Women2Women Magazine Spring 2021 by Hoffmann Publishing Group

W MEN2WOMEN 2

10th Annual W2W Conference + Expo

Keynote: Meg Mueller

Breakouts: Karen Loftus, Shannon Laird & Sandra Lane pg. 6

Emotional Intelligence: A Leadership Superpower pg. 28

What should I know about the COVID-19 vaccines? pg. 44

Rachael Romig,

Women2Women is Greater Reading Chamber Alliance’s catalyst for developing women leaders and connecting women from diverse backgrounds to learn, share ideas, and mentor each other. W2W offers a forum for women to create connections, gain knowledge, and build strategic alliances to foster their personal potential and career advancement. Joining the network is open to all who support women and Women2Women Magazine is a publication of the Greater Reading Chamber Alliance.

To join: W2W@greaterreading.org Stay connected: BerksWomen2Women.com

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Berks Women2Women @berksW2W

Reflections

The 10th year of Women2Women continues to be one that looks like no other yet invigorates me more than any other year. As we finalize our Conference + Expo details and promote them to women who can’t wait to hear the speakers, I am reminded of how many amazing women exist in our small world. There are so many stories to be told, so many inspirational nuggets to take with us, and so much to learn from other women.

I write this in March, only a few days following International Women’s Day. We hosted an event near the date and I wished for happiness and empowerment for our almost 80 attendees (virtually). I hoped that each woman on the call had the opportunity to embrace their power and give a bit to another woman – to lift each other up.

In this edition we not only showcase amazing women for our 10th annual Women2Women Conference including our 2021 ATHENA, but we show you what leadership really means as we talk to women who are making moves in male dominated fields, who are engaging male allies for themselves and others, and sharing their life stories.

And as much as I hate to talk about it, it’s the 1-year anniversary of the start of the COVID19 pandemic. I say this with slumped shoulders, but have a hopeful glint in my eye, as do doctors. In our Health section this edition we discuss the COVID vaccines and offer education about them as well as resources to keep your mental and physical health in peak performance (when we know it’s slipping!). Never forget that Hope Springs Eternal and we have the article to refresh your life and get you ready for the remainder of the year.

Rachael Romig Senior Director - Events & Special Programs Women2Women | Family Business Alliance

nIAs I prepare for the arrival of my second child, Penelope Anne, my heart goes out to moms everywhere working double-time to keep their lives on track. You’re not alone, my dears.

She believed she could, and she almost did, but then a pandemic hit and someone asked her to do double the amount of work with the same amount of hours in the day, and someone else asked her to be the best version of herself while running on fumes, and she lost track of realistic expectations until she heard all the women talking, realized she wasn’t alone, poured another cup of coffee and decided her best was enough.” @babylist (Instagram)

10th Annual Women2Women Conference + Expo: DIGITAL SUMMIT

WHERE: DEGY World Virtual Platform | WHEN: Thursday, April 22, 2021, 9 a.m.-1 p.m.

Join our virtual world (after creating your ‘virtual self’) from 9 a.m. to 1 p.m. and walk from Expo booth to booth, meet us in the Ballroom for the ATHENA Ceremony and Keynote Session, choose your Breakout Conference Room, order lunch from the Lunch Kiosk and have it delivered to you, and network with us ‘face-to-face’ on the rooftop, the beach and even enjoy a boat ride. We are taking “virtual event” to a new level so you can connect with other women around the region (and beyond), both personally and professionally, who are on the path to empowerment and growth!

9 a.m. – 9:15 a.m

Welcome to DEGY World! Take this time to login, chat with a Tech Professional to make sure you can hear and see everything and start to walk around this fun digital space.

• Take in the beautiful landscape.

• Check out the CHAT where all participants are listed and find your colleagues and friends.

• See your GO TO Menu for quick teleporting to the ATHENA Ceremony, Expo Hall, and order lunch!

9:15 a.m. – 9:55 a.m.

ATHENA CEREMONY

2021 ATHENA: Virginia Dodge President – VA Productions

Join us in the Auditorium for our ATHENA Ceremony celebrating the 2021 recipient and hear from our past recipients as they share advice with their newest honoree.

Find a seat when you enter and be prepared to be amazed because any seat you choose will give you a FRONT ROW view!

The ATHENA award is presented to a woman, or man, who is honored for attaining professional excellence, community service and for actively assisting women in their achievement of professional excellence. The ATHENA Leadership Model, developed by Athena International, identifies eight distinct attributes that are reflective of women’s contributions to leadership.

9:55 a.m. – 10 a.m.

Coffee break! Refill your cup and stretch your legs –virtual or real! Take the 5 minutes to walk over to the Ballroom Breakout of your choice. All Breakout Speakers will be LIVE, but will also be recorded so you won’t have to miss anything.

Walking Out Windows – Karen Loftus

Karen Loftus is a well-known and respected luxury-travel and lifestyle writer and photographer with a sense of humor, a wicked sense of adventure, and an insatiable appetite for off-the-beaten-path endeavors. She has been an award-winning playwright (It’s a Man’s Man’s Man’s Man’s World, Barbie’s Dolls and I’m Not The Blond You Think I Am) and an international comedian across Europe, Asia, US, and the Middle East. As she is globally known, “Lofty” also ran her own non-profit, Body Comedy, where she used humor to heal. She worked with thousands of physical and sexual violence survivors, women, and children in many facilities, in juvenile halls, in correctional facilities, and several shelters in L.A. and across the country for nearly ten years. Comedy Central was Body Comedy’s primary sponsor.

Karen recently launched Women’s Adventure Travels (WAT pronounced WATT like the lightbulb), a boutique travel company specializing in small, customized trips for women. Aside from the inherent adventure at hand, all WAT trips have an empowering and fierce feminine thread throughout. WAT supports women-owned businesses and celebrates women of influence and distinction in each market. WAT also gives 5% of each trip’s profits back to the respective community and country visited.

Coming Out in the Workplace - Shannon Laird

Here’s how Shannon identifies – “I am a black and Filipino woman, mother, wife and full-time corporate employee, and I’m GAY!” She shares that all of these things make her the successful and confident woman she is today.

Shannon came out as gay at 16 years old, and her life forever changed in that moment of acceptance. She made a promise to herself that if people were going to know her, they had to grow with her! She has been able to bring her authentic self to work every day for the past 17 years at her current employer, Enterprise Holdings. She is currently the Area Car Sales Manager at the Enterprise Car Sales dealership in Milwaukie, Oregon and manages a diverse, high performing team of people who are encouraged to be who they are at work while creating a career that they enjoy.

Most people assume her passion comes from not having support, and making sure others get what she did not have. But the reality is her passion comes from the support she did experience and making sure others experience it too! And this is why she shares her story… to help others learn to share their stories and encourage leadership to support employees to always bring their authentic selves to work every day!

The 7 Habits of Highly Productive Women - Sandra Lane

Sandra Lane is many things... an empty nester, professional organizer, productivity nerd, and lover of puzzles. She is the author of the Amazon best-selling book Ask the Organizer. She is a regular blogger and has contributed to numerous publications as a productivity and organization subject matter expert.

Sandra’s career began in sales, working in New York City; she credits this job as an exceptional training ground for building relationships and her secret super power... parallel parking.

Sandra is a Board-Certified Professional Organizer, Certified Virtual Presenter, and owner of her own company, Organization Lane. She has served as a 3-term President of the Pittsburgh Chapter of the National Association of Productivity and Organizing Professionals (NAPO) and is an active member of the National Speaker’s Association.

Now, using her 10+ years of expertise in productivity, organization and parallel parking she is privileged to write, speak and consult with teams across the globe.

10 a.m. – 10:50 a.m. BREAKOUT SPEAKERS

1. WALKING OUT WINDOWS

Karen Loftus, Founder & Adventuress in ChiefWomen’s Adventure Travels

Comedian and speaker Karen Loftus takes the corporate, conference, and college crowd on a wild ride as she recounts her hilarious and, at times, heart-wrenching history in entertainment, media, and more recently in travel. This groundbreaking gal was one of, if not the first female comedian, in several countries. Her first international tour was in the Middle East twenty years ago. She has since taken her humor, her plays, and her moxie worldwide. There was no path nor any mentors. More often than not, she “Walked Out a Window,” not knowing if she was going to fly, fall or fail. There are several takeaways from this inspiring event. Be prepared to whip open some windows after this Lofty Talk.

3. 7 HABITS OF HIGHLY PRODUCTIVE WOMEN

Sandra Lane, Board-Certified Professional Organizer and owner - Organization Lane Women today wrestle daily with constant demands of their time. Obligations at work, home, and in the community have them spinning. They often feel overwhelmed, out-of-sync, and unproductive. If you are a busy woman with no time to waste, feel like you spend your day running in circles, and want to enjoy life while making a positive impact, don’t miss this popular presentation from Productivity Expert and Certified Professional Organizer Sandra Lane.

In this highly engaging and impactful workshop, Sandra shares:

• Important tenets of successful habit formation

• How one game-changing habit can reclaim up to 2 hours in your day

• Helpful habits to boost daily productivity

2. COMING OUT IN THE WORKPLACE

Shannon Laird, Area Car Sales Manager –Enterprise Car Sales

What does it mean to “Come Out?” I want to have an open conversation about bringing light to myths on employees coming out at work, the fears, insecurities and positive impact of having strong allies in fellow co-workers and leadership. Having that support can help people find strength, confidence and improve performance. I want to help educate people, give support and advice to bring employees together on a topic that is so important for an inclusive environment and hopefully people can take back the information and share it with those at work and in their personal lives.

10:50 a.m. – 11:25 a.m. EXPO HALL + NETWORKING

Now is the time to walk Women2Women’s DEGY World, network and visit the Expo Hall. In the Expo Hall, you will find:

• Lunch – Order from Delivery.com (formerly Delivery Dudes, a local Berks delivery company) and have it delivered right to your door!

• Women Owned Businesses + giveaways

• W2W Sponsor Companies + giveaways

• Penn State Health St. Joseph Ask A Doc Women’s Wellness + Cosmetic Surgery Booths – Must pre-register for these very limited spots!

• The Book Nook Booth – Recommended books from our speakers + ATHENA!

• Earth Day Booth with Alvernia University – Go Green for Earth Day!

11:25 a.m. – 11:30 a.m.

Travel time! Finish up the great conversations you are having in the Expo Hall and with your peers, and make your way to the Auditorium for our closing Keynote.

11:30 a.m. – 12:30 p.m. KEYNOTE SPEAKER

CONFIDENCE, PERSISTENCE AND SUPPORT: A DISCUSSION OF ONE WOMAN’S JOURNEY

Meg Mueller, Senior Executive Vice PresidentHead of Commercial Banking

Join Meg as she recounts growing up a CEO's daughter, success in a male dominated field while being the "main bread winner" for her family, and the importance of mentoring each other in a positive work culture. Following her presentation we will be hosting a live Q&A interview with First National Bank's (and personal friend to Meg) Mary Ann Moffitt, Senior Vice President Commercial Banking Team Leader.

12:30 p.m. – 1 p.m.

Don’t leave right after the Keynote! Head back to the Expo Hall to visit more booths and use this time to continue networking with other attendees. Did you make sure to visit all networking spaces?

