BE PART OF BUILDING SOMETHING BIG

Where We’ve Been

It’s no secret, the hardwood industry has been losing market share to products that look like wood, but have none of the natural benefits or authentic attributes of Real American Hardwood™ products. In order to recapture market share and improve industry stability, hardwood organizations united to form the Real American Hardwood Coalition.

Where We Are

The goal is to develop a national consumer promotion campaign on a scale that’s never been seen before. And a lot has been accomplished in a short period of time—including the completion of an extensive consumer research initiative, establishing brand guidelines, registering trademarks, and launching social media profiles.

Where We’re Going, Together

The next steps will have the largest impact on the industry and require buy-in from all industry stakeholders. The Coalition is preparing to launch a comprehensive promotion campaign—including a consumer-oriented website, in-store promotion at top big box stores, a broad media relations campaign, social media influencer partnerships, print and web advertising, and much more.

How You Can Get Involved

Moving the campaign forward and expanding its reach will take the support of the entire industry—for the benefit of the entire industry.

■ Make a voluntary contribution to help fund the consumer promotion campaign.

■ Use the Real American Hardwood logo on your sales and marketing communications, facilities and vehicles, products, and website.

■ Follow @RealAmericanHardwood on Instagram and Facebook, and tag #RealAmericanHardwood in your social media posts.