2013 Media Kit
MAGAZINE
A Publication of The Greater Reading Chamber of Commerce & Industry Women2Women, developed by the Greater Reading Chamber of Commerce & Industry, encourages women from diverse backgrounds to create connections, gain knowledge, and open doors to strategic alliances. Its goal is to create and elevate more women leaders in Berks County by providing a platform to learn, share ideas and mentor others.
Distribution & Readership Greater ReadingWomen2Women is mailed directly to the home or business of over 1500 professional women within the Greater Reading area. Mailings also reach the waiting rooms of more than 200 medical and dental practices, over 100 beauty salons, coffee shops and cafes; and bulk distribution to retail locations and Women2Women events throughout Greater Reading. It is read and shared by more than 30,000 residents of Berks County.
Berks County readership
Quarterly circulation The Greater Reading Chamber of Commerce & Industry was established in 1913. Its mission is to be Greater Reading’s leading resource and advocate for business.
The goal W2W is t of o and eleva create t women le e more ade Berks Co rs in unty
Editorial Focus
Editorial Content
Greater Reading Women2Women Magazine speaks to the professional woman of Greater Reading across all occupations and career levels. W2W explores topics relevant to entrepreneurship, business, careers, work/family balance, and general health and wellness; while promoting fellowship and mentoring opportunities. W2W delivers engaging, relevant commentary, marketing and educational content, and fellowship initiatives that impact families, careers, the workplace and our community.
Quarterly Features Member Profiles Entrepreneurship
Community Outreach Networking
Business & Careers
All content will promote Life2Work balance Women2Know - Leadership Profiles, Local Profiles, Emulation Articles Growth2Go - Mentoring, Financial Planning, Education, Achievement Articles Health2Wellness - Mental, Spiritual, Physical Health & Wellness Articles & Issues Work2Life - Family, Office, Professional Advice on Balancing Life, Work, Family Publish Date: Women2Women is published quarterly on the 15th of the month, during April, July, October, and January. Publication Deadlines (publishes mid-month)
2013
Advertising rates All advertising rates listed net. No cash discounts. If contract is canceled before contract completion, the advertiser will be billed the difference between the contracted rate and the single insertion rate. The editor reserves the right to accept/reject ads and position advertising at the publisher’s discretion.
Issue
Ad Res. Due
Ad Materials Due
April July October January
March 15 June 15 Sept 15 Dec15
March 25 June 25 Sept 25 Dec 23
Insertion freq.
1x
2x
4x
Back Cover Inside Covers Page 1 Full Page 1/2 Page 1/4 Page 1/8 Page
$1,600 $1,400 $1,400 $1,250 $800 $500 $325
$1,500 $1,300 $1,300 $1,225 $775 $475 $300
$1,400 $1,200 $1,200 $1,175 $725 $425 $250
To advertise, contact Heather Brady at 610.685.0914 ext. 203 or Heather@Hoffpubs.com
Ad specifications BLEEDS Bleeds for full page ads only. No additional charges for bleeds. GUARANTEED POSITIONS Add 25% to ad rates to guarantee position. Space and availability are limited. DIGITAL FILE GUIDELINES All fonts embedded or included with native files Accepted files: High Res-PDF (preferred), TIFF, EPS, JPEG All fonts and graphics packaged with native files High res artwork (300 dpi pics, 133 line screen)
Mechanical Requirements A. Full Page . . . . . . . . . . . 7.375 x 9.875 B. Full Page Bleed . . . . . . 8.625 x 11.25 (trim size is 8.375 x10.875)
C. 1/2 Page Vertical . . . . 3.5625 x 9.875 D. 1/2 Page Horizontal . . . 7.375 x 4.833 E. 1/4 Page . . . . . . . . . . 3.5625 x 4.833 F. 1/8 Page . . . . . . . . . 3.5625 x 2.2813
PAYMENT INFORMATION All payments must be made “in advance of or upon delivery of goods or services.” In order to ensure this, Hoffmann Publishing Group obtains credit card information from each advertiser. If there are outstanding invoices for prior issues, companies will not be allowed to continue advertising.