• Sink your toes in the sand at the beach and hop in a boat for a private conversation

• View the entirety of DEGY World at the top of the highest building

• Dance everywhere. Dance, girl, dance

• Visit the Social Media Area and snap a pic to post

12:50 p.m.

FIREWORKS + GROUP PHOTO

We will be ending our event with a fireworks show and group photo. Let’s commemorate this wacky world we live in virtually with a photo that we can hold onto and look back and say – ‘hey, we did that!’

10th Annual Women2Women Conference + Expo: DIGITAL SUMMIT

Keynote Speaker

Meg Mueller

Senior Executive Vice PresidentHead of Commercial Banking

Meg Mueller is Senior Executive Vice President, Head of Commercial Banking at Fulton Financial Corporation, the bank’s parent company. She is also a member of the Corporation’s senior management team.

Ms. Mueller joined Great Valley Savings Bank, now Fulton Bank, N.A., in 1996 as Vice President and Senior Commercial Lending Officer. She has held the positions of Senior Vice President/ Correspondent Banker and Senior Vice President/ Manager of Correspondent Banking. In 2009, she joined the Credit Administration department as Senior Vice President of Credit Administration and Correspondent Banking Services. In 2010, Mueller was promoted to Executive Vice President and Chief Credit Officer. In 2013, she joined the corporation’s senior management team. She was promoted to her current title in January 2018.

Over the years, Ms. Mueller has been active with a variety of community organizations including:

• Tower Health Board of Trustees (Finance Chair & Vice Chair)

• Risk Management Association Board of Directors (Chair of Credit Risk Committee)

• Children’s Home of Reading Board

• Linden Hall School for Girls (Chair)

Ms. Mueller holds dual degrees of Bachelor of Arts degree in economics and French from Gettysburg College. She is a graduate of the Harvard Business School Advanced Management Program.

2021 ATHENARecipient

Virginia Dodge

President – VA Productions

“Many people have dreams. Fewer can articulate them. Fewer still make the effort to achieve them. Virginia demonstrated an extraordinary amount of initiative and creativity in her formative years. But instead of being a means to an end, this work ethic would become Virginia’s greatest hallmark.”

- Michael Leifer, owner of the Peanut Bar and Restaurant, friend and nominator

“What is business if it isn’t personal?” Virginia often says about the friendships she has created with her clients over her almost 30 years in business. Virginia has a business model that is a ‘package deal’ for her clients and the community. She provides exceptional technical expertise for projects, but does so with an organic and sincere embrace of friendship. Then, instead of just reinvesting in her business, she takes her hard-earned proceeds and sows them into community organizations and those in need, making her a true leader in Berks County.

Leadership & Mentorship

Virginia’s belief in mentoring and personal leadership is summed up in inspiring confidence and she lives her values. Because she lives her life as a mission, anyone who meets Virginia walks away a better person.

Throughout her professional career, Virginia has provided free workshops for women to improve their skills at PowerPoint and event planning. These sessions provide women with the opportunity to advance their job security, increase their salary and gain additional respect or recognition.

On a more personal level, Virginia has served as a mentor to a young lady who is an aspiring businesswoman. While Virginia was working on her documentary of Trisha Urban and “Extreme Makeover: Home Editon” she met Sofia Woytovich, the (then) nine-year-old daughter of Jeff Woytovich, who had been

instrumental in getting “Extreme Makeover” to come to Berks County. Sofia aspires to be a businesswoman.

At their first formal business meeting, Sofia, dressed in a business suit, asked Virginia insightful questions about VA Productions. They discussed some of Sofia’s ideas, and brainstormed new business opportunities. Virginia presented Sofia with a briefcase filled with office supplies and even her own set of business cards and their meetings continued.

In 2015, Virginia launched “Princess with a Purpose,” a unique mentoring effort which she has shared with young girls who are residents of Bethany Children’s Home. She engages the group in open conversation around being brave, resourceful, honest, caring, a role model and so much more. Virginia leaves each young lady with a mini tiara and framed doctrine – “I Am a Princess and I Have a Purpose on this Earth” – to remind them of all they learned and the strength they have inside them to overcome any obstacles they may face. Her greatest desire is that they leave with the belief that they can be anything and everything they want to be.

Community Advocacy & Giving Back

Virginia’s community leadership is ever growing. From 2007 as President of the Rotary Club, to Committee & Board membership over the years for Berks Community Health Center, Leadership Berks, Olivet Boys & Girls Club, Bethany Children’s Home, John Paul II Center for Special Learning, Girl Scouts of Eastern PA, and more (of which many she still holds presently), to her 2015 founding of Princess with a Purpose, partnership with Bethany Children’s Home for their Over the Edge events, Berks Blues Fest volunteer, and Reading Musical Foundation Board of Directors and Committee involvement, the list goes on…and on…and on.

In her spare time, what little there is of it, Virginia has turned a hobby into a conduit for charity. Virginia fashions custom-made jewelry, selling her creations at craft fairs, festivals, non-profit events and gift shops. The profits have contributed to her “Gifts that Give Back Charitable Fund” that was administered through the Berks County Community Foundation, and has raised thousands for children in the Reading area.

Congratulations Virginia! 2

WhatLeadership Really How Women Can Be Good

Kim Murphy, President of Berks Nature

In your opinion, what key characteristics make a great leader and why?

I think a good leader has the following key characteristics:

• Ability to listen and to hear what others are communicating

• Ability to make difficult decisions and communicate those decisions in a way that helps everyone understand

• Ability to create and articulate a vision that others want to join and support

• Ability to be flexible: things may not always go the way you think

• Ability to be kind, yet demanding: have high standards for the people around you and recognize them for their worth

Please share any leadership styles, strategies and/or philosophies you’ve used and explain how they have helped you to navigate through your role as a business leader.

A lot of what I’ve accomplished has been because of the power of involvement, the power of speaking the truth and the power of relationships.

I have a quote from Mother Theresa hanging on my refrigerator in the kitchen: “If there is no peace it is because we have forgotten that we belong to each other.”

Leaders are people who get involved, because someone asks or they see a need and create a solution. One such example; Berks Nature has long been concerned about the need to rebuild neighborhoods in the City of Reading by rebuilding a sense of neighborhood. Rather than sit around and wait for somebody to ask us to help, we developed an ambitious plan to build neighborhood gardens in the most distressed neighborhoods in the city. We used vacant lots or tore down abandoned buildings. Today, over 150 gardeners rent plots in our 10 neighborhood gardens. They grow fruits and vegetables to feed their families. They grow flowers for enjoyment. They teach their children gardening. We didn’t wait for anyone to ask us. Creating urban gardens was not on anyone’s master plan for rebuilding the city. We saw an opportunity to make the community better and we did it.

That’s the power of involvement.

Means: Leaders

Leaders speak the truth; they do it in a way that is constructive, but they speak the truth. And, the ability of a leader to get anything done is based on their relationships. Whether it’s the relationships we have with other leaders, with people willing to follow, or with people willing to support us, it is my web of relationships, both personal and professional, that is the biggest contributor to whatever success I’ve achieved.

Would you like to share with our readers any obstacles you’ve had to overcome in your role as a female leader or as a leader in general? How did you overcome them?

I have had many obstacles over the years and somehow managed to make it through them a more grateful and, I think, sensitive leader. I overcame them with patience, faith, strength, goal setting and determination. Sometimes it can be exhausting leading and taking care of yourself and family. I was able to overcome my obstacles because of the support from family, friends and colleagues.

• When I was 5 months pregnant with twins (and working full time at Penn State), I went into pre-term labor. I spent 2 months on hospital bedrest before my boys were born 2 months early. This was 25 years ago and because I had the technology and the flexible support from my boss, I was able to work from the hospital until the babies were born.

• I was diagnosed with breast cancer at age 42 and had to undergo chemotherapy and radiation. It was a long haul over the course of the year and I could not have survived this challenge without the great healthcare I received and the tremendous support from family, friends and colleagues.

What advice would you give to the next generation of leaders? It is important to have plans and goals and be strategic about where you are heading or the issues you may want to take on and help solve.

• Know that some things can’t be planned; things happen that may disrupt your plan

• Be flexible

• Seek the facts: it is one thing to have a “feeling” about something, it is another thing to have data

• Don’t always expect someone else to fix it

• Work in partnership with others

• Have a long-term view

• Seek the advice of people who know more or different things than you

• Have fun

Continued

ROLLING ENROLLMENT!

Just 1% ...that’s the time, on average, that children living in the U.S. today spend outdoors. Here at Berks Nature we know how important outdoor play

We offer rolling enrollment for our Berks Nature Preschool - preparing your child for school through nature-infused learning and hands-on discovery in our natural world. Learn More or Register at berksnature.org/naturepreschool

Schedule a visit with our Nature Preschool Director, Anne Muvdi at 610-372-4992 x115 or anne.muvdi@berksnature.org

berksnature.org is for a child’s development. At our Nature Preschool at The Nature Place, our kiddos are outside 75% of their day - rain or shine!

WOMEN IN LEADERSHIP

Cheryl Heckman, owner of Manor Golf Club

In your opinion, what key characteristics make a great leader and why?

First and Foremost - “Authentic Vision” built by not only actively listening to and serving the team you lead, but also combining facts, and opinions, with an ability to look deep inside your true self and believe in the decisions you make and the precedent you set.

Second – Follow through with consistency and authenticity –getting creative with resources available and challenging your own ego to ensure that if the direction needs to be changed to improve the outcome, you are committed and willing to do that.

Third - Once that authentic vision has been achieved with consistency and authenticity, ensure those who helped achieve that vision understand their value in the process and rewarded for that as applicable. You have recruited them to collectively participate in a vision/goal beyond any one person’s individuality. It is important they understand your gratitude for that effort, their value in that effort and for them to believe they were truly an integral part of that effort. This is how I believe a leader builds an effective company/team and also sets a healthy company culture/platform for future goals to be met.

Please share any leadership styles, strategies and/or philosophies you’ve used and explain how they have helped you to navigate through your role as a business leader:

Authenticity and willingness to see work tasks from the worker's view. Being in a small business, I believe one of the biggest assets to that business from an employee and customer perspective is an active, involved owner who is willing to do any task they ask any employee to do. That is not to say that in the scheme of things that is the best use of the leader’s resources on a consistent basis, but I think as needed and certainly in a necessity situation, it earns respect of both customers and employees.

Another philosophy I share: Mistakes are learning opportunities for both the leader and the employee. The leader needs to step back and ask “How can I improve training/communication to present this type of mistake from happening?” From the employee perspective – the leader can learn more about that employee’s needs as far as learning styles and can identify areas where skills can be developed. Obviously, when the same mistake is repeated many times, the leader then needs to be willing to take an authentic look at the situation and the employee to make necessary decisions. I don’t want my employees to fear making a mistake, I want them to feel comfortable admitting when they made a mistake and asking for feedback/help to change the outcome in the future.

