GRCA Commerce Quarterly Spring 2025

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ONE Platform

Providing a full range of legal, investment banking, financial advisory, insurance risk management, public affairs and government consulting services to the Greater Reading community and beyond.

Stevens & Lee

Griffin Financial Group

FSL Public Finance

Pinnacle Risk Services

GSL Public Strategies Group

SES ESOP Strategies

Stevens & Lee Public Affairs

Reliance Search and Settlement

Quarterly COMMERCE

Leah Fassnacht, Editor lfassnacht@greaterreading.org

The opinions expressed in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

As the business voice of Greater Reading, Greater Reading Chamber Alliance leads the business community, as the economic driver, to a vibrant community. Your Greater Reading Chamber Alliance…

» Partners with all other economic development organizations in creating an environment for growth.

» Enables all businesses to take deliberate and decided action on issues affecting their welfare.

» Helps small business thrive and entrepreneurs strive.

» Develops employees through training and educational programs/alliances.

» Prepares tomorrow’s workforce with our involvement in education partnerships.

» Operates as a model business and pursues best practices.

» Maintains a five-star rating as one of the best chambers in Pennsylvania.

» Reflects our multicultural community at large.

606 Court Street, Reading, PA 19601 greaterreading.org • 610.376.6766 ©2025 All rights reserved. No portion of this publication may be reproduced electronically or in print without the expressed written permission of the publisher.

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Letter from the Editor

As I sit here to write this column, it is March 31. We are three full months into the year, and I realized that I have not taken one of my vacation days yet. As depressing as that is, there is a happy ending to this short aside. I just submitted a vacation request that will give me two weeks off at the end of June into the first week of July. These days off will be spent on a trip that will take me and my husband’s immediate family to London for a few days. This will then be followed by a quick flight over to France to spend time in Paris and Normandy. Besides enjoying all the wonderful food and drinks, we will be there for another purpose. As a family, we have decided to retrace the steps of my husband’s Papa during WWII. He was in the U.S. Army Air Corps and arrived in Normandy a few weeks after D-Day. I look forward to visiting the same places he did.

My husband and I did something similar when we took a trip to Hawaii in 2020 to see Pearl Harbor. My grandfather was in the U.S. Navy aboard the USS Phoenix, later dubbed the “Lucky Ship,” when the first bombs dropped on Dec. 7, 1941. It was an emotional experience but so special. I think this trip will bring similar feelings.

I talk about this not necessarily to make you jealous, but rather to get you thinking about travelling yourself. And I would be terrible at my job if I didn’t at least remind you that GRCA is partnering with member Quest Voyager to offer you an unforgettable trip to Spain’s Costa del Sol. Picture yourself in early November getting ready to board a plane from snowy New York wearing sandals in anticipation of much warmer weather. Ahhhhh. Nice, right?

Your trip will be filled with the sunny Mediterranean beaches, trips to historical wonders such as the Giralda (Be sure to look this one up. So cool!) and the Alcazar Royal Palace. You can stroll and then dine alfresco in Ronda, a lovely town in Andalusia. You’ll learn about bullfighting history while exploring Plaza de Toros, the oldest bullring in the country.

Act soon as the absolute last day to register for the trip is Monday, June 23. So, grab your best friend, parent, sibling, spouse or all of them and get ready to discover the beauty of Spain. Visit greaterreading.org/spain to learn more and register! Oh, and be sure to take those vacation days. You’ve earned them! CQ

Greater Reading Chamber Alliance

Board of Directors

GRCA BOARD OF DIRECTORS

Jeffrey R. Rush – Fulton Bank (Chairman)

Christina L. Weeber – East Penn Mfg. Co., Inc. (Vice Chairwoman)

Michael A. Duff, Esq. – Penske Truck Leasing (Secretary)

Dr. Radha Pyati – Penn State Berks (Treasurer)

DIRECTORS

Ernest J. Choquette – The Stevens & Lee Companies

Kristi Gage-Linderman – Gage Talent & Business Solutions

Laura Haffner – Wells Fargo

Ginger Kunkel – Tompkins Community Bank

Daniel R. Langdon – East Penn Mfg. Co., Inc./Retired

Dr. Susan Looney – Reading Area Community College

Jamey Maack – US Anodize

John Perate – M&T Bank

Benjamin Ross – Burkey Construction

James Sarro – MG Architects

Alan Shuman – Shuman Development Group

David W. Stonesifer – Herbein + Company, Inc.

Michael Vind – FSL Public Finance

John Weidenhammer – Weidenhammer

GREATER READING CHAMBER OF COMMERCE & INDUSTRY BOARD OF DIRECTORS

Laura Haffner – Wells Fargo (Chairwoman)

Kristi Gage-Linderman – Gage Talent & Business Solutions (Vice Chairwoman)

Alan Shuman – Shuman Development Group (Secretary)

John Perate – M&T Bank (Treasurer)

Timothy Dietrich – Barley Snyder (Solicitor)

DIRECTORS

Brian Dietrich – Ernst & Young (EY LLP)

Alba Fernandez – Finanta

Jenn Frees – Comcast

Andrea Funk – Enersys

Joey Jurgielewicz – Jurgielewicz & Son, Ltd.

Kristin Kohler – Brentwood Industries, Inc.

Daniel B. Laws, Jr. – DaBrian Marketing Group

Ben Leisawitz – Barley Snyder LLP

Jaime Perez – Berks Redevelopment Authority

Dr. Radha Pyati – Penn State Berks

Ryan Redner – Redner’s Markets

Daniel Richards – Berks County Intermediate Unit

Dr. Rodney Ridley – Alvernia University

Mike Riley – EthoSource, LLC

Ben Ross – Burkey Construction

James Sarro – MG Architects, Ltd.

Chris Shellhammer – DoubleTree by Hilton Reading

Brad Stephenson – New Castle Lawn & Landscape

David W. Stonesifer – Herbein + Company, Inc.

John Weidenhammer – Weidenhammer

GREATER BERKS DEVELOPMENT FUND

BOARD OF DIRECTORS

Debra L. Millman, Esq. – Greater Berks Development Fund (President)

Daniel R. Langdon – East Penn Mfg. Co., Inc./Retired (Chairman)

Ernest J. Choquette – Stevens & Lee/Griffin (Vice Chairman)

Michael A. Duff, Esq. – Penske Truck Leasing (Secretary)

Michael Vind – FSL Public Finance (Treasurer)

DIRECTORS

Charles F. Barbera, MD – Tower Health

Joseph Butto – Mid Penn Bank

Dr. Glynis Fitzgerald – Alvernia University

John Hanna – Fromm Electric

Ginger Kunkel – Tompkins Community Bank

Dr. Susan Looney – Reading Area Community College

Jamey Maack – US Anodize

David C. Roland – Truist

Timothy D. Romig – Customers Bank

For the most up-to-date schedule of events, training and webinars, visit GreaterReading.org and click on the events calendar at the top of the page. CQ

Jeffrey R. Rush – Fulton Bank

Joseph J. Sigle – Wells Fargo

Lucine Sihelnik – Greater Reading Chamber Alliance

Sally Stewart – Greater Reading Chamber Alliance

Nicholas D. Stoltzfus – DESCCO Design & Construction

Christina L. Weeber – East Penn Mfg. Co., Inc.

