 women under the age of 30 want to be promoted to the next level, and three out of four women aspire to become senior leaders. Roughly 80% of women want to be promoted to the next level compared with 70% in 2019. Finally, 88% of women of color want to be promoted to the next level.

MYTH #2:

The biggest barrier to women’s advancement is the “glass ceiling.”

The Reality: The “broken rung” is the greatest obstacle women face on the path to senior leadership.

The “broken rung” speaks to the lack of opportunities provided to women for a first or a second leadership role. Women enter the workforce at an even percentage as men, but 60% of all leadership roles are occupied by men. The reason women don’t reach the glass ceiling is because they don’t make it far enough up the corporate ladder. If more of the first and second leadership roles were available or offered to women, then more women would be able to fill those roles and get closer to that glass ceiling.

The reality is that as women continue to pursue advanced leadership roles, the less likely they are to be selected, because of those missing rungs.

MYTH #3: Microaggressions have a “micro” impact.

The Reality: Microaggressions have a large and lasting impact on women.

Global health professionals define microaggression as a subtle or unintentional verbal, behavioral or environmental slight, discrimination against or insult, directed toward a socially marginalized group or a person in said group. Microaggressions can be intentional or unintentional, but they can all be harmful.

The facts are that 78% of women who face microaggressions selfshield at work, making adjustments to the way they look or the way they act to protect themselves. Women of color are more than twice as likely as women overall to code-switch or tone down what they say or do.

Dr. Kia-Rai Prewitt from the Cleveland Clinic explains code-switching as “basically a way of changing your style, dress, or maybe even language or behavior, in order to match what you think would be appropriate or would make someone else feel comfortable.”

Finally, women who experience microaggressions are three times more likely to think about quitting their jobs and four times more likely to almost always feel the impact of burn out.

MYTH #4: It’s mostly women who want and benefit from flexible work.

The Reality: Men and women see flexibility as a “top three” employee benefit and see it as critical to their company’s success.

When I started working at Alvernia University in 1982, we had very few benefits. But one benefit stood out among all the rest and that was the flexibility I was afforded as an administrator. Working at a university requires a lot of overtime and weekends, and to make up for that time, we were given flex time during the week.

The facts are that healthcare is the number one most-wanted benefit. The opportunity to work remotely and to have control over when they work is a close second and third among employees. When workers have some control and flexibility with location and hours, they feel empowered, embraced and heard.

Kline also recommends that as organizations work to support and advance women, they should focus on five core areas:

• Address microaggression head-on

• Empower managers to be effective people leaders

• Fix broken rungs

• Track outcomes for women’s representation

• Unlock the full potential of flexible work 2

By Vali Heist Professional Organizer, The Clutter Crew

Who’s Reviewing Your Resume

The Role of AI in the Job Search

If you have ever applied for a job and uploaded your resume to a company’s human resources interface or been contacted by a recruiter on LinkedIn with a job opportunity that seems to be a good fit for you based on your interests and experience, it’s likely you’ve interacted with an Artificial Intelligence (AI)-powered job tool.

AI tools are helpful for job seeker and employer alike. Employers use AI tools in a variety of ways to identify top talent and the tools are embedded in several areas of the job search process.

THEY USE IT TO SEARCH FOR CANDIDATES.

Employers use job search platforms like LinkedIn and Handshake to find candidates using search terms and keywords. A company in the hospitality and tourism industry looking to fill a customer-facing role might use key words like client relationships, performance metrics and sales goals when searching for potential candidates.

THEY USE IT TO HELP WITH INTERVIEWS.

Human resource teams use digital interview systems to conduct interviews with candidates online. Whether live or pre-recorded, these digital interviews can be used as an initial screening to evaluate candidates.

THEY USE IT TO MANAGE THE RECRUITING AND HIRING PROCESS.

Employers use Applicant Tracking Systems (ATS), a computer software system, to manage the recruiting and hiring process. The automation of this process saves time and money while allowing human resource teams to recruit the best candidates for their positions. An ATS can manage a variety of functions including tracking applicant data, sending automated emails, scheduling interviews and providing analytics and reports.

Key tasks of the ATS include analyzing applicant documents for keywords that match the job description and reviewing the relevance of a candidate’s experience. This process helps recruiters manage a volume

of high applications and to identify the top applicants for the position.

So how can job seekers use AI to position themselves as competitive job candidates?

