Women2Women Magazine Spring 2025

Page 1


Your Create Comeback

GROW LEAD

Kirsten P. Haas, Managing Editor 606 Court Street • Reading, PA 19601 greaterreading.org/women2women • 610.376.6766

Women2Women Council: Tracy Parmer, Chairwoman

Rosa Arroyo-Vega, Kristi Bonanno, Tracey Ciesnolevicz, Laurie Grube, Katie Johnsen, Carissa Johnson, Sarah McDaniel, Jes Prutzman, Alyssa Redding, Brenda Rosado, Erika Ruelas, Adelle Schade, Dennie Smith, Jackie Stiles

Emma Rose Strohl, Ruthann Woll

Women2Women is Greater Reading Chamber Alliance’s catalyst for developing women leaders and connecting women from diverse backgrounds to learn, share ideas, and mentor each other. W2W offers a forum for women to create connections, gain knowledge, and build strategic alliances to foster their personal potential and career advancement. Joining the network is open to all who support women and Women2Women Magazine is a publication of the Greater Reading Chamber Alliance.

To join: W2W@greaterreading.org Stay connected: Greaterreading.org/women2women

BerksWomen2Women berks_w2w Berks Women2Women

SPONSORS

Title Sponsors

Penn State Health St. Joseph

Wells Fargo

Diamond Sponsors

East Penn Manufacturing Company, Inc.

Penske Truck Leasing

Platinum Sponsors

Alvernia University

Highmark Blue Shield

Our Konnection

Reading Hospital Tower Health

Reading Truck Body

UGI Utilities, Inc.

Gold Sponsors

Bent Limb Farm

Berks County Living

Customers Bank

D&S Elite Construction

Enersys

First National Bank

Fulton Bank

Grey Girl Photography

Herbein + Company, Inc.

Swag Sponsor

Assured Insurance

De Mujer a Mujer

Berks Community Television

Women In Business

Diamond Credit Union

Irish Creek Construction

GAGE Personnel

22 Developing the Next Generation of Community Leaders

24 Expanding Access: Women2Women and Our Konnection Partner to Break Language Barriers

Kozloff Stoudt Attorneys

Masano Bradley

M&T Bank

Met Ed/First Energy

RKL LLP

Tompkins Community Bank

VA Productions, Inc.

VISIONS Federal Credit Union

EmpowHER Award: Honoring the Next Generation of Women Leaders

Get Curious: About the Women Who Inspire Travel to Reading and Berks County

United Way of Berks County Celebrates Its 100th Anniversary

32 Weight Loss Drugs: New Tools for Long-Term Weight Health

34 W2W Sticks With You: Women2Women’s Exclusive Sticker Campaign! ON THE COVER: Jane Winchester Paradis, Owner & Founder of Jane Win Jewelry

written permission of the publisher.

Reflections

IT’S HAPPENING!!! Yes, it’s that most wonderful time of the W2W year: The 2025 W2W Conference + Expo!

On April 16, at the DoubleTree by Hilton in downtown Reading, the 2025 Conference + Expo will feature keynote speaker, Jane Winchester Paradis, owner and founder of Jane Win Jewelry, who will talk about how she was inspired to create jewelry meant to pay forward, well, inspiration!

Attendees will also:

• Attend workshops on communicating with clarity; finding your purpose; and how our relationships shape our financial decisions

• Experience 1-on-1 coaching and networking sessions

• Talk to a plethora of woman-owned/woman-focused local businesses and non-profits

• Find out who is the 2025 ATHENA Award recipient!

But that’s not all! In this issue, we also learn more about:

• Our Konnection, breaking down language barriers

• 100 Years of United Way of Berks County

• Our Spring 2025 Woman2Know, Jennifer De La Cruz

Don’t just read all about it—join in and learn how YOU too are a part of this amazing W2W community!

Kirsten P. Haas

Kirsten P. Haas

Executive Director, Girls on the Run Berks County

Managing Editor, W2W Magazine

nor approved by Girls on the Run® and do not necessarily represent the views nor opinions of Girls on the Run®.

Iam likely in the minority, but I confess, I kind of dig winter. I like it when we get a good snowfall (growing up in the South, we mostly got traffic-paralyzing ice). I like snuggling under a handmade blanket in front of a cozy, roaring fire. I like dressing up in layers of sweaters, scarves and hats.

After two months of it, I’m over it. I’m over shuffling over ice in parking lots. I’m over the space heater under my desk in my office because I’m an energy miser. And most of all, I’m over the darkness.

I repeat, I am over the darkness.

Inspiration

To clarify, I am not simply referring to the fewer hours of sunlight. I am referring to the darkness that seems to have permeated, well, everything. From sunrise to sunset, our devices, our televisions, our

conversations, are rife with anger, disappointment and outright hatred. It’s exhausting. And it needs to stop.

There is a saying that goes something like, if each person lights one candle the world will be a brighter place. Call me naïve, but I have seen firsthand that our individual actions and attitudes CAN make a positive impact on the people around us and on our community. Imagine if each of us not only believed that, but actually put it into practice, every day.

We can’t control the rising and setting of the sun, but we absolutely can banish the darkness.

I am over the darkness. Be the light. 2

The opinions expressed here by are solely the opinion of the author. They have not been read by

2 conference expo the &

April 16, 2025

8:00 a.m. - 3:30 p.m.

DoubleTree by Hilton Reading

KEYNOTE SPEAKER

JANE WINCHESTER PARADIS

Owner & Founder, Jane Win Jewelry

From Passion to Prosperity: The Journey of an Entrepreneur

Join us at the 14th Annual Women2Women Conference & Expo for an engaging and inspiring conversation with Jane Winchester Paradis, the founder and creative force behind Jane Win. In this exclusive keynote interview, Jackie Stiles, Director of Women2Women, will sit down with Jane to dive into her entrepreneurial journey—one fueled by resilience, reinvention and an unwavering passion for her craft.

After years as a fashion executive, Jane took a bold leap to build her own brand, celebrating strength, positivity, and empowerment. What began as a small idea has flourished into a beloved jewelry business, inspiring women nationwide. Through this conversation, Jane will share the pivotal moments that shaped her success, the lessons she learned along the way, and how embracing change can open doors to extraordinary opportunities. Whether you’re a business owner, aspiring entrepreneur, or simply looking for inspiration to take your next big step, this candid discussion will leave you energized and ready to Make Your Mark

2 conference expo the &

BREAKOUT SESSION SPEAKERS

**Participants will be able to choose two of the three breakout sessions.

BREAKOUT SESSION 1

Communicating with Clarity & Care

Audrey Simmons | Team of Greats

Providing direct feedback is a core leadership responsibility, yet many struggle to balance honesty with emotional impact. In this engaging session, executive coach Audrey A. Simmons will guide participants through a structured approach to delivering feedback with confidence, integrity, and emotional intelligence. Attendees will learn principlebased strategies to ensure feedback is fair and effective while maintaining trust and connection. The session will cover emotional regulation, stress recovery, and leadership communication, equipping leaders with the skills to navigate difficult conversations with clarity, courage, and care.

BREAKOUT SESSION 2 Finding Your Purpose

Stephanie Rado Taormina | Have Some Fun Today

Join Stephanie Taormina, Founder & CEO of Have Some Fun

BREAKOUT SESSION 3

Love, Sex & Money

Regina Rinehimer | Kingsview Partners

Money, relationships, and intimacy—three powerful forces that shape our lives, yet so often remain unspoken. In this engaging and thought-provoking session, Regina Rinehimer will dive into the intersection of love, financial well-being, and personal empowerment. From navigating financial dynamics in relationships to breaking down money taboos and taking charge of your financial future, this session will equip you with the tools to build confidence, communicate openly, and make empowered financial decisions—whether you’re single, married, or somewhere in between. Join us for an honest conversation that will challenge the way you think about money, relationships, and self-worth—and help you step into your power with clarity and confidence!

