TA B L E O F C O N T E N T S 2 NIADA PARTNERSHIP OPPORTUNITIES
3-4 USED CAR DEALER MAGAZINE
4 AUCTION LISTING PACKAGES
5 BHPH DEALER MAGAZINE / NAAA ON THE BLOCK MAGAZINE
6 USED CAR INDUSTRY REPORT
7 DISPLAY AD SPECS
8-11 NIADA.TV / LIVE STREAMING
12-13 NIADA / NABD ONLINE DIGITAL ADVERTISING
14-15 ONLINE PROGRAMMATIC ADVERTISING
16 NIADA/NABD EVENTS
NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 1
NIADA PARTNERSHIP OPPORTUNITIES GENERAL INFORMATION
NIADA Member Services offers two exclusive partnership programs designed to maximize your exposure to our 15,750+ member dealers nationwide. The first opportunity is a four-tiered National Corporate Partnership Program, NIADA’s most prestigious partnership level, with a minimum combined annual branding/licensing fee and member marketing investment of only $25,000. The second is NIADA’s National Member Benefit Program, whereby the vendor partner must offer a highly relevant or leading edge product/solution and a corresponding unique NIADA member product/ service discount or special offer, along with a minimum combined annual branding/ licensing fee and member marketing investment spend of $15,000. Besides the yearly minimum royalty and member marketing investments using NIADA’s various marketing and advertising media, both programs also require a rigorous due diligence assessment and application process. Exclusive partnerships are NOT permitted within industry and vendor segments with either program. Outlined here is a high level overview of the National Corporate Partner Program and the National Member Benefit Program. For more information or to apply for an NIADA partnership, contact: Scott Lilja S.V.P. of Member Services 301-834-6503 scott@niada.com or Jim Gibson Director of Business Development 703-996-6795 jim@niada.com
NATIONAL CORPORATE PARTNERSHIP LEVELS
• M inimum Marketing Package
Investment totaling $100,000+ which includes the Branding/ Licensing fee of $20,000 • Print Advertising Discount = 25% • E xpo Booth Discount = 25%
• Minimum Marketing Package Investment totaling $75,000-$99,999 which includes the Branding/Licensing fee of $15,000 • Print Advertising Discount = 20% • Expo Booth Discount = 20%
•M inimum Marketing Package Investment totaling $50,000-$74,999 which includes the Branding/Licensing fee of $10,000 • P rint Advertising Discount = 15% • E xpo Booth Discount = 15%
• Minimum Marketing Package Investment totaling $25,000-$49,999 which includes the Branding/Licensing fee of $5,000 • Print Advertising Discount = 10% • Expo Booth Discount = 10%
BENEFITS OF NATIONAL CORPORATE PARTNERSHIP • U sage of NCP logo in all marketing and advertising materials • S ignificant marketing investment discounts of up to 25% • U p to 25% off of NIADA Expo Booth • D iscounted registrations to NIADA’s Annual Convention & Expo. • F ree square on the NIADA Expo Opening Night Scavenger Hunt Card • F ree NIADA membership list of addresses and phone numbers upon request, and monthly new member updates • P riority placements in all of NIADA’s marketing media • F irst rights to any new marketing and/or sponsorships opportunities created by NIADA
• Logo and company description/listing on NIADA’s website and in the printed version of the monthly NIADA Member Services Insert in Used Car Dealer Magazine (also distributed at various expos throughout the year) • Free expanded listing in NIADA’s online Vendor Guide, with NCP designation and priority placement within the Vendor Guide • Strategic market development/consulting services • Assistance and strategic guidance penetrating NIADA’s State Associations • Monthly updates of NIADA membership contact information • Access to NIADA member business intelligence data • Member education opportunities including NIADA publication articles, webinars, NIADA.TV education series, convention panels, etc.