Here are a few ways to use tools like ChatGPT or Google’s Gemini to help with your job search.

TAILOR YOUR RESUME TO THE JOB, AND USE AI TOOLS TO HELP YOU DRAFT BULLET POINTS WITH KEYWORDS AND TRANSFERABLE SKILLS.

• Input specific responsibilities from past jobs into the chatbot and ask it to create resume bullet points.

• Copy and paste the job description and prompt the chatbot to identify key words, then incorporate the key words into your resume bullet points.

Consider this: AI tools are a good place to start when generating ideas for your resume bullet points, but lack the specific information you need to stand out as a job candidate. You can then add personal outcomes and results to highlight the unique experiences you bring to the job.

If you’re a new job seeker or considering a career change, use AI tools to research job titles and emerging fields that complement your experience and interests.

• Describe your interests and experience in the chatbot.

• Ask the AI to identify companies that fit your interests and experience, then use that list to research the companies and explore available jobs.

Consider this: As with all technology platforms, exercise caution when sharing personal data. Use AI tools that are reputable and have transparent data privacy policies, and protect your AI account with strong passwords.

YOU’VE SCHEDULED THE INTERVIEW, NOW IT’S TIME TO PREPARE. USE AI TO GET READY FOR THE INTERVIEW SO YOU FEEL MORE CONFIDENT.

• Input the job description into the chatbot and ask for interview questions specific to the position.

• Prompt the chatbot to generate questions that you can ask in the interview that provide insight into company culture and work-life balance.

Consider this: A strong interviewer connects their experiences and strengths with the needs of the organization. AI can provide content for questions but cannot personalize the answers. Be sure to review, then analyze the information provided and make changes to highlight your work experience.

AI helps employers manage the hiring process by tracking and screening candidates, and initiating the interview process. For job seekers, familiarity with AI-powered job tools can enhance their ability to find and connect with employers. For both employers and job seekers, it’s important to remember that AI has limitations, but as with any new technology the more you use it, the more you’ll discover its benefits and capabilities. 2

By Megan Adukaitis Director of Career Services, Reading Area Community College

Lisa Tiger is that rare combination of passion for her business, sales skill, marketing professional and unwavering care for her clients.

The ultimate professional, Lisa is the #1 Top Producing Century 21 Agent in the State of PA, and is consistently ranked in the Top 100 in the US., but proudest of her ranking in Berks County. Lisa cares about the communities she serves, and it shows in her commitment to others.

In these challenging times, Lisa never waivers in her objective to help her clients reach their objective. It is always about YOU.

When you are ready to buy or sell, Team up with the Tiger!

Tom never seems to understand what I'm trying to say.

diSc

A Vital Tool for Building High-Performance Organizations

Why is it so difficult to communicate with Jenny?

In today’s increasingly complex workplace, characterized by multiple generations, diverse educational backgrounds, and a wide range of perspectives, supervisors and managers need effective tools to enhance communication and unite their teams. The DiSC assessment is one such powerful tool. Widely used in personal development, team building and leadership training, DiSC helps individuals gain a deeper understanding of themselves and their interactions with others. By fostering better communication and collaboration, DiSC plays a crucial role in creating cohesive, highfunctioning teams that drive organizational success.

So, what is DiSC? DiSC is a personal development assessment that measures an individual’s tendencies and priorities. It is designed to enhance self-awareness by helping individuals understand their work-related behaviors, as well as the behaviors of others. This valuable insight can then be applied to improve interactions and decision-making in various work situations.

One of the key benefits of DiSC is that it is presented in simple, nontechnical language, rather than clinical or academic terminology. This approach makes it easier for participants to understand their profiles and gain valuable insights into their communication styles and work relationships. The ultimate goal is to help individuals improve how they interact and collaborate with others in the workplace.

The DiSC Model was first introduced by William Moulton Marston in 1928, when he identified four primary emotions and their corresponding behavioral responses. These emotions are now represented by the four DiSC traits: Dominance (D), Influence (i), Steadiness (S) and Conscientiousness (C).

Although the DiSC model outlines four distinct styles, it is fundamentally based on two dimensions. These dimensions represent key aspects of human nature and can be viewed as independent constructs.

The vertical dimension spans from fast-paced to moderate-paced, reflecting an individual’s outward activity level. The horizontal axis ranges from skeptical to accepting. On one end, individuals may exhibit a questioning or cynical nature, often challenging both outwardly and inwardly. On the opposite end, individuals tend to be more trusting, receptive and empathetic, showing signs of friendliness and openness toward others.

