2013 MEDIA KIT FitnessBerks is read by fitness and outdoor enthusiasts throughout Greater Reading, PA. It was developed to promote and encourage participation in fitness and outdoor activities to anyone seeking to enjoy an active, adventurous lifestyle.
FitnessBerks is designed to provide and promote fitness and exercise opportunities for anyone seeking new or continued pursuits with like-minded individuals and groups. It includes calendars with dates, events and contact information for those seeking more fitness and adventure in their lives. It is a vibrant resource filled with tips, techniques, examples and events promoting active lifestyle pursuits within our community. Articles are written and edited by members of the active Berks community and leading industry sources.
Distribution Includes:
3,500
Circulation
16,000 Readership
Consider these other magazines published by the Hoffmann Publishing Group. The Berks County Medical Record - The Official Publication of the Berks County Medical Society The Berks Barrister - The Official Publication of the Berks County Bar Association PennTrux - The Official Publication of the PA Motor Truck Association At Home in Berks - The Official Publication of the Home Builders Association of Berks County For advertising information visit HoffmannPublishing.com
Club Member Subscribers. Controlled Distribution in retail locations promoting goods and services for exercise and active pursuits through Running, Cycling, Hiking, Kayaking,Rock Climbing, Skydiving, Hang Gliding, Scuba Diving, Swimming, Water Skiing, Snow Skiing, Snowboarding, Motorsports, Fitness, Weight & Strength Training, Equestrian Activity, Martial Arts, Yoga and Self Defense Training.
2013
Editorial Calendar
Editorial Focus FitnessBerks serves the Greater Reading, Pennsylvania market, fulfilling a growing need for a publication that addresses and explores opportunities for fitness, adventure and active lifestyle choices. Articles include thought provoking stories, tips and trends for active lifestyle pursuits, uplifting stories concerning individual or group accomplishments, and suggestions and ideas for current and future participation in various organizations and activities within the scope of fitness, adventure and exercise.
April 2013 Cycling Hiking
Ad Reservations Due Ad Materials Due March 1, 2013
March 9, 2013
June 5, 2013
June 10, 2013
September 5, 2013
September 10, 2013
December 5, 2013
December 10, 2013
July 2013 Running Water Activities
October 2013 Adventure ActivitiesTriathlon Training
General Topics Activity Calendar Fitness News Training Spotlight Fit Finds Health & Nutrition Food & Diet Medical Corner
January 2014 Skiing/Snowboarding Weight & Strength Training Yoga & Wellness
Market and Audience Profile FitnessBerks reaches Greater Reading and Berks County residents with purchasing power. Our readers include individuals and families who represent over 60 percent of the community’s economic wealth. They include people from every walk of life -- from the corporate world, to the factory floor, to the family home. They are loyal consumers who are driven to stay fit and safe, in pursuit of an active lifestyle. They purchase goods and services to participate in the following activities: Running, Biking, Hiking, Kayaking, Rock Climbing, Skydiving, Scuba Diving, Swimming, Water Skiing, Snow Skiing, Snowboarding, Motorsports, Hang Gliding, Fitness, Weight & Strength Training, Equestrian Activity, Martial Arts, Yoga and Self Defense Training.
Specifications
Mechanical Requirements
bleeds Bleeds for full page ads only. There are no additional charges for bleeds.
guaranteed positions Add 25% to ad rates to guarantee position. Space and availability are limited.
digital file guidelines All fonts embedded or included with native files All art must be CMYK, press ready Accepted files: High Res-PDF (preferred), InDesign, TIFF, EPS, JPEG All fonts and graphics packaged with native files High res artwork (300 dpi pics, 133 line screen)
A. Full Page . . . . . . . . . . . . 7.375 x 9.875 B. Full Page Bleed . . . . . . 8.625 x 11.125 (trim size is 8.375x10.875) C. 1/2 Page Vertical . . . . 3.5625 x 9.875 D. 1/2 Page Horizontal . . . 7.375 x 4.833 E. 1/2 Page Island . . . . . . . 4.833 x 7.375 F. 1/4 Page . . . . . . . . . . . 3.5625 x 4.833 G. 1/8 Page . . . . . . . . . . . 3.5625 x 2.2813
payment information All payments must be made “in advance of or upon delivery of goods or services.” In order to ensure this, Niemczyk Hoffmann obtains credit card information from each advertiser. If there are outstanding invoices for prior issues, companies will not be allowed to continue advertising.
