The NIADA Certified Pre-Owned Program
What NIADA CPO Can Do For You The NIADA Certified Pre-Owned Program is designed for you, our member dealer, and has your consumers in mind. The seal lets them know that the vehicle you are offering, and your dealership, are held to a higher standard through a vigorous certification checklist, vehicle history reports and more. This gives your customers the peace of mind they need to buy with confidence. NIADA CPO is not just a limited warranty. It is a complete marketing and selling system, designed to help you sell more cars, make more money and increase your back-end vehicle service contract sales.
Our Partners Set Us Apart From The Rest NIADA CPO has partnered with the top consumer-recognized brands in the industry. These national partners are committed to this program and offer special incentives for NIADA certified vehicles. We are currently in negotiations with several other national partners who want to join this program, which means it will only get better.
The Dealer Benefits of NIADA CPO •
The NIADA CPO team helps with sales training, F&I training, service drive training, Internet sales training and web service marketing – all at no extra charge!
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Our dealers across the country are averaging an extra $300-$750 more front-end gross profit per deal. This is after recon and CPO expenses.
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Our dealers are also turning the inventory 10-20 days faster, greatly reducing floorplan expenses.
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NIADA CPO Dealers upsell 62% of consumers to a longer term VSC, increasing both front and back-end profit and customer satisfaction. With all the benefits, doesn’t it make sense for your dealership to become a NIADA CPO Dealer? Visit niadacertified.com/dealers or call 877.310.0288 to learn more.
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