Stephanie Rado Taormina

Today, as she shares her journey of building a purpose-driven brand and thriving e-commerce business. In this engaging conversation with her friend and colleague, Jessica Prutzman, Marketing and Communications Consultant at Penn State Health, Stephanie will dive into the mindset of a multi-hyphenate entrepreneur—balancing creativity, strategy, and passion.

Together, they’ll explore key topics such as:

• Defining your purpose and turning it into a business

• The structures and tools needed to launch and grow an e-commerce brand

• Navigating the challenges of entrepreneurship while staying true to your mission

Whether you’re looking to start your own venture, refine your brand, or find deeper fulfillment in your career, this session will leave you inspired and empowered to take the next step!

Women2Women (W2W) is a special program of the Greater Reading Chamber Alliance (GRCA).

GRCA’s mission is to be Berks County’s leading resource for building a healthy, competitive business community by assisting companies to retain, expand and grow their operations and employment while also attracting new business to Berks County.

Greater Possibilities Start Here. Visit greaterreading.org for resources we can offer your business, or connect with us directly with any questions you may have at info@GreaterReading.org or call 610-376-6766.

Audrey Simmons Regina Rinehimer

Thank You to Our Sponsors

Title Sponsors

Diamond Sponsors

Gold Sponsors

Bent Limb Farm

Berks County Living Customers Bank

D&S Elite Construction

Enersys

First National Bank

Fulton Bank

Grey Girl Photography

Herbein + Company, Inc.

Kozloff Stoudt Attorneys

Masano Bradley

M&T Bank

Platinum Sponsor

Met Ed / FirstEnergy

RKL LLP

Tompkins Community Bank

VA Productions, Inc.

VISIONS Federal Credit Union

Swag Sponsor

Assured Insurance

De Mujer a Mujer

Berks Community Television

Women in Business Sponsors

Diamond Credit Union

Irish Creek Construction

GAGE Personnel

Do It For Them.

An annual mammogram is necessary starting at age 40 even if you are in good health. For women found to be at higher risk of breast cancer, or those who notice a lump or changes in their breast, annual screening mammograms may begin earlier, as directed by their medical provider.

2025 CONFERENCE

SCHEDULE

DoubleTree by Hilton Reading

701 Penn St., Reading

8:00-9:00 a.m.

Registration & Expo (Hallway)

Grab your W2W Welcome Bag including snacks

Coffee/Tea and Lite Pastries

9:15 a.m.

Keynote Speaker (Centre Park Large Ballroom)

10:30 a.m.

Breakout Session 1

11:30 a.m.

Breakout Session 2

**Participants will be able to choose two of the three breakout sessions. Sessions will be in the Callowhill Ballroom, Centre Park Large Ballroom, and Penske Amphitheater.

12:45 p.m. Lunch (Centre Park Large Ballroom)

1:00 p.m. Awards (Centre Park Large Ballroom)

2:15 p.m.

PowHER Hour: Coaching, Connection and Career Catalysts

• 1:1 Coaching (Penske Amphitheater)

• Traditional Networking (Centre Park Large Ballroom)

• Structured Networking (Callowhill)

3:00 p.m.

Cocktail Party – Cash Bar (Centre Park Large Ballroom)

3:30 p.m.

Wrap up the Conference with Raffle Drawing (Centre Park Large Ballroom)

2025 CONFERENCE & EXPO VENDORS

A Sense of Purpose

Adalyn Rose Foundation

Alvernia University

Animal Rescue League

Assured Assistance

ATA Martial Arts - Wyomissing

Breast Cancer Support Services of Berks County

Children's Home of Reading

Cloud It

Cornerstone Financial Strategies

Everlasting Wellness

Family Guidance Center

Finanta

FIT4MOM Reading

Focus on Sports Photography

Fostering Hope Berks

Gage Talent & Business Solutions

Goodwill Keystone Area - Women of Wealth

Grace & Grit Beyond Beauty

GRCA

Grey Girl Photography

Highmark Blue Shield

Inspired Wellness

Interlace Communications, Inc.

Just Keep Traveling, LLC

LJ's Fitness

Manor Golf Club

North Star Initiative

Our Generosity Home Care

PA Career Link

Penn State Health

Pretzel City Press LLC

Reading Dermatology

Reading Hospital Tower Health

Reading Truck

Renewed Vitality

RKL LLP

Safe Berks

SeniorLIFE Reading

Tompkins Community Bank

Trapp Health Insurance Advisors

UGI Utilities

United Way of Berks County

Urban Charm & Kim R Lewis Design

VA Productions

WCR Center for the Arts

Women2Women

The surgical team at Reading Hospital specializes in advanced, minimally invasive, and robotic-assisted gyn surgery. Our patients often experience smaller incisions, less pain, and faster recovery and many are able to return home the same day.

For expertise in Gynecologic Surgery, Urogynecology and Reconstructive Pelvic Surgery, and Gynecologic Oncology, trust the surgical team at Reading Hospital

IFIERCELY Loudly and Admire

recently shared the mantra “Never Admire Quietly” on social media, a philosophy deeply rooted in my life. It reflects the love and strength of three incredible women: my mother, Deborah Bonanno; my best friend, Jessica Prutzman; and Jane Winchester Paradis, who unknowingly supported us all through life’s recent challenges. It is also why I love the Women2Women network, as our core mission is to empower and inspire one another boldly, unapologetically, and as loudly as possible. My mother admired with fierce love. She and my father were always present—at every game, recital, and milestone—cheering the loudest, not just for me but for my friends as well. She raised me to be strong, confident, and fierce. Her belief in me became my foundation. She did the same for my daughter, shaping Victoria’s strength and success just as she did for me. Yet, it wasn’t until she faced her own battle that I realized the true warrior she had within herself, because it was the first time I saw my mom forced to focus on herself rather than others.

On August 13, 2021, my world changed when my mother was diagnosed with Primary Peritoneal Carcinoma, an incurable and aggressive cancer. For three and a half years, I watched my mom fight with all she had. It was during this time that my tribe, and Jane Win, became lifelines.

Shortly after my mother’s diagnosis, my best friend of over forty years, Jessica, faced her own health battle, yet her concern remained with us. Through it all, the power of love and friendship never wavered. In her characteristic selflessness, Jessica gifted my mother and me our first Jane Win necklace—a symbol of Strength—to remind us of our resilience. This heartfelt gesture had come full circle, as she had received the same necklace from another friend to support her in her own fight. And so, a beautiful pay-it-forward movement of love and encouragement grew within our tribe, embodying the spirit of never admiring quietly.

For my mother, Jessica, and me, those necklaces symbolized more than jewelry—they were emblems of our love, our fight, and our unwavering support for one another. My mother endured unimaginable pain with grace, masking her suffering behind a beautiful spirit. Most never knew the extent of what she endured, as her radiant smile and timeless beauty never faded. The chemotherapy robbed her of many simple joys—travel, walking, and dancing—but never her hope. We celebrated mom’s 78th birthday in September, and all she wanted was Jane Win’s Hope necklace from our family. She spoke of hope as a necessity, wearing that medallion with pride. During her final hospital stay over

Christmas, I was gifted the Jane Win Love necklace from another special person in my support system, Danny. It is inscribed with “MOM” on the back. I showed it to her that last week in the hospital, telling her how much she meant to me, how she had shaped the woman I had become, because she never admired quietly.

My mother passed on January 7, 2025. In the weeks that followed, I was joyfully overwhelmed by stories of her kindness, support, and encouragement. She was the woman who welcomed, comforted, and uplifted others when they needed it most. She was the woman who shared strength, hope, love, and protection. I am so proud to be her daughter and learn of the innumerable amount of people she empowered with her genuine kindness and love. This is a mission I choose to continue in her honor, a mission embraced by my friends and Women2Women tribe.