DiSC uses an adaptive testing methodology to enhance the accuracy of style assignments. In adaptive testing, the assessment adjusts based on the respondent’s previous answers, allowing for more precise results while reducing the overall length of the test. This dynamic approach ensures that the assessment is both efficient and

Why can't I seem to get my point across in staff meetings?

It feels like Karen and I are always ending up in arguments.

tailored to each individual, providing a more accurate reflection of their personality and behavior.

How is the DiSC assessment administered? DiSC assessments are typically completed online. Participants receive a link or access code, which can be sent via email or provided through a learning platform. They are then asked to respond to a series of statements or questions related to behavior, work styles and preferences. For each statement, participants select how closely it aligns with their own views, usually using a scale such as “Strongly Agree,” “Agree,” “Disagree,” or “Strongly Disagree.” The assessment generally takes 15-30 minutes to complete.

Upon completing the assessment, participants receive a personalized report that highlights their primary DiSC style (Dominance, Influence, Steadiness, or Conscientiousness). The report also provides valuable insights into their behavioral tendencies, strengths and areas for growth, offering a deeper understanding of how they interact with others and how they can enhance both their personal and professional development.

The Greater Reading Chamber Alliance (GRCA) has successfully integrated the DiSC assessment into their Supervisor Certificate Training Program. Participants receive a detailed debrief of their DiSC results, followed by a series of learning exercises covering key areas such as decision-making, problem-solving, directing and delegating, as well as motivating and developing others. As a result, participants are better equipped to communicate effectively, to collaborate with their teams, and to foster the growth of others within the organization. Additionally, the GRCA will provide in-house DiSC assessments and debrief the results with our member organizations.

To learn more about DiSC assessments and/or the Supervisor Certificate Training Program, contact Mark Dolinski at mdolinski@greaterreading.org. 2

By Mark Dolinski VP of Training & Professional Development, GRCA

Work from Home and Hybrid Work: Have We Gone Too Far?

Work from home (WFH) and hybrid work are often seen as the holy grail of modern employment, but these models aren’t the silver bullets they’ve been hyped up to be. It’s time to take a closer look—because who doesn’t love a good reality check?

At first glance, WFH and hybrid work models seem like an obvious win-win. For businesses, telework and downsizing physical locations means lower real estate expenses and a greatly expanded candidate pool. Employees gain extreme flexibility and reduced or eliminated commute time. Parents and caretakers are better able to balance work and personal responsibilities.

Sounds ideal, right?

But there’s always a price to pay.

WFH advocates tout increased productivity, arguing that employees, free from office distractions, can tailor their work environment and schedules to maximize efficiency. While there’s some truth to these points, the reality is far more nuanced.

Spoiler alert: Working in the comfort of home isn’t always as productive as it sounds.

Recent studies have highlighted a concerning trend: employees are faking productivity. According to research by Workhuman, more than one-third employees admit to ‘faux-ductivity’: the art of looking busy while engaging in leisurely, nonworkrelated activities. Additionally, a lack of spontaneous collaboration and brainstorming sessions is thought to stifle creativity, slow down processes at every level and negatively impact the customer experience. Customer retention has become more difficult as service levels and responsiveness have taken a nosedive. Younger workers can miss out on valuable mentoring and opportunities to learn the business inside-out.

Let’s not sugarcoat it—WFH and hybrid work models can be problematic on both sides.

Employees who self-manage and have strong personal accountability can be forced to pick up the slack for coworkers who are abusing the system. On the flip side, companies unwilling to invest in their employees’ well-being and professional development can easily slap a “flexible work” label on an employment ad and

ignore underlying culture issues. The compounding effects of such arrangements can result in longer sales cycles, lower close rates, poor customer retention, stagnant growth and the loss of profitability needed to sustain an organization.

Two things can be true at the same time. Employees can work responsibly and effectively in a WFH or hybrid environment. So, where’s the balance?

The answer may lie in accountable flexibility—a model that combines a strong emphasis on performance and measurable outcomes with the benefits of flexibility. By fostering a culture of trust and accountability, leaders can empower employees to work autonomously within the parameters of clearly communicated guardrails. In return, employees should accept when it’s determined that increasing in-office time (whatever that might look like) is necessary for the health of the business.

