A Program of the Greater Reading Chamber Alliance
W 2 MEN2WOMEN themagazine winter2024
Woman2Know
Dr. Radha Pyati, Chancellor of Penn State Berks: Living Her Mission pg. 08
The Junior League of Reading: A Century of Service pg. 10
Girl Power for Good: Reading Royals Ice Angels pg. 15
Breaking Bad: Good SEL Habits for Kids pg. 24
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Winter 2024
2 GROW CONNECT LEAD Kirsten P. Haas, Managing Editor Rachael Romig, Editor-in-Chief 606 Court Street • Reading, PA 19601 berkswomen2women.com • 610.376.6766
Women2Women Council: Tracy Parmer, Chairwoman
Rosa Arroyo, Kristi Bonanno, Michelle Conway, Becky Eshbach, Sara Frassinelli, Laurie Grube, Katie Johnsen, Carissa Johnson, Sarah McDaniel, Tracy Parmer, Jes Prutzman, Alyssa Redding, Donna Reed, Regina Rinehimer, Rachael Romig, Brenda Rosado, Erika Ruelas, Adelle Schade, Alison Snyder, Emma Rose Strohl Women2Women is Greater Reading Chamber Alliance’s catalyst for developing women leaders and connecting women from diverse backgrounds to learn, share ideas, and mentor each other. W2W offers a forum for women to create connections, gain knowledge, and build strategic alliances to foster their personal potential and career advancement. Joining the network is open to all who support women and Women2Women Magazine is a publication of the Greater Reading Chamber Alliance.
Contents Features 06 Meet the W2Writers! 07 First Class Leadership with Dr. Karen Restifo 10 The Junior League of Reading: A Century of Service
To join: W2W@greaterreading.org Stay connected: BerksWomen2Women.com BerksWomen2Women
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13 The Real Deal: Two Women Making the Streets Safer for Our Youth 15 Girl Power for Good: The Reading Royals Ice Angels 17 Inspiration, Learning & Sharing at Women2Women’s Inaugural Multi-Organizational Networking Event
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Our Invaluable Volunteers: Keeping Them Engaged
ON THE COVER: Dr. Radha Pyati, Chancellor of Penn State Berks
22 YOU get an award! YOU get an award! Catching up with the Business of Business Awards 23
I t CAN Happen to You: Personal Safety Made Simple
24
Breaking Bad: Good Social Emotional Learning Habits for Kids
W2W 2024 Upcoming Event Schedule 28 January, Febuary & March Events 32 Speaker Profiles
In Every Issue 05
eflections R & Inspiration
08 Woman2Know 26
W2W Around Town
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Community Call-Out
Photo courtesy of Penn State Berks
© 2024 All rights reserved. No portion of this publication may be reproduced electronically or in print without the expressed written permission of the publisher. Women2Women Magazine is published quarterly by Hoffmann Publishing Group, Inc. • Reading, PA HoffmannPublishing.com • 610.685.0914
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Reflections
W
inter gets a bad rap. It’s cold. It’s bleak. It’s…well, OK, perhaps there are reasons Winter isn’t a seasonal favorite. Personally, I kind of like Winter. It’s a time for nesting, a time for reflecting and a time for contemplating what one wants to accomplish in the new year.
Winter is THE season for fresh starts! In this issue of W2W Magazine, we bring you stories of women whose missions are to make positive impacts on our community as leaders in education, service and volunteerism: • Woman2Know: Penn State Berks Chancellor Radha Pyati, PhD • The Junior League of Reading • The Reading Royals Ice Angels • And so many more! This issue also features stories on how we can look out for our physical selves, share our knowledge through networking and the importance of giving ourselves a pat on the back for a job well done. Creating a better community for ourselves starts with each individual putting their passion and skills to work. Each one of us has something valuable to contribute to our world so snuggle up, take the time to read up on these amazing women, get inspired and be the change!
Kirsten P. Haas
Kirsten P. Haas Executive Director, Girls on the Run Berks County Managing Editor, W2W Magazine The opinions expressed here are solely the opinion of the author. They have not been read by nor approved by Girls on the Run® and do not necessarily represent the views nor opinions of Girls on the Run®.
Inspiration
Mission Accomplished? Stay Tuned! I am not a fan of New Year’s resolutions although I’ve made many in my lifetime. Note, I said MADE, not fulfilled. But in January 2020, while waiting for the bill at a New Year’s luncheon with colleagues, we asked and shared our New Year’s resolutions (technically, I think we actually said, “What do you want to accomplish this year?”) with each other. I stated, “I want to write more.” Simple, to the point and most importantly: FULFILLED! Literally within a half-hour of making that declaration aloud, one of my colleagues (surprise! It was Rachael Romig) added me to the W2W Magazine Editorial Committee where I wrote at least one article per issue for the next two years. Then at the tail-end of 2021, Rachael asked me if I would take on the role of Managing Editor for the magazine. DONE!
Here I am, two years and eight issues later. And what an experience! I learned so much about the work that goes into a publication, beyond the writing. I gained experience in how to plan an issue, how to inspire writers and how to make it all come together (usually at the last minute!). I am impressed at the amazing stories of the amazing women in our community and I am so proud to have brought these stories to you, our readers. So, what do I want to accomplish in 2024? I want to focus on writing MY stories which means I am stepping down as Managing Editor of W2W Magazine. I cannot thank Rachael and the W2W organization enough for this opportunity, their support and their trust. It has been an extreme honor and an incredible privilege to tell the stories of the women who educate, entertain, inform and most importantly, inspire. THANK YOU, ALL! berkswomen2women.com 5
Meet the W2Writers! Meet the W2W Magazine Editorial Committee and Contributing Writers who volunteer their time and talent to bring the W2W Community articles that educate, entertain, inform and inspire. The W2W Editorial Committee members not only lend their writing talents to the magazine but also develop and direct the creation of each W2W Magazine issue.
In This Issue: LISA R. BALDI, MBA, Director of Strategic Communications, Penn State Berks. W2W Magazine Contributing Writer DOUGLAS BERNE, MD, Child & Adolescent Psychiatrist, Reading Hospital, W2W Magazine Contributing Writer AARON GANTZ, MBA, Senior Director Economic Development, Greater Reading Chamber Alliance, W2W Magazine Contributing Writer JENNIFER GOLDSMITH CERRA, Director of Communications with Herbein + Company, W2W Magazine Editorial Committee KIRSTEN HAAS, Executive Director, Girls on the Run of Berks County, W2W Magazine Managing Editor
KELLY HANCOCK, Freelance Writer, W2W Magazine Editorial Committee VALI HEIST, Professional Organizer, Owner, The Clutter Crew, W2W Magazine Contributing Writer KATHERINE KETTER, AVP Customer Experience with Health Partners,W2W Magazine Contributing Writer LYNSAY LADANY, President, Junior League of Reading, W2W Magazine Contributing Writer PHYLLIS MCLAUGHLIN, Freelance Writer, W2W Magazine Contributing Writer 2
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6 Women2Women | Winter 2024
In July 2021, Drexel University College of Medicine (DUCOM) opened their new fouryear regional medical campus in Wyomissing. At the helm of this collaboration between Drexel University and Tower Health, is Karen Restifo, MD, JD, who was named Campus Dean in September 2020.
First Class
LEADERSHIP with W
Dr.Karen Restifo
ith degrees from the University of Pennsylvania, Georgetown University School of Medicine and the University of Connecticut School of Law, Dr. Restifo leans on her experience in curriculum delivery and process improvement as well as her passion for student wellness to lead the way. “My work mission is to help create great physicians and to serve and support our patients and community,” she explains. “In August [2023], we successfully welcomed our third cohort of first-year medical students. They are driven, talented and will find opportunities to pursue their passions through exposure to a diverse and underserved community. I am excited to see what all the medical students at our campus will accomplish during their time with us.” Dr. Restifo brings a lot of prior experience working with students to her current role, having previously served as associate dean of student affairs at the Keck School of Medicine at the University of Southern California, the University of Arizona College of Medicine at Phoenix and the Texas Christian University and University of North Texas Health Sciences Medical School. “I am a physician and an administrator,” she proudly states. “As the first Campus Dean of Drexel University College of Medicine at Tower Health, I am proud and awed by the accomplishments that have been made in the three years since we began educating our first class of medical students.”
