Visual Affinity - Senior Portfolio by Sa Nguyen

PAGE NO. A2

VISUAL AFFINITY 1.

TI TL E

SA NGUYEN

SENIOR PORTFOLIO

S A H. N G U Y E N

P O R TFO L I O

PAGE NO. A2

VISUAL AFFINITY 1.

TI TL E

VISUAL

RELATING TO OR USING SIGHT

AFFINITY

A SIMILARITY OF CHARACTERISTICS SUGGESTING A RELATIONSHIP

CO N CEP T C5

I H A V E A LW A Y S B E E N A V I S U A L P E R S O N A N D D E E P LY C O N N E C T E D T O T H E B E A U T Y O F T H E W O R L D A R O U N D M E – F R O M A S E E M I N G LY S M A L L A N D M E A N I N G L E S S O B J E C T, T O A N AMAZING DESIGN OR PHOTOGRAPH. THERE ARE ENDLESS AMOUNTS OF INSPIRATION FOUND IN B E A U T Y, A L O N E ; A N D I T ’ S R E S P O N S I B L E F O R MY CLOSE RELATIONSHIP WITH DESIGN.

email phone

SCHOOL

n h o s a @ m e .c o m 4 1 5 . 2 97. 5 4 87

A c a d e m y of A r t U n i ve r s i t y SCHOOL OF GRAPHIC DESIGN

7 9 N e w M o ntg o m e r y, S a n Fra n c i s c o , C A 9 4 1 2 1 U n i te d S ta te s of A m e r i c a E5

department ch air

T Y PEFACES

PHOTOGR APHY

PROGR AM

PRINTER PAPER B O O K F O R M AT BINDER

NOTICE OF RIGHTS

M a r y S c ot t

Ts t a r P ro, B l e n d e r a n d 4 5 d e g re e s Sa Nguyen L e i c a M 6 , M 8 a n d N i ko n D70 0 0 A d o b e I n D e s i g n + P h oto s h o p A p p l e A p e r t u re G i a nt H o r s e P r i nt i n g F i n c h F i n e 1 0 0 l b Tex t 8 . 6 25” x 1 1 .1 25” T h e K ey P r i nt i n g & B i n d i n g

A L L R I G H TS R ES ER V ED. N O PA R T O F T H I S B O O K M AY B E R E P R O D U C E D , T R A N S M I T T E D IN ANY FORM BY ANY MEANS, ELECTRONIC, MECHANICAL, PHOTO COPYING , RECORDING WITHOUT THE PRIOR WRITTEN PERMISSION OF SA NGUYEN.

S A H. N G U Y E N

P O R TFO L I O

PAGE NO. A1

CONTENTS

S EC TI O N

I N FO R M A TI O N

THIS BOOK IS A COLLECTION OF SELECTED WORK DESIGNED BY SA NGUYEN FROM JANUARY 2009 TO M A Y 2 0 1 1 A T T H E A C A D E M Y O F A R T U N I V E R S I T Y, SAN FRANCISCO, CALIFORNIA.

PROJECTS

TITLE

T H I S I S N OT A T ES T

YEAR

PAGE

2011

0 9 -3 3

2010

35-55

2010

57-69

2010

71-87

2011

89-101

2009

103-117

2011

119-127

2010

129-137

TYPOGRAPHY 4

URBAN FURNISHING

PRINT 2

G A F F E L KÖ L S C H B E E R

PA CK A GI N G

PACKAGE DESIGN 3

G I V E M E YO U R E Y ES

TYPOGRAPHY 3

S P I R I T b y H A R L E Y D AV I D S O N

PA CK A GI N G

PACKAGE DESIGN 3

YA S H I C A C A M E R A

IDENTITY 1

LO F T b y KO H L’ S

PA CK A GI N G

PACKAGE DESIGN 4

FA S T F O R WA R D

PRINT 1

S A H. N G U Y E N

P O R TFO L I O

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“Design is akin to

beauty, an externalization of my inner process regarding beauty and contentment with life.” _MARTINE MOEYKENS