This approach is not just about managing tasks but about nurturing a culture where employees feel valued and engaged. It recognizes that while flexibility is crucial, collaboration, responsiveness, accountability and performance are equally important to drive business success. And let’s be honest, most people can perform at a high level at home. But, more time in the office, when it genuinely leads to growth for all, isn’t an unfair ask.

Balancing flexibility with accountability ensures that organizations can meet their objectives while supporting the team. This approach allows for

the benefits of remote work without sacrificing productivity, creativity or the personal connections that help employees thrive. Embracing accountable flexibility could be the key to navigating the complexities of modern work environments and ensuring long-term success for all. 2

By Sarah McDaniel Employee Benefits Executive, Assured Partners

The Library of Things, Books and More Galore! Berks County Public Libraries:

Have you ever needed a sewing machine to make a costume? How about a post hole digger to install a mailbox? Or maybe a specialty cakepan for an upcoming holiday? These items and hundreds more are available to borrow free of charge from one of the 19 full-service member libraries and four branches that comprise the Berks County Public Library (BCPL) System.

The Library of Things was created a few years ago to allow library patrons to try things or use things before they invest in a purchase, according to Emily Orischak, Community Relations Director for the BCPL. Each of the libraries has a unique inventory of “things,” and patrons must pick up and return the item to that location.

The Library of Things is just one of the offerings that makes each of the community libraries in the System a destination for community, respite, learning and growth. Anyone who resides, works or attends school in Berks County can apply for a library card and get full access to all the libraries’ services, however, some events are open to anyone with or without a card.

Although each library within the System operates autonomously, the System broadens their access, Orischak explains. “One important distinction about who we are as the Berks County Public Library System is the system itself is a federated system. We come together to share resources and services to streamline certain things, but each library is autonomous. They govern themselves with their own board of trustees, serving their own local municipalities.”

According to the BCPL 2023 Annual Report, in 2023 BCPL patrons borrowed more than 1,559,000 physical items and saved nearly $29.9 million versus if they had purchased those items. Libraries saved patrons $2.4 million when they

used their library card to check out eBooks, audiobooks and digital materials. Additionally, patrons saved $1.8 million in technology services using the libraries’ Internet and computers.

Libraries serves every age group with a variety of benefits. Patrons can access the free Wi-Fi to use personal computers loaded with MS Suite software and print documents. Some visit the library for special events like story time for preschoolers; after school programs for K-12 students or as a gathering place to share a hobby like knitting, pinochle or genealogy.

Many of the libraries’ services can be accessed remotely from a personal computer or cell phone. There is a countywide platform called Overdrive with an app called Libby that can be downloaded onto a personal device allowing patrons to borrow eBooks and audiobooks.

There are also numerous databases including new offerings launched last year at the state level that give patrons in Pennsylvania access to learning and research opportunities through their local library. These resources are accessible from anywhere with a library card, according to Orischak.

“Transparent Language Online” is a language learning tool, similar to Babbel, that gives the user access to over 120 languages, including American Sign Language and English (ESL/ ELL) learning content for speakers of over 30 languages.

“MyHeritage Library Edition” is a multilingual family history research database that includes billions of historical documents from 48 countries, millions of historical photos and additional resources that span the past five centuries.

“ProQuest SIRS Discoverer” provides research

Continued on page 16

coverage in areas including history, health, language arts, math, science, social studies and technology.

Many of the policies traditionally associated with libraries are long gone, and within the BCPL, that includes overdue fines. On January 1, 2023, the BCPL took the remarkable step to go fine free on all traditional library materials including books, DVDs, CDs and Blu-rays. According to the 2023 Annual Report, one of the goals of offering a clean slate to all patron accounts was to welcome back users who were previously barred from using services.

Check out your local library and see all it has to offer. Maybe you’ll borrow a Giant Jenga for your next party; discover an ancestor in the MyHeritage database; encounter a resident tortoise at the Exeter or Brandywine Community Library; or play a game of Mahjong.

From books to things to tech to videos and more, libraries are filled with treasures waiting to be discovered.

To find your local Berks County Public Library and to learn more about their offerings, go to www.berkslibraries.org.