Another philosophy I have used: Every team member brings value to the table. Every team member has strengths, and every team member has ‘challenges’, or areas that need more training/ time to develop. Every time I engage with that employee, I want those positive attributes in those employees to be the first thing I think about them. The challenge of the successful leader is to put team members in positions not only where their strengths can shine, yet provide exposure and opportunity for them to grow by moving them out of their comfort zone with exposure to work projects/tasks they may find beyond their capabilities before they actually engage in them. One awesome, powerful quote I just saw in an article is something I wrote down and put on my desk is simply asking an employee “What can I do to help you feel more motivated?” This one is especially important in a small business where not all tasks to be done are scheduled and/or part of policy/ procedure. How can I develop this employee so that they are able to look around and proactively see the priority in what needs to be done here?

Would you like to share with our readers any obstacles you’ve had to overcome in your role as a female leader or as a leader in general? How did you overcome them?

Yes, I have had my share to overcome. This goes back to my banking days where as a Vice President of Commercial Lending I could sense that as soon as I walk through that door to my customer, I need to focus on that customer seeing me for the value I bring in knowledge, my advocation for their business needs and my authentic customer service skills. I can say this obstacle has carried forth into the golf industry where female

owners are far and few between. Once my peers and customers are able to know me for the professional skills I bring to that table and how that will benefit them, they are very loyal and for the most part my gender is not a factor in their decision to do business with me. Also, in my role as golf course owner, the fact that I can truly say I love this sport and myself am addicted to it provides a more instantaneous bond that supersedes the traditional gender issues. I did not always love the game. I liked it, found it intriguing, and appreciated that passion my customers exhibited. The love of the game has developed in the past two years and also has not only enhanced my credibility as a leader in the industry and strengthened the bonds among my fellow golf addicts, but it also has deflated some of the typical gender issues faced in this industry by female leaders.

What advice would you give to the next generation of leaders?

Don’t be afraid to step up and embrace your role with passion. You will feel that calling some point in your life, and sometimes in circumstances or situations you would have never fathomed (as was the case with me), and trust that feeling in your heart and soul that this is your destiny! Don’t be afraid to ask for help in your leadership journey. Asking for help builds your own knowledge and develops lifelong mentorships critical to making those ‘leadership level’ decisions you will have to make on many occasions. Never underestimate the value of those who work for you and with you, but never underestimate your own resiliency and brilliancy that put you in the position to be a leader. And, most importantly, realizing you are blessed to make the difference you are making…authentic gratitude every day in all that you have, all that you have accomplished, and for all people and circumstances that put you there! 2

By Kelly Hancock, Community Writer

What makes a leader? great

KATHERINE KETTER

Senior Manager, Statewide Workforce Management –UPMC Health Plan

I work to lead with integrity, respect and dignity and guide my staff to develop an organizational culture hinged on these values. To allow staff to be honest and behave with integrity I have an open-door policy. I’ve developed a culture of “owning your zone” in which employees are encouraged to identify issues and help to create solutions. Personal integrity is of the highest value to me. Integrity being the ways that we act and the things that we do regardless of whether we think that someone is watching. Having integrity in business is also a measure of being respectful, showing dignity to others, and bestowing and compassion, while also holding people in departments accountable. The key to acting with integrity is to understand what your personal values are and then to be true to those values. How you develop crucial conversations is also a key facet of a great leader. When giving difficult feedback, I try to be sensitive to how that person will receive it and try to balance opportunities for growth with acknowledgment of the person’s achievements. Finally, I work to see beyond job titles and treat all of my team members consistently. The true value of a staff member often has nothing to do with the job they’ve been hired into. The contributions an employee can make to our team extends well beyond their daily job description. Great leadership is the ability to transform our communities, the ability to empower people, the ability to bring people forward with their capabilities and ability to allow others to shine.

REGINA RINEHIMER Partner, Wealth Manager - KingsView Partners Wealth Management

A leader comes in all forms. We lead in our families, communities, and professions. The actual title of leader is not a mandate to state you are a leader. Take great care in your actions and connections with the people in your universe. Many are leading while many are truly watching and learning how to lead. With time, the leadership experience becomes more of a natural response based on experience. Take the lead, you can do it! Don’t be stuck, challenge yourself to get real. Be the leader/ALLY that people see in YOU.

Leading in the work force may again be lacking the title although as an ALLY to others you will lead and make the difference. Instill courage and fearless mindset in others. The world is waiting!

Introducing MEMORY SUPPORT

KATHERINE SCHEESE

Owner – From The Heart Consignment Shops

We all value employees who look forward to coming to work and want to present their best self, but we know that some things get in the way, such as personal challenges, differences of cultures and opinions, and lack of motivation and ambition. A great leader is confident, humble and authentic.

She builds respect and a following by creating a safe space to speak and an environment that honors ideas and opinions. She is approachable, leads by example, and communicates clearly and effectively.

When necessary, she is able to delegate without micromanaging, and understands the positions and challenges of those in other roles of the company.

Understanding that we all learn differently and are motivated by different reasons, she situates staff in positions where their gifts and talents are best utilized and challenges them to rise through empowerment and encouragement so that they, too, strive for confidence, humility and authenticity. 2

Beautiful Setting

WOMEN2WOMEN

themagazine

EDITORIAL COMMITTEE

Jessica Bezler Reading Hospital –Tower Health

Jennifer Cerra Herbein + Company, Inc.

Devon Fiore Greater Reading Chamber Alliance

Sara Frassinelli Spherion

Kelly Hancock Community Volunteer

Kirsten Haas Women2Women

Tracy Hoffmann Hoffmann Publishing Group

Nicole Kantor TRIOSE, Inc.

The Highlands’ new Aspire Memory Support neighborhoods combine the Hearthstone Institute’s world-renowned I’m Still Here® lifestyle and programming with an innovative –and beautiful – community design, specifically created to benefit those living with Alzheimer’s disease and memory loss.

Karen Klein Fulcrum Information Resources

Alicia Lee Hoffmann Publishing Group

Karen Miller Women2Women

Yoheli Ortiz-Uqdah Women2Women

Rosa Parra Palo Magazine

Rachael Romig Greater Reading Chamber Alliance

Monica Rush Penn State Health –St. Joseph

berkswomen2women.com

Meet KAREN RETIFO,

MD, JD:

Regional Vice Dean of Drexel University College of Medicine at Tower Health

Karen Restifo, MD, JD, was named the inaugural Regional Vice Dean of Drexel University College of Medicine at Tower Health effective September 1, 2020. Dr. Restifo comes from the Keck School of Medicine of the University of Southern California, where she served as Associate Dean of Student Affairs. After earning her undergraduate degree from the University of Pennsylvania, Dr. Restifo attended Georgetown University School of Medicine. She completed an internship at Washington Hospital Center and an emergency medicine residency at Johns Hopkins University. After 10 years at the Yale University School of Medicine, Dr. Restifo attended the University of Connecticut School of Law. She then completed a medical ethics fellowship at Harvard Medical School in 2012.

You attended the University of Pennsylvania, Georgetown University, completed your residency at Johns Hopkins University, and Yale University. What led you to the West Coast? How does it feel to return to the East Coast?

It had always been a dream of mine to live out west. I raised my children in Connecticut, and after they were all out of the house and off to college, I wanted to experience the West Coast. I was fortunate enough to find a job initially in Arizona, ultimately landing in California. After eight years away from the East Coast, it was time to return to my roots and be near family and friends. The position of Regional Vice Dean at Drexel University College of Medicine in West Reading was the perfect professional and personal opportunity; helping to build this amazing campus, and also allowing me to return east. I am enjoying seeing the seasons change again and being close to relatives and friends.

Have you had the opportunity to explore Berks County? If so, what has impressed you about the community?

I recently moved into a house in Berks County. I am loving the open areas, parks, local retail stores, a caring community and beautiful scenery.

What attracted you to Drexel University College of Medicine?

The mission of the College of Medicine to excel and innovate in education, research and patient care. The exceptional commitment of the medical students, the dedication of the faculty and staff and the opportunity to make a difference with a new campus in collaboration with a wonderful partner, Tower Health.

What led you to a career in medicine?

I was always interested in science, medicine and the idea of helping others when they are most vulnerable. I was particularly inspired by my female pediatrician. It was unusual at that time to encounter a female physician role model. I was also fortunate to have parents who encouraged my siblings and me to be anything we wanted to be, so I decided I could succeed. It was not easy and there were those along the way who doubted it would happen for a variety of reasons. I was not admitted to medical school the first year I applied. Luckily, I was driven to become a physician and was stubborn enough to persist until it became a reality.

What prompted your transition from a clinical focus to medical education/administration?

I left clinical practice in order to stay home with my children full time. It was a difficult decision, but it was definitely the right one at the time for me and my family. While I was home, I obtained my law degree because of my interest in health care reform.

Blazing the Trail: WOMEN TAKING THE LEAD

During World War II, women across the United States contributed to the war effort by entering the work force, in particular filling roles in industrial sectors typically populated by men. As men were called to military service, these women helped keep the country afloat. When the war ended, the overall percentage of working women fell from 36% to 28%1 as GIs returned home, picking up their work where they left it years before.

Fast forward over 70 years and although women make up 47% of the total U.S. labor force, they make up only 29% of the manufacturing workforce.2 So what does it take to make it in professions typically dominated by men? We talked to a trio of local female CEOs about their experiences blazing trails in areas once considered “a man’s world.”

KAREN NORHEIM

American Crane and Equipment Corporation, President and COO

Tell us a little about yourself. I grew up in Douglasville and after graduating from Penn State, I left to pursue a career in sports marketing in the ski industry. I worked in New York City and then Vermont. It was very cool, and I got to meet a lot of cool people but I didn’t make any money (although I got to ski!). When my father reached out to me to come back and join him at American Crane, my boss at the time, who is also a female mentor to me, told me that it was my next step and I really needed to give it a chance. I started out in the Marketing/IT function and moved up the ranks, learning the business and eventually I stepped into leadership.

American Crane and Manufacturing is a family business. What inspired you to join the family business?

My father is quite a role model and he has always been an inspiration. He came to the U.S. from Norway when he was in his 20s and he took American Crane from a struggling business to a thriving enterprise. When he wanted me to come back, I felt I owed it to him to at least come back to give it a shot. He’s always been a great mentor to me. And it turns out I fell in love with manufacturing and American Crane. It is the best job I have ever had!

1Keene, Jennifer; Cornell, Saul; O'Donnell, Edward (2013). Visions of America, A History of the United States (2 ed.). Pearson Education Inc. p. 698. 2Deloitte, Women in Manufacturing 2017 Study.

You are an advocate for women in industry. Why is that important?

I’ll be the first female president of the Crane Manufacturers Association of America. I think it’s my responsibility to put my voice out there and share my story, my experience. In my opinion, part of the problem is in the pipeline, women not realizing these opportunities in manufacturing exist. We need to make sure we have a seat at the table and share what we bring to the industry.

What advice do you have for a woman navigating a male-heavy environment?

It’s not easy and you have to be willing to be brave and step out of your comfort zone. If the environment and the work speak to you, go for it. Seek out other women, learn from them and lift up each other. Speak up, share your ideas, claim your seat at the table. My philosophy is we have blazed a trail and you know where it is.

MICHELLE TAYLOR

Taylor Logistics, LLC

Tell us a little about yourself.