A
B
CANCELLATION POLICY Cancellations must be made in writing and are not accepted after space reservation deadlines. Please supply all ads in digital format. Hoffmann Publishing can produce ads for advertisers when necessary, on a voluntary basis. Complimentary ad development will include production of one ad and/or one set of changes. Additional design changes will be billed at a minimum of $25 per change.
Publisher
Hoffmann Publishing Group, Inc. 2921 Windmill Road Sinking Spring, PA 19608 HoffmannPublishing.com Phone: 610.685.0914 Fax: 866.590.4890 Advertising Sales: Tracy Hoffmann Phone: 610.685.0914 ext. 201 tracy@Hoffpubs.com Greater Reading Women2Women A Publication of The Greater Reading Chamber of Commerce & Industry. The Greater Reading Chamber of Commerce & Industry was established in 1913. Its mission is to be Greater Reading’s leading resource and advocate for business. The Greater Reading Chamber of Commerce & Industry. Gateway Building, 201 Penn St., Suite 501 / Reading, PA 19601 Ellen Horan, CEO / GreaterReadingChamber.org BerksWomen2Women.org / 610.376.6766 w2w@GreaterReadingChamber.org
F C
E
D
Women2Women INSERTION ORDER FORM Name: _________________________________________ Company: ________________________________________________ Address: _____________________________________ City: ________________________ ST: ________ Zip: ________________ Phone: ___________________ E-Mail: __________________________ Size of ad: ______________ RATE: ________________ Months to run:
APRIL
JULY
OCTOBER
JANUARY
Payment method: credit card (Mastercard or Visa only) OR check Credit Card #: ______________________________Exp. Date: _____________Sec Code_________Zip on Card______________ Cardholder: ____________________________________________ Signature: ___________________________________________ Make checks payable to: Hoffmann Publishing Group, Inc. I understand that Women2Women does not guarantee the order and page location of advertisements. All contracts are non-cancelable. Payment in full is due within 30 days of publication date. MAIL: Hoffmann Publishing Group (Publisher), 2921 Windmill Road, Suite 4, Reading, PA 19608 EMAIL: tracy@hoffpubs.com FAX: 866.590.4890
2013 NET ADVERTISING RATES Back Cover Inside Covers Page 1 Full Page 1/2 Page (Vert or Horiz) 1/4 Page 1/8 Page
1x $1600 $1400 $1400 $1250 $800 $500 $325
2x $1500 $1300 $1300 $1255 $775 $475 $300
4x $1400 $1200 $1200 $1175 $725 $425 $250
MECHANICAL REQUIREMENTS A. Full Page
7.375 x 9.875
B. Full Page Bleed 8.625 x 11.25 (trim size is 8.375x10.875) C. 1/2 Page Vertical
3.5625 x 9.875
D. 1/2 Page Horizontal
7.375 x 4.833
E. 1/2 Page Island
4.833 x 7.375
F. 1/4 Page
3.5625 x 4.833
G. 1/8 Page
3.5625 x 2.2813
POLICY INFORMATION Payment Policy: Advertisers & advertising agencies are jointly responsible for payment of all insertions. Publisher will invoice the agency or advertiser after the publication has been mailed to the membership. Publisher will provide one tear sheet as proof of insertion. Payment must be received within 30 days of invoice or finance charges of 1.5% will be incurred. In the event that it becomes necessary for the Publisher, at its option, to place this agreement in the hands of an attorney or collection agency for debt collection, the advertiser agrees to pay attorney fees and all costs incurred by the Publisher. The advertiser or the agency will bear full responsibility for withholding advertising materials that may violate any law, regulation or ruling of the Federal Trade Commission or infringe on any copyright, trademark or patent and shall defend, identify and hold harmless the Publisher from all third party claims on account thereof. Publisher reserves the right to reject any advertisement, photograph or illustration that is not deemed to be acceptable in keeping with standards of the publication. I acknowledge upon signing this contract, that I have carefully read and accepted the terms, condition and policies of this contract. I further understand that any verbal agreements are not binding to this agreement. _______________________________________________________________ Authorized Signature
______________________________________________________________ Date
Hof f mann Publishing Group, Inc. • 2921 Windmill Road, Suite 4 • Reading, PA 19608 • 610.685.0914