And Jane, I don’t know if you realize the impact you’ve had on our community, but you have given us a way for these beautiful traits to support one another—helping us all admire loudly and fiercely. 2

Elevate Your Networking Game:

A Q&A with Curin Romich

On January 14, the Greater Reading Chamber Alliance’s Center for Business Excellence hosted Curin Romich, Vice President of Business Development at Fleetwood Bank, for a Coffee & Convos session about networking. A well-known presence at local networking events and possessing connections that span Greater Reading and beyond, she was the ideal expert to help GRCA members elevate their networking skills. Here’s a glimpse of the insights she shared during the session.

Greater Reading Chamber Alliance: Can you share what first drew you to networking and how it has impacted your career in banking and community leadership?

Curin Romich: Networking has always been a big part of the banking industry and being involved and building relationships is a huge asset when promoting where you work. Community leadership is another great way to build relationships and give back in helping local organizations.

GRCA: You’re deeply involved in multiple organizations across Berks County. How has networking played a role in these leadership and volunteer opportunities?

CR: Meeting new people while networking has led to being involved in the various organizations that I am a part of. I met just about all the key people in the various organizations I am involved in while at networking events.

GRCA: Your Coffee & Convos session focused on elevating networking skills. What are some of the key takeaways you shared with attendees?

CR: I spoke about the keys to networking, building your business, establishing your brand and community involvement.

GRCA: Are there any common networking challenges or questions that participants brought up during the event?

CR: We discussed how to approach new people at events as that is often a challenge that people face while putting themselves out there in a room of people they have never met before.

GRCA: What is one piece of advice from the event that you think resonated the most with the audience?

CR: The piece of advice that resonated the most was the community involvement portion of the conversation. There were many leaders from local nonprofits in attendance and good conversation was had by all the attendees on this topic.

GRCA: Many people think of networking as just exchanging business cards. How do you define effective networking?

CR: Effective networking can look different in all industries. When I network supporting Fleetwood Bank, I always make sure to follow up with the people I meet and have a 1-on-1 conversation. I also believe that social media is a great way to promote yourself and the business you work for!

GRCA: What are some of the most impactful ways to turn a firsttime connection into a long-term professional relationship?

CR: Being friendly and wearing a smile on your face can leave a lasting impression on the people you meet. That has helped me forge so many long-term friendships and professional relationships with the people I meet.

GRCA: Are there any small but powerful habits you recommend for maintaining and strengthening networking connections?

CR: Be out in the community as much as you can. It will help you to build a better connection with the people you start to see often at events.

GRCA: In today’s digital world, how can professionals balance inperson and online networking to maximize their impact?

CR: I am a big believer that networking in person is the best opportunity to connect with people. I utilize social media platforms to network online and document the events I attend with pictures and, more importantly, selfies (Facebook, Instagram, and LinkedIn).

GRCA: You’re actively engaged in several women-focused organizations. How do you see networking specifically benefiting women in business?

CR: Networking with other women is very rewarding because as women we build up other women and we are all in the same position with juggling many responsibilities and multi-tasking.

GRCA: Have you faced any challenges as a woman in professional networking spaces? If so, how did you navigate them?

CR: I was a bank branch manager at a young age and when customers would come into the branch, they often went to the men in the branch, thinking they were the manager, so I learned how to navigate the challenge everyday by being friendly, knowledgeable in my role and keeping a smile on my face. I have carried that over into my networking approach by not being intimidated by anyone in the room. We are all people with a common goal at the end of the day.

GRCA: What advice do you give to women looking to expand their professional circles but who may feel hesitant or intimidated by networking?

CR: We all get up and get dressed the same way whether we are women or men, so I encourage all women to put themselves out there and go into networking with an open mind and the confidence that they belong in the same room as men.

GRCA: What’s one networking strategy or mindset shift you wish more professionals would embrace?

CR: It does not matter your age or gender. Everyone deserves to enter a room with confidence and promote their business and leave each event with contacts to follow up with to build stronger connections.

GRCA: Looking ahead, how do you see networking evolving, and what can professionals do now to stay ahead?

CR: Networking is something I will always do. It is great to see networking events holding team building exercises within the event. Stay involved with the Greater Reading Chamber Alliance and be in tune with social media in our ever-growing community to be sure you get registered for these great events.

GRCA: For those who missed the Coffee & Convos session, what’s one thing they can do to elevate their networking game?

CR: When you leave an event with business cards be sure to follow up at minimum two days later and always have a smile on your face. Happy Networking! 2

Empow her Award

Honoring the Next Generation of Women Leaders

Women2Women (W2W) has long been committed to empowering and elevating women in Berks County. Through networking opportunities, leadership development programs and community engagement, W2W provides a space for women to connect, to learn and to grow. However, as we continue to foster leadership in our community, we recognize the importance of investing in the next generation. That’s why we created the EmpowHER Award—a recognition dedicated to celebrating young women who are already making an impact and shaping the future.

Why We Created the EmpowHER Award

In today’s world, young women are leading movements, advocating for change and stepping up as role models in their schools, communities and beyond. Yet, too often, their contributions go unrecognized. W2W believes that leadership starts early, and by acknowledging the achievements of young women, we can encourage them to continue their journey of empowerment and excellence.

The EmpowHER Award was designed to highlight students in high school, college and graduate school who embody the core values of W2W: leadership, empowerment, community impact and the pursuit of excellence. These young women are the future CEOs, educators, policymakers and entrepreneurs who will shape our world. By celebrating their accomplishments now, we hope to inspire even more young women to step into leadership roles and create positive change.

Who is the EmpowHER Award For?

The EmpowHER Award is open to young women across Berks County who have demonstrated a commitment to inspiring others, to taking initiative and to driving positive change. Whether through community service, advocacy work, academic excellence or leadership within their personal networks, the recipients of this award exemplify the qualities that W2W stands for.

We are looking for students who:

• Have taken on leadership roles in school, extracurricular activities or the community.

• Have had a positive impact on those around them through mentorship, volunteer work or innovative projects.

• Are committed to personal and professional growth while uplifting others along the way.

• Are dedicated to fostering inclusivity, empowerment and meaningful change.

By celebrating these young women, we not only honor their accomplishments but also provide them with visibility, encouragement and connections that can help them further their goals.

The Power of Recognition

Recognition plays a crucial role in motivation and development. When young women see their efforts valued, it reinforces their belief in their abilities and encourages them to continue striving for excellence. The EmpowHER Award is not just about celebrating achievements—it’s about amplifying voices, fostering confidence and showing young women that their contributions matter.

Through this award, W2W also aims to create a pipeline of future leaders. By engaging with these remarkable young women, we hope to connect them with mentors, resources and opportunities that will support their personal and professional growth. Leadership is a lifelong journey, and we want to ensure that the next generation has the tools and support they need to thrive.

Looking to the Future

The EmpowHER Award is just one step in W2W’s broader mission to build a community where women of all ages can succeed. By recognizing and nurturing young talent, we are strengthening the foundation for a future in which women are equally represented in leadership positions across all industries.

We encourage everyone—teachers, community leaders, employers and peers—to nominate outstanding young women who exemplify the spirit of empowerment. By lifting each other up, we can create a culture of recognition, encouragement and boundless possibilities.

Women2Women is proud to introduce the EmpowHER Award and to celebrate the remarkable young women who are already making a difference. These future leaders inspire us, and we can’t wait to see how they continue to shape our community and the world. 2

Woman2 Know

Jennifer De La Cruz

Reflecting on Her Journey

W2W Magazine is delighted to introduce Jennifer De La Cruz as the Spring 2025 Woman2Know. A 2024 graduate of Governor Mifflin High School and 2024 De Mujer a Mujer Young Changemaker Award recipient, Jennifer sat for an interview with Kristi Bonanno, Governor Mifflin Senior High School Internship & School To Work Coordinator.