& Inspired

The Greater Reading business community is in for an unforgettable evening as Penn Jillette, the legendary magician, entertainer and best-selling author, takes center stage for GRCA’s Annual Dinner on Wednesday, May 21, at the Santander Arena. Known as the larger-than-life half of the worldrenowned magic duo Penn & Teller, Jillette is bringing five decades of entertainment experience, a wealth of knowledge on creativity and innovation and a unique perspective on business success.

Jillette is a cultural phenomenon both as a solo personality and as part of Penn & Teller, the longest-running headliner show in Las Vegas, where they perform nightly at The Rio All-Suite Hotel & Casino. The duo has won Las Vegas Magicians of the Year an impressive nine times and spent years performing on Broadway. Beyond the stage, Jillette’s solo presence spans numerous high-profile appearances, from Jimmy Fallon and Oprah to The New York Times and The Wall Street Journal. His television credits include “The Masked Singer,” “Dancing with the Stars” and “Britain’s Got Talent,” along with countless guest spots on hit series like “Friends,” “The Simpsons” and “Young Sheldon.”

As a writer, Jillette is a New York Times bestselling author. His latest book, “Random,” is a thrilling crime caper set in the underbelly of Las Vegas. His previous works, including “Presto!” and “God, No!,” showcase his wit, wisdom and unfiltered storytelling—elements that will undoubtedly make his keynote speech engaging and thoughtprovoking.

Jillette’s success extends into film and philanthropy. He produced the acclaimed documentary “The Aristocrats,” co-wrote an episode of the Emmy-winning “Black Mirror,” and led Showtime’s longrunning series “Penn & Teller: Bullshit!,” which earned 13 Emmy nominations. His philanthropic work has raised millions for Las Vegas-based charities, and his annual blood drive is one of the most successful in the region.

As Greater Reading’s business community continues to evolve and embrace new challenges, Jillette’s journey serves as an inspiration. His expertise in branding, reinvention and building a legacy in a competitive industry offers valuable takeaways for business owners, entrepreneurs and professionals alike. With a career built on pushing boundaries and defying expectations, he embodies the kind of bold thinking that drives economic growth and business success.

The GRCA’s Annual Dinner is the region’s premier business networking event, bringing together hundreds of professionals for an evening of connection, celebration and inspiration. This year, Jillette’s keynote is set to make it an unforgettable experience, blending entertainment with powerful insights on leadership, resilience and innovation.

Don’t miss the opportunity to hear from one of the most dynamic figures in entertainment as he shares stories, strategies and a little bit of magic with the Greater Reading business community. Secure your seat today and be part of a night that promises to be as thoughtprovoking as it is entertaining. CQ

Wednesday, May 21

5 p.m. to 7:30 p.m. Santander Arena, 700 Penn St., Reading

Scan to learn more and purchase tickets, or visit greaterreading.org/dinner25

SPONSORSHIPS AVAILABLE

The event’s title sponsor is JPMorganChase. Sponsorships are available by contacting Jackie Stiles, Vice President of Business Development & Special Programs, at jstiles@greaterreading.org or 610-898-7785. Deadline is May 7, 2025.

Is the Family Business Alliance the Right Fit for You?

Many businesses may not realize they align with the Family Business Alliance (FBA) simply because they don’t identify as a “traditional” family-owned business. But what if we redefined family? At its core, the FBA is about fostering connections, supporting business growth and providing resources to businesses that operate with a family-oriented mindset.

Ask yourself:

and ensure long-term success. Whether you are a family-owned enterprise, a closely held business or a small business with a strong company culture, FBA offers valuable opportunities to learn, connect and thrive.

Are you a family-owned business? If the answer is yes, then FBA is for you!

Is your business run like a family-owned business? If the answer is yes, then FBA is for you!

Are you a small business? If the answer is yes, then FBA is for you!

Are you looking to grow the business? If the answer is yes, then FBA is for you!

How FBA Supports Your Business

The Family Business Alliance is more than just a network—it’s a resource for businesses looking to grow, strengthen leadership

Imagine attending an event and hearing how a current business owner was once fired by his grandmother when he first joined the family company, only to later return and lead the business to new heights. Or meeting a lawyer who ensures the language in your employee handbook or succession plan is strategically written to promote consistency and fairness for everyone involved. The stories, insights and resources FBA provides are designed to help businesses like yours navigate both everyday challenges and long-term strategies.

The Power of Shared Experiences

One of the most impactful aspects of FBA is learning from others who have been in your shoes. The power of shared experiences helps business owners and leaders gain fresh perspectives and actionable insights. Whether you’re navigating succession planning, business growth or leadership development, FBA offers a supportive environment where you can find motivation and validation from

Jackie Stiles, Director of Business Development & Special Programs, GRCA
Photos by Lane Lannan, Communications & Marketing Intern, GRCA

“Business, especially family business, can feel super small and even stagnant at times. We are fortunate to have FBA in Berks County as a resource to connect with other business owners. It’s great to get out of your head and from the day-to-day operations and get fresh new perspectives and ideas from likeminded family business owners.”

peers who truly understand the unique challenges of running a business.

Relevant Learning Opportunities

FBA offers innovative sessions tailored to the needs of familyowned and closely held businesses. These sessions are designed to provide impactful learning experiences that help business owners and leaders address key challenges such as succession planning, financial management, employee engagement and leadership development. By staying ahead of industry trends and best practices, businesses can remain competitive and resilient.

The Power of Networking & Peer Groups

In the FBA community, we recognize that the right connections can unlock new opportunities and fresh perspectives. Our events and peer groups unite like-minded professionals who face similar

challenges and share common aspirations. Whether you’re navigating daily business operations or making high-level strategic decisions, surrounding yourself with experienced leaders and industry experts offers invaluable guidance and support. By fostering meaningful relationships with fellow business owners and seasoned professionals, you gain the insights and connections needed to propel your business forward.

The Goal of FBA

FBA exists to be a resource for family-owned businesses and closely held businesses in Berks County. Our quarterly events feature storytelling from family-owned businesses, combined with expert content designed to support business operations. Through these initiatives, we aim to assist business owners in shifting their focus from working “in” the business to working “on” the business— helping them achieve sustainable growth and long-term success.

Whether you’re a second-generation business leader, a small business owner looking for new growth strategies or a leader in a company that feels like family, FBA is here to support you. Join FBA and take the next step in strengthening your business for the future. CQ

“Owners and leaders in family and closely held businesses can feel isolated at times. There is so much to do and growing and leading a business can feel like ‘a lot’— especially when there is additional pressure from family or other close business partners. It’s so important to have the opportunity to talk with and hear from other individuals in similar circumstances, or who’ve been where you are, who can provide both advice and camaraderie; that’s what makes FBA invaluable!”