“My parents, particularly my mother, pushed me to strive to do whatever I wanted to do, regardless of whether other women were traditionally involved in those roles. It was not commonplace for women to be physicians when I decided to go into medicine.” A parent to “three amazing individuals,” Dr. Restifo values honesty, perseverance and respect for others as critical elements of her leadership style. As a woman in leadership, she advises, “We need to lift each other up with support, mentoring and words of encouragement.” “Push forward even when you are told something is unobtainable. Pursue your passions,” she continues. “My career path has led me to a place where I can witness the creation of new physicians, who will hopefully continue to local residency training positions, and practice in this area – giving back to those who have helped them succeed in their medical careers. “I am privileged to work with both Drexel University and Tower Health,” Dr. Restifo proudly concludes. “I am also grateful to all involved for their support, collaboration and commitment to the success of our medical students.” Karen Restifo, MD, JD, is Campus Dean, West Reading Campus at Tower Health; Regional Vice Dean, Tower Health; Professor, Clinical Emergency Medicine at Drexel University College of Medicine at Tower Health. 2 By Drexel University College of Medicine
Dr. Restifo notes that while other women physicians have been crucial to her success, she credits her parents as well.
berkswomen2women.com 7
WOMAN2KNOW
Dr. Radha Pyati CHANCELLOR OF PENN STATE BERKS
Living Her Mission On July 1, 2023, Dr. Radha Pyati took on the mission of leading Penn State Berks as chancellor. An accomplished researcher and author, awardwinning environmentalist, and a leader in STEM education, Dr. Pyati joins the esteemed ranks of women leading institutes of higher education in Berks County. Woman2Woman is proud to name her as our Winter 2024 Woman2Know!
8 Women2Women | Winter 2024
What’s your mission? My mission is to help people and communities reach their greatest potential through higher education. Sometimes that happens one student at a time. Other times that happens by creating communitywide opportunities for economic development and community action, and providing the education and training to meet those challenges. This mission makes me feel alive! And it makes me grateful to be doing what I am doing.
What has led you to your current career path? My current career path grew from my enjoyment of science and my love of working with students to help them discover that science can be an intriguing and exciting career path. Over time, more leadership opportunities came my way and I learned more about how to make life better for my students and for my community.
How have you led other women in their career paths?
What words of wisdom would you offer to other women?
I’ve led women in their career paths in a number of ways. I’ve mentored students in my research lab who went on to brilliant careers in science and technology. I’ve helped early-career faculty members establish their careers, and I’ve provided opportunities for professional women to build their skills and accomplishments. This has been some of the most personally meaningful work I have ever done.
“Believe in your truth and your voice, and do the research and legwork to get them heard.” Each woman knows her community and its needs, and in believing in what she knows, she can get things done to improve her community. 2 By Lisa R. Baldi, MBA, Director of Strategic Communications, Penn State Berks
Why is your position unique to women in our community? My position as Chancellor of Penn State Berks provides our local Penn State students and alumni – who live locally, regionally and globally – an opportunity to interact with a female leader of their Penn State campus. There has not been a woman chancellor at Penn State Berks since 2011. And I’m very proud to serve alongside several other women presidents of colleges and universities in Berks County.
What is your favorite mantra, favorite saying or words that keep you grounded? I like Stephen Covey’s: “Seek first to understand, then to be understood.” This has helped me countless times to understand the forces driving another person, so when I devise a solution to a problem, it can meet their needs as well as mine.
Would you wish to acknowledge a mentor or friend who helped you aspire to this point in your life’s journey, and why? A former boss of mine was a wonderful mentor to me, and I hope to do the same for others. She could see my potential, even before I could. She advised me to talk with people, ask them about their priorities for our organization and its stakeholders, and put that together into a picture of community needs.
What is the most valuable way women can support each other? In my view, the most valuable way that women can support each other is by listening deeply and understanding each other, so that we can build coalitions that really take into account the important factors needed to accomplish our goals.
berkswomen2women.com 9
FEATURE
A Century of Service Our League, as I see it, was organized as a means of expressing the feeling of social responsibility for the conditions which surrounded us. We have the responsibility to act, and we have the opportunity to conscientiously act to affect the environment around us.” Mary Harriman Rumsey, 1912, Founder of the first Junior League in NYC
In 1901, a young New
York City debutante driven by a strong social conscience laid the foundation for the Junior League for the Promotion of the Settlement Movement. Mary Harriman rallied 80 like-minded young women (hence the name “Junior” League) to address the deplorable living conditions of immigrants on the Lower East Side of Manhattan. Harriman’s vision of leveraging the energy and dedication of trained volunteers to The Settlement House 1923 enhance communities struck a chord, gaining widespread recognition, and on August 6,1923, the Junior League of Reading (JLR) proudly joined this noble tradition of commitment to community improvement through dedicated volunteerism. Ten local young women convened at the residence of Mary Griggs Barbey to establish the Junior League of Reading. Over the next three months, they embarked on a mission mobilizing a group of 40 women crafting layettes that were donated to organizations supporting those in need. Recognizing the value of individual volunteer contributions, the League’s leadership foresaw the necessity of a collective project, one that would not only demonstrate an earnest commitment to
10 Women2Women | Winter 2024
the community but also foster a strong sense of unity among its members. Initial projects included a Day Nursery and collaboration with the Red Cross to produce Braille books. However, based on the findings of a needs survey, the members chose to embark on a Settlement House project. On November 6, 1925, the JLR launched the first of many successful community projects: the Junior League House (Settlement House) on South Fifth Street in Reading. The Settlement House provided a central hub for the neighborhood, facilitating various social and educational clubs and classes such as carpentry, singing, dancing, sewing, cooking, Kindergarten, and social groups. As the decade drew to a close, the Settlement House closed, marking a transformative moment that paved the way for an even more innovative endeavor. During the height of the Depression, thousands of unemployed individuals sought assistance at the old City Hall. This event underscored the JLR’s adaptability and commitment to addressing the evolving needs of the community. In a joint effort with the Reading Recreation Department and the Reading School Board, the JLR inaugurated the Tyson-Schoener Recreation Center on October 15, 1930, marking the city’s first recreation center.
I joined JLR to get more involved in my local community in a philanthropic manner. I am excited to meet new women and build new connections within the network to better service our community and understand where our communities’ needs are. I also want to be a part of a strong female led organization that has female issues at the forefront of their mission and vision.”
Meghan Nuding, New Member
It was a timely response to the pressing needs of the community during an economically challenging period. At a time when many individuals faced unemployment and economic hardship, the JLR demonstrated its commitment to enhancing the quality of life for those most affected. Virginia Muhlenberg Brooke, a member of the Reading League, contributed her design talents to the project. She crafted some of the tiles adorning the exterior of the Tyson-Schoener School building. Remarkably, these tiles remain visible and tell a story that resonates into the 21st century. A significant and enduring JLR contribution emerged in the 1980s: the establishment of Leadership Berks. This collaborative initiative between the JLR, the Berks County Chamber of Commerce, the United Way of Berks County and the United Labor Council of Reading, has stood the test of time. It marked a pivotal moment, aligning seamlessly with a core tenet of the League’s philosophy: providing quality training for volunteers and extending excellence in volunteerism to the broader Berks community. In fostering the development of Leadership Berks, the JLR demonstrated its foresight and dedication to empowering individuals throughout the region and the investment in the long-term growth and potential of the people it served. In the 1990s, the JLR shifted its focus to the issues of affordable, low-income housing, collaborating with the YMCA to bring forth the Beacon House. This transformative project aimed to provide homeless families with a pathway to independence through safe and affordable housing. The JLR committed $25,000 alongside mandatory volunteer hours to kickstart the endeavor. Within the first three years, the JLR contributed significant funding as well as an impressive 15,000 volunteer hours underscoring their holistic approach to community service, combining financial backing with hands-on involvement. During the celebration of JLR’s 75th Anniversary in 1997, they took the bold step of voting to allocate $75,000 for the furnishings, landscaping, playgrounds and other essential needs of Emma’s Place. Emma’s Place, situated within the Emma Lazarus Place, was a Child-Parent Center affiliated with Berks Women in Crisis (now known as SafeBerks). This commitment showcased the JLR commitment to fostering safe and supportive environments for vulnerable members of the community.