BCPL 2023 Annual Report https://www.berkslibraries.org/sites/default/files/inlinefiles/2023%20Annual%20Report_digital.pdf 2

By Karen Klein Fulcrum Information Resources

Berks County Public Libraries was established in 1986 as a federated library system and includes 19 libraries with 23 locations, each independently governed and operated by a local Board of Directors. A department of County of Berks government, the Library System supports these communitybased libraries with administrative and centralized support services, coordinated outreach services to unserved populations, and networked technology, and acts in liaison with other state and county agencies.

Berks County Public Libraries are dedicated to strengthening their local communities by providing equitable access to resources including books, Internet, digital materials and more. Every public library in Berks County relies on a network of volunteers to help carry out the library’s mission and connect its patrons with services.

There are many ways to volunteer at the library including helping with special events, assisting in day-to-day tasks or becoming involved with a Friends group or Trustee Board.

Explore what volunteer opportunities are available near you by contacting your local Berks County public library!

Visit www.berkslibraries.org to find your local library branch and find out information about available resources and volunteer opportunities.

BERKS COUNTY LIBRARY BRANCHES

• Bernville Area Community Library

• Bethel-Tulpehocken Public Library

• Boone Area Library

• Boyertown Community Library

• Brandywine Community Library

• Exeter Community Library

• Fleetwood Area Public Library

• Hamburg Public Library

• Kutztown Community Library

• Mifflin Community Library

• Muhlenberg Community Library

• Reading Public Library-Main

– Northeast Branch

– Northwest Branch

– Southeast Branch

• Robesonia Community Library

• Schuylkill Valley Community Library

• Sinking Spring Public Library

• Spring Township Library

• Village Library

• Wernersville Public Library

• West Lawn-Wyomissing Hills Library

• Womelsdorf Community Library

Map of BCPL Locations

Is it AI or the Real Deal?

As generative artificial intelligence (AI) becomes more commonplace, it is getting harder to tell the difference between news stories written by professional journalists and those produced by AI tools, such as ChatGPT and Gemini. However, it is possible to more easily distinguish between content made by journalists and content that is AI-generated if you take into consideration some of the features mentioned below.

First, AI-generated texts typically lack the analytical depth of journalistic writing. Generative AI text is created through the use and manipulation of existing information. AI programs synthesize, rephrase and summarize existing information gathered from databases and published texts. These programs do not create original, thoughtful work. They also do not conduct research or interview sources to collect relevant information. As a result, texts written by AI programs typically lack the in-depth investigative information and contextual nuance found in journalistic content.

AI is trained on large samples of language data, so it is adept at using grammatical conventions. However, its sentences may seem awkward or unnatural at times because the structures tend to be more formulaic than human writing, making AI-generated texts seem stiff, impersonal and mechanical to readers. These characteristics are often particularly true with current and controversial topics. AI-generated texts might seem oddly general and outdated, and they might seem to place too much emphasis on well-known facts at the expense of specific details and fresh insights.

Professional journalists, on the other hand, investigate their stories with thorough research. Good journalism is rooted in ethics, and journalists support their claims by quoting their sources, verifying their facts and crossreferencing their data. Journalists also critically evaluate the credibility of their sources and provide evidence that speaks to the accuracy of their claims. They offer

their readers clear evidence for the veracity of their claims and the reliability of their information. Journalists consider their understanding of the story’s context, their firsthand research and the needs of their audiences to create content that is accurate, relevant and engaging. They also draw on their professional expertise to adeptly discuss complex issues in a nuanced way, with levels of sensitivity and tact that AI cannot duplicate.

In addition, journalists exhibit a strong command of language and style, adjusting their tone and writing style according to the conventions of different publications and genres. This linguistic flexibility allows them to craft engaging and dynamic articles with a distinctive voice that resonates with readers. In contrast, AI-generated content tends to lack this level of variation and personal engagement, which can make it seem one-dimensional or less authentic and engaging.

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FEATURE

Finally, while generative AI programs are designed to produce content that is drawn from large datasets, they do not engage in the same research processes journalists do. As a result, AI programs frequently do not include proper citations and may even fail to correctly attribute their sources. Without clear attributions and with the possibility of including errors, outdated information or unverified facts, AI-generated content falls short of the standards required for rigorous journalism.