NATIONAL MEMBER BENEFIT PROGRAM • Company must offer a significant discount to the NIADA Dealer Member • Yearly Branding Licensing Fee $4,000 • Yearly Minimum Marketing Package Investment $11,000+
PROGRAM BENEFITS INCLUDE • Usage of NMB logo in all marketing and advertising materials • Marketing investment discounts of 10% off of print advertising. • L ogo and boilerplate company description/listing on NIADA’s website and in the printed version of the monthly NIADA Member Services Insert in Used Car Dealer Magazine (also distributed at various expos throughout the year)
• Free square on the NIADA Expo “Day 2” Scavenger Hunt Card • NMB Logo recognition next to your online listing within the NIADA Vendor Guide (NMB partners must pay for an expanded listing) • Strategic marketing planning assistance • Assistance and strategic guidance penetrating NIADA’s State Associations • Monthly membership contact data updates
NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 2
WWW.USEDCARDEALERMAGAZINE.COM
new logo and look for 2020! CIRCULATION
• Used Car Dealer Magazine is targeted to OVER 17,000 used motor vehicle dealer principals and subscribers nationwide that comprise the NIADA membership. • Circulation breakdown: approximately 16,000 dealer members, auctions and associate members, GENERAL INFORMATION and 1,000 paid subscribers • Used Car Dealer and vendors comprise the Magazine is the monthly distribution list. official monthly • Used Car Dealer Magazine’s publication of paid circulation means you’re the National not wasting your precious Independent advertising dollars on Automobile Dealers inflated circulation numbers. Association Every ad will reach the key (NIADA) and is the decision makers in the used most established motor vehicle industry. publication serving • Viewers can e-mail specific the used motor articles, columns and vehicle industry. advertisements within the • Used Car Dealer online version to others. Magazine is targeted The online version also to automotive allows viewers a search dealer professionals engine to search articles who are on the within the current issue and cutting edge of all archived issues by key the automobile words or phrases. remarketing • Viewers can also hyperlink industry - and directly to advertisers’ looking to go further. websites by simply clicking • Used Car Dealer on their ad in the online Magazine version of the magazine. provides the most Advertisers can even play relevant, concise streaming video commercials and unbiased on top of their display ads in editorial content the online version. in the industry. • Monthly issues are also Its reputation is archived on the site. unparalleled among • Over 750 unique visitors its competitors, monthly and over 9,500 and industry online page views monthly. professionals have come to rely on its educational and upto-date content.
MAGAZINE DEADLINES
Space Reservation Deadline
EDITORIAL CALENDAR JANUARY (OTB)
1. D oes the Dealer Matter? Selling to Gen Y/Gen Z (EFG Companies) 2. Event Ideas – All Year Long
FEBRUARY
750 Bonus Distribution at NADA Convention 1. Dale Pollak’s New Twist on the Velocity Model (Cox Automotive) 2. Inside the Vending Machine: How to Compete With the Carvana Business Model
MARCH (OTB)
1. N ative Advertising (AutoManager) 2. T exting vs. Calling Internet Leads (C&M Coaching)
APRIL
1. A lways Be Recruiting: Right Person. Right Fit. Right Now. (Beljon) 2. H ow to Keep Your “A” Players (Perry)
MAY (OTB)
NIADA PRE-CONVENTION SPECIAL ISSUE
1. NIADA Convention Preview (Staff ) 2. F raud Prevention Tactics 3. P rotecting Connected Cars From Hackers (Spireon) 4. How to Ruin a Software Implementation (Selly Automotive)
JUNE
NIADA CONVENTION SPECIAL ISSUE
1,500 Bonus Distribution at NIADA Convention 1. Why a Service Department? 2. W hy Every Dealership – No Matter How Small – Needs a CRM 3. Dealer’s Tips to Improve Your Time to Line (Godwin) 4. Increase Training Effectiveness (C&M Coaching)
JULY (OTB)