Presently, the JLR focus is on Youth Empowerment programming centered on enhancing the emotional well-being of our youth by elevating their self-esteem and fostering leadership qualities. By not only creating but also enhancing and expanding resources and opportunities crucial for youth growth, development, and overall well-being, the ultimate goal is to cultivate a generation of young leaders who can actively serve as stewards of leadership within their communities. The Young Women’s Summit stands as a cornerstone JLR program. This transformative two-day workshop is tailored for local middle school girls in Berks County. The objectives of Summit include expanding their developmental assets, cultivating their leadership skills and instilling in them the power to effect positive change in their communities through civic engagement and community projects. At the end of Summit, the young women have not only identified their personal strengths but have also defined specific areas of need within the community. They actively participate in a service-learning project that creates a tangible, positive impact in their community, showing they can be architects of change, creating resources that positively shape and uplift their community. The JLR proudly co-hosts the annual spring Touch-a-Truck event at First Energy stadium. For 17 years, this community event has become a beacon of family-friendly fun offering unique opportunities to climb aboard and explore a diverse array of vehicles, creating an interactive and educational experience for all. The event also provides a vibrant platform for community nonprofits and businesses to come together, fostering connections and showcasing the richness of local resources. Last year, the JLR took on the pressing issue of Menstrual Equity. Statistics show that nearly one in four students in the United States struggle with the affordability of period products, leading to missed days of school, health challenges and self-esteem issues. Last year, JLR donation efforts facilitated the equitable distribution of menstrual products to Governor Mifflin School District, Northeast and Southern Middle Schools in Reading, and the Youth Volunteer Corps Backpack initiative. In total, 5,949 pads, 3,001 tampons, plus menstrual cups, Continued on page 12
berkswomen2women.com 11
FEATURE
The Junior League of Reading offers me an opportunity to engage in the community of Berks County in ways that are meaningful to me personally, but also in ways that I believe positively impact the leadership skills of women who genuinely wish to make a difference towards positive impact and change.”
I joined JLR to be a part of something bigger than myself. I love working with so many amazing women with diverse talents and backgrounds to achieve lasting change in our community. I truly believe in the positive impact of our League’s mission of Youth Empowerment. I am thankful to learn more about effective leadership and programming from mentors I am now lucky to call friends.” Jenna Hiester, Board Member and Special Events Committee Co-Chair
Megan Valente, DEIB Board Member
period underwear and wipes were delivered, making a tangible impact on the lives of those facing these challenges. During the 2023 JLR Young Women’s Summit, 44 menstruation stations were assembled and subsequently delivered for direct placement in bathrooms. This initiative provided necessary products and also contributed to destigmatizing the conversation around menstrual health. Building on this success, the JLR focus for the current year is to ensure equal access to menstrual hygiene products while incorporating comprehensive education about menstrual health. Since its inception in 1923, the JLR has borne witness to significant changes in women’s roles within society and the evolving needs of the community. The JLR gives every woman the chance to connect, contribute and grow, extending a warm welcome to all women who align with our mission, emphasizing a commitment to fostering inclusive environments that embrace the richness of diverse individuals, organizations and communities. The JLR is a dynamic space where women can make meaningful connections and cultivate skills that resonate far beyond their immediate experiences. The foundational mission articulated by the first ten women endures to this day: To promote women’s leadership for a meaningful community impact. Over the course of the past hundred years, the JLR has stood alongside over 295 Junior Leagues around the world. While the specific needs of the future remain unknown, what remains certain is the JLR’s steadfast commitment to rise and adapt to meet those needs, persisting in the mission of developing women who, in turn, play a pivotal role in developing and uplifting Berks County. The Junior League of Reading will remain a dynamic force for positive change in the community for years to come. 2 By Lynsay Ladany President, The Junior League of Reading
To learn more about the Junior League of Reading, go to https://jlreading.org.
12 Women2Women | Winter 2024
Left: Piera Moyer. Right: Lynsay Ladany
Looking Forward to Another GR-R-REAT Year!
FEATURE
The Real Deal:
Two Women Making the Streets Safer for Our Youth
B
etween 2020 and 2023, more than 35 teens in Berks County under the age of 18 became victims of gun violence. In the wake of the tragic deaths, many called for answers, change or reform, while two Reading women instead chose action, rolled up their sleeves and got to work. Women2Women Magazine recently sat down with Seleda Simmons, Founder and Executive Director of the community non-profit The Real Deal 610, and Crystal Gilmore Harris, lifelong youth advocate and the former program director of the Lonnie Walker Foundation, to talk about their response to deadly crime that has steadily risen over the past three years and their resolve to turn the tides toward change. “My initial reaction was that we needed to be real and honest with the situation at hand. I was outraged that 13- and 14-year-old (teens) were dying in our streets,” Simmons said. “I didn’t understand why everyone was not equally outraged. I started asking myself the hard questions. How do we come together as a whole? How do we bring community members together to ensure that we have as much support as possible to provide to the community?” “When the gun violence started happening and we were losing so many of our youth, I struggled,” Gilmore Harris recalled. “I kept asking myself, “What is it that I’m not doing and what it is that I need to do? How can I make a change that needs to happen for these kids not to keep following what had become a trend in the City of Reading?” ”
Simmons, 42, of Reading noted that kids and teens today are growing up in very different circumstances from other generations. Kids and parents themselves may not have the life experience to handle trauma or know how to connect to resources. “Many children today are growing up in single parent households where people are struggling to afford even necessities. These kids must make life and death decisions just to survive in the world where they live. It’s a reality that wasn’t present in past generations.”
Gilmore Harris, 54, believes that starting conversations early is critical. As the head cheerleading coach at Reading High School for 21 years, she started roundtable conversations at the end of each practice to help the athletes discuss their feelings. They discussed how they felt and what it is that adults could do to help them. “That’s when the lightbulb went off in my head. It was time for adults to listen. We needed to sit down, have a conversation with our youth and understand what it is that they need.” She noted that this was a hard piece to figure out and there was not one solution. Simmons’ Real Deal 610 is a Reading non-profit that advocates for area youth, those struggling with addiction and mental health issues, and those recently released from prison. Simmons was one of the first people to organize a series of community town halls, one held in each corner of the city of Reading. She showed up at homicide scenes, advocated at schools, was a guest speaker to students on the realities of gun violence, and she visited laundromats and bodegas to connect citizens with community resources. She started a television show through Berks Community Television (BCTV) in which she provided information on all topics and all resources that were available to the community. What was particularly successful was a strategy that she deployed in putting information directly in the hands of teens and their parents. She started the Real Deal 610 Ambassadors program in which kids give support to other kids who are going through things that they can relate to. She also organized tours with state representatives and experiences in the court room shadowing judges Carissa Johnson and Tanya Butler. “Our hope was to bring in relatable people from the community to give kids different coping skills and access to opportunities, while also ensuring their parents were part of the conversation.” Continued on page 14 berkswomen2women.com 13
FEATURE
It was also important to hold events that teens would be interested in and would create a diversion from gun violence. These included a series of basketball tournaments, a fashion show, graffiti sneaker event and cooking competition. “We attempted to provide as many outlets as possible for kids to choose from. When it came to teen homicide and the crime rate, our focus was to be able to occupy their time and attention.” Simmons also emphasized that it was equally important to help adults understand that many of the teens were acting out because they were grieving the loss of their friends and they needed connection to appropriate mental health resources. Gilmore Harris highlighted how important these events were to the teens; “Seleda is providing a safe space, she is providing things they can be proud of, and activities that they want to get involved in. The kids show up because they trust her and because she shows them that what she is doing is the “Real Deal”.” What was evident through both their experiences was the need for non-profits, government agencies and community members to work together cohesively. “There’s not one organization or one program that would solve the problem on its own,” Gilmore Harris shared. It was necessary for community organizations to learn how to work together as a team and collectively bring a solution after speaking with youth and including them as part of the solution. “It is only when we work together that we begin to really solve the problem that is plaguing our city and taking the lives of our teenagers at such a young age.” Simmons shared what she thinks has changed in the wake of tragic lives lost to violence. “We have more people listening now,” she said. “We have more kids who feel safe and confident in speaking out on issues that have affected them. We have more kids fighting for themselves instead of fighting with each other. The most important lesson is that we are all obligated to solving these problems together.” Simmons noted that there are so many valuable non-profits in the community and that real results happen by working together, as well as understanding the process of how funds and support are distributed throughout the community. In the end, both women are hopeful for the future. “I believe that we will solve this problem one day,” Gilmore Harris predicted. “I do have faith that we are moving in the right direction, we are making a difference and we are changing lives who will continue to change other lives by paying it forward.” 2 By Kat Ketter, CDP, PCHA, AVP Customer Experience, Health Plans Partners
For more information on The Real Deal 610, go to www.therealdeal610.org or follow them on social media at https://www.facebook.com/TheRealDeal610 and @THEREALDEAL_610 IG. Simmons is also the F.A.S.T. (Family Assistance and Support for Teens) Coordinator for the Berks Community Action Program. She can be reached at (610) 374-6571, ext. 34 or ssimmons@ bcapberks.org. To connect with the Real Deal 610, please visit www.therealdeal610.org.