In today’s media landscape, it can be difficult to tell whether content comes from a journalist or a generative AI program. Although AI tools are becoming more adept at mimicking human writing, their limitations are still evident. For thoughtful readers, it is important to pay attention to the features mentioned above to distinguish between the content generated by an AI program and that which was crafted by experienced and professional journalists. 2

Kris Lowrey, Ph.D. Alvernia University

Social Media:

Mindful Practices to Protect Your Mental Health

Social media emerged in the 1980s as primitive online meeting spaces that enabled users to communicate online by posting messages and sharing files. It was not until 1997 that a more structured social media website named Six Degrees was developed, followed by many more platforms and finally, the launch of Facebook in 2004. Social media has come a long way since then with more platforms being released annually to meet the needs and interests of various audiences.

With no shortage of options and a growing number of businesses, agencies and organizations moving to online spaces as a mean of disseminating information to their target audiences, there has been an increase in social media use by Americans. According to a 2023 Pew Research Center survey of 5,733 U.S. adults, YouTube and Facebook are the most used social media platforms with visits from approximately eight out of ten and seven out of ten Americans respectively.

Social media has the potential for connection but it can also have a negative impact on mental health if not consumed cautiously. In fact, social media and its potential negative mental health consequences is receiving growing attention. In 2023, U.S. Surgeon General Dr. Vivek Murphy issued an advisory citing alarming statistics regarding use of social media and negative mental health consequences among America’s youth and adolescents.

When it comes to social media, practicing self-awareness at every age and using platforms with intention can help mitigate negative

mental health consequences. Here are a few mindful practices to implement in your current social media use:

Build awareness: How do you use social media and how do you feel afterwards?

Refraining from judgment and instead leading with curiosity is essential. Social media is meticulously built to be engaging, to maintain attention for as long as possible, and to influence. Build awareness about the type of content you are interfacing with and the manner in which you are consuming social media. If you are a new observer, do not aim to make any changes just yet and let yourself collect a range of observations. Chances are, you are using social media in more ways than one. Explore your accounts to see if there is any data being collected on the extent of your use. Consider regularly checking in with yourself after social media consumption to determine its impact on your emotional experience.

Identify your intended outcome: What are you hoping to achieve with your social media use?

You might be looking for connection, a news update, a recipe for dinner, or perhaps a hearty laugh. Maybe you’re hoping to be inspired, craving a cognitive break, to be entertained, or to learn something new. Set yourself up for success by customizing your feed to only reflect the outcome you are hoping to achieve. Let the list of accounts you follow be dynamic. Consider protecting your virtual space by giving yourself permission to unapologetically unfollow any accounts whose values no longer align with yours.

Continued on page 20

Set Boundaries: Are there helpful limits you feel would support your mental health?

Some boundaries might include turning off notifications, unfollowing certain accounts, or even muting posts. To facilitate your boundaries, consider setting time limits on app use, or removing the app from your mobile device to deter habitual visits. Practice good sleep hygiene by refraining from social media use an hour before bedtime or upon waking.

Redirect: Where else can you possibly invest your time and attention instead?

Consider the possibilities if you could reinvest some of the time you’re spending on social media on something in your physical world that is important to you. Depending on what you personally desire, consider replacing use of social media with a practice that allows you to align with your values or get your needs met away from these online spaces. Perhaps you can reach out directly to a friend or family member. Maybe you will decide to take an e-learning course, pick up a new book, or learn a new language. Maybe you will challenge yourself to be more present with those in your home or play with your pet. Identify ways that you can redirect your attention so that you can more easily offer yourself an alternative when you inevitably find yourself absorbed by your preferred social media platform. 2

By Christina Shawdy Sedaghat, DO Family Medicine Resident Penn State Milton S. Hershey St. Joseph Program

Take Note: Reading Hospital Is Getting it “Write” with New AI Tool

For Dr. Joelle Lauchner, Tower Health Medical Group Internal Medicine –Douglasville, an Artificial Intelligence (AI)-based note-taking tool being piloted during office visits could be a game changer for the patient and provider experience.

Now, rather than typing conversation notes while simultaneously talking with patients, providers can focus solely on what their patients are saying – or not saying. Providing undivided attention and being able to respond to nonverbal cues, such as lack of eye contact or a change in posture, can make patients feel more respected and comfortable.

“Surprisingly, this AI tool can allow me to have even more human interaction during an appointment because I don’t have to pause a patient mid-sentence so I can write a note,” she said. “It helps us to provide another level of compassionate care for our patients, who are often eager to have someone simply listen to them and hear their concerns.”