Building a Stronger Future: GRCA’s Advocacy for Economic Growth

Building a thriving business community is not just about talking the talk—it is about rolling up our sleeves and making real change happen. At the Greater Reading Chamber Alliance (GRCA), advocacy is at the heart of what we do, ensuring our region stays competitive, connected and primed for growth. Whether pushing for infrastructure upgrades, shaping policies that support businesses or strengthening our workforce pipeline, we make sure Greater Reading stays ahead of the curve. Think of us as a Maple Grove pit crew keeping the economic engine running—fast, efficient and always ready for the next challenge.

Take infrastructure, for example. Reliable roads, rail and air travel are the backbone of any economy, and we are making sure Greater Reading is not left behind. The effort to restore passenger rail service is gaining momentum, and GRCA is working alongside the Schuylkill River Passenger Rail Authority to keep it on track—literally. We also are focused on key highway improvements, like upgrades to the 422 West Shore Bypass, and leveraging the Reading Regional Airport as an economic driver. Whether it is shipping goods, commuting to work or attracting new businesses, strong infrastructure is the foundation for growth. Plus, anything that keeps people from getting stuck on 422 or the Schuylkill Expressway is a win.

But infrastructure means nothing without a strong workforce. GRCA is committed to ensuring local talent connects with local opportunities. We work closely with schools, training programs and employers to close the skills gap and prepare workers for the jobs of today and tomorrow. We also focus on making Greater Reading a place where young professionals want to stay and build their future— because no business can thrive without a skilled workforce. If we can keep more talent in Greater Reading, we will have a future as bright as the lights when the substitute teacher flips them on after a movie.

Confidence for the long term.

Our long-term perspective and counseled insight provide the confidence investors need in today’s challenging environment. As a registered investment advisor, our fiduciary responsibility is only to you and the best interests of your investments.

Count on our qualified professionals for the trust, tenure and talent you can take confidence in—for the long term.

A strong business climate also requires policies that help companies grow without unnecessary red tape. GRCA advocates for competitive taxes, practical regulations and effective business incentives. We work to ensure businesses, whether startups or community staples, have the support they need to expand, innovate and succeed. Economic growth should not just be possible; it should be inevitable.

None of this happens in isolation. The best way to solve challenges? Get everyone in the same room. Events like the Commissioners’ Breakfast, Legislative Breakfast and Legislator Meet and Greets give business leaders and elected officials opportunities to discuss our region’s future. Our Business and Community Advocacy Council (BCAC) also brings stakeholders together to address key issues. Collaboration is key, and GRCA ensures the right people are at the table. After all, Greater Reading runs on connections, whether it is knowing the best spot for a cheesesteak or having the right people in your corner when big decisions need to be made.

At the end of the day, our advocacy work is about one thing— making Greater Reading the best place to live, work, learn and thrive. Whether championing better infrastructure, advocating for workforce development or ensuring smart policies guide our economic future, GRCA is committed to moving the region forward. Because when the local economy thrives, communities thrive—and we are here to make sure both happen. Now, if only we could get a tax credit for all the coffee needed to try to make this happen. CQ

Investment in Lives

YMCA of Reading & Berks County completes renovation for residential Treatment Court Programs

The YMCA of Reading & Berks County completed renovations of one of its residential living spaces at the Reading branch, which houses the participants of the Treatment Court Program, with the assistance of the County of Berks, Berks County District Attorney’s Office, the City of Reading and the Council on Chemical Abuse.

The renovation began in 2018 when John T. Adams, Berks County’s District Attorney, approved a donation that would improve the living quarters for the participants of the Treatment Court Program in the Reading YMCA branch on Washington Street, Reading. Due to funding setbacks and the effects of COVID-19, the project was delayed until fall 2023 when the renovations began.

“The District Attorney’s Office was a crucial part of making the renovations possible for the Treatment Court Program residents. From funding the initial program improvements to helping to close the final funding gap, the DA was instrumental from start to completion,” said Chief Operations Officer Ken Borkey, Jr., YMCA of Reading & Berks County. “Having a safe, comfortable and modern living space contributes to improving lives. The environment that people live in helps create a foundation for making better choices and opportunities for success.”

According to Adams, the project will benefit everyone in that community.

“Not only does the Treatment Court Program help individuals who need a safe, supportive space to be successful living in sobriety, but it also benefits the entire community by keeping the cost of incarceration to a minimum. Treatment Court is a solution-oriented program that directly addresses the root cause,” said Adams.

The Treatment Court program provides treatment for nonviolent individuals who were arrested and struggle with substance use disorder (SUD). Through SUD treatment and life-changing resources, including sober living housing and life-skills education, the program helps individuals build a solid foundation they need to get back on track. The results have a ripple effect on their families

and the socioeconomics of the community. It is one of the primary reasons Berks County organizations collaborate to create the right conditions and resources for positive outcomes.

Over the course of the renovation, the District Attorney’s Office contributed a total of $316,923 toward the renovations for the Treatment Court Program.

In addition to the investments made by the YMCA of Reading & Berks County to renovate the space for the residents of the Treatment Court Program, the following funds were donated from key community partners who were also vital:

• $41,676 from the Council of Chemical Abuse (COCA)

• $200,000 from the City of Reading

• $403,739 Berks County’s American Rescue Plan (ARP) Grant

Burkey Construction designed the space and managed the project. CQ

of Reading & Berks County

A Greater Mission

Explore GRCA’s role in supporting a thriving business community

Every strong business community, no matter its size or location, has champions working behind the scenes to support its success. As Greater Reading’s leading resource for businesses, Greater Reading Chamber Alliance (GRCA) strives to build a healthy, competitive business community through strategic partnerships, innovative programs and impassioned advocacy. From providing resources for small businesses to assisting established companies in expanding its reach, GRCA’s impact touches every corner of the Greater Reading business landscape. Today, we turn the spotlight on GRCA’s story of transformation and growth; a journey that reflects the very qualities that have been showcased in fellow businesses: resilience, perseverance and the power of collaboration. Join us as we explore how its commitment to serving the business community has created something truly greater than the sum of its parts.

In 2017, three established organizations—the Greater Reading Chamber of Commerce & Industry, Greater Reading Economic Partnership and Greater Berks Development Fund—came together with a shared vision: to create a single point of contact providing the tools and resources to help businesses in Greater Reading thrive.

“The idea was to bring together three separate organizations that all served a similar constituency and overlapped, to some extent, with the same mission of serving the business community,” explains Sally Stewart, Chief Operating Officer. This strategic alliance, spearheaded by a team of dedicated business and community leaders, wasn’t just about streamlining operations—it was about maximizing impact. Today, with nearly 900 active members, GRCA has emerged as a powerful, multifaceted organization that leverages the specialized expertise of each founding entity.

Photos by Lauren Adele Little Photography. This series is sponsored by Bell Media Group.

As such, the organization’s reach and impact extend far beyond traditional chamber of commerce functions. Thanks to its roots in collaboration and commitment to continuous improvement, GRCA can respond quickly to meet evolving business needs. “Each of us has different areas in which we are providing services and value,” notes Lucine Sihelnik, President & CEO. “But we always look first to our mission and vision to assess the alignment of what we’re trying to do.”

Creating connections with Berks County businesses

Creating opportunities for meaningful connections isn’t just a goal or a metric—it’s woven into the fabric of the organization. GRCA has mastered the art of designing initiatives that serve an incredibly diverse business community. From connecting employers with skilled talent and linking growing companies to development opportunities, to fostering relationships through specialized programs like Women2Women and industry-specific roundtables, GRCA crafts experiences that resonate with everyone from solo entrepreneurs to corporate executives.