S A H. N G U Y E N

P O R TFO L I O

P R OJ EC T R EQ U I R EM EN TS

CO N CEP T

EX ECU TI O N

EXPLORATION

GUT FEELINGS

COMPUTER

FACTS

PERCEPTION

HAND RENDERING

DATA

FANTASY

PHOTOGRAPHY

COMPARISONS

PERSONAL

VIDEOGRAPHY

BUDGET

PAPER

DEADLINE

SCALE

PAINT

TARGET AUDIENCE

SPACE

GAS MASK

CONTRAST

DUST

TENSION

TRASH

P A R A M E TER S

GRID COLOR

M A TER I A L S

SPACE P R A C TI CA L

P R ES EN TA TI O N

FINAL COMP VERBAL COMMUNICATION

A R TI CU L A TI O N

P H YS I CA L S O L U TI O N

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CO L O R A R R A YS

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D EL I VER A B L ES

D I M ENSI O NS

P R OJ EC T D U R A TI O N

BOOK + EXTRAS

BOOK 8” x 10”

15 WEEKS

POSTER

POSTER 24” x 36”

KINETIC TYPOGRAPHY

VIDEO 720p

People only see what they are prepared to see description

APPROACH

S u r v i v a l + P re p a re d n e s s C o nfe re n c e: T h e 0 0 .0 0 .0 1 C o nfe re n c e w i l l b e h e l d a t a s e c ret a n d p r i v a te l o c a t i o n i n S a n Fr a n c i s c o, C A a n d i s b e i n g p rote c te d by t h e U. S . A r m y. T h i s c o nfe re n c e fe a t u re s t h e wo r l d ’s l e a d i n g ex p e r t s i n s u r v i v a l t a c t i c s & p re p a re d n e s s i n s t r u c t i o n . At a t i m e w h e n u n c e r t a i nt y i s o n t h e r i s e , a t te n d e e s w i l l d i s c ove r m a ny s o l u t i o n s to i s s u e s s u c h a s : s e l fre l i a n c e , p e r s o n a l f re e d o m , h o m e s te a d i n g , fa m i l y p re p a re d n e s s , s e l f- d efe n s e , s u r v i v a l s k i l l s a n d m u c h m o re . Eve r yo n e h a s h i s / h e r ow n fe a r—fe a r of d a r k n e s s , fe a r of d e a t h , fe a r of t h e u n k n ow n . T h i s b o o k (a n d t h e i d e a b e h i n d i t) d i s c u s s e s fe a r of t h e e n d , t h e a p o c a l y p s e , a n d l o n e l i n e s s . I n o rd e r to a c h i eve t h a t g o a l , i t wa s d e s i g n e d a n d w r i t te n a s a j o u r n a l by a p e r s o n w h o s u r v i ve d t h e a p o c a l y p s e a n d i s t r y i n g to f i n d ot h e r s u r v i vo r s a n d t h e wo r l d t h a t c o l l a p s e d a ro u n d h i m .

S A H. N G U Y E N

P O R TFO L I O

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leaf

blade

root system

primar y root

lateral root

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What I’ve learned through the years that I lived in the vault is that you don’t need a plot of land to grow fresh vegetables. Many vegetables lend themselves well to container gardening. With some thought to selecting bush or dwar f varieties, almost any vegetable can be adapted to growing in a pot. Vegetables that take up lit tle space, such as carrots, radishes and let tuce, or crops that bear fruits over a long period of time, such as tomatoes and peppers, are per fect for container vegetable gardens.

What you can grow in a container vegetable garden is limited only by the size of the container and your imagination. How about a Summer Salad container? D5

Plant a tomato, a cucumber and some parsley or chives all in a large (24-30”) container. They grow well together and have the same water and sun requirements. By late summer they might not be ver y pret t y, but they’ll keep producing into the fall. This makes a great housewarming present, too.

Plants share other structural qualities as well, most of which stem from their adaptation to terrestrial conditions. All plants have reproductive structures that prevent desiccation (drying out) of the gametes. These sex organs, called antheridia (male) and archegonia (female), are themselves covered by a layer of jacket cells that help to retain moisture.