Fantastic Smiles, Empowered Women.
B EG I N YO U R S M I L E J O U R N E Y TO DAY ! Berks County
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FEATURE Photos courtesy of the Reading Royals
Girl Power for Good: The Reading Royals Ice Angels
T
hose who attend a Reading Royals ice hockey game at the Santander Arena in downtown Reading are in for an experience like no other. Rocking music, crowd cheers, theme nights, fan giveaways and, of course, a hockey game. An ECHL team affiliated with the Philadelphia Flyers, the Royals have consistently ranked as leaders in fan attendance since 2001. During the 2018-2019 season, a group of performers that dance and cheer on the Royals hit the ice: the Ice Angels. The Ice Angels are a group of hard-working and dedicated women that share a common love of performing, dancing, cheering and volunteering. The team performs at Friday and Saturday home games throughout the season. During the game, the team performs in the stands, interacting with the crowd and cheering on the Royals. During intermission, the Ice Angels perform a routine choreographed by the Coach and/or Captains. Each performance is an opportunity to showcase new and exciting routines as well as an opportunity to cheer on the team and bond with the dedicated Royals fans. The Ice Angels leadership team includes two members that have been a part of the team since the beginning: Coach Karena and Captain Andria. Since that first year, they have worked extremely hard to improve and to elevate each season, becoming fully integrated into the Royals Community – both during game nights and out in the community. Since their premier season in 2018, the Reading Royals Ice Angels have evolved from being merely a dance team to serving as invaluable ambassadors for the Reading Royals brand throughout the Greater Reading Community. Their increased engagement
includes working with many dance studios, cheer teams, and college teams as well as building relationships with different organizations around the Reading area. The Ice Angels attend many events held by their sponsors and events throughout the community. The team also enjoys the opportunity to volunteer at many different community service events throughout Reading such as the Girls on the Run of Berks County 5K, The Reading Holiday Parade, Slapshot Charities Annual Golf Tournament and various Season Ticket Member Events throughout the season. With everything the team members do as Ice Angels, it’s important to remember, each Ice Angel has a life off the ice, as Reading Royals Vice President of Corporate Partnerships Tammy Dahms points out, “What I find most fascinating about our Ice Angel team, is that they hold a variety of different careers outside of performing on the weekends.” The team includes multiple members that are in college full-time at different universities on the East Coast. Additionally, many different team members have full-time careers. Some examples include Coach Karena, who is a Senior Wire Operations Analyst; Social Media Director Marcia, who is a School Based Mental Health Therapist; Captain Katelyn, who is a Collection Specialist, and Captain Andria, who is a Labor and Delivery Nurse. The team places a high value on every team member’s education and they support each other in all their career goals. “We are so thankful and appreciative to be able to share our love of performing with the Reading Royals Community and are Continued on page 16 berkswomen2women.com 15
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grateful for the relationships we have been able to build,” says paramountlivingaids.com Coach Karena. “The Ice Angels have given us an opportunity to continue our dance and cheer careers, while still having different professional careers. We hope that we are able to inspire others to continue to share their love of dance and cheer.” Over the years, the team has grown to become a family that loves to spend time with each other on and off the ice. Every year in August, open tryouts are held to give performers an opportunity to join the team. The Coach and Judges look for dedicated and committed performers to showcase the Ice Angels brand and cheer on the hockey team. The leadership team prefers that people come with some type of dance or cheer experience; however, the only requirement is that the performer must be at least 18 years of age.
The team always shares how lucky they are to have the Ice Angel sisterhood together. Says Dahms, “This is an incredibly downto-earth and dedicated group of women that help round out our Reading Royals brand. At any game, you can find young girls dancing in the aisles and aspiring to be just like their favorite Ice Angel.” She emphasizes, “These women are vital ambassadors for the organization and bring a level of fun, female power to a maledominated sport with grace and professionalism.” To learn more about the Reading Royals Ice Angels, go to https://royalshockey.com/team/ice-angels. Follow them on Facebook at https://www.facebook.com/ ReadingRoyalsIceAngels. 2 By Kirsten Haas, Executive Director, Girls on the Run of Berks County
16 Women2Women | Winter 2024
FEATURE
2 GROW CONNECT LEAD
Inspiration, Learning & Sharing at
WOMEN2WOMEN’S INAUGURAL MULTI-ORGANIZATIONAL NETWORKING EVENT “Women’s networks are a necessary part of life. A mixture of empathy and brainstorming can move mountains.” – Hazel Hawke
S
tudies have identified the five key benefits of networking: a supportive environment, confidence building, friendship development, learning and collaboration. Women2Women (W2W) and the Greater Reading Chamber Alliance (GRCA) took the initiative to take women’s networking in Berks County to the next level. Not only was the result well received, but such events are sure to be on their calendar for years to come. On September 6, 2023, women of all ages from all of the formal women’s networking groups in Berks gathered for an inaugural multi-organizational networking event aimed at bringing women together for an evening of sharing, learning and inspiration. Sponsored by W2W and the GRCA, the event was organized by Rachael Romig, GRCA Senior Director of Events & Special Programs, and Katie Johnsen, GRCA Events Coordinator, and held at the Skylight Cuisine Bar, a beautiful woman-owned venue in the heart of downtown Reading on Penn Street. 108 women registered for the event, representing the following groups/organizations in Berks County: Junior League of Reading, Berks Women in Motion, American Businesswomen’s Association/Women Excelling/Reading Chapter, League of
Women Voters, American Association of University Women/ Reading Branch, NAACP of Reading, VOiCEup Berks, Governor Mifflin High School, Reading Area High School. Johnsen was very enthusiastic about this first event of this kind. “It was a huge success! We set out to invite women from many of the amazing organizations here in Berks County, and to further expand networking opportunities for everyone. It was about connecting people to one another in an informal way in a lovely setting.” She went on to explain, “Each organization or group had a table to share information about themselves, what they do, their activities and how to get involved. It was very inspiring to see the level of energy created by the interactions between women of all ages in the room.” One of the most unique aspects of this event was the inclusion of women of diverse backgrounds, and age differences. Johnsen noted one of her personal highlights: “What really stood out were the number of young women who attended. Their enthusiasm, their ideas and their knowledge of the latest Continued on page 18 berkswomen2women.com 17
technology create opportunities for everyone to learn from one another, rather than the traditional one-way mentoring of experienced career women mentoring younger women.” Kristi Bonanno, business education teacher and department head at Governor Mifflin High School, posted to the W2W Facebook page the day following the event: “Another great Women2Women and Greater Reading Chamber Alliance event organized by Rachael Romig and Katie Johnson! Grateful for my Governor Mifflin High School students to meet and connect with so many female leaders in Berks County. Beautiful venue at the Skylight Cuisine Bar on Penn Street.” Liz Buck Hafer, Chairwoman of Berks Women In Motion (BWIM) since 2019, is the owner/designer of her own graphic design company, EB Designs LLC. “Berks Women In Motion was one of the women’s groups invited to participate in the W2W event. Myself as well as other committee members provided information and materials to attendees throughout the evening, and I personally represented BWIM at the event. I hope that there is another event like this being planned in 2024. It was such a great evening!” According to Johnsen, based on the overwhelming and positive feedback GRCA received following this inaugural gathering, plans for more events like this are in the works. “We are already well received and a great connection for women in Berks and this event was one of my favorites. I’m envious of the young women who get to go, because at their age I felt intimidated and not important enough to form relationships with professional women,” she explained. “Events like this allow us to realize that they are just other human beings, and we can learn so much from one another.” Johnsen summed it up, “We should not be gatekeeping our ideas or our skills, rather sharing our knowledge with one another. W2W events have helped me personally and given me the confidence to engage with other professionals and push for the things I feel are important.” Check out the W2W calendar of events for more information on exciting opportunities in 2024! Follow them on Facebook, or visit www.berkswomen2women.com or www.greaterreading.org. 2
By Phyllis J. McLaughlin, Freelance Writer
18 Women2Women | Winter 2024
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FEATURE
Shining a Light on Growth: A Conversation with Sarah Phillips On October 25, 2023, the Greater Reading Chamber Alliance (GRCA) hosted the fourth Building Berks Awards & Expo, an event that celebrates economic growth in Berks County. GRCA Senior Director of Economic Development Aaron Gantz reached out to Sarah Phillips, President, Irish Creek Enterprises, for her perspective on the impact of the event on the community and on women’s contributions to the highlighted industries.