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B
cancellation policy Cancellations must be made in writing and are not accepted after space reservation deadlines.
Publisher
Ad Sales Tracy Hoffmann
Hoffmann Publishing Group, Inc.
610.685.0914 x201 • Fitness@ nhgi.net
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2921 Windmill Road, Suite 4 Reading, PA 19608 610.685.0914 x201 Tracy @ HoffmannPublishing.com
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FORWARD AD MATERIAL TO Fitness@ NHGI.net
Advertising Rates for 2013 For Ad Sales Contact Tracy Hoffmann Fitness@ nhgi.net 610-685-0914 x201
Insertion Frequency
1x
2x
3x
4x
Back Cover Inside Covers Full Page ½ Page (Vert or Horiz) ¼ Page 1/8 Page
$1,750 $1,550 $1,350 $725 $425 $275
$1,700 $1,500 $1,300 $700 $400 $250
$1,650 $1,450 $1,250 $675 $375 $225
$1,600 $1,400 $1,200 $650 $350 $200
Insertion order form
FITNESS BERKS
Name: _________________________________________ Company: ________________________________________________ Address: _____________________________________ City: ________________________ ST: ________ Zip: ________________ Phone: ___________________ E-Mail: __________________________ Size of ad: ______________ RATE: ________________ Months to run:
APRIL
JULY
OCTOBER
JANUARY
Payment method: credit card (Mastercard or Visa only) OR check Credit Card #: _________________________________________ Exp. Date: _________________Sec Code__________________ Cardholder: ____________________________________________ Signature: ___________________________________________ Make checks payable to: Hoffmann Publishing Group, Inc. I understand that Fitness Berks does not guarantee the order and page location of advertisements. All contracts are non-cancelable. Payment in full is due within 30 days of publication date. Place insertion online at nhgi.net/insertion or return to: mail: Hoffmann Publishing Group (Publisher), 2921 Windmill Road, Suite 4, Reading, PA 19608 email: Tracy Hoffmann at Fitness@nhgi.net UESTIONS: (610) 685-0914 x201
2012 Net Advertising Rates
Mechanical Requirements
Back Cover Inside Covers Full Page 1/2 Page (Vert or Horiz) 1/4 Page 1/8 Page
A. Full Page
1x $1,750 $1,550 $1,350 $725 $425 $275
2x $1,700 $1,500 $1,300 $700 $400 $250
3x $1,650 $1,450 $1,250 $675 $375 $225
4x $1,600 $1,400 $1,200 $650 $350 $200
7.375 x 9.875
B. Full Page Bleed 8.625 x 11.25 (trim size is 8.375x10.875) C. 1/2 Page Vertical
3.5625 x 9.875
D. 1/2 Page Horizontal 7.375 x 4.833 E. 1/2 Page Island
4.833 x 7.375
F. 1/4 Page
3.5625 x 4.833
G. 1/8 Page
3.5625 x 2.2813
FORWARD AD MATERIAL TO FitnessAds@ NHGI.net
Policy Information Payment Policy: Advertisers & advertising agencies are jointly responsible for payment of all insertions. Publisher will invoice the agency or advertiser after the publication has been mailed to the membership. Publisher will provide one tear sheet as proof of insertion. Payment must be received within 30 days of invoice or finance charges of 1.5% will be incurred. In the event that it becomes necessary for the Publisher, at its option, to place this agreement in the hands of an attorney or collection agency for debt collection, the advertiser agrees to pay attorney fees and all costs incurred by the Publisher. The advertiser or the agency will bear full responsibility for withholding advertising materials that may violate any law, regulation or ruling of the Federal Trade Commission or infringe on any copyright, trademark or patent and shall defend, identify and hold harmless the Publisher from all third party claims on account thereof. Publisher reserves the right to reject any advertisement, photograph or illustration that is not deemed to be acceptable in keeping with standards of the publication. I acknowledge upon signing this contract, that I have carefully read and accepted the terms, condition and policies of this contract. I further understand that any verbal agreements are not binding to this agreement. _______________________________________________________________ Authorized Signature
______________________________________________________________ Date
Hof f mann Publishing Group, Inc. • 2921 Windmill Road, Suite 4 • Reading, PA 19608 • 610.685.0914