S A H. N G U Y E N

P O R TFO L I O

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TH E MOR E R A PIDLY A C I V I L I Z A T IO N P R O G R E S S E S, T H E S O O N E R IT DI E S F OR A NOTH ER TO RISE IN ITS P L A C E . A N D T O D A Y, W E R E B U I L D O U R C I V I L I Z A T IO N

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P R OJ EC T R EQ U I R EM EN TS

UNIQUE FACTS

CONCEPT OPTIONS

SCALE

DATA

CONCEPT DIRECTIONS

CONTRAST

COMPARISONS

VISUAL OPTIONS

TENSION

A N A LY Z E

GRID

IDENTIFY

COLOR

BOUNDARY / LIMITATION

SPACE

BUDGET

COLLABORATION

DEADLINE TARGET AUDIENCE

CO N CEP T

P A R A M E TER S

EX ECU TI O N

MATERIALS

APPROACH TO CONTENT

SOCIALIZING

DIRECTION

ASKING QUESTIONS

IMPACT

F I LT E R

CLIENT NEEDS

MAPPING DEFINE PATHS

VERBAL COMMUNICATION

A R TI CU L A TI O N

P R ES EN TA TI O N

FINAL COMP

P H YS I CA L S O L U TI O N

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D I M ENSI O N

P R OJ EC T D U R A TI O N

BOOK

8” x 10”

15 WEEKS

PRESENTATION

One man’s trash is another man’s treasure description

APPROACH

TEAM MEMBERS

S a n fra n c i s c o’s s o - c a l l e d “f l o ati n g f l e a m a rket” of te n b e n efits th o s e wh o l e ave th i n g s o ut a n d th o s e wh o p i c k th i n g s u p, b u t th e re a re s i g n ifi c a nt d i s a dva nta g e s to th e p ra cti c e of a b a n d o n i n g f u r n i s h i n g o n th e s i d ewa l k. B e s i d e s b e i n g i l l e g a l, it of te n c re ate s tro u b l e a n d exp e n s e fo r th e c it y a n d b l i g hts n e i g h b o r h o o d s wh e n th i n g s a re n’t c l a i m e d i m m e d i ate ly, o r at a l l. C l e a rly, n ot eve r y ite m f i n d s a n ew h o m e. Ac c o rd i n g to stati sti c s p rovi d e d by S FD P W l a st ye a r th e c it y re c e ive d n e a rly 17,0 0 0 c a l l s to p i c k u p d u m p e d fu rn itu re. U r b a n Fu r n i s h i n g i s a n o p e rati o n a l b a s e th at s e r ve s a s a c e ntra l h u b fo r c o l l e cti n g a b a n d o n e d fu rn itu re a n d p l a c i n g it o n o n e of th re e a p p ro p ri ate s e c o n d l ife p ath s: C o l l e ct - Tra n sfo r m - S h a re. T h e Urb a n Fu rn i s h i n g i s a h ive of c o m m u n it y p a r tn e r s h i p, g ro u n d b re a ki n g d e s i g n a n d awa re n e s s c a m p a i g n i n g. S a N g uye n , K ayl a Fe r r i e ra a n d S a ra h S ewa rd

S A H. N G U Y E N

P O R TFO L I O

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P R OJ EC T R EQ U I R EM EN TS 2.

CO N CEP T

EX ECU TI O N

EXPLORATION FACTS

ARCHITECTURE

COMPUTER

DATA

SPIRIT

HAND RENDERING

COMPARISONS

GERMANY CHARACTERISTIC

BUDGET DEADLINE

PAPER

TARGET AUDIENCE P A R A M E TER S

SCALE

BEER BOTTLE

SIZE

PAINT

CONTRAST ILLUSTRATION COLOR SPACE

M A TER I A L S

MATERIALS P R A C TI CA L

P R ES EN TA TI O N

VERBAL COMMUNICATION

FINAL COMP

PAGE NO. GAFFEL KÖLSCH

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CO L O R A R R A YS

PACKAGING

PACKAGE DESIGN 3

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8 BEER BOTTLES

GOLD FOILS

7 WEEKS

BEER SHIPPER

PAPER

Beauty is in the eye of the beer holder description

APPROACH

L aws p rote cti n g th e b rewi n g of Kö l s c h a re a s str i ct a s th e G e rm a n P u rit y L aw of 1 51 6. Kö l s c h b e e r c a n o n ly b e b rewe d with i n th e c it y of C o l o g n e. A s th e b e st-kn own Kö l s c h b rewe r y, G af fe l’s f l avo r i s d e rive d fro m a l e ye a st th at i s “l a g e re d” i n c o l d c e l l a r s . G af fe l i s p a l e a n d fa i ntly fr u it y, with a c r i s p h o p fi n i s h. It i s e n j oye d a s a n a p e ritif o r d i g e stif. G af fe l Kö l s c h h a s a l l it ta ke s to b e a g re at b e e r with a l o n g h i sto r y of m a ki n g b e e r s i n c e 13 0 2. H oweve r, th e c u r re nt p a c ka g i n g s p e a ks s o l it tl e a b o ut th at g re at h i sto r y. G e rm a ny i s fa m o u s fo r th e i r a rc h ite ctu re, a n d G af fe l Kö l s c h i s a l s o kn own fo r th e i r d e c o rative s i g n s . T h e c o m b i n ati o n of a rc h ite ctu re a n d th e s e d e c o rative s i g n s c re ate p e r s o n a l it y a n d u n i q u e n e s s th at s h o u l d b e u s e d i n th e i r p a c ka g i n g a n d b ra n d i n g.

