Inside NHLA

JOIN NHLA ON JULY 20TH FOR AN ADVOCACY 101 ZOOM WEBINAR

The mid-term elections will take place on November 8; results will have a tremendous impact on Washington D.C. legislation and regulation for the next two years.

Please join us on Wednesday, July 20th at Noon for our ZOOM Webinar entitled “Advocacy 101”. Our federal policy advocates, from the Hardwood Federation will show us the easy steps to communicating your thoughts, ideas and concerns to current members and candidates for federal office. Learn how to make your voice heard!

Register for this Webinar at http://www.nhla.com/webinar10

SPEAKERS:

Dana Lee Cole, Executive Director Hardwood Federation

Pat Rita, Principal at Orion Advocates and Government Affairs Consultant to the Hardwood Federation

MISSED ANY OF OUR OTHER WEBINARS?

THEY ARE JUST A CLICK AWAY!

Visit NHLA.com to find all our Educational Webinars from topics on Log Recovery and Profit, Drying Hard Maple to Sawing Hardwood For Grade and Yield. In this area, you will find and can access live online courses and webinar replays.

Webinar replays are FREE to NHLA Members. Non-members can view for a fee.

BE PART OF BUILDING SOMETHING BIG

Where We’ve Been

It’s no secret, the hardwood industry has been losing market share to products that look like wood, but have none of the natural benefits or authentic attributes of Real American Hardwood™ products. In order to recapture market share and improve industry stability, hardwood organizations united to form the Real American Hardwood Coalition.

Where We Are

The goal is to develop a national consumer promotion campaign on a scale that’s never been seen before. And a lot has been accomplished in a short period of time—including the completion of an extensive consumer research initiative, establishing brand guidelines, registering trademarks, and launching social media profiles.

Where We’re Going, Together

The next steps will have the largest impact on the industry and require buy-in from all industry stakeholders. The Coalition is preparing to launch a comprehensive promotion campaign—including a consumer-oriented website, in-store promotion at top big box stores, a broad media relations campaign, social media influencer partnerships, print and web advertising, and much more.

How You Can Get Involved

Moving the campaign forward and expanding its reach will take the support of the entire industry—for the benefit of the entire industry.

■ Make a voluntary contribution to help fund the consumer

promotion campaign.

■ Use the Real American Hardwood logo on your sales and marketing

communications, facilities and vehicles, products, and website.

■ Follow @RealAmericanHardwood on Instagram and Facebook, and tag #RealAmericanHardwood in your social media posts.