The commitment to facilitating these opportunities becomes evident in how programs evolve based on member feedback. “We are constantly asking for feedback from members and participants. We proactively visit our companies for check-ins, asking them leading questions about their current challenges,” shares Aaron Gantz, Vice President of Economic Development & Strategy. “Listening sessions like these are a really good touchpoint; they help our whole organization understand what’s needed.” This culture of

listening has led to innovative solutions in workforce development, economic growth initiatives and targeted business support programs.

It’s no secret that in Greater Reading, relationships and collaboration fuel the engines of business success. GRCA’s ability to connect the right resources, opportunities and people at the right time has become its hallmark; it’s a responsibility that it undertakes with enthusiasm and pride.

Beyond “The Chamber”: One organization, many resources

Ask any business leader about their greatest communication challenge, and many will tell you it’s clearly defining and conveying who their company is and what it does. This challenge multiplies when an organization has a long history, diverse offerings and multiple roles in the community—something GRCA knows firsthand.

The word “chamber” often conjures specific images: networking events, ribbon cuttings, perhaps a downtown office with a conference room. While these traditional chamber functions remain important, GRCA’s unique structure as an alliance of three powerful entities allows it to transcend typical chamber boundaries and deliver real impact to businesses where it matters most.

“There is always a challenge communicating everything an organization can do and offer when you are working with one as multifaceted as GRCA,” says Leah Fassnacht, Senior Director of Communications & Marketing. “Yes, we perform the traditional

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chamber functions, but we provide so much more, making us uniquely positioned to help businesses in many ways. We may help one business secure funding, promote its event and elevate it in our Business Excellence Awards but the next company may just need our help finding connections and building its network.”

Recent national research by the Association of Chamber of Commerce Executives reveals what adults’ perceptions are of chamber functions: growing the local economy, expanding local businesses and creating jobs. These priorities align perfectly with GRCA’s mission. The research also shows that people recognize the broader impact chambers have— with over 90% of adults surveyed believing chambers play a crucial role in creating business networks, growing local businesses and strengthening the local economy.

The people behind the scenes

But perhaps what truly sets GRCA apart is its people—a dedicated, 18-member team that approaches each day with genuine enthusiasm for helping Greater Reading businesses flourish. From the senior leadership team to the newest intern, you’ll find staff members from throughout the organization actively engaged at every event—working alongside volunteers, shaking hands, making introductions and forging connections.

“Our staff is very proactive,” notes Jackie Stiles, Vice President of Business Development and Special Programs. “There’s never a shortage of people willing to roll up their sleeves and get involved.” This hands-on approach doesn’t stop with external operations—it’s about building a culture of collaboration.

As an organization that goes beyond traditional chamber boundaries, GRCA is strategically positioned to deliver on these expectations and more. “One organization, many resources” isn’t just a catchy headline—it’s GRCA’s reality.

The organization’s recent consolidation to a shared office space mirrors GRCA’s deepening unity; team members now work side-byside daily, sharing ideas and solving problems in the same physical spaces. And at an outdoor retreat earlier this year, the crew took

advantage of an opportunity to work “outside the four walls” of the office—brainstorming, imagining and exploring what’s possible for GRCA and our community.

“Our role is to champion the success of Greater Reading businesses,” says Sihelnik. “We’re successful when our members are successful.” This isn’t just a philosophy—it’s deeply personal for every team member, from those planning signature events and developing innovative programs to those forging partnerships and spearheading community initiatives. Together, we’ve created something special: an organization where passion meets expertise, where every staff member is an ambassador, and where our disparate daily tasks transcend “business as usual” to become something greater.

Innovation on the horizon

True leadership isn’t about standing apart from the community—it’s about standing with it. Through times of prosperity and challenge, GRCA continues to evolve, adapt and grow alongside the businesses and people it serves. Whether you’re a solo entrepreneur just starting out, an established business looking to expand or a corporate leader seeking to make a bigger impact in Greater Reading, GRCA invites you to be part of its story.

While GRCA is telling its own tale today, it may be telling yours tomorrow! After all, when one of us rises, we all rise together. That’s what makes us Greater Reading, and what ultimately makes us greater together. CQ

To read an interactive version of this story, scan the flowcode.

Pack your snacks, you’re going to Knead ’Em!

Unique Snacks releases new line of mini pretzels

Unique Snacks, a national brand recognized as a snack industry innovator, has introduced Knead ’Ems, a new line of mini pretzels that challenges the mini pretzel category. Knead ’Ems are designed for snackers of all ages, featuring bite-sized savory morsels that deliver Unique Snacks’ signature pretzel crunch.

“We’re always innovating. We recognized the perfect opportunity to innovate and respond to consumer demand in the mini pretzel category by creating a higher-quality snack made with fewer ingredients and more flavor,” said Justin Spannuth, Chief Operating Officer for Unique Snacks. “Most mini pretzels are produced as a commodity snack with competitors prioritizing quantity over flavor and quality, leading to declining sales and several major brands exiting the category. This opened the opportunity for us to offer a better mini pretzel, as we remain dedicated to our core principles of utilizing simple and fewer ingredients paired with smarter baking techniques to produce a higher quality product that tastes better and is better for you.”

Knead ’Ems are the perfect snack for every occasion—whether it is packing lunches, hosting parties, enjoying a flavorful snack between meals, or even enhancing desserts as the Philly favorite ice cream topper. The Knead ’Ems product line will initially feature an

CUSTOMIZED REMODELING TO FIT ANY BUDGET

Create

all-new sourdough recipe that boasts a distinct savory flavor and irresistible crunch.

“Unique Snacks has been delighting snack lovers with better-foryou pretzels featuring more flavor, fewer ingredients, and smarter baking for over a century,” added Norm Cross, Vice President of Brand Sales and Marketing at Unique Snacks. “With Knead ’Ems, we’ve distilled our expertise into a snackable, bite-sized treat that’s as versatile as it is delicious. Whether you’re savoring the crispy sourdough crunch on its own, pairing it with your favorite dips or adding a creative twist to your recipes, Knead ’Ems are an irresistible addition to the snack aisle.”

Major grocery chains have recognized that supporting brands committed to higher-quality, better-for-you products attracts customers. Unique Snacks, renowned for its larger signature pretzels, is a trusted brand, and the new bite-sized Knead ’Ems product line elevates the quality and taste available in the mini pretzel category. CQ

BUSINESS SPOTLIGHTS

Breaking Barriers

Communities In Schools of Eastern Pennsylvania removes challenges that prevent students’ success

Communities In Schools of Eastern Pennsylvania (CIS of Eastern PA) has been surrounding students with a community of support for over 40 years. As part of the Communities In Schools national network, CIS of Eastern PA empowers over 41,000 students annually, to stay in school and achieve in life. We serve in over 50 schools across Eastern Pennsylvania including Antietam, Fleetwood, Reading and Wilson school districts in Berks County.