How do you think the Building Berks Awards contribute to recognizing and celebrating economic growth and development in Berks County? Since the Building Berks Awards only accepts projects that have been completed within the past two years, the event shines a bright light on development and new businesses within the County and promotes these projects to an audience that may not have known about them otherwise. The fact that Building Berks has categories for just about every type of construction and new business development sets a stage to promote recent projects and the possibilities of what else can be built, renovated or relocated to within County limits, hopefully encouraging the further economic and social growth of Berks County. Can you share your overall experience participating in the Building Berks Awards, both as a nominee and as a judge? The Building Berks Awards is a very unique event that I feel displays the capabilities of developers and contractors in the area, but also shows prospective businesses the potential benefits of locating within the County. We are fortunate to have so many great companies and projects in the County that the actual award competition is fairly deep and being nominated certainly does not guarantee an award. Having been a
Judge and Nominee for the Building Berks Awards, it is rewarding to see the close competition between projects and the diverse construction that can be showcased locally. How does your company view its role in contributing to the growth and prosperity of Berks County? Construction always solves a problem with a person or a company, be it creating a larger space for more people to occupy, creating smaller spaces for smaller groups to have some private workspace, or redefining and renovating spaces to change how someone feels walking into the same space. Irish Creek specializes in working with customers to define their end goal of a space, and then backing into the detail of construction needs and budgets to meet their end goal in the most expeditious and cost-effective way. This process has allowed us to create some very innovative and unique spaces within Berks County that promote individuals to live, work and play here. In your experience, what makes Berks County a unique and thriving community for business growth? Berks County is such a great location for business startups, existing business growth and for potential employees to reside as the cost of living in Berks is lower than surrounding counties of Lehigh, Montgomery, Chester and Lancaster, but
logistically has relatively easy access to larger metropolitan areas and even international hubs. Also, the diverse business community allows most resources to be found within a few miles of any Berks County location, allowing many business overhead costs to be kept to a minimum. Can you comment on the importance of the representation of women, in the construction and development industry? Absolutely! Women in typically maledominated industries has become socially acceptable and somewhat of a norm, however, women are still the vast minority in these industries. The women that I have met in these business sectors are smart, capable and successful women and often take on a career as well as some traditional household roles. More women being successful in a career that they love and also having a fulfilling home life will hopefully encourage future generations to follow their dreams, even if it is not a ‘typical’ path. We are fortunate to live in a time where most men are also very supportive of the inclusion of women in atypical industries. 2 By Aaron Gantz, Senior Director, Economic Development, GRCA, and Sarah Phillips, President, Irish Creek Enterprises, Inc.
berkswomen2women.com 19
FEATURE
Our Invaluable Volunteers: Keeping Them Engaged Volunteers are the lifeblood of many organizations. They increase the quality of services, and can also save nonprofits a significant amount of money. The U.S. Census Bureau revealed that during the midst of the pandemic, more than 23% of the U.S. population age 16 and older formally gave their time and talent in order to serve their communities. One of the top reasons why volunteers give in this way is to make an impact in their communities. According to an article by Jeanne Segal, Ph.D., and Lawrence Robinson of HelpGuide.org, volunteering has benefits for those who get involved. They state that it “can reduce stress, combat depression, keep you mentally stimulated, and provide a sense of purpose.” In addition, volunteering can provide “renewed creativity, motivation and vision that can carry over into your personal and professional life.” Yet while the benefits to both volunteers and organizations are abundant, according to Eric Burger of VolunteerHub.com, approximately one out of three volunteers leave their positions prematurely. Why does this happen and how can organizations attract and retain their volunteers month after month, and year after year? Burger states that there are several reasons why volunteers leave. The first reason is lack of flexibility and time pressures. If an organization is able to accommodate their volunteers by providing opportunities in varied or shorter time frames, the volunteers may be more likely to stay. “Micro-opportunities,” or tasks that can be completed in 30 minutes or less, can be the perfect option for certain individuals. Making phone calls or deliveries are types of activities that can be completed in these short periods of time. Additionally, the organization might offer virtual opportunities that allow their volunteers to work from home.
20 Women2Women | Winter 2024
Another reason that volunteer commitment starts to waiver is a lack of training. Training sessions serve many purposes: They can reinforce the organization’s mission, outline expectations and responsibilities, and show that the work of the volunteer is truly valued. Training helps to solidify the relationship between a volunteer and the organization by providing a way for both parties to connect and communicate with each other. Volunteers can also benefit from being able to ask questions and obtain clear information and directions about their respective roles. If
volunteers feel competent in the work they are doing, and that their efforts are valued, they are much more likely to continue on with an organization. Mismatched opportunities are also a reason why organizations sometimes see volunteers leave. It is important that volunteers are paired with opportunities that match both their skills and their interests. The best way to do this is for the organization to outline the various volunteering roles that are available and the expectations for each role, so that the volunteer, and the volunteer coordinator, can decide what is the best fit. What are some specific ways in which organizations can proactively support their volunteers? According to
Creating Client Solutions Through Construction
VolunteerHub.com, “Providing volunteers with updates regarding mission attainment will help demonstrate the individual impact they are making towards the cause and help to convey the big picture.” This allows volunteers to feel that their roles are integral to the purpose of the organization. Volunteer recognition and rewards are also valuable ways to show appreciation for their commitment. Extrinsic rewards such as small tokens of thanks, luncheons and celebratory pins or plaques are all tangible ways for an organization to show appreciation for their volunteers’ efforts. However, when asked what makes them feel most encouraged, bolstered and motivated to stay the course, volunteers often respond that quite simply, hearing or reading the words, “Thank you, you matter to us,” is the best recognition of all. 2 By Kelly Hancock, Freelance Writer
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FEATURE
YOU get an award! YOU get an award! Catching up with the Business of Business Awards Everyone loves an award. Don’t they? The shine is off the trophy for many in the business community right now. And there are a lot of trophies (awards) out there. Business awards in general are ubiquitous. It seems as if every sector, sub-sector and niche, region, publication, and business association have a reason to celebrate themselves. How many awards are there, exactly? The number of business awards given out annually in the U.S. can vary significantly. Additionally, new awards are being created all the time, and existing ones may change or cease to exist. Still, these awards can and do serve as a motivator, driving ambition and excellence, recognizing achievement, and marking milestones. Sounds good, right? So, why aren’t people nominating themselves and their colleagues for awards? Nationwide, awards programs are reporting a steep drop off in applications, begging the question: Can you have too much of a good thing? Firstly, there are so many awards that some businesses may be unaware of the awards for which they are eligible and may not understand the potential benefits of winning such accolades. This segues into awards skepticism – with so many awards, some may question the legitimacy or impartiality of the awarding organization. There’s another fact in the awards game. Often, when a business or person applies for an award, they must pay a fee. Entities giving out the awards typically also ask applicants and winners to pay for tables at ceremonies, or purchase sponsorships and tickets. The awards game is often referred to as “pay to play” – and not everybody can. Many organizations can’t afford the associated fees. Frankly, the pace of workplace life being what it is, some are finding the return on investment for applying (and winning) just isn’t worth time or energy. A lot of people don’t have the time to sign up to be considered. As someone who often oversees the awards application process for colleagues, I can attest that it can be time consuming. Another factor: Many applicants underestimate their accomplishments and believe they are not eligible for awards – and the fear of not winning or being rejected can be a significant deterrent. 22 Women2Women | Winter 2024
Winning is fun, and recognition can feel good. But there is work to be done. To overcome these barriers, award organizers and businesses can work together to streamline application processes, raise awareness about the benefits of awards, and provide support to potential applicants. Encouraging a culture that values recognition for achievements and emphasizing the positive aspects of the award process can also help address reluctance. By acknowledging the complexities surrounding business awards, we can make the process more accessible and appealing to everyone. 2 By Jennifer Goldsmith Cerra Director of Communications, Herbein + Company, Inc.