AI tools are being used to advance every industry, including healthcare, and when used appropriately they can positively impact overall lifestyle and health. Reading Hospital physicians like Dr. Lauchner, who was part of the original pilot team, are evaluating the benefits of AI in their offices by testing the new note-taking tool, which essentially meshes the listening skills of Siri with the transcription skills of a virtual assistant.

“We want to be on the leading edge of patient and provider wellness,” said Dr. John Franko, Chair, Department of Family and Community Medicine. “This is just one way

What’s Next?

Dr. Lauchner and Dr. Franko said AI tools will continue to grow. Here is how they expect AI could help patients with their healthcare needs in the future:

• Monitor medical trends and signal the need for immediate intervention

• Provide alerts for blood pressure and heart rate

• Eliminate barriers to healthcare access by linking patient needs directly with resources, such as food, housing, and transportation

• Automatically sync personal devices, such as cell phones and smartphones, to electronic medical records

we are aiming to help provide a positive experience.”

The tool is hosted through a secure network, and patients must give their consent for their doctor to be able to use it during an appointment. The tool “listens” to the medical conversations between patients and their doctors and then creates a draft document that highlights key information, such as the patient’s medical history, symptoms, lab results, medications and general questions. Doctors then check the drafts for accuracy following appointments, and once approved, the final notes are available to view in the patient’s personal MyTowerHealth account.

Currently, more than 50 physicians, across several health specialties, are testing the tool, and Dr. Lauchner said her patients have been receptive to the new technology.

“Having the patient history written in their own words is also helpful and can provide more detail about their concerns,” she said.

“We are excited that Reading Hospital is investing in this tool,” Dr. Franko said.

“We are still in the early stages, and we will work closely with our providers to get their feedback to determine when we can roll this out to other offices. We want to continue to enhance how we are using AI for the benefit of our patients and providers.”

He added that the AI note-taking tool is also proving helpful for doctors, who can reduce the time needed to complete documentation and administrative tasks. Having extra time away from their devices can help them to manage stress and maintain a better work-life balance. 2

By Reading Hospital

THROUGH the CHANGE:

Minding Your MENTAL HEALTH During Menopause

Menopause is an important transition time for women and recent media attention is finally giving it the attention it deserves.

Menopause is characterized by many changes in a woman’s life including hormone levels, body composition and psychological well-being. Menopause represents the cessation of ovarian and reproductive function and can occur naturally, surgically or as the result of medical treatments.

Perimenopause represents the transition of the years leading into menopause and can last approximately five to seven years for most women. The increase in media attention and public discussion on these topics is helping women more openly discuss the impacts of menopause with their health care providers. As women begin to understand the changes they experience in menopause, it is important to not ignore the impact of these changes on mental health.

As more time is dedicated to studying women’s health and menopause, we are learning how women can be more susceptible to mood disorders during both perimenopause and menopause. Estrogen receptors are present throughout a woman’s body, even their brains. Mood symptoms may be seen with fluctuating levels of estrogen beginning in perimenopause, but the exact mechanism behind these fluctuations is not yet known. Women appear to be vulnerable to depression during perimenopause and early in menopause. There is a theory that suggests some women are more sensitive to these hormonal shifts, falling into a “window of vulnerability” that puts them at a higher risk of depression.

Women should focus on their emotional health during this transition time. Balancing the needs of others with the needs of self is often very difficult as the needs of work, family and new symptoms can be challenging. Most stressors cannot be altered for women, but coping skills can be explored to help one find balance and to lower levels of stress.

If you are experiencing symptoms such as hopelessness, difficulty concentrating, remembering or making decisions, loss of interest in hobbies and activities previously enjoyed, or difficultly sleeping and waking up, you could be experiencing signs of depression. If these symptoms are present most days for more than two weeks you should seek care from your healthcare professional.

For more information and support with menopause, check out The Menopause Society’s website www.menopause.org. Here you can find reliable information, resources and search for Menopause Certified Practitioners in your area. 2

By Jessika Kissling, MD, FACOG, MSCP Obstetrics and Gynecology

Penn State Health St. Joseph Medical Center

Dr. Jessika Kissling is a board-certified, fellowship-trained obstetrician-gynecologist (OB-GYN). As the lead physician at Penn State Health Obstetrics and Gynecology in Berks, she provides the full range of OB-GYN care and also performs minimally invasive and robotic surgery. With specialized training from the North American Menopause Society, she offers menopause care to women through midlife and beyond, including hormone replacement therapy, if needed. Dr. Kissling is accepting new patients. Call 610-378-2899 for an appointment or visit pennstatehealth.org/berks-obgyn to learn more.