Relationships are at the foundation of the work we do. CIS of Eastern PA serves as a unique support that works collaboratively inside schools to break down the non-academic barriers to student success. Whether it be a lack of basic needs or resources, chronic absenteeism or student mental health challenges, we are proud to walk alongside students to provide the one-to-one support that helps them persevere on the path to graduation.

At CIS of Eastern PA, we take immense pride in the impact we have on students’ lives. Our dedicated team works tirelessly to ensure every child has the support they need to succeed, both inside and outside the classroom. Through individualized case management, we provide each student with a trusted adult who is there to guide

them through academic and personal challenges, empowering them to overcome obstacles and achieve their goals.

We believe that no student should have to worry about basic needs getting in the way of their education. That’s why we step in to provide critical resources like food, clothing, school supplies and hygiene products, ensuring that students can focus on learning without distractions.

We also know that when CIS is present inside schools, 99% of our students show up and are prepared and ready to learn. We take pride in our innovative approach to attendance. Our initiatives include mentorship, home visits, incentive rewards and morning check-in programs. Our site professionals know that Being Present Matters!

Moreover, we foster emotional growth through social-emotional learning, helping students build resilience and interpersonal skills. Our programs teach them to manage stress, resolve conflicts and build strong relationships, ensuring they not only succeed academically but also develop into well-rounded individuals.

At CIS of Eastern PA, we are proud to be a trusted partner in helping students thrive, today and into the future. Together, we are building a brighter tomorrow for the children in our community.

CIS of Eastern PA is incredibly grateful for the support and involvement of our local community. There are countless ways for individuals, businesses and organizations to get involved and help us in our mission to ensure every student has the resources and support they need to succeed. Whether it’s through volunteering time as mentors or tutors, organizing donations of school supplies and basic needs or contributing to the mission financially, every contribution helps make a difference. Local businesses also can play a pivotal role by getting involved with some of our annual events.

We are truly thankful for the dedication of those who advocate for our cause and raise awareness about the work we do. Community support, whether through donations, partnerships or volunteering, allows us to continue offering essential programs that help students overcome barriers to success. Together, we can build a stronger, more supportive community where every student has the opportunity to thrive.

Check out ciseasternpa.org to learn more about our mission and to see how you can help! In Berks County, you can also reach out to Eileen Dautrich at dautriche@ciseasternpa.org. CQ

From Heatwaves to Headlines: Celebrating 30 Years of 69News Berks Edition

On Monday, July 24, 1995, at precisely 5:30 p.m., Channel 69 News Berks Edition signed on the air for the first time. Anchors Rob Vaughn and Nancy Werteen delivered the lead story about the excess heat that day.

A Berks crew worked out of a small office inside the Reading Eagle building for the first year, eventually moving next door to a studio space at 325 Penn St. in November 1996. The news and sales staff grew steadily. In 2007, the operation moved to a larger facility just down the street. Now, about two dozen people work at the Berks Edition Court Street studio.

Berks County had previously broadcast TV news stations. WEEU-TV and WHUM-TV debuted in the mid-1950s but didn’t take off. WTVE-TV51, based on North 11th Street, provided live local TV news in the 1980s before going bankrupt. Now, thanks to WFMZ-TV, Berks County has its own local TV news again, with the 69News Berks Edition airing weeknights at 5:30 p.m. and 10:30 p.m. The anchors appear from the Allentown studio, while a sports anchor and several reporters appear from the Berks Studio or out in the field.

69News can be seen at various times throughout the day on TV, on wfmz.com, and on the free streaming app WFMZ+.

It takes a team of dedicated professionals to keep Berks Edition going, including reporters, producers, assignment editors, writers and photojournalists. Sales executives bring in revenue from advertising, as businesses and organizations benefit from impressions on the station. Experienced engineers and IT workers keep it on the air.

This year, the 69News Berks Edition celebrates its 30th anniversary here in Reading, looking forward to many more. Thanks for watching! CQ

HAdvocacy

G R E AT ER R E A D I N G Chamber

GREATER TOGETHER

ere’s a taste of what the Greater Reading Chamber Alliance (GRCA) has been working on in the past couple of months and what’s to come!

GRCA continues to advocate for policies that support business growth and economic development in Greater Reading. Recently, we hosted a New Legislator Meet & Greet to strengthen connections between local leaders and newly elected officials, ensuring open dialogue on key community priorities. We are also actively engaging with policymakers on issues such as workforce development, tax incentives and infrastructure improvements to create a more business-friendly environment. Through our Business and Community Advocacy Council (BCAC), we have hosted conversations around our regional transportation systems and engaged our members with the U.S. and PA Chambers to discuss Gov. Josh Shapiro’s latest budget proposal and recently issued tariffs. As we move forward, GRCA remains committed to representing the interests of our members and the community as we foster meaningful collaborations that drive regional prosperity.

Economic Development

For-profit, small businesses in Pennsylvania can access funding towards machinery and equipment, commercial real estate and working capital through the Pennsylvania Loan Catalyst Fund. The Loan Fund offers LOW interest rate of 5% with a maximum loan amount of $200,000. It requires a funding match with a separate bank or CDFI. Requirements and an application checklist can be found at greaterreading.org/pa-loan-catalyst-fund/. If you need resources for a project, please contact Kayla Hayick, Director of Lending & Business Outreach, at khayick@greaterreading.org to see if GRCA can be of assistance.

Events

The event team is eagerly anticipating a magical evening with Penn Jillette at our Annual Dinner this year, as well as the celebration of our Business Excellence Awards. We had a lot of new applicants this year, and we were excited to see several awardees move from Category 2 up to Category 1—a show of growth in our business community that cannot be denied! Register for this amazing event at greaterreading.org/dinner25.

But that’s not all! Come and learn from the master storytellers from Bell Media Group on how to use your cell phone to ignite your social media. Network or try your hand at making a hole-inone at two upcoming golf events. June’s Breakfast4Success is sure to

invigorate and excite, and we’ll be headed to FirstEnergy Stadium for GRCA’s Night at the Fightin’ Phils in June! Keep an eye out for all these events by checking out the calendar.

Special Programs

GRCA’s Special Programs are thriving! Women2Women just hosted its biggest event of the year—the Conference & Expo on April 16 at the DoubleTree Hotel in Reading. This event was the perfect opportunity to connect, learn and invest in yourself. Meanwhile, the Family Business Alliance kicked off 2025 with an inspiring event featuring Justin Spannuth from Unique Snacks, where 50 guests gained valuable insights into their business strategies and success. Sponsorship opportunities are still available for both programs—don’t miss your chance to get involved!

Membership

GRCA’s Membership team is focused on maintaining a constant presence in the business community by actively attending events and staying accessible to both members and future GRCA members. This approach ensures that individuals are informed about the valuable opportunities and resources available through GRCA to support their growth and success.

Training

GRCA is thrilled to introduce the Performance Coaching Initiative, designed to help our members develop the professional skills of both new and key employees. This initiative aims to accelerate growth and foster talent development, responding directly to the needs of our members. To learn more about how this initiative can benefit your team, contact Mark Dolinski at mdolinski@greatereading.org.