Can you take us back to 2020—what was it like to leave Puerto Rico after the earthquake and hurricane devastation, and what challenges did you face adjusting to a new life in Pennsylvania?

I remember one day in Puerto Rico my mom and dad asked my brother and I if we wanted to live in the United States. Growing up, we always dreamed to come. But this time, my heart froze because I realized it was for real. I got nervous because at that time I had a good friend, Victoria, and I was only thinking about her and my school, and I was scared everything would go away as I was leaving everything behind at age 14.

After we decided to officially move, and we were at the airport, I’ll always remember how my mom was; she was falling apart. We were about to board the airplane, and we had to say goodbye at the gate. I remember when they called us, she started crying. When we got to the gate, she was crying and hugging me because she knew we couldn’t come back. I remember feeling obligated to hold back my own tears to be strong for my family. I knew I was leaving a lot behind, but I also knew you have to make sacrifices sometimes.

When I came here, I was sad, I didn’t know anybody, and I didn’t know English beyond a few words. I knew I had to make new friends, and I didn’t realize people spoke Spanish here. I had my cousin, but she was in high school, and I was in middle school. I had my brother, but he didn’t know any English words and I was very worried about him.

Learning a new language so quickly and excelling in writing is incredible—what motivated you to push yourself in that way?

It’s actually a funny story, so this was before, long before I came here, I used to travel here to visit. I was in a park with my cousins, and it had a playground full of kids. I remember there was this moment I went to the slide and my cousins weren’t there and a bunch of little kids came up to me asking me something I didn’t understand. I asked them to give me a minute to ask my cousins so I could answer them.

It turned out they wanted to play hide and seek. In Spanish it’s called “Escondite.” I remember feeling dumb over the simple game of “hide and seek,” and that was my motivation to learn English; I thought I will never feel that way again.

What did winning the De Mujer a Mujer: Young Changemaker Award mean to you?

It showed me that whatever I propose myself to do in life, I can do it. When I was in Puerto Rico, I never thought I’d be getting awards and be interviewed. I know you have to work hard to achieve what you want. It gave me insight into completing small steps to work toward accomplishing goals.

Women2Women & Leadership

How did you first get involved with Women2Women, and what drew you to the organization?

You invited me to the Expo, and I loved it! I loved meeting all the vendors. After the Expo and seeing all the presenters, I felt like Women2Women was a good organization to be a part of. The women there have experience, businesses and success. I felt it would be a great place for me to grow personally and professionally.

You’ve encouraged other Spanish-speaking students to attend Women2Women events—why is that important to you?

I feel like, at least from the school, for most of the girls it would be beneficial to see that type of world and how there is more to life than work and parties. You get to be in a professional environment and dress professionally and grow as a woman. You learn you don’t have to do what everyone else does to stand out in a crowd. You learn you can be unique, and you can be successful.

Have there been any Women2Women events or speakers that made a lasting impact on you?

When I attended my second Expo I met Brenda Rosado. She gave me the opportunity to intern with her in Human Resources at DEKA. She is a great mentor and taught me things such as how to use a printer and be disciplined to wake up early. She showed me the fact that I don’t have to be scared to talk in front of people. I don’t have to be scared to speak because everyone is like me. She pushed me out of my comfort zone by having me interview in English instead of Spanish. I can speak English, but I was nervous. She taught me the power of overcoming my fears.

What advice would you give to young Latinas who are looking to get more involved in their communities?

I would say to just speak up. Whatever they want to do, dreams or goals, speak up and network. You will meet people, and you never know what they will bring to your life. It’s better to speak up now than to wonder “what if” later. Look for opportunities, they are everywhere. If you don’t look for them, they might not ever get to you; it’s not easy.

The Present & Future

Since receiving the Young Changemaker Award, what have you been up to?

I started college at Alvernia where I’m majoring in Digital Media Marketing with a minor in Art. It took me some time to get used to it, but it’s going great, and I love my classes. I love college, you have more freedom and are treated more independently. I am a Fellow with the O’Pake Institute at Alvernia, assisting a local author in the design of his book cover. I also started a small business called “Cloud it.” It’s a creative craft business; I make customized mugs and flowers made of ribbons. I have future plans to grow my business and my product line. Anyone can order on my Instagram account @cloud_it_18.

What are your goals for the next few years—academically, professionally, or personally?

My goal is to continue studying at Alvernia and keep getting good grades. I want to work on my business and grow it so that when I graduate, I can continue this mission. I want to grow my business and travel. When we have a whole big world, why would anyone want to stay in one corner? I also hope to get married and have kids and a family someday.

How do you see yourself continuing to make an impact on young women and your community?

Right now, through my business, I invited a Reading High School student to join me and learn. Her name is Emmy, and I am proud to serve as a mentor as I know the value. I hope to continue helping young women grow in confidence.

Inspiration & Motivation

Who has been the biggest influence in your life, and what have you learned from them?

I would say a lot of people have influenced me to get to where I am. My mom and dad to get me to the United States. During virtual classes, my aunt wanted me to attend school in person and I cried and didn’t want to, but I did and I’m grateful she pushed me. The Governor Mifflin Groovy Grinds Business Entrepreneurship class teacher, Mr. Rosenbaum, who trusted me to practice my talents. Mrs. Troche, a paraprofessional at school, who continues to push me. You, who introduced me to Women2Women. Kristen Wilbert, my FBLA advisor, who helped me learn accounting and see the world of business and prepared me for college.

When you think about the future, what excites you the most? Actually, I don’t know specifically…My goals are to grow.

Do you have a personal mantra or words you live by that inspire you?

I find myself telling Emmy often at work, “Do It—Hard work and dedication.” Simple words, impactful concept. 2

at PAR, women have overseen the marketing and promotion of Reading & Berks County. As President/CEO, Heather Zimmerman explains, “We are the marketing force behind bringing in visitors to explore all we have to offer in Berks County. This helps create jobs and generates revenue for area businesses, as well as our local and state tax base. The close to $1 billion in spending that tourism delivers to Berks County is a game-changer— and is perhaps an eye-opening statistic but one we are so proud of here at Pennsylvania’s Americana Region.”

Travel to Reading and Berks County

Bringing visitors to Reading & Berks County to support the local economy is the mission of Pennsylvania’s Americana Region (PAR). It’s notable that PAR, since before 2003, has been women-directed. Women tend to be natural planners who often organize and coordinate family activities. They are predictably knowledgeable about what there is to see and do in our area and can make recommendations. These innate skills and life experiences fit with the professional skills of sales, marketing, and trip-planning. It explains why, for so many years

Last year, Governor Shapiro launched a new PA State tourism brand—Pennsylvania: The Great American Getaway—to encourage millions of visitors within driving distance to travel to our state. PAR “checks the boxes” on most tourism initiatives focused on by Visit PA, noted Lisa Haggerty, Marketing Director.

The experienced staff also includes:

Margo DeRouchie, National Sales and Business Development Director

Lea Gordon, Business Office Manager

Sarah Lucas, Digital Marketing Specialist

Alexa Vath, Tourism Coordinator

“We market to the people inside and outside the county,” adds Lisa Haggerty. Whether you are a new resident of Berks County or

a visitor from outside the area, you will be curious to explore our local culture, history, and natural beauty.

In fact, Get Curious, the mantra of PAR, is branded visibly on its popular travel guide and marketing for tours, trails, and road trips. PAR is the Go-To resource for promoting tourism; advising on what to see and do; supporting local businesses in attracting visitors and consumers; creating itineraries, trails, and trips to develop interest in Berks, and supporting events, meeting planners, and group tours. PAR relies upon partnerships. Partnerships promote Berks and individual partners and establish a pipeline of distribution for tourism marketing. Partners are attractions, historic sites, event venues, lodging, museums, and food and beverage establishments. Partners share an interest in improving the local economy and growing their visibility through tourism marketing initiatives.