1. H ow to Sell a Ketchup Popsicle to So meone Wearing White Gloves (Walters) 2. D o You Really Take Online Customers Seriously? (PCG Companies) 3. NIADA President Profile
AUGUST
NIADA POST-CONVENTION SPECIAL ISSUE
1. A re Your Sales as Hot as the Weather? 10 Hot Tips From Dealers 2. Post-NIADA Convention Coverage (Staff )
SEPTEMBER (OTB)
1. Political Overview – National (Petersen) 2. Local Politics: How to Pull the Strings Your Way (Perry) 3. N ational Policy Conference Preview (Staff )
OCTOBER
ANNUAL AUCTION SPECIAL ISSUE
500 Bonus Distribution at NABD Conference 500 Bonus Distribution at NAAA 1. H ow to Be a Better Remarketer (Cox Automotive) 2. What Consumers Are Buying and How to Look For It at the Auction (CarGurus) 3. NAAA Convention Preview/ Auction Industry Perspectives
NOVEMBER (OTB)
ANNUAL F&I SPECIAL ISSUE
1. A ccelerate Your F&I Through New Profit Centers 2. T aking F&I to Auction: Inventory Planning Based on Your F&I Products (EFG Companies) 3. C ash Flow and Profitability (PrimaLend) 4. National Policy Conference Coverage
DECEMBER
1. R ecession-Proof Your Business (Perry)
ONLINE DISPLAY AD HYPERLINK PACKAGES
Artwork Deadline
• H yperlink of the entire online display ad (viewer can scroll and click on your ad to reach your website). JANUARY 12/5/2019 12/11/2019 Package Cost: $150/month FEBRUARY 1/3 1/9 (added to your print insertion order) MARCH 1/29 2/6 APRIL 2/27 3/6 STREAMING VIDEO COMMERCIAL PACKAGE MAY 3/27 4/6 • T he online version of the magazine allows JUNE 4/27 5/7 a “play now” button that appears when a viewer JULY 5/29 6/5 scrolls the mouse over your online ad. When the play now button is clicked, your streaming video AUGUST 6/26 7/6 commercial appears on top of your ad. This feature SEPTEMBER 7/27 8/7 is perfect for those who already have television OCTOBER 8/28 9/4 commercials and/or advertisements/product infomercials, etc. that have appeared on NIADA.TV. NOVEMBER 9/25 10/5 Package Cost: $325/month DECEMBER 10/29 11/6 (added to your print insertion order) NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 3
NIADA PARTNERSHIP OPPORTUNITIES • USED CAR DEALER MAGAZINE
USED CAR DEALER MAGAZINE
USED CAR DEALER DISPLAY ADVERTISING RATES ALL RATES ARE PER INSERTION INFORMATION
Rates shown are full color display ad rates
COVER POSITIONS
1x
3x
6x
12x
COLOR
FULL PAGE $3,585
$3,440
$3,360
$3,100
(must purchase all 12 months)
2/3 PAGE $2,910
$2,830
$2,760
$2,600
PAGES 3, 5, 9
1/2 PAGE $2,650
$2,590
$2,480
$2,355
(must purchase all 12 months)
1/3 PAGE $2,130
$2,085
$2,035
$1,870
1/6 PAGE $1,815
$1,775
$1,680
$1,605
Add 15% to the rates shown 12-time rates
Add 10% to the rates shown 12-time rates
BELLYBAND WRAPS $4,500
1x 12x 6x BLACK PRODUCTS & SERVICES & WHITE SIZE GUIDE CLASSIFIED RATES
• CLASSIFIED RATES ARE NON COMMISSIONABLE • BLACK AND WHITE DISPLAY CLASSIFIEDS ONLY (NO LINERS)
SQUARE
$200
$150
$100
1.75 X 1.75
RECTANGLE $300
$250
$175
1.75 X 2.5
small
RECTANGLE $400
$325
$250
3.5 X 2.5
large
NIADA/NAAA AUCTION DIRECTORY LISTING PACKAGES NAAA & NIADA have
teamed up to provide all NAAA member auctions a huge discount on Used Car Dealer magazine’s monthly auction directory listings. The calendar year auction directory listing packages include the following exposures: • Listings printed monthly in the printed version of Used Car Dealer Magazine (distributed to all NIADA dealer members and all NAAA members nationwide).
• Online at www.niada.com along with a free hyperlink to your auction website. • On NAAA’s website at www.naaa.com. • Within the online version of the magazine at www.usedcardealermagazine.com.
Option A $840 Yearly (paid upfront for the year by November 18, 2020 - $70/ month) • Full contact info • Up to five employee lines • All sale dates and times • Unlimited consignor notations • Up to three color logos + NAAA logo • Contract year is January 1 - December 31. All new listings falling between those dates wil be pro-rated for the balance of the year. • Full payment for year is due in advance of directory listing being published.