Supervisors, mark your calendars for Thursday, June 19! GRCA is offering a transformative one-day Supervisor Bootcamp designed to help you maximize your leadership potential. Whether you’re new to a supervisory role or looking to refine your skills, this bootcamp will provide you with practical tools and effective strategies to become a more confident and impactful leader. Register at greaterreading.org/bootcamp25.

Workforce Development

GRCA convened our first Environmental Health & Safety Roundtable session of the year on Feb. 27. We hosted the Healthcare IP meeting on March 12 at Penn State Berks Campus. We also held a regional economic update and workforce meeting at Radius Corporation in Kutztown on March 11. CQ

JOIN THE MOVEMENT! Invest in Economic Development NOW

The Greater Reading Chamber Alliance (GRCA) has a $1 million annual budget dedicated to driving crucial economic development initiatives across Greater Reading. While the Berks County Commissioners provide substantial financial support, contributions from the private sector are essential to sustaining and expanding our impact.

Why Invest in GRCA?

Force for Change: GRCA is a catalyst for economic growth and innovation. Your investment supports a powerful force for positive change.

What’s in it for Your Business?: Beyond the immediate benefits, investing in GRCA means aligning with a network of forward-thinking businesses and leaders. You’ll gain access to exclusive partnerships, cutting-edge projects, and a thriving economic environment that fosters growth and success.

It’s Urgent: The time to act is NOW. With a convergence of strategic projects and partnerships, the momentum is building. Don’t miss out on this unique opportunity to be at the forefront of economic development in Greater Reading.

If you would like to support this ongoing work to build our Greater Reading economy, become an investor today. Your journey to becoming an economic development investor can begin with an initial investment as low as $1,000, with opportunities to grow your commitment in future years.

Act Now! Secure your place among the leaders shaping the future.

For more information on Economic Development Investment at the Greater Reading Chamber Alliance, please contact Lucine Sihelnik at LSihelnik@greaterreading.org or 610.898.7798.

2025 ED Investors*

 Bally Ribbon Mills  Diamond Credit Union

 East Penn Manufacturing Co.

 Fulton Bank

 Gage Talent & Business Solutions

 M&T Bank

 New Castle Lawn & Landscape

 Reading Area

Community College

 Reading Truck, LLC

 Redevelopment Authority of the County of Berks

 RKL LLP

 Santander Arena, Santander Performing Arts Center

 Shuman Development Group

 St. Luke’s University Health Network

 Wells Fargo

*Investors as of March 31, 2025.

Ribbon Cuttings, Grand Openings & Groundbreakings

(January 2025 – March 2025)

Congratulations Albright College on the opening of its new Commuter Student Lounge in the McMillan Student Center! A ribbon cutting ceremony was coordinated by Student and Campus Life. The new spacious lounge has smart screen technology, soft seating and study spaces.

Alvernia University

Congratulations Alvernia University on launching its Community News Lab! This new lab will serve as an experiential learning hub where Alvernia students collaborate with professional journalists on real-world reporting projects, supporting investigative and community-focused journalism in Greater Reading.

Albright College

Baja Beach Wellness

Congratulations Baja Beach Wellness on 31 years of helping the Greater Reading community feel good both inside and out.

Congratulations to The Juice Pod, West Reading on its grand opening! Stop by 519 Penn Ave., West Reading, to check it out.

The Juice Pod

Vintner’s Table

Congratulations Vintner’s Table, located at 945 Hill Ave., Suite 100, West Reading, for being a part of the Greater Reading business community for one year!

West Reading Motor Club
In February, we welcomed West Reading Motor Club to West Reading with an official ribbon cutting ceremony.

Happy GRCA-aversary!

GRCA is proud to recognize the following members for their loyal membership.

In Your Community

MAIN STREET PROGRAMS

BOYERTOWN Bear Fever in Boyertown

Boyertown loves its bears. The school district’s mascot is a bear. Bear statues are everywhere in downtown Boyertown. The bear statues are part of a public art installation called The Bear Fever Project. The project is the vision of Jane Stahl, a retired Boyertown Area Senior High English teacher, and her husband, Paul, a graphic designer.

“We wanted to bring the community together through participation in a community art project that was inspired by Chicago’s 1999 art installation featuring over three hundred life-size fiberglass cows and Washington, D.C.’s art exhibition of 2002 entitled ‘Party Animals.’ ‘Party Animals’ consisted of 100 elephants and 100 donkeys that had been customized in various whimsical ways by some of the region’s artists,” said Jane.

Twenty years later the collection features over 90 bears created by more than 40 artists. These colorful, fun, large fiberglass bears are prominently displayed in front of businesses that sponsored a bear as well as in private residences. Each bear has a special theme. To celebrate 20 years of Bear Fever, the Stahls have planned some unique events. Studio B Art Gallery will feature “Artists of the Bears,” a special exhibit highlighting artwork by the artists who painted the bears. The opening reception is Friday, May 2, from 5 p.m. to 7 p.m. The show will run until Tuesday, June 24. For more information visit www.studioBBB.org.

In addition to Studio B’s exhibit, there will be several bear-themed activities around Boyertown throughout June, July and August. Visit www.bearfever.org for more information. Join us in Boyertown and catch Bear Fever! CQ

Photo by Muzo Media Productions Paul and Jane Stahl and their dog, Ginger, in front of the Bear Fever-themed bear.

HAMBURG A Fond Farewell

Our Town Foundation is saying goodbye to an incredible leader and dear friend, Deena Kershner, as she retires after 22 years of dedicated service. Kershner has been an integral part of the foundation, leading with passion, vision and an unwavering commitment to the community.

Kershner’s involvement with Our Town Foundation began as a volunteer attending one of the Foundation’s first community meetings in 2001. She was hired as the first Main Street Manager in 2003 and later took on the role of Executive Director as the organization expanded. Under her leadership, the Foundation evolved from a fledgling Main Street Program into a dynamic and multifaceted community revitalization association.

Over the course of her career, Kershner secured over $4.6 million in grant funding for Hamburg. One of her most notable accomplishments was the organization’s purchase and renovation of the Hamburg Strand Theater, saving it from closure. With an investment of over $250,000 in upgrades, the theater has flourished, welcoming approximately 20,000 moviegoers each year.

Kershner was instrumental in securing grants and spearheading projects to enhance and expand the local trail systems, providing residents and visitors with beautiful outdoor recreational spaces. Her efforts extended to improving three borough-owned parking lots, including the State Street trailhead lot, the 3rd and Grand Streets lot, and the 4th and Pine Streets lot, all of which contribute to the town’s accessibility and functionality. Her leadership also guided the streetscape project in Hamburg in 2005, resulting in the renovation of sidewalks and curbs as well as the addition of historic streetlights, benches and trash receptacles, significantly enhancing the town’s aesthetic appeal and pedestrian experience.

One of Kershner’s most cherished accomplishments is helping to plan the first Taste of Hamburg-er Festival in 2002 and continuing the festival for 22 years. What started as an ambitious idea turned into a major annual event that, at its peak, drew an impressive 40,000 attendees. Kershner’s forward-thinking approach also led her to envision and initiate the State Street Square outdoor event venue, a project she has been passionately working to bring to fruition. This venue will provide the town with even more opportunities for events and community engagement in the years to come.