Post-pandemic, PAR is on trend—adding another piece of marketing to a partner’s business tool kit. A trail like Sweet and Salty, for example, or Barn Stars and Covered Bridges, creates experiences and demonstrates the value of partners working together. PAR’s annual travel guide is the official visitors guide for Reading & Berks County. Moreover, “72.8% of prospective travelers say the Official Travel Guide was very important in making the decision to visit the destination.” Published every January, print distribution is 180,000 copies; a digital guide is posted to PAR’s website. A statistic from a state report studying travel and tourism spending across Pennsylvania in 2022 revealed that visitors’ direct spending in Berks County reached $983.2 million that year. Clearly, partners are gaining incredible exposure that directly impacts their business, as well as the local economy.

United Way of Berks County Celebrates Its 100th Anniversary

Celebrating a Milestone

For a century, United Way has been a leader in transforming lives and mobilizing the community to help others through its annual fundraising campaign, program investments, and volunteer activities. In April 1925, local leaders and social service agencies united to create a centralized organization aimed at improving the health and well-being of Berks County residents. This organization, originally known as the Welfare Federation of Berks County, is now United Way of Berks County. Though it has undergone a few name changes, its mission has remained the same: to improve lives by inspiring collaboration, volunteerism, and financial support for a stronger community.

“Anniversaries are a time to reflect and celebrate. As United Way of Berks County marks its 100th anniversary in 2025, we express our gratitude to the people and organizations who have fueled our work,” says Tammy White, President of United Way of Berks County.

Throughout the Decades

Sue and Craig Perrotty, long-time supporters and volunteer leaders for United Way, are serving as the 100th Anniversary Campaign Chairs. “We view United Way’s work as allencompassing. Its funded programs and partnerships represent the safety net for the entire community. The organization has always adapted to Berks County’s ever-evolving needs and will continue to do so in the future,” they share.

White agrees, “United Way responds to the community’s most pressing needs. Throughout our history, we have provided help, hope and opportunity to those who need it most.”

Since its founding, United Way has supported key community needs. Initially, it focused on reducing infant mortality and improving hospital care. In the 1930s, it addressed health concerns related to polio, and in the 1970s, it helped launch the Meals on Wheels program to serve the growing senior population. When the demand for quality childcare increased in the early 2000s, United Way led efforts to support these services.

“United Way is designed to be what the community needs, when it needs it,” says Carolyn Holleran, 100th Anniversary Honorary Co-Chair, alongside her husband, Jerry. “It has always served as a convenor, responder, and the glue that binds our community together—through the Depression, a pandemic, and everything in between.”

United Way Responds in Crisis

United Way has consistently been there when the community faces crisis. In 1972, after Tropical Storm Agnes devastated Berks County, United Way set up a flood disaster relief fund and partnered with the American Red Cross to assist the hundreds of residents left homeless. Following the tragic events of September 11, 2001, United Way mobilized volunteers to help the Red Cross with local operations and phone bank services.

When COVID-19 hit in 2020, thousands of Berks County residents faced hardship. United Way swiftly created the Berks COVID-19 Response Fund to support critical services provided by nonprofits on the front lines. Through the generosity of Berks County, more than $1 million was raised in record time. United Way awarded 50 grants to help meet emergency food needs, housing, infant and family essentials, safety supplies, emergency childcare, and virtual services. These efforts helped Berks Countians nearly 300,000 times.

In March 2023, a tragic explosion in West Reading resulted in several deaths and injuries, displacing residents. United Way and the Berks County Community Foundation launched the West Reading Disaster Recovery Fund to support the victims. The community’s response was overwhelming, raising over $1 million. Disbursements were made to the families who lost loved ones and those who lost homes or possessions, helping ease their burdens during this difficult time.

United Way of Berks County

Investing in Our Community’s Priorities: Education, Workforce Development, and Leadership

United Way’s annual campaign is where the community comes together in compassion and generosity. The 2024 campaign raised over $10.7 million to fund 80+ crucial programs run by agency partners, alongside grants, to promote school success, job opportunities, and better health. Over 190,000 Berks Countians benefit from United Way-funded programs each year.

“Investing in children’s education is one of the most impactful ways to create greater educational and economic opportunities,” explains White. “Our commitment to early learning and education is evident through our Ready.Set.READ! initiative, which promotes kindergarten readiness and earlygrade reading proficiency.”

By third grade, children shift from learning to read to reading to learn. This transition is essential, as children who struggle with reading at this stage often face challenges in other subjects later on. Research shows that children who read at grade level by the end of third grade are more likely to graduate high school and succeed academically. That’s why United Way’s Ready.Set.READ! initiative partners with schools, parents, and volunteers to provide tutoring for first and second graders in 26 Berks County elementary schools.

The initiative’s Growing Readers program aims to improve the quality of city childcare centers, focusing on coaching, staff development, retention, and business practices.

United Way also collaborates with the Reading School District to implement the Read Alliance program in nine elementary schools. The program recruits high school students to tutor first graders using a phonics-based curriculum. These teens gain valuable leadership and job skills, while first graders show measurable reading progress. In the 2023/24 school year, 81% of enrolled first graders achieved at least one year of reading growth.

Additionally, United Way is committed to workforce development, creating career pathways through training, placement, and support services. Partnerships with Connections Work, The Literacy Council of Reading-Berks, Tec Centro Berks, and Reading Area Community College help individuals move from poverty to self-sufficiency.

“As we look to the future, our Leadership United programs help prepare the next generation of organizational and community leaders,” says White.

These programs include:

• Blueprint for Leadership (BFL): A seven-week program that trains individuals for key volunteer leadership positions.

• Emerging Leaders United (ELU): A program for individuals ages 21-45 that connects them with volunteer, philanthropic, and professional development opportunities.

• Leadership Berks: A nine-month program that prepares individuals for nonprofit leadership roles through experiential training and a service project.

“These programs provide developmental experiences that shape community leadership,” White adds.

Coming in 2025

United Way’s signature community volunteer event, the Big Cheese, will be even bigger in 2025 to celebrate the 100th anniversary. The meal-packing event, which helps fight hunger in our community, will draw on the power of 1,000 volunteers to package 500,000 shelf-stable apple cinnamon oatmeal and mac and cheese meals. The event will take place the weekend of June 13th at Penn State Berks, with meals distributed by Helping Harvest to families in need. Registration will open in mid-May.

“Our history and impact are a testament to the donors, volunteers, and partners who show compassion and generosity to connect Berks Countians with the help they need,” says White. “What makes our community special is the people—then, now, and always. It starts with you.”

Learn more about United Way’s history and impact at uwberks.org. 2

4906 Penn Ave, Suite 202 Sinking Spring 610-484-3761 mycleardermatology.com

L to R – Jennifer Dankel, PA-C, Dr. Jessica Galvin, FAAD, Dr. Jennifer Mueller, FAAD, Jennifer Bardales, PA-C

United Way of Berks County

Developing the Next Generation of Community Leaders

For 100 years, United Way of Berks County has been at the heart of building a stronger community. But the work of shaping the future doesn’t stop with funding and delivering programs—it requires developing leaders who can drive lasting change.

That’s where Leadership United comes in. These dynamic training programs cultivate nonprofit and community leaders, equipping them with the skills, connections, and experiences needed to serve, lead, and inspire.

“Our Leadership United programs are crucial because they build a strong network of trained, dedicated volunteers who can lead and support local nonprofits,” says Jean Morrow, Senior VP, Leadership United. “We’re creating a pipeline of servant leaders who will help shape Berks County for generations to come.”