It CAN Happen to You:
Personal Safety Made Simple
W
hen my niece graduated from high school, one of my gift ideas was to get her selfdefense classes. I never followed through on it but I still think about it, even more so now that she’s a sophomore and a Resident Assistant (RA) on a co-ed floor. I embarked on a research mission to find out more about what is self-defense and what options are out there. Sensei Sid Fields, owner of Fields’ United House of Karate in West Reading, was recommended to me by a friend, as an expert in the field of self-defense. An unassuming man with a strong handshake, Sid teaches karate and women’s selfdefense seminars at his studio. My goal in talking to him was not to learn how to kick someone’s rear-end but to learn expert tips on how women can stay safe when they are alone or when they are traveling. Sid began with two major points. First, stop thinking, “It can’t happen to me.” Situational awareness is so important and it is key to recognize trouble when you see it. He encourages individuals to get in the habit of thinking about being hyper-aware of their personal safety. Second, don’t put yourself into situations that encourage danger. This may seem like a no-brainer, but many of us do things that we don’t always recognize as dangerous, like jogging alone or walking to our car from dinner alone at night. Sid continued, explaining that FBI interviewers talked with prisoners convicted for rape and assault, asking them, “What do attackers look for in victims?” They said there are four major things: 1. Isolated. Women who are alone are targets. There is safety in numbers.
2. Distracted. Women who are distracted talking on the phone, looking down at a phone, reading a book, etc., are more likely to be a target. Also, wearing ear buds means you can’t hear what’s going on around you. Be aware of your surroundings and keep your eyes and ears open. 3. Timid. Timid looking women are easy targets. Carry yourself with confidence, keep your head up and look like a boss! 4. Hair in a ponytail or bun. This one really surprised me, but it makes sense. Ponytails and buns are easy for someone to grab.
• When you go into a building in the daylight, think about what it will be like to leave that building in the dark. • The worst thing you can do when attacked is to freeze up. Be prepared for fight (to cause damage) or flight (to get away). • Keep the non-emergency number for the police in your area in your phone just in case you see something suspicious or need assistance. 2 By Vali Heist, Owner, The Clutter Crew
Sid also explained that serial offenders do their research. They watch for women who have a habit of doing the same thing on a regular basis so changing up your routine is good advice. When asked about carrying tools for safety (mace, stick/flashlight, Birdie alarm, gun, etc.) Sid emphasized that whatever you decide to carry, get training on that tool. He said that he once had a woman in his class who carried mace and when he asked her how she would hold it, she held it upside down and backwards (thus spraying herself in the face had she used it). Finally, Sid had a few simple pieces of personal safety advice: • Women should always trust their instincts: if things feel off, trust your gut and pay attention. •D on’t be afraid to cross the street or go the opposite way to avoid someone and don’t be afraid to be rude. •R emember that having anything in your hands (phone, groceries, etc.) while you’re walking means you can’t respond.
10 Travel Safety Tips for Women Traveling Solo from AdventurousKate.com: 1.
Research Your Destination Thoroughly Before Your Trip
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Keep Your Valuables On You While in Transit
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Only Take What You Need and Leave the Rest Locked Up
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FEATURE
Breaking Bad
Good Social Emotional Learning Habits for Kids
O
ver the course of my career, I’ve had parents and caregivers ask me why Social Emotional Learning (SEL) skills are so important in child development. In response I ask, “Do you want your child to have good self-control? Do you want them to make good choices?” The answer is, and has always been, an automatic and enthusiastic, “Yes!” SEL, a concept developed in the 1960s, is the idea that in addition to learning reading, writing and arithmetic, children need to learn how to manage emotions, be aware of emotions, regulate emotions and have the ability to make good choices. SEL is learning and understanding what one is feeling and how to manage it. The Components of SEL include: • Self-Awareness • Social Awareness • Impulse Control • Relationship Skills • Decision-Making • Self-Management We’ve always known very small children have very big emotions. Think “the terrible twos.” While genetics plays a role in one’s temperament, SEL are skills that can be learned just like any other. And, like most other skills, the earlier you learn it, the easier it is. If you think back to a time when you were upset or overreacted at a situation, you likely didn’t feel good about yourself after the event
24 Women2Women | Winter 2024
was over. The same is true for children and without proper SEL skills, this pattern could continue and it may cause the child to start negative self-talk. There are many advantages of good SEL habits. First, it will help the child feel in control and, as an added benefit, selfregulation makes parenting “easier.” Knowing a child has these skills will make you feel more confident that the child can handle an adverse event as well as the child will have the confidence in themselves to manage an adverse event. Developing this important set of skills also puts the child on a path to learn empathy and problem solving.
Parents and caregivers play a critical role in helping children develop and incorporate these skills at home by helping them learn and practice. The first step is to label feelings. For example, if a child is having an outburst you can respond with something like, “You are having big feelings,” and help them label what that feeling is – angry, sad, disappointed, etc. Think about it this way; many young children don’t have a robust vocabulary. If a child doesn’t have words for their feelings, they will act them out. You can also help them with this skill when reading a book or watching a show. As the story progresses, take the opportunity to talk about how the characters are feeling and why they are experiencing that emotion. The more you talk about it the more the child will be able to identify their own emotions when they experience them.
“Modeling” is another way you can help children learn and refine these skills. When you are upset, explain to the child how you are feeling and then take some deep breaths. It may be beneficial to get the child to join you in this exercise. One thing I recommend to families is finding a strategy that works for each individual when they begin to experience an extreme emotion. Ideas include squeezing a squishy toy, petting the family pet, going outside for fresh air or listening to a favorite song. If you try a tactic and it doesn’t have the desired outcome, try something different the next time.
An individual who doesn’t properly develop these skills may be at an increased risk for borderline personality disorder, which can cause unhealthy thoughts and behavior patterns that are disruptive to relationships. It may become very difficult for the child to keep friends because of emotional outbursts and/or a lack of empathy. Parenting and providing care for children is the most difficult job many of us will have and many share with me that they don’t want to “mess it up.” Remember, you’re doing a great job and you don’t have to be perfect. If you make a mistake, use it as a teachable SEL moment. Take a deep breath, explain your mistake and tell them you want to make a better choice next time. This models to the child they don’t have to be perfect all the time and that everyone makes mistakes. Teaching and refining these SEL skills as children grow is a lot of work but you’ll be rewarded greatly when you see them use these skills without assistance. 2
By Douglas Berne, MD Child & Adolescent Psychiatrist, Reading Hospital
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W2W AROUND TOWN
De Mujer a Mujer
The Key to Creating Confidence with Jexsadia Flores
11.09.2023
I Am Not Your Superwoman with Dr. Krista Schenkel
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Girl Power for Good: Reading Royals Ice Angels pg. 15
Breaking Bad: Good SEL Habits for Kids pg. 24
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ON THE CALENDAR
2 GROW CONNECT LEAD Women2Women (W2W) is Greater Reading Chamber Alliance’s catalyst for developing women leaders and connecting women from diverse backgrounds to learn, share ideas, and mentor each other through offering a forum for women to create connections, gain knowledge, and build strategic alliances to foster their personal potential and career advancement. Joining the network is open to all who support women. De Mujer a Mujer, una iniciativa de W2W, continúa conectando a mujeres de diversos orígenes al ofrecer programación especializada en la noche y destacar a oradores de diversos orígenes.
JANUARY 2024
Adelle Schade
Crystal Gilmore Harris
Robin CostenbaderJacobson
FEBRUARY 2024
Mary L. “Missy” Orlando
Dr. Jacquelyn Fetrow
Dr. Glynis Fitzgerald
Dr. Susan Looney
Dr. Radha Pyati
EXCELLING IN YOUR EXECUTIVE ROLE: NEGOTIATING & INFLUENCING
VISIONS FOR THE FUTURE: BERKS FEMALE COLLEGE PRESIDENTS
W2W ATHENA Recipient Panel
For the first time, four institutes of higher learning in Berks County are being led by women, and we are thrilled to welcome them all to kick off our Breakfast4Success program and discuss their Visions for the Future. How are we preparing the next generation for the workforce, and how will the workforce change when this new generation enters? These presidents will address topics of career readiness, soft skills, emerging technology, diversity and inclusion.
Essential skills in an executive communicator’s repertoire are the ability to successfully negotiate different perspectives and viewpoints towards a collaborative outcome and positively influence the stakeholders around them. Our ATHENA Panel will offer their wisdom and advice from their own journeys across higher education, politics and entrepreneurism, and community service, on what has been successful for them each.