As Kershner prepares for her well-earned retirement at the end of May, she reflects on her journey with immense gratitude.

“I’m thankful for the opportunity and all the people I’ve met and worked with over the years. This experience has been a wonderful 22 years of my life,” she shares.

While she looks forward to spending more time camping, gardening, puzzling and traveling, she acknowledges that she will miss the camaraderie that came with her role.

Her first adventure in retirement is already planned—an exciting trip to Yellowstone, a well-deserved getaway to celebrate the next chapter of her life. As she steps away from her position, she does so with confidence, knowing that the Foundation is in good hands with her successor, Lynn Weller.

“I am leaving on a good note and feel confident that the program will continue to benefit our town,” Kershner said.

Kershner’s unwavering dedication to Hamburg has left an indelible mark on the town and its people. Her legacy of revitalization, community engagement and passion will continue to inspire those who follow in her footsteps. As she embarks on her next journey, Hamburg remains forever grateful for her years of service, vision and love for the community. CQ

KUTZTOWN Where Heritage Meets Momentum

Downtown Kutztown has always had a unique rhythm—where college-town vibrancy meets small-town tradition. As spring blooms, so does a renewed sense of purpose and possibility in the heart of this historic borough.

At the center of it all is a community that blends longtime residents, ambitious entrepreneurs, creative students from Kutztown University and visitors seeking something a little unexpected. Walk along Main Street and you’ll find that no two storefronts are alike. Locally owned coffee shops, boutiques, a bookstore and restaurants give downtown its eclectic spirit. Many of these businesses are housed in preserved historic buildings, offering a glimpse into the town’s rich architectural past and enduring character.

But downtown is not just about nostalgia—it’s about what’s next. Projects like the revitalization of the Strand Theatre point to a commitment to cultural and economic growth. Once restored, the theatre will become a multi-use venue for film, live performance, educational programming and community events—a new anchor for downtown life.

As the weather warms, so does the calendar. One of Kutztown’s most heartwarming sights is the annual “Honk for Our 2025 Graduates” on Thursday, May 29 (rain date May 30), when Kutztown Area High School seniors parade down Main Street, cheered on by family and friends. It’s a joyful celebration of young people taking their next step, embraced by an entire town.

Several key events this season benefit Friend, Inc., a local non-profit fighting food insecurity and economic hardship in rural northeast Berks County. The 35th Annual Friend Auction kicks off the giving season on Saturday, May 3, followed by the Furever Friends Walk in the Park—a family-friendly charity dog walk—on Sunday, May 18. Cyclists can take part in the Brake the Cycle of Poverty benefit ride on Saturday, Aug. 9. All proceeds support Friend, Inc.’s vital mission. Details at friendinc.org.

New to the lineup this year is the Eastern Homestead Festival, running Thursday, July 3, through Sunday, July 6, a fresh take on the beloved Kutztown Folk Festival, celebrating heritage and community spirit with a contemporary flair.

Later in the summer, the fun continues with The Kutztown Kruizz classic car show on Saturday, July 26, followed by Dinner on Main—a community dining experience under the stars—on Friday, August 1. The season wraps up with Kutztown Day on Sunday, August 3, a tradition filled with music, food and hometown pride.

In Downtown Kutztown, connection and creativity go hand-in-hand. Whether you’re exploring its shops, attending a fundraiser or waving to graduates on parade, you’ll find a community in motion—grounded in its roots, yet always looking forward. CQ

WEST READING Spring into events on the Avenue

As the days are getting longer and the temperatures are slowly warming up, the Avenue is gearing up for a fun-filled spring and summer. If live music is your thing, join us for 2nd Fridays beginning in May with live music at our 6th street stage.

Do you love craft beer and pretzels? Join us for our annual Craft Pretzel and Beer Festival on Saturday, April 26, from 11 a.m. to 5 p.m. Enjoy over 90 vendors and all kinds of food and live music. Are you a beer connoisseur? Be a part of our VIP tasting event with over 15 local home brewers showcasing their different brands.

Grab a coffee on a Sunday morning as the sun rises and enjoy our farmers market and all the different offerings or enjoy outdoor dining at over 20 eating establishments.

Are you an art lover? Take a self-guided tour through Dean’s Way (Cherry Street) and indulge in the variety of public art displayed on

Looking for something even bigger? Join us for Art on the Avenue on Saturday, June 21, as we shut down the whole Avenue with over 200 vendors and 18 live music acts on three stages throughout the day. Whether you just want a quiet stroll down the Avenue with your coffee, or you want to live it up and dance to live music with 20,000 of your friends at Art on the Avenue, our downtown business district has it all. CQ

Member News: Industry & Community Newsmakers

East Penn Manufacturing Co. is pleased to announce that the company ranks as one of America’s Best Large Employers for 2025 by Forbes and Statista. This marks the fourth time the company has been named to the list.

Award winning CPA advisory firm Herbein + Company, Inc. (Herbein) is proud to announce that it has once again been honored with the ClearlyRated® Best of Accounting Award for Service Excellence. This marks Herbein’s 9th consecutive year of recognition, underscoring the firm’s unwavering dedication to excellence. The 2025 Best of Accounting award program honors client and employee satisfaction leaders in the accounting industry.

David Tanner joined the WCR Center for the Arts as its Executive Director in December 2024. Tanner served for 12 years as the Director of the Center for the Arts, Albright College, until he was promoted to Dean, Arts & Cultural Resources. During his 14 years at Albright, Tanner managed the Freedman Gallery, serving as director and curator for nine years.

Herbein + Company, Inc. (Herbein) announced a series of strategic leadership transitions designed to position the firm for continued growth and success. These changes reflect Herbein’s commitment to aligning its leadership structure with its strategic priorities. At the core of these transitions, Joshua A. Pollet, CPA, has been appointed Chief Financial Officer, effective Oct. 1, 2025. Pollet will succeed current CFO Joseph J. Witkowski, CPA, who plans to retire in late 2026 after an exceptional 33-year career with the firm. In addition to Pollet’s appointment, Herbein announced two other key leadership transitions:

Craig A. Mengel, CPA, a partner since 2017, has been appointed Managing Director of the Business Enterprise Practice; dedicated to serving small and mid-sized business

clients. Christopher M. Turtell, CPA, a partner since 2016, has been named Managing Director of the firm’s Assurance Practice, succeeding Pollet.

MG Architects is pleased to announce that Cody Sims has joined its firm as Architectural Staff. Sims will assist the firm’s Architects and Project Managers with all phases of design documentation and construction contract administration, develop detailed 3D/BIM models, and create construction documents and schedules from those models. He also will assist Project Managers with construction phase contract administration.

Miller-Keystone Blood Center (MKBC) has announced the appointment of Brian Fanning, MBA, as the Blood Center’s new Vice President of Operations. In this role, Fanning will oversee the operations of MKBC’s donor relations, marketing, donor collections, laboratory and hospital services departments. He also will work closely with the quality assurance, medical and finance teams to support the Blood Center’s mission and growth.