2 CONNECT GROW LEAD

Women2Women (W2W) is Greater Reading Chamber Alliance’s catalyst for developing women leaders and connecting women from diverse backgrounds to learn, share ideas, and mentor each other through offering a forum for women to create connections, gain knowledge, and build strategic alliances to foster their personal potential and career advancement. Joining the network is open to all who support women.

De Mujer a Mujer, una iniciativa de W2W, continúa conectando a mujeres de diversos orígenes al ofrecer programación especializada en la noche y destacar a oradores de diversos orígenes.

JANUARY 2025

MAXIMIZING PRODUCTIVITY WITH AI – ENHANCING YOUR PERSONAL AND PROFESSIONAL LIFE with Sarah McDaniel

DATE: THURSDAY, JANUARY 16, 2025

Time: 11:30 a.m. – 1:00 p.m.

Venue: Berks Nature

FEBRUARY 2025

POWERHOUSES:

Women in Male-Dominated Fields: Construction

DATE: WEDNESDAY, FEBRUARY 5, 2025

Time: 7:30a.m. – 9:30 a.m.

Venue: Santander Performing Arts Center

MARCH 2025

PHILANTHROPY – GIVING BACK

DATE: THURSDAY, MARCH 6, 2025

Time: 5:30p.m. – 7:00 p.m.

Venue: Albright College

DE MUJER A MUJER: Get Hired or Promoted –Showcasing Your Transferable Skills

DATE: THURSDAY, MARCH 13, 2025

Time: 5:30p.m. – 7:00 p.m.

Venue: Centro Hispano

Event times and locations are subject to change! Please go to https://business.greaterreading.org/events for the most up-to-date event information.

To register for events & join Women2Women, visit www.berkswomen2women.com.

Mujer Mujer

Stay connected at:

Facebook @BerksWomen2Women

LinkedIn @Berks Women2Women Group

Instagram @berks_W2W

Travel with W2W this winter!

Share a pic of you enjoying W2W Magazine & tag us at #W2WMag

Women2Women (W2W) is a special program of the Greater Reading Chamber Alliance (GRCA).

GRCA’s mission is to be Berks County’s leading resource for building a healthy, competitive business community by assisting companies to retain, expand and grow their operations and employment while also attracting new business to Berks County.

Greater Possibilities Start Here. Visit greaterreading.org for resources we can offer your business, or connect with us directly with any questions you may have at info@GreaterReading.org or call 610-376-6766.

“Looking for new clients? Our readers are active, community-minded decision makers with disposable income.”

Alicia M. Lee

Regional Media Sales Executive alicia@hoffmannpublishing 610-685-0914 ext.700

Photos by Susan Angstat

TRAVEL WITH US TO SPAIN!

Nov. 2 - Nov. 10

Escape to Spain’s Costa del Sol and explore its vibrant history with a seven-night stay in Andalusia. From hilltop citadels to breathtaking cathedrals, there’s something for everyone to enjoy. Experience the culture and traditions of Torremolinos—boasting stunning beaches, great restaurants and shopping. Visit the remarkable Alhambra in Granada and see why Seville is one of the most beautiful cities in Europe. Take a stroll along the banks of the Guadalquivir River, explore the stunning Moorish palace of the Alcázar, and see the spectacular views of Puente Nuevo Bridge in Ronda.

Book your trip today and discover the beauty of Southern Spain! Sign up to travel with us & learn more! Sign up now to attend the trip info session on Feb. 18.

Early Bird pricing ends: March 21

LOVE YOUR HEART

Your heart works tirelessly for you—beating through every laugh, every memory, and every cherished moment. It’s the center of all the love you share.

But did you know heart disease remains the leading cause of death for women? Together, we can change that story by giving your heart the care it deserves.

Stay active to keep your heart strong. Choose nutritious foods that fuel your body. Manage stress and make yourself a priority

At Reading Hospital, our expert cardiologists combine compassionate care with advanced treatments to keep your heart healthy and strong—for all the love still to come.

Let us help you take care of your heart.

Call 610-375-6565 to schedule your screening today or visit TowerHealth.org/HeartHealth to learn more.

Because loving your heart isn’t just about health—it’s about being here for the people who love you the most.

TowerHealth.org

Olivera Chandler, MD