S A H. N G U Y E N

P O R TFO L I O

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P R OJ EC T R EQ U I R EM EN TS

UNIQUE

GUT FEELINGS

SCALE

FACTS

PERCEPTION

SPACE

DATA

FANTASY

CONTRAST

COMPARISONS

PERSONAL

TENSION GRID COLOR 35MM FILMS

CO N CEP T

BUDGET DEADLINE TARGET AUDIENCE

EX ECU TI O N

P A R A M E TER S

COMPUTER

PAPER

HAND RENDERING

BLACK + WHITE

PHOTOGRAPHY

INTERVIEWS WRITING

VERBAL COMMUNICATION

P R ES EN TA TI O N

FINAL COMP A R TI CU L A TI O N

35MM FILM

P H YS I CA L S O L U TI O N

STEEL REEL

TANK 4.

time 1.

DEVELOPER

WASH

/ 25 minutes 6.

FIXER

DRY

/ 5 hours

10 m i n u te s 2.

STOP BATH

WETTING AGENT

1 minute

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BOOK

8” x 10”

15 WEEKS

POSTER

24” x 36”

EXTRAS

Behind every stranger is a story

description

B e h i n d eve r y s t r a n g e r i s a s to r y. A n d b e h i n d eve r y s to r y i s a l e s s o n . T h i s b o o k a s k s yo u to t a ke t h e t i m e to l e a r n t h o s e l e s s o n s . A l l i t t a ke s i s a m i n d f u l h e a r t a n d a s m i l e . Yo u n eve r k n ow h ow fa r t h a t s m i l e w i l l g o. S o w h e n yo u wa l k p a s t a s t r a n g e r, d o nt l o o k awa y. A l l t h ey a re s a y i n g i s , G i ve M e Yo u r Ey e s .

APPROACH

I wa nte d to c re a te a b o o k t h a t s h ow s h ow we i nte r a c t a n d c o m m u n i c a te w i t h ot h e r p e o p l e . T h e t i t l e , G i ve M e Yo u r Ey e s , i s t h e vo i c e of t h e s t r a n g e r s we p a s s eve r yd a y. I t s p e a k s to t h e b a s i c h u m a n n e e d to b e s e e n a n d h e a rd . T h i s b o o k s h ow s t h e i m p o r t a n c e of s m a l l a c t i o n s , l i ke a s m i l e o r n o d . M a ny p e o p l e d o nt re a l i ze h ow s o m et h i n g s o s i m p l e c a n b e s o p owe r f u l .

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P R OJ EC T R EQ U I R EM EN TS

UNIQUE FACTS

CONCEPT OPTIONS

SCALE

DATA

PERCEPTION

MATERIALS

COMPARISONS

VISUAL OPTIONS

CONTRAST

PERSONAL

IMPACT

RESEARCH

COLOR SPACE

BUDGET

CO N CEP T

DEADLINE TARGET AUDIENCE 3.

