Society
2013 Media Kit EDITORIAL FOCUS Lancaster Physician's focus is on the
clinical, educational, and business issues impacting patient care and practice management in Greater Lancaster; while actively promoting growth, fellowship and goodwill among the LCCMS membership.
DISTRIBUTION & READERSHIP Lancaster Physician is distributed
using an integrated strategy that includes print, online and event outreach.
Published quarterly, the print edition is mailed directly to the homes of nearly 900 physicians. Over 300 medical practice and hospital waiting rooms. institutions and organizations. Additional readership is reached via digital editions and LCCMS sponsored and/or endorsed events.
2,000 15,000 +
Quarterly Circulation
+
Quarterly Readership
Improving Public Health established in 1844. Its purpose is to promote and protect the practice of medicine for the physicians of Lancaster County so they may provide the highest quality of patient-centered care in an increasingly are committed to improving the public health. To this end, they are active with organizations in the complementary professional organizations.
Quarterly Features Publish Date Published quarterly, Lancaster Physician is published the
Community Initiatives Healthy Living Health & Regulatory Focus Practice Marketing
July and October.
PUBLISHER 2921 Windmill Road Sinking Spring, PA 19608 610.685.0914 fx: 866.590.4890 ADVERTISING CONTACT Tracy Hoffmann tracy@hoffpubs.com 610.685.0914 x201 fx: 866.590.4890 LANCASTER CITY & COUNTY MEDICAL SOCIETY 480 New Holland Avenue Ste 8202 / Lancaster, PA 17602 717.393.9588 / fx: 717.393.5088 info@lancastermedicalsociety.org Kelly Lyons Schober, Executive Director
2013 Editorial Calendar ISSUE
AD INSERTION DUE
Ad M ATERIALS DUE
Spring (April)
March 5
March 10
Summer (July)
June 5
June 10
Fall (October)
September 5
September 10
Winter (January)
December 5
December 10
Ad Sizes GUARANTEED POSITIONS Add 25% to ad rates to guarantee position. Space and availability are limited.
A. FULL PAGE ......................7.375x9.875 B. FULL PAGE BLEED......8.625 x 11.25 (trim size is 8.375 x 10.875) C. 1/2 PAGE VERT...........3.5625 x 9.875
DIGITAL FILE GUIDELINES
D. 1/2 PAGE HORIZ...........7.375 x 4.833 E. 1/4 PAGE.....................3.5625 x 4.833 F. 1/8 PAGE......................3.5625 x 2.2813
Photos: 300 dpi ads for advertisers when necessary, and will do so on a voluntary basis. Complimentary ad development will include production of one ad and/or one set of changes. Additional design changes will be billed at a minimum of $25 per change. PAYMENT INFORMATION All payments must be made in advance or upon delivery of goods or
A
B
credit card information from each advertiser. If outstanding invoices is agreed upon. CANCELLATION POLICY Cancellations must be made in writing and are not accepted after space reservation deadlines.
F
SUBMIT MATERIALS TO MATERIALS:
C
D
E
2921 Windmill Road Sinking Spring, PA 19608 610.685.0914 x201
2013 Advertising Rates
For more information contact Tracy Hoffmann, at tracy@hoffpubs.com, or call 610.685.0914 x201
INSERTION FREQ. 1x
2x
4x
Back Cover inside Covers Page One Full Page 1/2 Page 1/4 Page 1/8 Page
$2,400 $2,200 $2,200 $1,900 $1,100 $650 $375
$2,300 $2,100 $2,100 $1,800 $1,000 $600 $350
$2,500 $2,350 $2,350 $2,000 $1,200 $700 $400
All advertising rates listed net. No cash discounts. If contract is canceled the right to accept/reject all ads and to position advertising at the publisher’s discretion.
INSERTION ORDER FORM Name _________________________________________ Company ___________________________________________ Address _________________________________________ City ________________________ St _____Zip __________ Phone ____________________________email ___________________________________ Ad size _____Rate _________ Issues to run
SPRING
SUMMER
FALL
WINTER
Payment method: credit card (Mastercard or Visa only) or check. Credit Card # _______________________________________ Exp. Date _____________________ Sec Code___________ Cardholder ____________________________________________ Signature _____________________________________
All contracts are non-cancelable. Payment in full is due within 30 days of publication date.
2013 NET Ad VERTISING RATES Insertion Freq.
1x
Back cover Inside covers Page one Full page 1/2 page 1/4 page 1/8 page
$2,500 $2,350 $2,350 $2,000 $1,200 $700 $400
2x
$2,400 $2,200 $2,200 $1,900 $1,100 $650 $375
MECHANICAL REQUIREMENTS 4x
$2,300 $2,100 $2,100 $1,800 $1,000 $600 $350
A. FULL PAGE ...................................7.375 x 9.875 B. FULL PAGE BLEED......................8.625 x 11.25 (trim size is 8.375 x 10.875) C. 1/2 PAGE VERT...........................3.5625 x 9.875 D. 1/2 PAGE HORIZ.........................7.375 x 4.833 E. 1/4 PAGE......................................3.5625 x 4.833 F. 1/8 PAGE.....................................3.5625 x 2.2813
POLICY INFORMATION Payment Policy: Advertisers & advertising agencies are jointly responsible for payment of all insertions. Publisher will invoice the agency or advertiser after the publication has been mailed to the membership. Payment must be received within 30 days of invoice agreement in the hands of an attorney or collection agency for debt collection, the advertiser agrees to pay attorney fees and all costs incurred by the Publisher. or ruling of the Federal Trade Commission or infringe on any copyright, trademark or patent and shall defend, identify and hold harmless the Publisher from all third party claims on account thereof. Publisher reserves the right to reject any advertisement, photograph or illustration that is not deemed to be acceptable in keeping with the standards of the publication. I acknowledge upon signing this contract, that I have carefully read and accepted the terms, condition and policies of this contract. I further understand that any verbal agreements are not binding to this agreement. _______________________________________________________________ Authorized Signature
______________________________________________________________ Date
Hoffmann Publishing Group, Inc. • 2921 Windmill Road, Suite 4 • Reading, PA 19608 • 610.685.0914