PANELISTS:
PANELISTS:
Adelle Schade – 2023 ATHENA Recipient Crystal Gilmore Harris – 2020 ATHENA Recipient Robin Costenbader-Jacobson – 2008 ATHENA Recipient Mary L. “Missy” Orlando – 1999 ATHENA Recipient
Dr. Jacquelyn Fetrow | Albright College Dr. Glynis Fitzgerald | Alvernia University Dr. Susan Looney | Reading Area Community College Dr. Radha Pyati | Penn State University, Berks
DATE: TUESDAY, JANUARY 9, 2024
DATE: WEDNESDAY, FEBRUARY 7, 2024
Time: 11:30 a.m. – 1:00 p.m. Venue: Reading Country Club Price: $35/GRCA Member $40/Northeast Berks Chamber Members $45/Future Members
Time: 7:30a.m. – 9:30 a.m. Venue: DoubleTree Hotel Reading Price: $ 35/GRCA & Northeast Berks Chamber Members **W2W & GRCA Member Exclusive Event
To register for events & join Women2Women, visit www.berkswomen2women.com. 28 Women2Women | Winter 2024
ON THE CALENDAR LINKEDIN BASICS & NETWORKING Investing in Future Generations Sarah Mehesy, Impressions Matter
Sarah will be speaking on how to have a great LinkedIn profile where she will walk you through the 12 parts of your profile and what needs to be included in each part. Join 100+ women of all ages to network and grow your professional presence. Twice per year, Women2Women hosts networking sessions with college & high school students to grow their networks, learn from professional women, and make new connections. High school & college students are free to attend. Consider bringing a upcoming leader in your organization, family member or friend, and share the event with others. Complimentary headshots will be taken for all students to launch their professional online presence on LinkedIn.
DATE: WEDNESDAY, FEBRUARY 21, 2024
Time: 5:30 p.m. - 7:30 p.m. Venue: Abraham Lincoln Price: $20/GRCA & Northeast Berks Chamber Members $25/Future GRCA Member Students complimentary (contact Rachael Romig)
MARCH 2024
DE MUJER A MUJER
Conocimientos financieros: planificación patrimonial, elaboración de presupuestos y establecimiento de objetivos financieros
Ericka Ruelas, vicepresidenta, gerente de sucursal y prestamista para pequeñas empresas First National Bank Este evento será presentado en español.
Mujer Mujer
Comprender sus propias finanzas y su futuro es importante para el crecimiento. Estos son los temas difíciles de los que muchos no quieren hablar, pero hay que planificar el futuro para tener éxito ahora. Únase a Ericka Ruelas, vicepresidenta, gerente de sucursal y prestamista para pequeñas empresas de First National Bank para analizar los pasos que debe seguir para comenzar a recorrer el camino correcto hacia el éxito financiero.
DATE: THURSDAY, MARCH 14, 2024
Time: 5:30 p.m. - 7:00 p.m. Venue: Centro Hispano – Casa de la Amistad Price: $ 15/GRCA & Northeast Berks Chamber Members $20/Future GRCA Member
LET'S UP THE %: WOMEN ON BOARDS & COMMITTEES Presented in partnership with United Way of Berks County
Jean Morrow, Senior VP, Leadership United & Team
The global average of women on boards sits at just under 20% (19.7%), but research shows that companies with more women on boards had higher earnings, better returns on equity and assets, and are more likely to have a culture of collaboration and inclusivity, which can lead to higher employee engagement and retention. So where are the women? In this session you will hear from United Way experts on how to navigate your volunteer leadership journey and the skills you can learn and strengthen to be best suited to support it. They will help you explore your “why” or “purpose.” They will also offer an overview of United Way trainings and resources to help you as you search and connect with local nonprofits.
DATE: THURSDAY, MARCH 7, 2024
Time: 8:30a.m. – 10:00 a.m. Venue: The WCR Center for the Arts Price: $35/GRCA Member $40/Northeast Berks Chamber Member $45/Future GRCA Member
DOING RIGHT RIGHT HERE
it starts with U Learn how we improve lives at uwberks.org.
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ON THE CALENDAR
Save the Date! 13th Annual WOMEN2WOMEN CONFERENCE & EXPO
The always-anticipated Conference & Expo is here! Save the date for this day of education, inspiration & empowerment hearing from a keynote speaker, the 2024 ATHENA award recipient, 3 workshops, networking with 300+, and an expo featuring over 30 woman-owned businesses, nonprofits and sponsors.
DATE: TUESDAY, APRIL 16, 2024
Time: 7:30 a.m. – 3:30 p.m. Venue: Santander Performing Arts Center
“Looking for new clients? Our readers are active, community-minded decision makers with disposable income.” Alicia M. Lee Regional Media Sales Executive alicia@hoffpubs.com 610-685-0914 *210
hoffpubs.com 30 Women2Women | Winter 2024
Publishing Group
Stay connected at: Facebook @BerksWomen2Women LinkedIn @Berks Women2Women Group Instagram @berks_W2W Travel with W2W this winter! Share a pic of you enjoying W2W Magazine & tag us at #W2WMag
Women2Women (W2W) is a special program of the Greater Reading Chamber Alliance (GRCA). GRCA’s mission is to be Berks County’s leading resource for building a healthy, competitive business community by assisting companies to retain, expand and grow their operations and employment while also attracting new business to Berks County. Greater Possibilities Start Here. Visit greaterreading.org for resources we can offer your business, or connect with us directly with any questions you may have at info@GreaterReading.org or call 610-376-6766.
Stay on the
PROFESSIONAL DEVELOPMENT
Women2Women events are a piece of the professional development puzzle. While W2W events are tailored specifically to a woman’s workplace needs, GRCA offers trainings and events that will continue to develop your skills for any environment. PAST SESSIONS & ANNUAL SERIES INCLUDE: Supervisor Training Series Essentials of Effective Leadership Series Emotional Intelligence in the Workplace Excel & PowerPoint Training Conflict Resolution Workshop The Give & Take of Effective Feedback Sales Methods & Mastery Training Program Custom programs for your company & team
path
W2W MEMBERS
20
% OFF RECEIVE BY CONTACTING MARK DOLINSKI AND MENTIONING THIS AD
Contact Mark Dolinski at 610.898.8386 or MDolinski@greaterreading.org. berkswomen2women.com 31
SPEAKER PROFILES Excelling in your Executive Role: Negotiating & Influencing Adelle Schade is the Founder of Total Experience Learning® and Dean of Pre-College + Summer Programs at Albright College. Total Experience Learning® was named a top four STEM program in the United States in 2019 by District Administrator Journal. In December 2022, the program received international recognition during a ceremony by the United Nations, New York, as the Most Innovative Educational Model by the Materials Science sub-division of the United Nations. Schade was appointed Adjunct Instructor of Pediatrics in the Penn State College of Medicine and also is a part of the Visions Federal Credit Union CEO Advisory Board. In 2022, she was named the recipient of the Whitaker Center’s Women in STEM Game Changer Award, and in 2023, was named a Girl Scout Take the Lead award recipient.
Robin Costenbader-Jacobson is the Principal of RC-J Consulting Associates, LLC. She believes, “Something good can happen all by itself – but nothing Great can transpire without change.” A Professional Certified Business and Life Coach, and a Conflict Resolution Mediator, Robin is a Change Agent for your ideas, motivation, and results. As an innovative community leader and the owner of RC-J Consulting Associates, LLC, she encourages individuals to reach their professional and personal goals. Helping people Dream Bigger, Robin’s services include divorce and family mediation and conflict management, corporate and individual one-to-one coaching, MasterMind© Group facilitating, assisting with goal setting and achievement, corporate team building, facilitating business strategic planning and public speaking coaching.
Crystal Gilmore Harris is the Social Services Administrative Assistant at the Reading School District, working closely with the Director of Social Services, Wynton Butler. She is also Head Coach of the Reading High School Cheerleaders who double up as Girl Scouts troop #1353. This keeps her busy as a mentor for approximately 70 girls in grades 9-12 and has been since 2008. In 2016 she founded the “Finding Me Mentoring Program” which invites various women community leaders to a round table discussion about careers for the cheerleading squad and other sporting teams at Reading High School. Crystal is a member of various civic and service organizations dedicated to the betterment of Reading. The organizations include, but are not limited, to TLC Fore Reading, Kids That Ball, Inc., Blacktop Basketball, Inc., Reading Youth Athletics League, Voice UP and Girl Scouts of Eastern Pennsylvania. Crystal has received the Girl Scout Take the Lead 2013, and Athena Leadership Award 2020.