I’m a New Jersey native and my family moved to Berks County when I was 18. I’m a mother of two. I started this business when I was about seven months pregnant with my second son. I tend to take on a lot!

What inspired you to start your own logistics company?

Logistics is a tough industry; you typically don’t get any further than your desk unless you go into sales. I was approached by someone who was starting their own brokerage company and asked me to manage it. I built it to a certain level from scratch and at that point, I felt I needed more. So, I thought, you know what, why not do this on my own? I learned so many things about how a company should and should not be run and I wanted to do it on my own. I asked my husband and a friend of mine, both of whom worked with me, and they were 100% supportive. We started this company in 2018 and about 98% of our customer base came with us – we had business from day one!

The TayLog team is evenly balanced along gender lines. Is that deliberate or a happy accident? And what is it like to have your husband as part of the team?

Happy accident! Work culture is very important to me. I’ve worked in negative environments where literally the air was so heavy, you did not want to be there. My husband is part of the team and he has always been supportive. We have different areas of focus at work which somehow makes it work (I don’t know how it works but it does!). Many on our team have worked together in the industry for years and we have a good time together. We have a great balance of work and fun!

What advice do you have for a woman navigating a male-heavy environment?

Don’t be intimidated! My mom works in a male-dominated industry and always taught me to not be put down or talked down to; I watched her flourish and do amazing things. Know your worth, know your skill set and be confident in both.

Continued on page 22

WOMEN IN LEADERSHIP

ANGELA MARIA GONZALEZ COLON RCY CDL Training

It was with great pleasure that I was able to interview a young Latina lady with a CDL License. Most of the time in life we tend to showcase women in the professional office fields and forget that some women were born to do these so called “manly” jobs.

Angela Maria Gonzalez Colon, originally from Lajas, Puerto Rico, wanted to become a tractor trailer driver because it’s something her daddy did when she was growing up. It brought her somewhat nostalgic feelings, but she also saw it as an opportunity to grow here in the states, as she moved from the island back in 2015.

People see this field more like a masculine one, but she agrees with me that you don’t have to lose your femininity just because you have a job like this one. Besides, there are other jobs within this field one can do. She is also a bilingual instructor, something much needed in Reading, Pennsylvania. And that is what she is currently doing for RCY CDL Training. She also is a nail technician known as “nail girl” part-time and has been for about 17 years. A woman can do both, and why not!

During the day she mostly teaches men who enroll in the CDL classes. She teaches them to complete logbooks, how to inspect the tractor trailer, air brakes, parking and believe it or not some come in not even knowing how to drive stick shift. She teaches them this skill as well. This isn’t always an easy job as there still exist lots of

machismo and stereotypes, especially when a woman is teaching men or giving them orders. This happens because many men feel they know more than women on these topics. I questioned her if she ever gets men trying to disrespect her authority or just making comments or jokes. She said, “Yes, I still get a few of those but I remain serious and demonstrate that I know how to do my job and they need to listen up or they will fail the class.” Plus, RCY CDL Training doesn’t condone or tolerate discrimination in the workplace.

When I (Rosa) was growing up, there was the pink and the blue – the toy trucks, and the dolls to separate us. Even going to a birthday party, they reminded you that boys did boy things and girls did girl things. I knew I wasn’t a tomboy as I enjoyed all the girly things, but I knew I was somewhat different. I simply just didn’t like being told how and when to choose something that was for me, especially solely based on color. Until this day, I totally dislike it and will not tolerate it.

I’m also proud that I was able to pass this on to my daughter as she is very self-aware and likes making her own choices. I remember taking her to a birthday party and she was handed a pink bag, and she immediately looked at me and said, “Mom, why can’t I have a blue one?” Then she followed it by, “They didn’t even ask me.” That was one proud moment for me as she was just 4 or 5 years old. I knew then and there that my daughter was going to be a tough gal, one who could speak up for herself and was going to express her opinions regardless. I also remember at some point when she was about 9, and my son was 6 years old, I told him he

needed to learn to do house chores like mopping and doing the dishes, so that one day when he married he could help his wife with her chores. My daughter replied to that with, “Mom! I can’t believe you are saying that to him!” When I asked her why, she said, “First of all, those are not only woman chores. He must help around with house chores because that is his home as well, and he needs to do half the chores. Secondly, don’t assume he will have a wife as he may choose to marry a man and not a woman and you may be traumatizing him.”

My jaw dropped and I was in shock for a few days and yet again my daughter taught me a lesson about how brain-washed we women sometimes are into thinking that we are the ones that need to cook, wash clothes, wash the dishes, etc. Now I have a clear understanding that we must practice what we preach, and we must preach to these girls and women that they can do anything they want in this world, that they have choices, and it doesn’t always need to include the kitchen.

I’m writing this article on the night that Kamala Harris makes history as the first woman, and woman of color, to be Vice President and it makes me so proud. Also, coincidentally 2020 marks the 100th anniversary of the passage of the 19th Amendment, allowing women the constitutional right to vote. While I am proud and happy to celebrate it, I also hope there comes a time when we don’t need to extra celebrate or take notice of things like this because it should be the norm. We need to work harder so that the focus isn’t about their sex, race, height, rich or poor but rather that they are the right person for the job. I think with time this will happen.

Ladies, live life on your own terms. 2

By Rosa Julia Parra, CEO, Palo Magazine

Since 2012, the Power of the Purse in Berks County has awarded $285,903 to local organizations to improve the lives of women and children. Contact us about joining.

Strategies for Engaging Men As Allies

Jen Jamula is a creative director, writer, performer, and coach whose work looks at communication in the digital age. Her talk, Engaging Male Allies and Tools to Unbias Your Life and Office, was the keynote at Women2Women’s Digital Leadership Summit this year.

She and collaborator Allison Goldberg have helmed several artistic projects that have been featured on Good Morning America, in WIRED Magazine, VICE, Newsweek, theSkimm, and more. The pair was featured on the cover of Time Out New York, which ranked them two of “the top 10 funniest women in NYC,” and they are frequent contributors to Forbes

Drawing inspiration from her performance work, Jen leads corporate communications trainings internationally and coaches individuals through her company, GoldJam Creative. Clients include Time Warner, Deloitte, Buzzfeed, and Spotify. Workshop topics range from Creativity and Collaboration, to Emotional Intelligence, to Unconscious Bias and Conscious Inclusion, to Women In Leadership and Men Practicing Allyship. She is a 2001 graduate of Reading High School and a 2005 graduate of Yale University.

When my company launched a Men Practicing Allyship course, we saw that participants really wanted to be alerted to their bias, because they knew it was outside of their awareness. These male allies were on to something. While research tells us that the vast majority of people think it’s important to fix the issues women face, data shows that only 33% of men think gender bias exists in the workplace, and only 10% think women are treated unfairly in their own workplace.

Sometimes it’s hardest to see something that’s right in front of us, in our own offices and homes.

As you seek to engage men as allies, start by appealing to their values and letting them know that being an ally is an ethical imperative. Women – especially women of color and LGBTQ women – aren’t just dealing with well-documented, systemic biases like unequal pay. They are dealing with countless slights and casual indignities each day, from rampant interruptions, to credit being taken for their ideas, to bosses avoiding giving them necessary feedback to advance in their careers. Let allies know that they should make a practice of calling out bias when they see it.

You can also make men aware of the impact of their own biased behavior – with empathy, where appropriate. State the impact clearly. As you do this, expect a degree of defensiveness, as the behavior most likely wasn’t intentional. Push for respect and a positive purpose in the conversation: Assure him that you recognize his good intentions, then assert that you want to be on the same page, working toward a solution. Remind him that bias is pervasive and everyone can be biased. He shouldn’t beat himself up, but that also doesn’t make it right.

Longer term, encourage positive bids. A bid is a behavior that acknowledges or supports someone, and turns toward them, rather than away. Research from the Gottman Institute identified positive bids as the key ingredient for successful long-term, romantic partnerships. It’s also a powerful behavior, however, for allies to adopt as they make space for women. Positive bids could include: listening without interrupting, asking how you are doing, and responding to your stated needs.

And as a bonus, teach men how to vouch. Vouching is the simple act of acknowledging women’s expertise and celebrating their accomplishments. This works against built-in stereotypes that make people question women’s competence and judge them on other qualities, such as appearance or age. And it prevents women's

accomplishments from being forgotten.

One simple vouching strategy is to proactively share your accomplishments with an ally and craft a short, powerful introduction of you together that he can use the next time you are introduced to someone new. The caveat is that he is not speaking for you, but instead that you are asking him to elevate you in specified moments.

Remind the men in your life who are new to offering steadfast support to women that being an ally is indeed a benefit to everyone, at home and at work. In fact, equitable workplaces enjoy a more creative and freer exchange of ideas, and have an impressive business edge that – at the end of that day – is hard to argue. 2

By Jen Jamula, Co-owner, GoldJam Creative

Building a SHE-EO Career A Master Class in Ascendancy

Patricia Langiotti

Ientered the world of work a very long time ago – at a time when the glass ceiling was just beginning to experience a few, small cracks. Thinking back on some of my earlier leadership opportunities and how they came to be, especially those in nontraditional industries that did not typically include women in a leadership role, brought back some fond memories.

I started my own business, Creative Management Concepts, back in 1982. Since it was my business, I named me as President! There were only a handful of successful, womanowned businesses in Berks County at that time. This was also the time when business organizations and publicly traded companies were just beginning to think seriously about diversity and including women in leadership roles and in the board room. At the time, the Berks County Chamber of Commerce had never had a female Chairman! My good friend Charlotte Cooper, who was President of Standard Offset Printing, was the first female Chairman of the Board of the Berks County Chamber in 1998. I was the second, serving in 2004.

Since there were so few women business owners in the ’80s, my volunteer work representing Pennsylvania as a Delegate to the 1986 White House Conference on Small

Business, and my later Gubernatorial appointment to serve as Executive Director of the state-wide 1988 Governor’s Conference on Small Business, generated a lot of positive press and visibility. This led to many future opportunities for me, including the honor to be the first female elected to the Board of Directors of the National Bank of Boyertown (which later became National Penn Bank, and, subsequently, BB&T). What might well have been a ‘token’ role to meet their diversity goals at the outset grew to a leadership role where I served as Chair of several important committees and as a member of the Executive Committee.

In the late ’80s, after working for a short time as an outside consultant to Brubacher Excavating, I moved inside and served for nine years as Chief Executive Officer – many of those years during the challenging downturn in the economy that had such a negative impact on so many construction-related businesses. The success of that turnaround work led to several other opportunities in the non-traditional, construction industry for companies such as Benchmark Construction, Caldwell Heckles and Egan, Horst Construction, Charter Homes, and Woodland Concrete.

I maintained my consulting practice while serving as CEO at Brubacher and it was during this time that I was elected as Chairman of the Board of the Pennsylvania Chamber of Business and Industry – the first female and the only small business owner to ever play such a role. Owing to the PA Chamber role, I was then elected to the Board of Directors of the Chamber of Commerce of the United States of America. That was a highlight of my career. And, when the Berks Chamber merged with the Manufacturers Association of Berks County in 2005, I was asked to serve as interim President.