P A R A M E TER S

EX ECU TI O N

COMPUTER

F I LT E R

HAND RENDERING

CHANGES

PHOTOGRAPHY

FOCUS

MODEL MAKING

RANDOM

CHANGES PUSH THE LIMITS MAPPING

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SKINCARE BOTTLES

BOTTLES

7 WEEKS

SKINCARE DISPLAY

SPEEDOMETER

MODEL MAKING

Harley Davidson Spirit carries on description

APPROACH

I n t h e c o u r s e of t h e p a s t 1 0 0 y e a r s t h e wo r l d h a d u n d e rg o n e a g re a t m et a m o r p h o s i s . Two wo r l d wa r s a n d a s t ro n o m i c a l l e a p s a n d b o u n d s i n te c h n o l o g y h ave c h a n g e d o u r l i ve s fo reve r. B u t o n e t h i n g re m a i n s u n c h a n g e d; H a r l eyD av i d s o n i s s t i l l t h e u n d i s p u te d l e a d e r i n t h e m a n u fa c t u r i n g a n d s e l l i n g of m oto rc yc l e s . T h ey f u l f i l l d re a m s t h ro u g h t h e ex p e r i e n c e of r i d i n g m oto rc yc l e s — d re a m s t h a t a re re i nfo rc e d t h ro u g h a n ex p a n d i n g l i n e of m oto rc yc l e s , b r a n d e d p ro d u c t s , a n d s e r v i c e s . T h e m a r ket fo r H a r l ey- D av i d s o n m oto rc yc l e s i s g row i n g , a n d t h e c o m p a ny re c e nt l y d e c i d e d to t a rg et yo u n g e r b i ke r s a n d wo m e n . A s k i n c a re l i n e i s t h e p ro d u c t i nt ro d u c t i o n t h a t w i l l s o l i d i f y t h e ex p a n d i n g H a r l ey- D av i d s o n b r a n d a l o n g w i t h t h e i r l e g e n d a r y m oto rc yc l e s . “ S p i r i t by H a r l ey- D av i d s o n” i s a s k i n c a re l i n e c re a te d s p e c i f i c a l l y fo r b i ke r s a n d i s d e s i g n e d to g o w h e re eve r t h e i r H a r l ey t a ke s t h e m .

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VISUAL EXPLORATION

STUDIES

FACTS

COLLABORATION

CONTRAST

DATA

ENVIRONMENT

COLOR

COMPARISONS

RESEARCH

SPACE

CONCEPT OPTIONS

CHARACTERISTIC

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PUSH THE LIMITS 2.

CO N CEP T

BUDGET DEADLINE TARGET AUDIENCE

EX ECU TI O N

P A R A M E TER S

MATERIALS

APPROACH TO CONTENT

SOCIALIZING

DIRECTION

ASKING QUESTIONS

IMPACT

F I LT E R

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MAPPING DEFINE PATHS

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BOOK

8” X 8”

7 WEEKS

You are just anybody without your Identity description

APPROACH

Ya s h i c a p ro d u c t s a re d e s i g n e d f ro m t h e g ro u n d u p a s to o l s fo r c re a t i n g c o m p l ete l y u n i q u e v i s u a l ex p e r i e n c e s — n ot h i n g m o re a n d n ot h i n g l e s s . F o r t h i s re a s o n , s i n c e t h e ve r y f i r s t Ya s h i c a , t h e fo c u s d u r i n g m e c h a n i c a l a n d o pt i c a l d eve l o p m e nt of m e c h a n i c s a n d l e n s e s h a s b e e n o n p rov i d i n g t r u l y re l ev a nt f u n c t i o n s . I t i s t h i s fo c u s o n t h e e s s e nt i a l t h a t l i e s a t t h e h e a r t of t h e fa s c i n a t i o n i n s p i re d by t h e Ya s h i c a b r a n d . Ya s h i c a s t a n d s fo r v i s u a l e n j oy m e nt a n d l a s t i n g v a l u e . I n o rd e r to g row a b r a n d w i t h a l o n g h i s to r y l i ke Ya s h i c a , i t i s i m p o r t a nt to f re s h e n i t u p — c h a n g e t h e c o n s u m e r v i ew towa rd s t h e p ro d u c t s b e c a u s e “ b r a n d i s a p e r s o n’s p e rc e pt i o n of a p ro d u c t, s e r v i c e , ex p e r i e n c e o r o rg a n iz a t i o n , i t i s t h e a r t of b r a n d b u i l d i n g .”

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RESEARCH PRODUCTION 2.