Discovery Federal Credit Union is proud to announce that Josh Oswald, Business Development Manager, has been appointed to a two-year term on the Board of Directors of ProBerco, a nonprofit organization with the mission of enriching the lives of individuals with disabilities and their families through innovative programs.

Bethany Children’s Home was named to the PA Business Central Top 100 Organizations list for its strong foundation of community, enriching lives, fostering innovation and working towards shaping the future. Bethany Children’s Home has worked diligently to support the healing of youth throughout the Commonwealth of Pennsylvania for 161 years.

Continued on next page >

Helping Harvest is excited to welcome Chef George Adams as the Production Chef for the Helping Harvest Community Kitchen that is scheduled to open in spring 2025. Adams joins Chef Amanda Richards, Director of Culinary Operations, and will be responsible for daily operations of the kitchen and preparing delicious and nutritious heat-and-eat ready meals for lowincome seniors in Berks and Schuylkill Counties.

ProBerco, a nonprofit organization that provides support services for adults with intellectual and developmental disabilities in Berks County, has appointed Erin Miller as its new Human Resources Administrator. In her new role, Miller aims to strengthen the organization’s human resources department, with a particular focus on employee training and career development.

Amanda Higginbotham, a dedicated Realtor® at Keller Williams Platinum Realty, is making a lasting impact on STEM education in the Reading community. In 2024, she pledged to donate a portion of proceeds from every home sale to the Reading Science Center, and she is thrilled to announce that her contributions have now surpassed $3,000—funds that will go directly toward the expansion of the Reading Science Center Neag Cell Lab.

Abilities in Motion (AIM), a nonprofit organization dedicated to cross-disability advocacy and community-based services, is proud to announce that Stephen Swanick has joined the organization as Executive Vice President of Growth and Strategic Initiatives. Swanick will lead the development and implementation of ethical business strategies, strengthen existing funding partnerships and forge new collaborations.

Communities In Schools of Eastern Pennsylvania (CIS of Eastern PA) is pleased to announce the addition of Eileen Dautrich as vice president of mission advancement. In this role, Dautrich will lead and execute strategic fundraising efforts in Berks, Chester and Delaware counties. Dautrich will cultivate relationships with major donors, foundations and corporations and support capital and annual giving campaigns in her assigned counties. She also will provide leadership to regional advisory boards, manage fundraising budgets and track performance using data analytics.

As Berks Encore celebrates its 60th anniversary in 2025, the organization is unveiling a refreshed identity that underscores its steadfast commitment to senior care and nutrition. A key element of this rebranding includes the addition of a new logo featuring Meals on Wheels Berks County, a program that has been central to Berks Encore’s mission for decades. The decision to incorporate Meals on Wheels Berks County into the organization’s branding highlights the growing importance of this nationally recognized program in addressing the challenges of an aging population.

Rick Patel, DBA, President and CEO of Diamond Credit Union, has been named the recipient of a 2025 Impact Award by Vistage, the world’s largest CEO coaching and peer advisory organization for small and midsize businesses. The Impact Award recognizes the remarkable development and achievement of trailblazing leaders.

Panzner, Owner and President of

Inc., has been named the recipient of a 2025 Leadership Award by Vistage, the world’s largest CEO coaching and peer advisory organization for small and midsize businesses. The Leadership Award celebrates a member’s enduring excellence in leadership, recognizing the impact they’ve had on their business, Vistage group and community.

Julie
PhytogenX,

Member News: New Members & Anniversaries

New Members

 AMMEGA US Inc.

 AssuredPartners

 Atlas Land And Homes

 Bear Creek Mountain Resort

 Camperdown Properties

 Caron Philadelphia Outpatient Treatment Center

 Caron Outpatient Treatment Center

 Cent’Anni Cigars

 East Penn Welding and Fabrication

 Evo Integration

 Honest Stretch Studios, LLC

 Kitay Law Office

 Les Reves Café and Catering Service DBA Sizzling Island

 Martin Appliance

 Mimmo’s Restaurant

 North Star Initiative

 Our Town Foundation

 PA Flip Bros

 Science Explorers

 Service Access & Management Inc.

 St. Luke’s Health Center - Leesport

 The Learning Experience

 Tidewater Mortgage Services, Inc.

 West Reading Motorcycle Club

 Wiring by Wall, Inc.

1 Year

 Anthropocene Creative

 Bank of America

 Ciccio’s Olives

 Dairy Farmers of America

 Detail Shoppe

 Drafting Solutions II LLC

 Endless Escapes, LTD

 FeeBite

 First Citizens Community Bank

 Fostering Hope Berks

 Frank Singleton State Farm

 Great American Creamery

 LedgeRock Golf Club

 Liquid

 LJ’s Fitness

 McGinty Motorcars

 OTC Fleet Services

 Outback Steakhouse - Reading

 Piscani Consulting Services

 Primo Hoagies-Wyomissing

 Pugh Self-Protection & Combatives

 Queens’ Cafe

 Reading Symphony Orchestra

 Scientific Based Solutions LLC

 Skylight Cuisine & Bar

 Spayd’s Outdoor Environments

 The Morgan School, LLC

 The Rudden Family Services

 The UPS Store- Wyomissing PA

 The W Group Financial Services

 Titus Station

 Treuse Home Styling LLC

 Tri-Boba

 Turnberry Construction Group

 Weichert Realtors - The JK Team

5 Year

 ConvergEd, LLC

 Eagle Metals

 P.W. Enterprises

 The Junkluggers of Western Philadelphia Suburbs

10 Year

 American Barber and Beauty Academy

 ATA Martial Arts - Wyomissing

 Berkshire CPAs LLC

 Building & Construction Trades Council of Reading & Vicinity

 Comfort Keepers In-Home Senior Care

 Illusion Sound and Lighting

 Salute Ristorante Italiano

 The Kaiser-Martin Group, Inc.

15 Year

 Berks Agricultural Resource Network

25 Year

 CBL Custom Apparel

30 Year 

Boscov’s Department Store, LLC

Brentwood Industries, Inc.

Brentwood Industries, Inc.

Carpenter Technology Corporation Customers Bank

East Penn Manufacturing Company

FirstEnergy

M & T Bank

Met-Ed, A FirstEnergy Company

Penn State Health St. Joseph Penske Truck Leasing

R.M. Palmer Company

Reading Area Community College

Redevelopment Authority of the County of Berks

Santander Bank, N.A.

Signal of Eastern PA

Stevens & Lee

Tower Health

UGI Utilities, Inc.

Wells Fargo

35 Year

 MACnificent Pages / Route 422 Business Advisor

 Staples The Office Superstore

20 Year

 Aerotek

 Alarm Tech Systems, Inc.

 Isaac’s Famous Grilled Sandwiches

 Marrella Financial Group, LLC

Manufacturers Resource Center Interested in becoming a part of the Greater Reading Chamber Alliance? Contact Dallan Yoh at dyoh@greaterreading.org or 610.898.7775.

don’t just help businesses grow—we help communities thrive. Whether you’re building your brand, launching a campaign, or strengthening your reputation, our tailored marketing strategies can help you iMADJine the possibilities.

We believe in the power of connection, which is why we proudly support local initiatives like Girls on the Run Berks County, empowering the next generation to dream big and achieve their goals.

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