Option B $695 Yearly (paid upfront for the year by November 18, 2020 - less than $58/month) • Full contact info • Up to three employee lines • All sale dates and times • Up to 10 consignor notations • One color logo + NAAA logo
WWW.USEDCARDEALERMAGAZINE.COM • L EADERBOARD BANNER 728X90 $500
• E XCLUSIVE BANNER 1 200X200 $250
• E XCLUSIVE BANNER 2 200X200 $250
• E XCLUSIVE BANNER 3 200X200 $250
NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 4
THE
OFFICIAL
NIADA
PREMIER
SUBPRIME
AUTO
RESOURCE
JUNE
•
2019
WWW.BHPHDEALERMAG.COM MAGAZINE POWERED BY
• BHPH DEALER is the official bi-monthly
p ublication targeted specifically for BHPH dealers nationwide.
•B HPH DEALER is a bi-monthly magazine,
published on the even months of the year.
•B HPH DEALER is distributed to over 12,000
verified BHPH specific dealers & subscribers.
•B HPH DEALER MAGAZINE CONTENT
provides used vehicle professionals with timely, informative industry news, analysis and expert advice empowering BHPH dealers with the knowledge and expertise necessary to operate their businesses more profitably and efficiently.
•B HPH DEALER will include real
SPECIAL
s trategies, market analysis and tools to help the BHPH dealer community maximize the performance and profitability of their dealerships.
BENCHMARK ISSUE | PAGES 16 - 22 |
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INDUS TRY BENCH MARK S|
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This they shift to e companies ns ES 2016 for indep creates an higher credit and share if -2018 excell enden they have % OF VEHICLE ts to regain ent 2016 2) New capital SALES Cost available marke car Recondit of Vehicles 2017 t ioning Costs to fund make newprices coupl 49.24 % 2018 ed with the growtSEE TOTAL This shoul vehicles unaffo higher Other COST h. 49.47 8.39 % % interest OF VEHIC rdable car sales d result in 49.81 % 3.13 % 7.87 % rates US AT LE SALES an increa to many for 2019. 2.66 % 8.53 % se in used customers. 3) Cash 60.76 % BOOTH# 626 2.66 % efficient higher 60.00 % business return models 61.00 % s on portfolio continByriderFranchise.com TOTAL risk and portfolio invest ue to provid OPERAT 4) Custo the need ments ING EXP and reduce mer relatio for additi retain onal capita e ENSE nship 2016 the l. proactivelybest subpr s are neede Advertisi 2017 d to regain ng ime custo Bank Charges with subpr use social 2018 mers. and to 3.74 % media Contribu Opera operators ime custo tions 0.17 % 3.53 % mers willto connect andtors who can no Dues and Depreciation 0.03 % regain 0.17 % 3.29 % collect Subscrip lost marke longer rely do better. Subpr tions 0.49 % 0.03 % 0.23 % 4/25/19 1on NIADA.Corner.Ad.indd 5) In order t share tax refun ime Legal and Insurance 0.15 % 0.43 % 0.02 % . d busin Accounti to contro ng 0.31 % 0.21 % ess to technology 0.34 % Outside l opera Services ting costs, 0.24 % 0.39 % 0.19 % Office Expense The bigges to impro ve implementi 0.79 % 0.22 % 0.38 % been pay t historical efficiencies Repairs Rent ng new 0.79 % 0.46 % 0.48 % is and BHPH portals impro “game recommend Salaries Maintenance (ACH, 2.28 % 0.76 % 0.24 % ves (Non-Ow ners) related recoveries debit cards changers” haveed. 