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MATTE PAPER

15 WEEKS

TAGS

CARDBOARD

LOGO

Simplicity is the ultimate sophistication description

APPROACH

TEAM MEMBERS

Ko h l’s d e p a r tm e nt sto re s a re tra d iti o n a l ly fre e sta n d i n g a n d d ivi d e d i nto m u lti p l e s h o p p i n g c e nte r s with i n e a c h sto re. M e rc h a n d i s e at Ko h l’s ra n g e s fro m c l oth i n g to s m a l l a p p l i a n c e s , h o m e d é c o r, j ewe l r y, b e a u t y p ro d u cts , toys , a n d kitc h e nwa re. T h e m a j o r it y of th e i r m e rc h a n d i s e i s m a d e u p of p rivate l a b e l ite m s th at Ko h l’s d i stri b ute s (s u c h a s S o n o m a , A pt 9, J u m p i n g B e a n s , a n d C rof t & B a rrow). Ko h l’s i s m a rkete d b et we e n h i g h- e n d d e p a r tm e nt sto re s a n d d i s c o u nte r s . A lth o u g h Ko h l’s h a s a wi d e va ri et y of b ra n d s to c h o o s e fro m , th e i r m a ny p r ivate l a b e l s c re ate c o nf u s i o n fo r c u sto m e r s . I n a n ef fo r t to o rg a n ize a n d refre s h th e i r b ra n d a n d p ro d u cts , A pt 9 (o n e of Ko h l’s strate g i c l i n e s) wa s c h o s e n a s a n exa m p l e to re c e ive a c o m p l ete ly n ew l o o k a n d n a m e. T h e re s u lt i s th at Ko h l’s wi l l at tra ct m o re c u sto m e r s a n d re i nfo rc e th e i r g re at p ro d u cts a n d va l u e. S a N g uye n , N i n a Yo o, Ke l s ey L u a n d K ati e B u rl e s o n

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IMPACT

ASKING QUESTIONS FOCUS

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EX ECU TI O N

TARGET AUDIENCE P A R A M E TER S

A N A LY Z E

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MATERIALS

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LIMITATION

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LIGHT

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NOISE

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NEWSLETTER

NEWSPRINT

2 WEEKS

POSTER

We won’t have a society if we destroy nature

description

G l o b a l wa r m i n g h a s b e e n a c o n c e r n to s c i e nt i s t s fo r d e c a d e s . B u t re c e nt l y t h a t c o n c e r n h a s re a c h e d m a ny ot h e r s . We h ave a l l h e a rd a b o u t G l o b a l Wa r m i n g a n d h ow a i r p o l l u t i o n i s af fe c t i n g o u r l i fe o n E a r t h n ow a n d i n t h e f u t u re . B u t a l l t h i s i nfo r m a t i o n c a n b e h a rd to d i g e s t, o r we s i m p l y d o n’t h ave t i m e to re a d a b o u t i t.

APPROACH

W h e n i t c o m e s to G l o b a l Wa r m i n g e d u c a t i o n , we n e e d a s o u rc e of t r u s t wo r t hy i nfo r m a t i o n t h a t i s c o n c i s e , e a s y to d i g e s t, a n d s i m p l e to u n d e r s t a n d . F a s t F o r wa rd i s a we e k l y n ew s l et te r t h a t c ove r s a l l t h e i m p o r t a nt e nv i ro n m e nt a l i nfo r m a t i o n a ro u n d t h e S a n Fr a n c i s c o B a y A re a . T h e g o a l of F a s t F o r wa rd i s to p rov i d e B a y A re a re s i d e n c e s w i t h t h e e a s i e s t wa y to g et u p -to - d a te i nfo r m a t i o n a b o u t t h e i r a re a a n d t h e p ro b l e m s t h a t c o u l d af fe c t t h e i r h e a l t h .

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INSTRUCTORS

M A R Y S C OT T, T H O M A S M C N U LT Y, J E N N I F E R S T E R L I N G ,

H U N T E R W I M M E R , TO M S I E U , A R I E L G R E Y, B O B S LOT E , S C OT T R A N K I N , T R OY A L D E R S A N D R E N E E D â&#x20AC;&#x2122;A R C Y

ACKNOWLEDGMENTS

Iâ&#x20AC;&#x2122;m grateful to so many. And while a list like this is bound to b e incomplete, my deep est thanks go to: My father, for always standing b eside m e and suppor ting both m e and my mother. You bought m e my first cam era and gave m e the gif t of seeing the world through a viewfinder.

My mother, for raising m e with vision and love for the world. You always put your trust in m e. My b eautiful wife, Rachel, for sp ending countless hours waiting for m e to com e hom e and always standing b eside m e in good tim es and bad. Without you I could not do what I do. I owe you more thanks than I can express. Matthew Nolan Park, for reigniting my passion for visual language, encouraging m e along the way, and proofreading this book while it was still pages of rubbish. My great friend, Trung Pham, for all your inspiration, encouragem ent, and the tim e we sp ent discussing how to make this book b etter. My instructors, for all the lessons, encoura gem ent, challenges, and inspiration to m ake m e a b etter designer.

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