Mary L. “Missy” Orlando, MBA, PhD Candidate, is a well-known strategist, community development, and marketing leader throughout the financial services and non-profit healthcare industries. Over her career, Orlando has served in key leadership C-suite roles: at Malvern National Bank as its SVP and Chief Operating Officer and EVP and Chief Marketing & Sales Officer; At Sovereign Bancorp, as EVP, Chief Marketing Officer; as President & COO of The Anderson Group; Senior Director of the Penn State Health St. Joseph Foundation/Office of Development; and today serves as Alvernia University’s Executive Director for Business & Partnership Development.
CREATIVITY IN MOTION
Celebrating 20 Years of Making Businesses Shine 32 Women2Women | Winter 2024
SPEAKER PROFILES Visions for the Future: Berks Female College Presidents Dr. Jacquelyn Fetrow Albright College The first Albright graduate to lead the college, Jacquelyn S. Fetrow, Ph.D. ’82, is Albright College’s 15th president, concurrently holding a chemistry/ biochemistry faculty position and serving on several national and local boards. In addition to a successful track record in college academics and administration, Fetrow co-founded a biotechnology software company and played a key role in developing strategy, raising more than $50 million. Holding a doctorate in biological chemistry (Pennsylvania State University) and a Bachelor of Science in biochemistry (Albright College), she is a co-inventor on five U.S. patents and has published over 90 scientific papers. Dr. Glynis Fitzgerald Alvernia University With 25 years of experience in higher education, Glynis A. Fitzgerald, Ph.D., became Alvernia University’s eighth president and first lay female president in July 2023. During her first year as President, Fitzgerald’s student-centric and community-building approach to higher education has led to increased student retention and expanded capital and scholarship resources. In the previous four years as the university’s Senior Vice President and Provost, Fitzgerald sharpened the focus of faculty work and student success through the creation of a fourcollege model, successfully recruited world-class faculty talent, and helped lead the university’s strategic efforts to improve student success through transformed pedagogy. Fitzgerald earned a doctoral degree in organizational/ interpersonal communication, a master’s in organizational communication from SUNY Buffalo, and a bachelor’s degree in speech communication from Edinboro University of Pennsylvania.
Dr. Susan Looney Reading Area Community College Prior to becoming the sixth president of Reading Area Community College in 2018, Dr. Looney served in key roles as both an educator and administrator at community colleges in Arizona, Colorado and Delaware. She is the chair of the Reading Hospital Board of Trustees, and serves on the boards of Berks Latino Workforce Development, United Way of Berks County, Greater Reading Chamber Alliance, Berks Alliance and the Greater Berks Development Fund. Nationally, she is a member of the American Association of Community Colleges (AACC) Board and is a member of the Executive Committee for the Middle States Commission on Higher Education. Dr. Radha Pyati Penn State University, Berks Dr. Radha Pyati assumed the position of Chancellor and Dean of Penn State Berks in July 2023. Previously, she was the Dean for the College of Sciences and Mathematics at West Chester University. While at West Chester, Dr. Pyati was awarded a Fulbright Specialist grant to share chemistry education expertise with the students and faculty at the University of Đà Nẵng – University of Science and Education in Vietnam. Prior to her role at West Chester, Dr. Pyati served as Director of the Environmental Center at the University of North Florida, where she was the principal investigator on the State of the River Report for Lower St. Johns River Basin, for which she won the 2018 City of Jacksonville Environmental Protection Board Award of Merit. Dr. Pyati holds a bachelor’s degree in chemistry from Ohio State University and a doctoral degree in chemistry from the University of North Carolina at Chapel Hill. An accomplished researcher, she has authored more than 40 papers, book chapters, and reports in chemistry and environmental science and participated in over 30 research projects as a principal investigator.
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SPEAKER PROFILES LinkedIn Basics & Networking Investing in Future Generations Sarah Mehesy is the founder and owner of Impressions Matter, a LinkedIn consulting business. Her business started in December of 2021 when she was doing some research trying to work on her own LinkedIn profile. As Sarah started doing this and learning more about LinkedIn she realized a lot of people she saw on LinkedIn didn’t realize what needed to go into their profile and some of the important rules to follow. So she started Impressions Matter where she helps people clearly communicate their stories on LinkedIn by writing about who they are, what they do, and why they love what they do. She enjoys writing LinkedIn profiles because it allows her clients to grow their personal brands and businesses.
Let's UP the %: Women on Boards & Committees United Way of Berks County helps people in need and addresses critical issues to make our community a better place for everyone. Our efforts are rooted in those fundamental principles, as we bring the right mix of people and organizations together to focus on our community’s health and human service needs and to create lasting changes throughout Berks County. Our work is centered on raising and distributing funds to support a vital network of health and human services, as well as tackling our community’s key issues and working towards solutions in the areas of Education, Health, Financial Stability and Safety Net Services. When we LIVE UNITED, we can all be part of the change we want to see in our community.
34 Women2Women | Winter 2024
DE MUJER A MUJER Conocimientos financieros: planificación patrimonial, elaboración de presupuestos y establecimiento de objetivos financieros
Mujer Mujer
Ericka Ruelas es una gerente de sucursal dinámica y orientada a resultados con más de 22 años de experiencia en todos los aspectos de la banca de consumo/préstamos comerciales/ planificación familiar. Ha demostrado tener fortalezas para motivar, capacitar y liderar con éxito equipos profesionales para superar las metas. Es una persona motivada con una fuerte ética de trabajo y carácter, buena comunicación, negociación y habilidades de presentación. También es madre de 2 hijas y un hijo de 4 patas, Golden Retriever Aquiles. Ha estado casada con su esposo Alonzo durante 15 años (más de 21 años juntos). Ericka nació en México. Actualmente también participa en Leadership Berks con United Way y ha sido voluntaria durante muchos años. Ericka está en el Comité de Investigación y Desarrollo de Women2Women y ha ayudado con la planificación de De Mujer a Mujer y las conexiones con los oradores. 2
COMMUNITY CALL-OUT
CommunityAid
Neighbors Helping Neighbors
CommunityAid is a faith-based, 501(c)3, nonprofit organization that encapsulates the meaning of “Neighbors Helping Neighbors”. With seven thrift stores and donation centers across Central Pennsylvania, CommunityAid has awarded over $20 million dollars since 2009 to local nonprofits assisting those suffering from homelessness, food insecurity or in need of basic necessities. In September 2023, CommunityAid opened its seventh location in Berks County. “Berks County welcomed us with open arms. We love the people and the community in Reading, it just really made sense for us,” said Matt Healy, CommunityAid Director of Marketing.
CommunityAid thrift stores feature weekly discount days such as Hero Day (discounts for first-responders, healthcare workers, veterans and more) and Senior Day. They also have a Register RoundUP program that benefits their nonprofit partners. The Berks CommunityAid donation center and thrift store is at 5370 Allentown Pike in Temple. To learn more about CommunityAid, go to https://communityaid.org/. 2
Donations of gently used items such as clothing, shoes, accessories. and household items, support the mission to give back to local communities. These donations empower over 600 incredible nonprofits serving those most in need in local communities.
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33RD ANNUAL
APRIL 5-14 Reading, PA
MARCUS MILLER & JONATHAN BUTLER LEE RITENOUR & DAVE GRUSIN and KIRK WHALUM WEST COAST JAM! RICK BRAUN, RICHARD ELLIOT, PETER WHITE and the WEST COAST HORNS BRIAN CULBERTSON: THE TRILOGY TOUR CELEBRATING WOMEN IN JAZZ III featuring MELBA MOORE, NICOLE HENRY, MAYSA, PAULETTE MCWILLIAMS and more
JOEY ALEXANDER plus TUCK & PATTI
PRESENTED BY
PAT METHENY: DREAM BOX TOUR DANIELLE NICOLE ERIC DARIUS & REBECCA JADE and RHYTHM & GROOVE TOUR: BRIAN SIMPSON, MARION MEADOWS, STEVE OLIVER GREG ADAMS & EAST BAY SOUL
plus many more must-see concerts!
Tickets on sale NOW at berksjazzfest.com! PROUD SPONSOR OF BOSCOV’S BERKS JAZZ FEST