During this time, in addition to shorter term, project-oriented consulting, I began working with a small number of larger, privately owned companies in a longer term, annual retainer role, which expanded my depth and breadth of expertise to serve as facilitator or chairman of their independent, outside Advisory Boards. At each step of the way, I built my reputation on commitment to contribute to the fullest extent of my capabilities, which paved the way for the many opportunities afforded women in business. That is reflected in every relationship ever built.

A National Penn Bank colleague and dear friend, Kenneth Longacre, who owned the Alderfer Meats company, asked me to serve as an independent Chairman of its Board of Directors. We later acquired Leidy’s Meats and became the ALL Holding Company, Inc., where I continued to serve as Board Chair after the merger and left only after playing an active role in the sale of the company upon Ken’s passing. And now, in what should be my ‘retirement years’ I’m serving as Acting Chief Executive Officer of the 6th generation, family owned and operated, F. M. Brown’s Sons, Inc. which has six separate operating divisions, all headquartered right here in Berks County. When asked if I’m ever going to retire, my response is, “When it’s not fun anymore!” When you love what you’re doing, it doesn’t feel like work – it just feels like who you are!

When people inquire about the qualifications required for the various leadership roles I’ve played, in addition to the requisite business management skills acquired through both my education and work experiences, I note that there are many ordinary life skills – skills that many women have – that are directly translatable to achieving leadership success in the world of work, and some of them are probably more important than the education and work experience. I put common sense at the top of that list! The ability to back up and look at things rationally in order to determine the best course of action.

When you’re the Chairman of the Board, the President or CEO of a business you must maintain what I call a “higher helicopter view” of the overall business. Financial success may be the universal yardstick for measuring business success, but employee morale, business reputation, and planning for the future are equally important. A good leader must set aside strong personal opinions, take care to gather pertinent data and facts, and then encourage and consider input from others who represent these diverse, nonquantitative elements, before making decisions. They need to be able to consider the bigger picture – not necessarily the solution the data suggests! Women are uniquely capable of considering the impact of these seemingly softer factors.

The higher the level of your leadership role, the better you must be at working really hard, but letting others take the credit. There is no better way to encourage workers than to recognize their talents and contributions. Just as various forms of ‘positive reinforcement’ – like getting stickers on their chore charts – makes little children want to do more, recognizing good performance and giving credit for success to employees encourages them to do more. Women are often more naturally inclined to praise and encourage.

And finally, we have probably all learned that consistency and follow-through is one of the best leadership talents that applies to both our personal and business life. Only make rules that are truly necessary, and when you make a rule, enforce it uniformly, consistently, and across-the-board. If you say you’re going to do something, do it. Be careful before you ‘draw a line in the sand.’ Do it rarely. And when you draw it, make sure you’re prepared to act on it.

Women are natural leaders and nurturers. Allow yourself to tap into those natural instincts. Listen to your gut. Treat everyone with respect – like you would want to be treated. If you’re respectful of others, fair, and consistent, people might not necessarily like what you do or the decisions you make – but they will respect you – and people are more inclined to follow the lead of people they respect.

By Patricia L. Langiotti, PMC President, Creative Management Concepts Acting CEO, F. M. Brown’s Sons, Inc.

FEmotional Intelligence A Leadership Superpower

our years ago, Joni Naugle wrote the article “Understanding Emotional Intelligence” for Women2Women. As she wrote, Emotional Intelligence, also known as EQ, is a set of emotional and social skills that influence the way we perceive and express ourselves, develop and maintain social relationships, cope with challenges, and use emotional information in an effective and meaningful way. Put simply, it’s the ability to not only control our emotions, but also perceive them in others. We are checking back with Joni to learn more about EQ and its importance as we grapple with the COVID-19 pandemic and the resulting changes that have been imposed or incorporated into our daily behavior.

Q: Since March of 2020, leaders have been tasked with making decisions with little to no experience to support their decision-making. How important is someone’s EQ when it comes to making decisions during times of great uncertainty?

A. It’s very important. Strong EQ helps keep us grounded to what is real in the world around us. It allows us to consider situations from others’ perspectives, not only our own. In times of uncertainty, slowing down to think through decisions from all sides can actually help us go faster in the long run because we will avoid costly mistakes. So often we just react in the moment and that doesn’t serve us well.

Q: The isolation and uncertainty brought on by the COVID-19 pandemic has tested leaders who suddenly had to manage teams under completely different circumstances. How do the four categories of EQ: self-awareness, self-management, social awareness, and relationship management come into play?

A. When considering the four categories, in all situations start with self-awareness. How are you showing up? If you, as a leader, are frustrated by the physical separation or endless Zoom meetings, you can guarantee your team is feeling the same way. When you start with self-awareness you can self-manage and make sure you are in the right frame of mind before any interaction. Remember, the team will always take their lead from the leader. What example are you setting? Remind yourself that the only thing you can truly control is you!

Once you have yourself in check, tune in to those around you. If your team is working remotely, check in with each team member individually. Every week is preferred, but at a minimum every other week. This doesn’t have to be a long meeting. The goal is to overcome isolation, frustration and fear. Find out how they are feeling about their work and what obstacles are making work more difficult for them (both person and business-related).

This is a different type of work than most leaders were used to doing before everyone was banished from the office. Will it take time in your day? Absolutely. But as a leader your focus must be on helping each employee make their best contribution. You can’t ignore the day-to-day reality of what your team is experiencing. They need your support. They need your empathy. If you ignore it, it will cost you.

Q: What advantages do leaders with high EQ have over those who don't have it?

A. The advantages are numerous. In spite of all the technology around us, the majority of work is still completed by people. Being able to connect with and understand those around you will increase commitment, productivity and engagement. With most employers facing challenges hiring and retaining great

talent, developing high EQ isn’t just a warm and fuzzy skill. It’s a skill directly impacting the bottom line. Green Peak Partners in conjunction with Cornell University conducted a study which found “results-at-all-costs” executives actually diminish the bottom line, especially over time, while self-aware leaders with strong interpersonal skills deliver better financial performance.

Q: Is EQ formally recognized in the workplace?

A. Unfortunately, not as much as it needs to be recognized. Increasingly, organizations understand EQ has a role to play. Some organizations provide development opportunities around EQ, however most struggle with how to reinforce and recognize EQ competency based on traditional review processes. Until EQ is incorporated into regular coaching and performance review requirements, it will continue to languish. What gets measured gets done.

Q: You wrote that leaders should recognize that people are emotional first and rational second. Logic makes people think, but emotions make people act. How can leaders help their team balance logic and emotion while maintaining productivity?

A. If a leader doesn’t have a positive, healthy connection with their team, productivity will suffer. Decisions will suffer. Results will suffer. No one will give extra effort if they feel like a cog in your wheel. Connecting emotionally is very simple. Take an interest in each of your employees. What do you know about them, their families, their hobbies, and what they do well? If the workplace is a safe and welcoming environment, drama will diminish and the focus for everyone can be on delivering customer value.

Q: Many people describe having “Zoom fatigue” as they tire of participating in virtual meetings, looking at themselves in a monitor, and having to constantly be “on.” How can leaders break through the wall and apply EQ when they aren’t able to physically read someone else’s emotions as they could in person?

A. Unquestionably, it is easier to read others’ reactions if you are in the same room and can see the full and complete body language. But even on Zoom, there are techniques to keep everyone engaged.

A big misstep is allowing people to have their cameras turned off during virtual meetings. “Cameras on” must be a standard expectation. You definitely can’t read non-verbal cues if you can’t see someone. Plus, having your camera off just invites people to not pay attention and do other things.

I understand some people don’t have cameras on their computers. For the important meetings have them connect using their phone or tablet. It helps group collaboration if everyone can see each other.

Just like it’s important to scan the room and watch for cues in a physical room, you have to do that in virtual meetings as well. Be aware of sudden movement or facial expressions and call on that person to share their feedback on the topic at hand. If the meeting is long, periodically have people stand up and stretch. When I

Continued on page 31

was conducting full-day Zoom meetings, I incorporated fun trivia questions using the polling function, or put people in breakout rooms to discuss a topic in smaller groups. Pulling off a successful Zoom meeting includes much more than hitting the “Start meeting” button. As the facilitator of the meeting, you must plan for a successful outcome and take the time to learn how to use all the functions of the platform you use.

Q: Can someone improve their EQ? What are some steps they might take?

A. Absolutely. Like anything the first step is to educate yourself on what EQ is and then practice, practice, practice. Pick up a copy of Emotional Intelligence 2.0 by Travis Bradberry & Jean Greaves. It is a nice reference book that is very easy to use. Plus, it has a sealed envelope in the back of the book providing a code for a personal online EQ assessment.

I also recommend keeping an EQ journal when first developing this skill. At the end of every day, take 2 or 3 minutes to answer these questions:

1. What situations went better than expected? What did you do to achieve that result?

2. What situation would you handle differently if you had a “do over?” What would you do or say differently to get a better outcome?

3. What situations did you observe in others which could have been handled differently if greater EQ was considered? How could the situation have been improved?

Awareness is the key. If you aren’t seeing these types of encounters, you can’t influence yourself or others. Once you start noticing situations lacking EQ, you will begin to catch them in the moment and be able to immediately course correct.

Q: Any final thoughts?

A. EQ is a critical capability in today’s business environment. Make it a priority in your development. It will help you both personally and professionally.

Joni Naugle is President of Naugle Associates, LLC. After working 8 years as a Founding Principal in FOCUSED, LLC, she launched Naugle Associates, LLC in 2014. Joni works closely with executives and their organizations on leadership, strategy and culture development. In 2010, Joni aligned with Vistage Worldwide because it is the leading executive development organization in the world and brings the best resources to both her groups and members. 2

By Karen Klein, Fulcrum Information Resources kklein@fulcrum-info.com

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Advocating For Yourself While Working Remotely

Advocating for yourself is always important, whether it be professionally or in a personal setting. With the events of 2020 completely turning our workplaces upside down, it is more important than ever to advocate for yourself – and this time in an entirely new light.

According to the Women in the Workplace 2020 Study, women in particular have been negatively impacted through Covid-19.

“Women – especially women of color – are more likely to have been laid off or furloughed during the Covid-19 crisis, stalling their careers and jeopardizing their financial security.” Here are some of the key statistics of the report and where we currently stand:

• 1 in 4 women are contemplating what many would have considered unthinkable less than a year ago: downshifting their careers or leaving the workforce completely.

• Between 2015 and 2020, women made slow but steady progress in workplace representation. Now the Covid-19 crisis is threatening to erase the gains of the past six years.

• Top challenges: anxiety over layoffs or furloughs, burnout, mental health, childcare, homeschool responsibilities, physical and mental health of loved ones, financial insecurity.

• One in three mothers may be forced to scale back or opt out.

• The good news – 93% of companies now say more jobs can be performed remotely, and 67 percent predict a significant share of their employees will regularly work remotely in the future.

Strong women wear many hats: the mom, professional, friend, sister, aunt, wife, girlfriend and the list goes on. We are resilient and these times have proven that.