0.15 % 2.09 % 0.77 % Taxes - General , etc.), and collec financ Other Operatin 11.97 % 0.31 % GPS that 2.13 % e comp taxes on tions, g Expense anies 11.00 % 0.09 % 0.27 % Taxes evolution“phantom incom to reduc and the use Utilities and - Payroll 0.16 % 10.11 % 0.12 % of social e”. Textin e federal incomof Telephon future media 0.51 % 0.06 % 0.10 % . Travel / Traininge are the g and the increa e TOTAL 0.59 % 0.50 % 6) As 0.05 % OPERA best prosp sed congr TING EXPEN 0.33 % 0.41 % 0.72 % ects for remains ess enacts chang the SE 0.31 % 0.39 % very impor es at the have becom 22.79 % 0.29 % tant. CFPB, 21.00 % comp its enforc e the new The state attorneys liance enforc ement 20.00 % ers power general 7) Comp LOSS to them. as the CFPB STATISTIC etition transfers for the diluted S 2016 best subpr their overa (STATISTIC match S SUPPLIED -2018 ime ll credit ing BY SUBPRIM quality. customers has vehicle of customer E ANALYTIC 2016 Therefore, and its S) incom 2017 Average subprime opera e with BHPH Gross the cost a better vehicles ting expen BENCHM 2018 Average Dollar Loss (Before BHPH of the 8) While se is neede ARKS sold. Recover BENCHM Average Net Dollar Loss 2018 BHPH used d to keep ARKS Average Default Rate (% (After Recover ies) $ 7,771 2018, furthe car value BENCHM the LHPH Gross Dollar ies) of Loans ARKS $ 9,175 Written Off) $ 5,916 Average r declin s remained BENCHM Loss Rate model ARKS relativ es (% of Principal inven $ $ shoul Average Net Dollar Loss 7,034 8,910 ely stable 33.96 % tory remain d Rate (% Highest CumulatRecovery (% of Principal ) $ 10,555 in in abund as off lease be expected 38.76 % 34.97 % $ 7,033 Highest Frequen ive Default of Principal Charged ) ant suppl and off rental in later 9) The 28.42 % 40.66 % 35.58 % $ 6,197 off) cy of Default (Month After subpr y. vehicles Originati Worst Periodic 23.87 (Month 29.29 % 39.56 % 32.87 % complianceime leasin Loss (Month After Originati on) 22nd Month% g mode 23.33 27.34 % 32.72 % rules After Originati on) capital l has merit 22nd Month% 7th Month 21.07 availability,favor it. Howe 22.20 % on) in software 22nd Month% Februar 7th Month THE ABOVE ver, very states where differ 41.29 y REFEREN limited 22nd Month% Februar 8th Month contin options, and ing state comp CED LOSS y AGGREG ue to limit the DATA ATING Februar 5th Month indica APPROXIM WAS DETERMI y leasin lack of secon liance, limite te NED ATELY Februar $15 BILLION, BY ELECTRO business higher recov g opportunitie dary marke d y TO IDENTIFY NICALLY ANALYZI eries are ts model. s. LOSS RATES NG APPROXIM possib Our metrics Opera (FINANC AND TO le with IAL STATISTIC UNDERST ATELY 1.7 MILLION the leasin develo tors must educa AND WHY S SUPPLIED LOANS, pments g THEY OCCURR BY SGC te thems enforc CERTIFIED ED. elves on ement and market PUBLIC ACCOUN chang action prosper new marke TANTS) es, s, and on the the latest t capital “accelerate opportunitie technology, marke your t availa Conve s bility ntion and success” is ahead. The best way to to attend Expo in to Las Vegas the NIAD KEN SHILSO A/NAB on June OF SUBPR N (KEN@ D 17-20, AND NABD IME ANALYTKENSHILSON. 2019.
•B HPH DEALER focuses on the financial
interests of used vehicle dealers, both franchised and independent. Our magazine has a special focus on the BHPH, subprime and specialty finance segments of a $345 billion a year industry.
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NAAA ON THE BLOCK MAGAZINE ALL DISPLAY ADS INCLUDED IN THE ONLINE VERSION AT USEDCARDEALERMAGAZINE.COM WITH HYPERLINK TO YOUR WEBSITE. • NAAA’S ON THE BLOCK MAGAZINE
i s the official bi-monthly publication of the National Auto Auction Association targeted to the remarketing and auto auction communities nationwide.
• ON THE BLOCK is a bi-monthly supplement
of Used Car Dealer magazine, published on the odd months of the year.
• ON THE BLOCK is distributed to all
16,000+ dealer members of NIADA, and all 1,400+ members of the National Auto Auction Association.