LEADERSHIP UNITED: A PATHWAY TO SERVICE AND IMPACT

Each Leadership United program is designed to meet participants where they are in their leadership journey, whether they are looking to step into nonprofit leadership, strengthen professional skills, or deepen their community involvement.

BLUEPRINT FOR LEADERSHIP

Why it matters: Strong nonprofits reflect the diverse communities they serve. Blueprint for Leadership provides individuals from underrepresented groups with the training and connections needed to serve in key leadership roles. This eightweek program, held each spring, prepares participants to step into board and committee service.

Last year, 14 professionals from 10 companies and organizations graduated from Blueprint for Leadership, ready to bring fresh perspectives and inclusive leadership to Berks County nonprofits.

EMERGING LEADERS UNITED (ELU)

Why it matters: Today’s young professionals are tomorrow’s community leaders. ELU provides individuals ages 21-45 with meaningful opportunities to engage in volunteering, philanthropy, and professional development.

Last year, ELU members took part in 36 hands-on experiences— from food distribution events to beautification projects—giving them an inside look at community challenges and solutions. Their signature "Leading the Way" event offers young leaders the chance to learn from experienced professionals about leadership in both the business and nonprofit sectors.

LEADERSHIP BERKS

Why it matters: Nonprofits thrive when they have skilled, mission-driven leaders. For nearly 40 years, Leadership Berks has been the premier training program for those looking to serve in nonprofit board and committee roles. Since United Way took the helm in 2021, the program has continued to prepare professionals for strategic leadership through a nine-month, curriculum-based experience.

Leadership Berks delivers a win-win-win:

 Participants gain insights into community needs while enhancing leadership and project management skills.

 Employers retain talented employees with stronger problem-solving and leadership capabilities.

 Nonprofits gain access to a diverse, well-prepared talent pool for board and volunteer leadership.

This year’s class includes 37 individuals from 26 organizations, demonstrating the growing demand for strong nonprofit leadership in Berks County.

VOLUNTEER CENTER

Why it matters: Volunteering builds a stronger, more connected community. The United Way Volunteer Center links individuals, families, and employee teams to year-round service opportunities, from meal-packing events to large-scale community service days.

 Big Cheese 2025: This annual meal-packing event is expanding to 1,000 volunteers on June 13 and 14—an incredible example of community-driven impact.

 Day of Caring: One of Berks County’s largest single-day volunteer efforts, connecting hundreds of volunteers with projects that improve lives across the region.

 Seasonal Volunteer Guides: Annual Summer Youth Volunteer Guide and Holiday Volunteer Guide make it easy for residents to get involved.

What Participants Are Saying:

Karra Waddy (Blueprint for Leadership 2022 & Leadership Berks 2024, Penske Transportation Solutions)

“Every community needs diverse perspectives, and I can serve as a voice for my community. Leadership Berks allowed me to grow as a servant leader, and now I’m using my skills to serve on the board of Bring the Change.”

Zachary Foster (Leadership Berks 2024, Reading Hospital)

“I valued experiences that pushed me out of my comfort zone— real-world scenarios leaders may face. I also appreciated learning from community leaders, and I’m excited to use my skills in my new role on the Shady Hollow Assisted Riding board.”

Anna Spangler (ELU Member)

“After college, I moved to Berks County and focused on my career. But something was missing—volunteering had always been a big part of my life. ELU helped me reconnect with service in a way that’s fun, engaging, and meaningful. My advice? Take the leap—get involved!”

A BRIGHT FUTURE FOR BERKS COUNTY

“Leadership United provides transformative opportunities,” says Tammy White, President of United Way of Berks County. “By preparing talented individuals for leadership, we are securing a strong, thriving future for our community.”

Join the movement. Learn more about Leadership United programs and volunteer opportunities at uwberks.org 2

EXPANDING ACCESS:

AWomen2Women and Our Konnection Partner to Break Language Barriers

t Women2Women (W2W), our mission has always been to empower, to connect and to inspire women from all backgrounds to reach their full potential. We recognize that true inclusivity means ensuring that every woman, regardless of her primary language, has access to the knowledge, resources and community that W2W provides. That is why we are thrilled to announce our new partnership with Our Konnection, a leading provider of interpretation services, to bring realtime interpretation to W2W events. This collaboration will allow us to reach a broader audience and create a more inclusive environment for all women in Berks County.

Why This Partnership Matters

Berks County is home to a diverse population, with a significant number of Spanish-speaking residents who are deeply engaged in the local business and professional community. However, language barriers have historically made it difficult for some women to fully participate in professional development and networking opportunities. By offering interpretation services at W2W events, we are removing those barriers and

ensuring that all women—regardless of the language they speak—have access to the same high-quality programming, leadership development and connections.

Andrea Rodriguez, Senior Vice President at Our Konnection, emphasizes the importance of language accessibility: “Language should never be a barrier to success. Our Konnection is committed to bridging communication gaps and fostering an environment where everyone can engage fully. Partnering with W2W aligns perfectly with our mission to empower diverse communities and create pathways for women to thrive.”

What This Means for W2W Events

Beginning this year, select W2W events will feature real-time interpretation services provided by Our Konnection’s experienced professionals. This means that attendees who prefer Spanish will have the opportunity to listen to keynote speakers, to participate in discussions and to engage with panelists in their preferred language.

Continued on page 24

We believe that this initiative will:

• Expand participation: More women will be able to attend and benefit from W2W events, increasing the overall reach and impact of our programming.

• Enhance engagement: Attendees will feel more comfortable and empowered to participate in discussions, to ask questions and to connect with others.

• Promote professional growth: Access to leadership development, networking and mentorship opportunities will no longer be limited by language barriers.

• Foster a more inclusive business community: By embracing language accessibility, we are helping to build a stronger, more connected professional network in Berks County.

A Commitment to Lasting Change

This partnership is not just about providing interpretation services—it’s about making lasting changes in how we approach inclusivity and accessibility. By working together, W2W and Our Konnection will set a new standard for professional events in our region. We hope that other organizations will take inspiration from this initiative and consider how they can also break down barriers to participation.

For those who have attended W2W events in the past but felt limited by language, we encourage you to join us at our upcoming programs. Your voice, your experiences and your contributions are valued, and we are committed to creating spaces where every woman can succeed.

W2W is excited to see the impact this collaboration will have on the women of Berks County. This is just the beginning, and we look forward to growing our efforts, to expanding our reach and to continuing to make W2W a place where all women—no matter their background or language—feel seen, feel heard and feel empowered.

Join Us!

We invite you to experience this new era of inclusivity at our upcoming W2W events. Whether you are a business leader, an entrepreneur, or a professional looking to grow, there is a place for you in the W2W community.

If you would like to learn more about Our Konnection, www.ourkonnection.com, and the interpretation services available at W2W events, or if you are interested in getting involved, please reach out to us at greaterreading.org/ women2women. Together, we are breaking barriers, fostering connections, and empowering women to thrive.

AMPLIANDO EL ACCESO:

Women2Women y Our Konnection se Unen para Romper las Barreras del Idioma.

En Women2Women (W2W), nuestra misión siempre ha sido empoderar, conectar e inspirar a mujeres de todos los orígenes para que alcancen su máximo potencial. Reconocemos que la verdadera inclusión significa garantizar que todas las mujeres, independientemente de su lengua materna, tengan acceso al conocimiento, los recursos y la comunidad que proporciona W2W. Es por esta razón que estamos encantados de anunciar nuestra nueva asociación con Our Konnection, un proveedor líder de servicios de interpretación, para llevar la interpretación en tiempo real a los eventos W2W. Esta colaboración nos permitirá llegar a un público más amplio y crear un entorno más inclusivo para todas las mujeres del condado de Berks.

¿Por Qué es Importante esta Unión?