During Covid-19, we see strong women in action every day. For the very first time, society is able to see the exposure of the pressures that women face on a regular basis. Women are resilient, which is why we have the strength necessary to overcome the barriers placed before us and advocate for ourselves in our workplace.

Advocating while remote may be something new, but it’s more important than ever. Below is a list of things to keep in mind:

1. Set and create boundaries about your work hours.

2. Get dressed for work.

3. Schedule and take breaks and lunch at a scheduled time.

4. Keep your network alive, engage with your network on all platforms, be intentional in building relationships with your network, make it a priority to reach out and schedule time to connect.

5. Invest in yourself.

6. Change your environment.

7. Become a time management guru.

8. Ask for help.

9. Schedule check-ins with your supervisor – discuss your list of priorities and deadlines to ensure you are all on the same page.

10. Finally, communicate – and keep communicating. We are living in unprecedented times, so we must empower, support, and encourage one another. One of the best things we can strive for is women empowering and advocating for each other, and ourselves.

Consider a challenge where we work towards complimenting one another to put a smile on each other’s faces. One thing is for sure, we are all in this together. 2

By Amy Klatt, Marketing Manager, Herbein + Company, Inc.

LADIES AROUND TOWN

Donates to Women2Women

In 2020, the Gamma Lambda Chapter of Alpha Sigma Tau sorority at Kutztown University chose Women2Women to be their partner organization for their annual philanthropic efforts.

While the year was nothing short of turned upside down, the young women of the sorority still held their in-person events (when they could) and transitioned their fundraising efforts to virtual. In total, the 2020 donation to Women2Women was over $1500.

Director of Women2Women, Rachael Romig, wanted to be as involved in helping to shape these young ladies as possible and was asked to speak at their annual signature event Mr. KU right before the pandemic hit in March 2020. She not only shared the mission of Women2Women but praised all the hard work the young women of AST had accomplished for their event.

In 2021, the Gamma Lambda Chapter again chose Women2Women as their philanthropic organization, and W2W couldn’t be prouder. The pride stems from not the financial contribution the sisters will make but the opportunity for a multiyear partnership to advance these young women. In 2021 Rachael Romig will be speaking to their executive board on topics such as “What women’s empowerment means” and “How to advocate for each other.”

Thank you to the amazing young ladies at Alpha Sigma Tau for their partnership, community advocacy, and passion for advancing women!

About Alpha Sigma Tau

Since 1899, Alpha Sigma Tau has been empowering women to excel in life by investing in women through instilling the skills necessary to navigate life, while inspiring members to enrich their own lives and the lives of others.

AST’s Core Values:

• Intellect – The pursuit and cultivation of knowledge, wisdom, and culture.

• Excellence – Always seek to perform at the highest level; have a disdain for mediocrity; create and take advantage of opportunities to excel.

• Graciousness – Embody kindness, generosity of spirit, charm, tact, courtesy, and authenticity in all we do.

• Respect – The highest level of esteem for the worth of ourselves, Sisters, Ritual, and community.

• Connections – Build and maintain meaningful, sincere, and lasting relationships with our Sisters, our alma mater, and our community. 2

COMMUNITY CALL OUT

The Andre Young Foundation

provides families in transition (recently divorced or separated men and women with children) with fun, family experiences to enjoy in the community. A brief and enjoyable pause from the overwhelming stress and emotional rollercoaster of transition allows moms and dads to bond with their children and smile as a family; not only impacting lives, but also the community!

The Andre Young Foundation raises funds or accepts gift cards to Berks County establishments (pizzerias, cafes, restaurants, museums, etc.) and has partnered with BCAP to identify families throughout Berks County (city, suburb, and rural) as recipients. As the foundation evolves, so will our giving and impact; as bigger plans are in the works!

Thank You for your support and visit theandreyoungfoundation.com to find out more!

hoffpubs.com

“Looking

Alicia M. Lee

Regional Media Sales Executive alicia@hoffpubs.com 610-685-0914 *210

Andre Young

COMMUNITY CALENDAR

THURSDAY, APRIL 22

WOMEN2WOMEN CONFERENCE + EXPO:

THE 2ND ANNUAL DIGITAL SUMMIT

Save the date for our 2nd Annual Digital Summit Women’s Conference, this year transformed to a half-day experience in our own 3D world where attendees enjoy our ATHENA Ceremony, Keynote, Breakouts and Vendor/Sponsor Expo. Join our virtual world (after creating your ‘virtual self’) from 9am-1pm and walk from Expo booth to booth, meet us in the Ballroom for the ATHENA Ceremony, choose your Breakout Conference Room, order lunch from the Lunch Kiosk and have

MAY

STARTING A D&I COUNCIL IN YOUR WORKPLACE

DESHA DICKSON – Associate Vice President, Community Wellness at Reading Hospital – Tower Health

A Diversity & Inclusion Council is necessary in today’s business. The Council will foster a culture that is welcoming and accepting of everyone’s unique background, perspective, and experience. According to Ms. Dickson, diversity encompasses a wide array of attributes including, but not limited to, religion, ethnicity, age, race, gender, socio-economic status, sexual orientation, personality, and gender identity. The work of your Council is meaningful because it enhances the experience of employees, your clients, and communities.

DATE: TUESDAY, MAY 4, 2021

Time: 10 a.m. – 11:30 a.m..

Venue: Virtual Event

it delivered to you, and network with us ‘face-to-face’ on the rooftop, the beach and even enjoy a boat ride. We are taking “virtual event” to a new level so you can connect with other women around the region (and beyond) both personally and professionally who are on the path to empowerment and growth!

DATE: THURSDAY, APRIL 22, 2021

Time: 9:00 a.m. – 1:00 p.m.

Venue: Virtual Experience within DEGY World

W2W GOLF CLINIC

WOMEN2WOMEN GOLF CLINICS WITH MANOR GOLF CLUB 2021

Golf with the pros while supporting a womanowned business!

Women2Women and Manor Golf Club have teamed up again to offer all women the opportunity to learn the great game of golf!

The Women2Women Golf Clinic is designed to teach you in four short lessons everything you’ll need to know to step onto a golf course and play with confidence. Manor Golf Academy PGA Professionals will be your instructors.

DATES: JUNE CLASS: June 2, 9, 16, 23

JULY CLASS : July 8, 15, 22, 29

Location: Manor Golf Club www.themanorgolfclub.com

JUNE MAY

ENGAGING MEN TO ADVANCE WOMEN PANEL DISCUSSION:

How Men Can Help Women Work to Their Full Capacity as Leaders (And Why it’s Good for Business!)

OMAR WHITFIELDOccupational Safety and Health Administration (OSHA) - Safety Engineer at U.S. Department of Labor

MARCUS ARDIEL - Group Car Sales Manager at Enterprise Car Sales (New Mexico)

Male allies are men who associate with, cooperate with, and support women. A 2016 Fairygodboss and Artemis survey highlighted ways in which men have been allies to advancing women’s inclusion at work including 53% who said they privately advocated for equality, inclusion, and diversity and 41% who publicly advocated for equality, inclusion and diversity. Many others wanted to help, but didn't know how…and this goes for men and women. Join us to hear from two male allies who have empowered and advocated for women right here in our own Berks Women2Women base.

DATE: THURSDAY, MAY 13, 2021

Time: 10 a.m. – 11:30 a.m.

Venue: Virtual Event

WOMEN2WOMEN YOUTH SUMMER READING PROGRAM 2021

2021 Summer Book: Danny Dollar Millionaire ExtraordinaireThe Lemonade Escapade

Mission: The W2W Youth Summer Reading Program offers Berks County’s schools, libraries and local organizations the materials needed to start their own, or add to their existing, summer reading program. The program aims to encourage more children to read age-appropriate literature, enjoy what they are reading and continue to read through the summer to combat the “summer slide.”

2021 Partner:

BREAKFAST4SUCCESS - LEADERSHIP PANEL: REAL LIFE. REAL TALK. REAL STRATEGIES.

COURTNIE NEINPresident & Co-Founder, Good Life Companies

ADELLE SCHADE - Dean of Pre-College & Summer Programs and Director of Science Research Institute, Albright College Leadership isn’t just the action of leading a group of people or an organization, it is being compassionate, an open communicator and active listener among many other skills. Courtnie Nein & Adelle Schade will share their strategies for leadership and their personal stories of becoming the leaders they are today, including the obstacles they overcame along the way. While you’re with us, join us in welcoming new GRCA members and celebrate those long-standing with a Shining Star Award in partnership with WFMZ-TV 69News.

DATE: WEDNESDAY, JUNE 2, 2021

Time: 8:30 a.m. - 10 a.m.

Venue: TBD based on gathering guidelines

3rd Annual De Mujer a Mujer Awards Ceremony & Development Workshop

OWN YOUR INFLUENCE: TAKING SMALL STEPS TO MAKE BIG IMPACTS IN YOUR CAREER

KATHERINE KETTER, CDP, PCHA - Senior Manager, Telephonic Workforce Operations at UPMC Health Plan

As a celebration of impact to the LatinX community, De Mujer a Mujer hosts our annual awards ceremony honoring three women who are contributing to the success of others in Berks in these three categories: Community Impact, Young Change Maker, and Small Business Owner. Join us to elevate these amazing recipients followed by a development workshop with Katherine Ketter, as she shares her story of promotion, hard work, and practical tools for owning your influence with excellence and empowerment, along with 4 key skills to strengthen your ability to change your career.

DATE: THURSDAY, JUNE 10, 2021

Time: 10 a.m. – Noon

Venue: TBD based on gathering guildlines

Mujer

Mujer Mujer

Omar Whitfield

Marcus Ardiel

Courtnie Nein

Adelle Schade

August 13-22, 2021

Reading, PA

CHRIS BOTTI

BRIAN CULBERTSON

DAVID BROMBERG QUINTET with special guest

KING SOLOMON HICKS

30TH ANNIVERSARY

ALL-STAR CELEBRATION CONCERT

MARCUS MILLER & FRIENDS featuring special guests

DAVID SANBORN, JONATHAN BUTLER

BRIAN BROMBERG

MARCIA BALL & TOMMY CASTRO

JAZZ FUNK SOUL: EVERETTE HARP, JEFF LORBER, PAUL JACKSON JR.

KEIKO MATSUI & KIRK WHALUM

SOUL PATROL: LARRY BRAGGS, BLAKE AARON, TOM BRAXTON

DAVID BENOIT & LINDSEY WEBSTER

GERALD ALBRIGHT

CHRISTONE “KINGFISH”

INGRAM & VANESSA COLLIER

DEAN BROWN’S SUMMER OF LOVE EVOLUTION with RANDY BRECKER, ERIC MARIENTHAL, KEITH CARLOCK, JIM BEARD and more

CHRIS “BIG DOG” DAVIS & FRIENDS: CELEBRATIING THE MUSIC OF STEVIE WONDER

BONEY JAMES

THE BRUBECK BROTHERS CELEBRATE DAVE BRUBECK’S CENTENNIAL ... and many more!

DIVERSE PERSPECTIVES

Women Leading: Coaches Influencing Students

The 2020 ATHENA Award went to Crystal Gilmore Harris for being a community advocate. Her mission to guide young adults to a better path for the future through mentoring, leadership, teamwork, and self-care has helped many. I can attest to that statement by the lovely words that Brittaney Walker said to me. She said and, I quote, “She’s an unforgettable woman. Meeting her changed my life and I’m so glad it did.”