El condado de Berks es el hogar de una población diversa, con un número significativo de residentes de habla hispana que están profundamente comprometidos con la comunidad empresarial y profesional local. Sin embargo, históricamente, las barreras lingüísticas han dificultado que algunas mujeres participen plenamente en el desarrollo profesional y las oportunidades de creación de redes. Al ofrecer servicios de interpretación en los eventos de W2W, estamos eliminando esas barreras y asegurándonos de que todas las mujeres, independientemente del idioma que hablen, tengan acceso a la misma programación de alta calidad, desarrollo de liderazgo y conexiones.

Andrea Rodríguez, vicepresidenta senior de Our Konnection, destaca la importancia de la accesibilidad lingüística: "El idioma nunca debe ser una barrera para el éxito. Our Konnection se compromete a cerrar las brechas de comunicación y fomentar

un entorno en el que todos puedan participar plenamente. Asociarnos con W2W se alinea perfectamente con nuestra misión de empoderar comunidades ricas en diversidad y crear caminos para que las mujeres florezcan".

¿Qué Significa esto para los Eventos W2W?

A partir de este año, algunos eventos de W2W contarán con servicios de interpretación en tiempo real proporcionados por los profesionales experimentados de Our Konnection. Esto significa que los asistentes que prefieran el español tendrán la oportunidad de escuchar a los oradores principales, participar en discusiones e interactuar con los panelistas en su idioma preferido. Creemos que esta iniciativa:

• Ampliará la participación: Más mujeres podrán asistir y beneficiarse de los eventos de W2W, lo que aumentará el alcance y el impacto general de nuestra programación.

• Mejorará la participación: Las asistentes se sentirán más cómodas y empoderadas para participar en debates, hacer preguntas y conectar con otros.

• Promoverá el crecimiento profesional: El acceso al desarrollo de liderazgo, la creación de redes y las oportunidades de tutoría ya no estarán limitados por las barreras lingüísticas.

• Fomentará una comunidad empresarial más inclusiva: Al adoptar la accesibilidad lingüística, estamos ayudando a construir una red profesional más sólida y conectada en el condado de Berks.

Un Compromiso con el Cambio Duradero

Esta asociación no se trata solo de proporcionar servicios de interpretación, sino de lograr un cambio duradero en la forma en que abordamos la inclusión y la accesibilidad. Al trabajar juntos, W2W

y Our Konnection están estableciendo un nuevo estándar para los eventos profesionales en nuestra región. Esperamos que otras organizaciones se inspiren en esta iniciativa y consideren cómo estas también pueden derribar las barreras a la participación.

Para aquellas que han asistido a eventos de W2W en el pasado, pero se sintieron limitadas por el idioma, les alentamos a unirse a nosotros en nuestros próximos programas. Su voz, sus experiencias y sus contribuciones son valoradas, y estamos comprometidos a crear espacios donde todas las mujeres puedan tener éxito.

W2W es emocionadas de ver el impacto que esta colaboración tendrá en las mujeres del condado de Berks. Esto es solo el comienzo, y esperamos aumentar nuestros esfuerzos, expandir nuestro alcance y continuar haciendo de W2W un lugar donde todas las mujeres, sin importar su origen o idioma, se sientan vistas, escuchadas y empoderadas.

Acompáñenos!

Le invitamos a experimentar esta nueva era de inclusión en nuestros próximos eventos W2W. Ya sea que sea una líder empresarial, emprendedora o profesional que busca crecer, hay un lugar para usted en la comunidad W2W.

Si desea obtener más información sobre Our Konnection, www.ourkonnection. com, y los servicios de interpretación disponibles en los eventos W2W, o si está interesado en participar, comuníquese con nosotros a greaterreading.org/ women2women. Juntos, estamos rompiendo barreras, fomentando conexiones y empoderando a las mujeres a prosperar. 2

De Jackie Stiles, Directora de Women2Women, y Andrea Rodríguez, Vicepresidenta Senior de Our Konnection

Photos by Zerbe Photography

2.5.2025

Construction Photos by Zerbe Photography
From left to right: Maureen Dolan, Pam Bickle, Stacye Rowlands and Sarah Phillips

CONNECT GROW LEAD

Women2Women (W2W) is Greater Reading Chamber Alliance’s catalyst for developing women leaders and connecting women from diverse backgrounds to learn, share ideas, and mentor each other through offering a forum for women to create connections, gain knowledge, and build strategic alliances to foster their personal potential and career advancement. Joining the network is open to all who support women.

De Mujer a Mujer, una iniciativa de W2W, continúa conectando a mujeres de diversos orígenes al ofrecer programación especializada en la noche y destacar a oradores de diversos orígenes.

WOMEN2WOMEN: ANNUAL CONFERENCE & EXPO

Join Women2Women and 300+ attendees for both personal and professional development, the opportunity to connect with other women engaged in community and mentorship, inspiration, and a look at female-owned businesses here in Berks County. This day meets every part of our mission–connecting women, and offering a forum for you to gain knowledge, build strategic alliances and foster your personal potential and career advancement!

DATE: WEDNESDAY, APRIL 16, 2025

Time: 8:00 a.m. – 3:30 p.m.

Venue: DoubleTree, Reading

SWING INTO CONNECTIONS: BREAKING THE GRASS CEILING

Did you know that some of the best business deals happen on the golf course? It’s time to step onto the green and embrace the power of networking through golf! Women2Women invites you to Swing Into Connection, an exciting opportunity to build relationships, boost confidence, and refine your game—no matter your skill level.

This unique event offers two ways to participate:

• Golf Experience – Whether you’re a beginner or an experienced player, enjoy a round of golf tailored to your skill level. Learn the game or fine-tune your swing while connecting with fellow professionals. (Limited to 30 spots—reserve yours early!)

• Networking & Cocktails – Not a golfer? No problem! Join us afterward for a relaxed networking session with cocktails and light fare, where you can continue the conversations off the course.

Choose to participate in one, the other, or both—but don’t miss this chance to say yes to golf and expand your professional circle in a new and engaging way.

Secure your spot and get ready to swing, sip, and connect!

DATE: TUESDAY, MAY 6, 2025

Time: 5:00 – 7:30 p.m.

Venue: Manor Golf Club

Dates, times and locations may be subject to change. Please go to the Events Calendar at https://greaterreading.org/women2women for the most up-to-date information.

To register for events & join Women2Women, visit www.greaterreading.org/women2women

JUNE 2025

DE MUJER A MUJER: CHAMPIONING YOURSELF & OTHER WOMEN

True leadership isn’t just about personal success—it’s about lifting others along the way. Join us for Championing Yourself and Other Women, featuring Brenda Rosado, Diversity & Inclusion Manager at East Penn and Chair of De Mujer a Mujer.

Mujer Mujer

Brenda has been a driving force in bringing women to Women2Women events, recognizing the value of investing in those around her. She’ll share her insights on how we can champion ourselves and others—at work, in our personal lives, and in spaces where incredible women’s names deserve to be heard, even if they aren’t in the room.

This inspiring event will also feature De Mujer a Mujer Awards, celebrating the outstanding contributions of women in our community. Last year, Brenda was honored with the Community Impact Award, and now, she’ll help us recognize the next group of changemakers.

Be part of this empowering conversation and learn how to champion the women around you—because when one woman rises, we all rise.

DATE: THURSDAY, JUNE 5, 2025

Time: 5:30 – 7:30 p.m.

Venue: TBD

SPEAKER PROFILE

From left to right: Brenda Rosado, Jennifer De La Cruz and Zylkia Rivera

Brenda Rosado | East Penn Manufacturing

In my role I am responsible for overseeing company initiatives that are people-centric, focused on advancement and growth that promote People Excellence, within the company, as well as East Penn’s Women initiatives, Language Programs and Supervisory Succession Planning. I have held my distinct roles within the company in the past 29 years, from Employee Relations to HR Business partner in Manufacturing. My greatest passion is continuing the culture of the company’s core beliefs; people will always be the heart of the company and model these behaviors every day in every program we develop, so that we continue to foster environments of belonging that make East Penn one of the Best Places to Work in PA.

I serve on the Women2Women Council, and programming committee for the Greater Reading Chamber Alliance, and as the chairperson for the Latino women committee. I have the pleasure and honor to serve on the Board of the Literacy Council of Berks. Serving community and people is my commitment to be the change we want to see.

LOBSTERFEST!

Kick off the summer with great food, great company, and a whole lot of fun at Women2Women’s Annual Lobsterfest! This isn’t your average networking event—it’s a laid-back evening filled with laughter, connection, and buttery lobster goodness.

Join us at Go Fish! Seafood Market & Sushi Bar, where you’ll enjoy a delicious dinner and the company of incredible women. Whether you’re bringing friends, colleagues, or just your appetite, you’re guaranteed to leave with a full belly and a bigger network.

Pro tip: Bring your own bib or apron for some serious lobster claw cracking. All that’s missing is you! Plus, by attending, you’ll be supporting an amazing woman-owned business.

Come hungry, leave happy, and let’s toast to a summer of connection!

DATE: WEDNESDAY, JUNE 18, 2025

Time: 5:30 – 8:00 p.m.

Venue: Go Fish! Seafood Restaurant & Sushi Bar

PASSION WITH A PURPOSE

As a family-owned company, our mission is to help make lives better, one battery at a time…

In 1946, we started out as a family owned company and that hasn’t changed. As a family of employees, we’re making the products that are helping to empower people’s lives.

Weight Loss Drugs:

New Tools for Long-Term Weight Health

Q&A

with

Hospital Weight Loss Surgery and Wellness Center

Q: What are weight-loss drugs and how do they work?

A: There are many weight-loss medications, including both oral and injectable options, that have gained traction over the years. Most recently, injectable medications – or “GLP-1 receptor agonists” – are becoming more popular due to their effectiveness when compared to oral medications.

Weight-loss injectables work by mimicking the hormones that regulate our appetite and digestion, tricking the brain into thinking the stomach is full, thus helping to curb hunger and reduce overall calorie intake. While these medications can be effective, they may not work for everyone.

Q: How are weight-loss drugs used at the Reading Hospital Weight Loss Surgery and Wellness Center?

At the Reading Hospital Weight Loss Surgery and Wellness Center, our patients are enrolled in a comprehensive medical weight-loss program that can include weight-loss medications for the right candidate, along with dietary counseling and behavioral modifications. We may use weight-loss medications pre-operatively to help patients lose weight before their surgery to improve surgical outcomes.

Q: Are there any lifestyle changes that need to be made when taking weight-loss drugs?

A: As with any medical or surgical weightloss intervention, these medications should be used as a tool to support healthy lifestyle changes. We recommend reducing portion sizes; maintaining a high lean protein diet; drinking enough water; exercising regularly; and minimizing carbohydrates, sugars, and high-fat foods. These lifestyle modifications are crucial for achieving and sustaining weight loss while using these medications.

Q: Who is best served by using weight-loss drugs?

A: The ideal candidate for weight-loss medications are patients who have a Body Mass Index (BMI) below 40 points. On average, patients can expect to lose nearly six BMI points or 10 to 20% of their total body weight on these medications. It is important to note that, like medications for other chronic diseases, weight-loss medications often need to be continued long-term to maintain results.

Q: What chronic health conditions can be improved by weight-loss drugs, in addition to obesity?

A: Research has shown that weight-loss achieved with the assistance of injectable medications can improve Non-alcoholic Fatty Liver Disease, Cardiovascular Disease (CV), Obstructive Sleep Apnea (OSA), and Type 2 Diabetes.

Q: What are the potential side effects of weight-loss drugs?

A: Patients may experience side effects like nausea, vomiting, abdominal pain, constipation, diarrhea, and headaches, among others.

Q: Do weight-loss drugs provide any benefits that are specific to women?

A: Yes. Data shows that weight-loss injectables (GLP-1s) can provide some benefits specific to women, including improving insulin sensitivity, regulating menstrual cycles, reducing Polycystic Ovary Syndrome (PCOS) symptoms, reducing the risk of heart attack and stroke, and may even help improve fertility.

Q: Where can people who are considering medical weight-loss solutions go to get more information?

Connecting Berks County to Addiction Resources

Local Treatment and Recovery Resources

Free NARCAN Kits

Free Medication Lock Boxes

Community and School Education

Free Tobacco Cessation Classes

A: For more information, please visit TowerHealth.org/ HealthyWeight or contact the Weight Loss Surgery and Wellness Center directly at 484-628-5673. We offer comprehensive medical and surgical weight-loss solutions at convenient locations in Wyomissing and Limerick, PA. 2

(610) 376-8669 cocaberks.org

W2W Sticks With You:

Women2Women’s Exclusive Sticker Campaign!

Ready

to take your Women2Women experience

to the next level?

This year, we’re introducing a collectible sticker campaign—a fun way to celebrate your participation, to connect with other attendees and to show off your W2W pride!

At every Women2Women event in 2025, a unique, event-specific sticker will be available—but only at that event! These exclusive designs reflect the theme of each month’s program, making them the perfect keepsake. Collect them all to showcase your dedication to personal and professional growth, leadership and community.

Once you’ve got your stickers, get creative! Decorate your water bottle, notebook, laptop—wherever you want to show your W2W spirit Not only will they be a great conversation starter, but they’ll also serve as a reminder of the insights and connections you’ve gained along the way. 2

Here’s a peek at the first five stickers in the series:

JANUARY

Maximizing Your Productivity with AI

FEBRUARY

Powerhouses: Women in Male-Dominated Fields

MARCH

Philanthropy & Giving Back

MARCH

Get Hired or Promoted: Showcasing Your Transferable Skills

 APRIL

2025 Conference & Expo

Make it your mission to collect them all—and don’t forget to share photos of your growing collection on social media! Tag us and use #W2WSticksWithYou so we can see where your stickers end up.

We can’t wait to see you at our next event and to see your W2W pride!

reasons to attend the Annual Dinner.

Celebrating Success: The Annual Dinner is a night dedicated to recognizing and celebrating the achievements of our local business community. We will be presenting the prestigious Business Excellence Awards, honoring local businesses that have achieved significant growth and success. It’s a perfect opportunity to applaud the hard work and dedication of your peers.

Viva Las Vegas!: Get ready to be transported to the glitz and glamour of Las Vegas! This year’s event will be Las Vegasthemed, featuring vibrant red and gold decorations, and plenty of feathers. Expect an evening filled with dazzling entertainment, luxurious ambiance and a touch of Vegas magic that will make the night truly special.

Networking: With nearly 800 business professionals in attendance, the Annual Dinner is the ideal place to expand your network. Whether you’re looking to

make new connections, strengthen existing relationships or explore potential business opportunities, this event provides the perfect setting to engage with likeminded professionals from various industries.

Penn Jillette:

to have Penn Jillette as our keynote speaker. Known for his incredible magic tricks and dynamic stage presence, Jillette will not only entertain us with his magical prowess but also share insights into his long-lasting career in showbiz and his partnership with Teller. His stories and experiences are sure to inspire and captivate the audience.

Interactive Evening: Jillette’s performance is not just a show—it’s an interactive experience. He often invites volunteers from the audience to participate in his tricks, making the evening even more engaging and memorable.

Don’t miss the chance to be part of the magic and enjoy a night of fun and excitement.

 Wednesday, May 21

 5 p.m. - 7:30 p.m.

 Santander Arena

GRCA Members: $165 Future Members: $185

Scan code to purchase tickets or visit greaterreading.org/dinner25

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.