Often you ask, “how she made it.” I say that it indeed does matter who your mentor is whether it is a teacher, coach, mom, friend, pastor, or small group leader. Here is a story that will inspire you to keep going no matter what obstacles you face. I had the pleasure of interviewing this amazing young woman. I know that you too will be inspired to keep going, especially when your mentor/ coach believes in you.

I have seen the importance of having a mentor; in the 8th grade, I had a teacher who never gave up on me. I kept going because she was rooting for me and never ever gave up. She found light in those dark moments. All you need is just one person by your side to believe and the rest is history. If there is one thing that you can take away, it is to shine your light so that others will stay lit.

Brittaney Walker- Reading High School Graduate

Who is the mentor that has influenced your life and how?

The mentor who has influenced my life in the biggest way is my high school cheerleading coach - Crystal Gilmore Harris. When I met coach, I was just entering high school and had a LOT of growing up to do. I struggled with anger, sadness, mental health issues and just dealing with my emotions. My behavior throughout middle school was rather poor. Upon meeting Coach Harris, I immediately knew that I had a lot to learn. She showed me tough love and truly took me under her wing. She saw my potential and the growth that needed to occur for me to reach the stars. She stopped at nothing to help get me there. If it was not for her, I truly do not think I would be the woman I am today. She did not tolerate my poor behavior or my lack of selfcontrol. The struggles I was going through in my personal life affected me deeply and she took the time to understand. She listened and was there for me during times I will never forget, such as losing my son. She pushed me to do better and showed me the tough love I needed. The way she carries herself and gives back to her community is something that truly separates her from the rest. I will forever be indebted to her and will always love her deeply. She changed my entire life and path.

What have you been up to since graduation and what are your plans going forward?

Since graduating high school, I have finished nursing school and starting working as an RN at Reading Hospital in 2016. Last year, I graduated with my bachelor’s degree in nursing while working full time. Currently, I am pursuing my master’s degree in nursing with plans to become an acute care nurse practitioner. I will finish my master’s degree in 2022. Nursing is my passion and has been since I was a young girl. I also love to travel and spend time with family! Especially my nephew, Flynn.

How do you give back to the community in which you live?

I give back to my community by working at the local hospital. I knew since I was a young girl that I wanted to work at Reading Hospital to serve and care for the community in which I grew up. It was truly a dream of mine and continues to fuel my passion for caring for those around me. When I finish nurse practitioner school, I plan to try to become involved in Reading High’s cheerleading program if possible! 2

By Yoheli Ortiz-Uqdah, Employment Specialist – PA Career Link

The GRCA’s Women2Women initiative is in the beginning stages of developing a College Student Ambassador Program. This program is looking for college students and leaders who exhibit a passion to learn, give back to the community, network, and want to be part of equitable and diverse experiences. Women2Women wants to give the young, pre-professional women of Berks County a chance to speak on their career goals and concerns alike and help provide them with the best tools for success.

We have created an intake survey that has been disseminated to student members across five Berks County colleges and asked these students what they feel are the most pressing issues facing women today on college campuses and in the workplace. The most common answers?

Issues on campus...

1. Safety against sexually violent acts

2. “Being taken seriously” in STEM departments

3. Growing into leadership roles

These young women are concerned that their experiences and achievements won't be taken seriously. They also don't want to deal with stereotypes around women being hysterical or oversensitive if they raise issues.

Women2Women’s College Ambassador Program

Regarding their professional futures, these young women are worried about stepping into the workforce and facing gender bias and wage disparities. “I believe equal opportunity has come a long way, but there is still work to do,” says one respondent.

College women today are looking to gain intersectional knowledge on women’s rights issues and spearhead the next steps in the movement toward gender equality. They want to meet peers and mentors alike, who can help provide tools and insight on how to handle one’s self in the workplace while remaining authentic and embracing their femininity.

This next generation of powerhouses is looking to build new tables, rather than wait for seats at the current ones.

Do you know a college student who should join the Ambassador Program? Contact Cheyenne Tull at intern1@greaterreading.org.

We’d love your help assembling these new tables! 2

By Cheyenne Tull, Events Expert in Training – Albright College Senior

Hope Springs Eternal

“Hope springs eternal in the human breast; Man never Is, but always to be blest. The soul, uneasy, and confin'd from home, rests and expatiates in a life to come.”

–Alexander Pope, An Essay on Man

For more than a year, the COVID-19 pandemic, and seemingly endless political and civil turbulence, have been a consistent reality in our lives. Millions have been faced with bleak day-to-day experiences of isolation, job loss, and most frightening of all, illness and death.

It all makes it very difficult to embrace hope as referenced in the classic Alexander Pope essay.

First, a quick primer on what hope is. Many people confuse optimism with hope.

In The Psychology of Hope, author Charles R. Snyder defines hope as the tendency to see desired goals as possible, and to approach those goals with the belief that you or others can achieve the goals. Optimism is different. Renowned psychologist Charles Carver defines optimism as a general expectation that good things will happen in the future. Optimists tend to seek out the positive and, at times, deny or avoid negative information. Optimism is about expecting good things; hope is about how we plan and act to achieve what we want.

Optimism that’s realistic is good. Hope is better.

While vaccines hold the promise of a return to regular life, that may be some months ahead. In the meantime, it’s normal to feel concerned about what’s next and it’s important to lean on valuable strategies and tools to support yourself and your family in this challenging time.

As we enter spring, remember the words of another great writer, Harriet Ann Jacobs: “The beautiful spring came; and when Nature resumes her loveliness, the human soul is apt to revive also.” One more thing: A future that is uncertain holds lots of possibilities. As such, uncertainty is not reason for paralysis–it is a reason to hope.

Here are nine strategies to cultivate hope during this season of renewal and growth. Please be creative and experiment with these ideas.

Find a balance: Stay tuned in, but know when to take a breather

In a world where we are overwhelmed by options for what we read, watch and listen to, maintaining hope may not require us to go after positive information, but it does require that we avoid negative images and messages.

Bottom line: Staying up to date on what’s happening in the world is helpful, but too much information isn’t.

Limit checking information sources to once per day – or less if you can. This includes reading or listening to news stories about COVID-19. Even though things are changing by the minute, daily changes are not likely to affect how you should manage your risk.

Bring an intentional mindset to unplugging

Set aside some time to unplug from all electronics, including your phone and laptop. Disconnect for a while from social media outlets – and schedule it to make sure it happens.

Do something fun and healthy for yourself instead (e.g., read, work, exercise).

Practice relaxation and meditation

Relaxation strategies and meditation can help reduce or manage your levels of stress and anxiety.

There are many options to consider:

• formal meditation practices such as yoga or mindfulness meditation

• informal or self-help approaches such as books and online videos

• relaxation through any activity that you find enjoyable and relaxing

Choose an activity that works for you and that you are likely to continue doing. Start slowly and gradually work toward doing it regularly.

Seek support

Hope is hard to sustain in isolation. Research demonstrates that for people working to bring social change, relationships and community provided the reason for hope and ignited their conviction to keep fighting. Connection to others allowed activists to feel a sense of accountability, to recognize that their

work mattered and that they were part of something bigger than themselves.

Don’t forget that social distancing does not mean you should break off all contact from loved ones. Being alone can lead to spending too much time thinking about the current situation, resulting in increased stress and anxiety.

It can be helpful to connect with people who are a positive influence when you are feeling stressed.

• Reach out and get support from these people – through phone or video calls or text messaging.

• Look for formal support, either online or by phone, that can help you during highstress times. For example, you may turn to distress lines, online support groups, or resources in your community such as religious institutions.

While relationships are important, research also suggests that sustaining hope depends, in part, on the company we keep. Stay hopeful by connecting with people who hold you accountable and remind you of why your struggles matter. Try to avoid people who are negative when talking about current affairs or events, or who generally increase your stress and anxiety.

Eat healthily

Eating healthily can help us feel better. When we are stressed, it’s easy to choose comfort foods that are not actually good for stress and overall health. As much as possible, choose more fruits and vegetables, and drink lots of water.

Avoid substance use – including smoking, vaping and alcohol

Some people use substances, including smoking or vaping, to cope with stress, anxiety, and depression. This may appear to help reduce stress initially, but in the long run can make things worse. The brain and body develop a tolerance to the numbing effects of these substances, and people must compensate by using more and more. That leads to additional harms and often delays the recovery from the stress.

Minimize caffeine intake

Caffeine may be an important part of your daily routine, but too much can make your heart race and interfere with sleep. This

can make anxiety worse. Try to stop intake before the evening so you get proper sleep.

Get proper rest and sleep

Getting enough sleep can both help reduce the amount of stress we experience and prepare us to better manage stress.

Here are some quick strategies to help you get a good night’s sleep:

• Keep a consistent sleep schedule. This means going to bed and getting up at the same time each day (including weekends).

• Practice relaxation or meditation before bedtime.

• Schedule physical activity for earlier in the day.

• Practice sleep hygiene: keep your bedroom cool, avoid any light in your room, use your bed for sleep (not reading, watching TV, using your phone, etc.), and get out of bed if you don’t fall asleep after half an hour).

• Talk to your doctor if these strategies don’t work — there may be other issues affecting your sleep.

• If you drink caffeine or alcohol, avoid them late in the day.

• Avoid naps during the day if these interrupt your sleep at night.

Stay active

Physical activity is a great way to reduce stress and anxiety and improve our mood and overall health. The weather is much better now – get outside and enjoy all the great outdoors has to offer.

If you are self-isolated, find ways to exercise in your home. For example, use your stairs or follow an exercise video on YouTube.

Don’t lose hope!

Remember: Sometimes, even after trying to reduce our stress and anxiety, we may continue to struggle. If you still feel significant distress around COVID-19 and feel you are not coping well, you may need extra support from someone like your family doctor or a psychologist, psychotherapist, social worker or other health professional. 2

By Jennifer Goldsmith Cerra, Communications Manager, Herbein + Company, Inc.

What should I know about the COVID-19 Vaccines?

Currently, the FDA has issued an Emergency Use Authorization (EUA) for three COVID-19 vaccines manufactured by Pfizer, Moderna and Johnson & Johnson.

Q. What are the types of Vaccines available for COVID-19?

A. Of the three COVID-19 vaccines, two are messenger RNA (mRNA) vaccines requiring two doses, manufactured by Pfizer and Moderna. One, manufactured by Johnson & Johnson requiring one dose, is an adenovirus type 26 vaccine (Ad26) vector vaccine.

Q. How do COVID-19 vaccines work?

A. Messenger (mRNA) vaccines work by delivering instructions to our immune cells to make a spike protein which triggers an immune response.

The Johnson & Johnson vaccine uses a recombinant viral vector (modified virus) of adenovirus type 26, similar to the common cold, to deliver DNA used to make a spike protein.

For both vaccine types, the spike protein is similar to the spike protein on the COVID-19 virus. The instructions of the vaccines are broken down once the protein is created. The immune system recognizes the protein as an invader and begins to build an immune response to make antibodies. Antibodies serve as protection, by helping to destroy the virus, if it should enter your body. The body now has an understanding of how to protect itself against COVID-19.

Q. Is the COVID-19 Vaccination live?

A. No, the COVID-19 vaccine does not contain a live virus.

Q. Can I get COVID-19 from receiving the vaccination?

A. No, the COVID-19 virus is not a component of the vaccine.

Q. How much are the vaccines?

A. The vaccines are free through U.S. taxpayer dollars. The site that administers your vaccine can charge an administration fee, usually to your insurance. No one can be denied a vaccine if unable to pay.

Q. What are the risks associated with getting the COVID-19 vaccine?

A. The risks associated with the vaccine are similar to other vaccines:

• Allergic reaction

• Possible decreased immune response in immunocompromised patients. It is still recommended to receive the vaccine to provide some protection against COVID-19. Talk to your doctor if you are unsure if you are immunocompromised.

Q. Does the vaccine alter my DNA?

A. No, the vaccines do not enter the part of the cell where DNA is kept (nucleus).

Q. Who should not receive the COVID-19 vaccine?

A. Anyone allergic to any components of the vaccine, including polysorbate for all three vaccines and polyethylene glycol for the Pfizer and Moderna vaccine.

Q. What are the benefits of getting the COVID-19 Vaccine?

A. Protection against the COVID-19 virus

• Protection for those who are not able to get the vaccine

• Decreased risk of contracting the virus

• Decreased risk of having severe disease if you contract COVID-19

Q. I had COVID-19 and have recovered; can I still get the vaccine?

A. Yes. You can get the COVID-19 Vaccine if you do not currently have a COVID-19 infection. If you were treated with convalescent plasma or monoclonal antibodies you should wait 90 days before the vaccination. You should not receive the COVID-19 vaccination until you are no longer experiencing symptoms and are no longer required to quarantine.

Q. What if I am scheduled for the COVID-19 vaccine and a mammogram in the near future?

A. The American Society of Breast Imaging recommends that, if possible, without delaying care, to consider scheduling the mammogram prior to the 1st COVID-19 vaccination or 4-6 weeks following the 2nd COVID-19 vaccination.

Q. How long will the protection from the vaccine last?

A. At this time, it is unknown how long the immune response will last. More data is needed to understand how well the vaccine works in real-world condition.

Q. What should I do if I am also due for another vaccine?

A. It is recommended that the COVID-19 vaccine be administered alone with an interval of 14 days before or after administration of any other vaccine.

Q. For the mRNA vaccines, can I get my 2nd dose earlier than the recommended time?

A. It is best to get the 2nd dose as close to the scheduled time as possible. The CDC allows for the second dose to be administered 4 days prior to the recommended date, and up to 42 days after the first dose.

Q. I am pregnant or breastfeeding, can I receive the vaccine?

A. The Centers for Disease Control and Prevention (CDC) states that anyone who is pregnant or breastfeeding may receive any of the COVID-19 vaccines.

The American College of Obstetricians and Gynecologists states mRNA COVID-19 vaccines should not be withheld from women who are pregnant or breastfeeding. They have not released a statement about the Johnson & Johnson vaccine. You can talk to your doctor to make sure that you are making the best choice for you and your baby.

Information on COVID-19 and vaccinations is constantly changing. You can access the most up to date information by going to https://www.cdc.gov/ coronavirus/2019-ncov/vaccines/index.html. 2

By Choniece Phillips, PharmD.PGY-1

Pharmacy Resident Penn State Health St. Joseph, Reading, PA

References:

• COVID-19 Vaccination. Centers for Disease Control and Prevention. https://www.cdc. gov/vaccines/covid-19/index.html. Published December 20, 2020. Accessed February 4, 2021.

• Vaccinating Pregnant and Lactating Patients Against COVID-19. ACOG. https://www. acog.org/clinical/clinical-guidance/practice-advisory/articles/2020/12/vaccinatingpregnant-and-lactating-patients-against-covid-19. Accessed February 6, 2021.

• SBI Recommendations for the Management of Axillary Adenopathy in Patients with Recent COVID-19 Vaccination. SBI. https://www.sbi-online.org/RESOURCES/COVID19Resources.aspx. Accessed February 16, 2021.

• Janssen COVID-19 Vaccine. U.S. Food and Drug Administration. https://www.fda. gov/emergency-preparedness-and-response/coronavirus-disease-2019-covid-19/ janssen-covid-19-vaccine. Accessed March 1, 2021.

Emergency Use Authorization COVID-19 Vaccine Facts

IT’S THE SIMPLE THINGS

“Wash your hands!”

“Don’t wipe your nose with your arm!”

“Stop touching everything!”

If you still hear these childhood rebukes in your head…LISTEN TO THEM! It turns out these common admonitions carry practical weight when it comes to how you can protect yourself from COVID-19. The COVID-19 vaccine is now being administered, but it will take time to get it to larger segments of the community. Until you can receive the vaccine, it is suggested you continue to use the following everyday precautions1:

• Wash hands often with soap and water for at least 20 seconds. Use an alcohol-based hand sanitizer if soap and water are not available.

- How long is 20 seconds? As long as it takes to sing a song! Some popular suggestions2:

- Two rounds of “Happy Birthday,” “A-B-C” or “Twinkle, Twinkle Little Star”

- Three repeats of Queen’s “We Will Rock You” line

- Hum the theme music for final Jeopardy! It’s actually 30 seconds but what’s an extra ten seconds among friends!

• Cover coughs or sneezes with the inside of your elbow. DO NOT cough or sneeze into your hands!

• Clean surfaces frequently, including countertops, light switches, cell phones, remotes, and other frequently touched items.

• Wear a cloth face mask or face covering when you go out in public.

• Limit physical contact with others not in your household and avoid crowded public areas.

• Most importantly, if you are sick, stay at home until you feel better!

Taking the time to practice these simple habits may not only prevent COVID-19, but you may find yourself missing out on the common cold and the seasonal flu as well. It turns out the same mitigation measures encouraged to prevent the spread of COVID-19 have also

caused a significant reduction in flu hospitalizations, down 98% for the period October 2020-January 2021 (compared to the same period 2019-2020) according to the CDC 3

Although nothing is foolproof, the devil is in the details. Even after you get the vaccine, you can still be a COVID virus carrier and infect other people! So continue to practice the everyday precautions as recommended by the CDC. Taking care of yourself increases the likelihood the people around you (limited though they may be) will also stay healthy.

Now, go wash your hands! 2

By Kirsten P. Haas, Executive Director of Girls on the Run of Berks County

1https://www.pa.gov/guides/responding-to-covid-19/#COVIDMitigationinPennsy lvania

2NPR, “My Hand-Washing Song: Readers Offer Lyrics For A 20-Second Scrub”, Marc Silver, March 17, 2020, https://www.npr.org/sections/ goatsandsoda/2020/03/17/814221111/my-hand-washing-song-readers-offer-lyricsfor-a-20-second-scrub

3Healthline, “Why the Flu Season Basically Disappeared This Year”, Julia Ries, February 11, 2021, https://www.healthline.com/health-news/why-the-flu-seasonbasically-disappeared-this-year#What-drove-down-flu-activity?

“We’re building better communications and consumer connections every day. See how we could help you!”

Linda Hoffmann President linda@hoffmannpublishing.com

610-685-0914 *206

What are you doing to protect your mental and physical wellness?

We have been hearing a lot about mental health lately. So the question I ask you is what are you doing to take care of your mental health during the times we are living in? What that looks like for me is spending a lot of time on the phone with family and friends, writing/journaling, coloring, taking a walk, going to lunch with a friend, praying, attending church, watching movies, reading my Bible and daily devotional, and traveling, etc. When I scroll on social media, I see people posting what they are doing to make sure that they are taking care of their physical and mental health. My observations are meditation, exercising, traveling, zoom meetings and small gatherings, starting side jobs, going to school, amongst many other things. We can only take so much zooming in a day. That is exhausting. This leads me to see the importance of having someone to do life with other than your kids and spouse.

We need an accountability partner, whether it be spiritual, professional, or personal. No one likes to be alone and frankly, we cannot do life alone, which is why we exist. Someone out there needs what you have to offer; we go through life experiences to help others in the same situation we once were. So yes, it’s important to have your go-to person, the one that no matter what you're going through will listen, give you advice, cry, laugh, celebrate, and do all the things that no one else understands about you. I also hear a lot of people say “I would rather be alone because of past hurts” so they hold onto that pain and hurt which prohibits them from encountering true relationship building. So how do you know whom to trust? That is a biggie in this generation; only few are blessed enough to have someone they can pour their all into without being hurt. Guarding our hearts is necessary, but we will know when we have made a connection with someone and build that relationship no matter what that looks like. You must be willing to give and not just take, that can be draining. Removing the toxic or negative people out of your life is necessary for your mental state and health. I say whatever it looks like for you just do it and do not allow anyone to shame you on your decision to protect the peace in your environment. Your mental health and physical wellness is important so seek help or reach out to someone if you are feeling depressed, stressed or anxious; you are not alone. That is something we are all struggling with but some hide it better than others. See to the right for support groups that are taking place via Zoom. 2

By Yoheli Ortiz-Uqdah, Employment Specialist – PA Career Link

The Greater Reading Mental Health Alliance offers Free Groups online

Our on-site groups remain suspended due to COVID-19, however we are offering the following virtual groups: Women’s Wellness Support Group

Every Wednesday 12:00 noon to 1:00 p.m.

https://us02web.zoom.us/j/5771964845?pwd=SFltOG5HenRXO E91dUt2TGxKeEp6dz09

Meeting ID: 577 196 4845

Password: 2yJQ2X or call +1 929 205 6099 US (New York)

Meeting ID: 577 196 4845

Password: 838179

Anxiety, Stress & Creativity Group

Every Wednesday 1:30 pm – 2:30 p.m.

Mtg. ID: 861 1782 3079

Passcode: 826093

Parent Support Group (for parents whose kids are in a virtual / hybrid learning program)

Early session; the 2nd Wednesday of the month 3:30 – 4:15 p.m.

https://us02web.zoom.us/j/3578644868?pwd=TzViK0ZFc1d1dF ZYSUpnN3l4RERDQT09

Meeting ID: 357 864 4868

Passcode: 8d4ucd or call +1 929 205 6099 US (New York)

Meeting ID: 357 864 4868

Passcode: 370830

Evening session; the 4th Wednesday of the month 6:30 – 7:15 p.m.

https://us02web.zoom.us/j/3578644868?pwd=TzViK0ZFc1d1dF ZYSUpnN3l4RERDQT09

Meeting ID: 357 864 4868

Passcode: 8d4ucd or call +1 929 205 6099 US (New York)

Meeting ID: 357 864 4868

Passcode: 370830

Out of the Blue: Pregnancy and Postpartum Support Group

4th Thursday of each month

7:00 – 8:00 p.m.

Online / Virtual Group

To participate, visit https://www.facebook.com/ groups/298929830959565 or email: EverlastingWellness. Counseling@gmail.com

Consumer Resource Guide

https://www.co.berks.pa.us/Dept/MHDD/Documents/ Consumer_Resources_Guide.pdf

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