• ON THE BLOCK provides NAAA members
updates on association news and events, local auction news, as well as auction safety and arbitration education, legal briefs, and remarketing articles from experts and vendor partners throughout the auction industry.
• ON THE BLOCK also takes great pride
in recognizing and promoting local auction community service programs nationwide. In the spirit of celebration, ON THE BLOCK also promotes the many scholarship award winners and achievements of their fellow auction members, staff and families.
2020 NAAA ON THE BLOCK MAGAZINE AND BHPH DEALER MAGAZINE DISPLAY AD RATES AD SPACE PER INSERTION FULL PAGE $2,200 2/3 PAGE $1,950 HALF PAGE $1,600 1/3 PAGE
NAAA OTB MAGAZINE can also be viewed online at
www.niada.com/naaa_on_the_block_magazine.php ➢ BHPH DEALER MAGAZINE can also be viewed online at WWW.BHPHDEALERMAG.COM
$1,150
BHPH CORNER COVER PACKAGE: $4,000
includes exclusive corner cover ad, full page ad & adjoining full page advertorial/editorial column. (750-800 words) Advantage GPS puts obsolete to slee p.
2020 AD SPACE RESERVATION & ARTWORK DEADLINES JANUARY
OTB 11/21/2019
11/29/2019
FEBRUARY
BHPH 12/20/2019
1/3/2020
MARCH
OTB 1/24
1/30
APRIL
BHPH 2/21
2/27
MAY JUNE JULY AUGUST
OTB 3/20 BHPH 4/20 OTB 5/21 BHPH 6/19
3/27 4/27 5/28 7/30
OCTOBER
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NOVEMBER DECEMBER
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NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 5
BHPH DEALER MAGAZINE / ON THE BLOCK MAGAZINE
BHPH DEALER MAGAZINE
NIADA USED CAR INDUSTRY REPORT WWW.NIADA.COM/PUBLICATIONS.PHP NIADA USED CAR INDUSTRY REPORT AD DISPLAY RATES 2015
GENERAL INFORMATION
• This all-inclusive annual report debuts yearly at NIADA'S National Policy Conference in Washington D.C. at the end of September and is mailed the first week of October to all 16,000+ NIADA members. Additional distribution at several industry events, conventions & trade shows throughout the year. This report will also be available for purchase online to all non-members throughout the year at www.niada.com/ publications.php • Includes dealer and auto auction industry demographics, charts and trends, as well as studies and research conducted and collected from various industry and allied industry experts. 2015
Half and full page four-color display ads are now available in the 2020 NIADA Used Car Industry Report. Distribution is 22,000+ annually to the entire NIADA and NAAA membership, by online subscription and special 2015 requests, at the NIADA Annual Convention, and at national industry trade shows throughout the year.
BACK COVER $4,200
INSIDE FRONT COVER $3,950 INSIDE BACK COVER $3,850 FULL PAGE $3,650 (Within the publication) 1/2 PAGE $2,800 (Within the publication)
TABLE OF CONTENTS
2019 USED CAR INDUSTRY REPORT SECTION 01 2018 NIADA MEMBERSHIP DATA ..................................................................................................................6
SECTION 11 THE QUEST FOR ROI - AUTOSOFT ...............................................................................................................52
SECTION 02 NIADA 2019 Q2 BUSINESS CONFIDENCE SURVEY....................................................................................12
SECTION 12 THE CARVANA BUSINESS MODEL: WHY IT WORKS - DOMINION/CROSS-SELL ....................................56
SECTION 03 BUY HERE-PAY HERE ....................................................................................................................................14
SECTION 13 SUBPRIME CREDIT & LENDING TRENDS - EQUIFAX ................................................................................60
SECTION 04 2018 NADA USED CAR SALES BY MONTH BY CHANNEL ...........................................................................22
SECTION 14 RETENTION VALUES ANALYSIS - BLACK BOOK.........................................................................................64
SECTION 05 2019 MARKET INSIGHTS AND OUTLOOK - COX AUTOMOTIVE ................................................................26
SECTION 15 TIPS TO IMPROVE CREDIT APPLICATION APPROVALS - HOME LOAN AUTOMOBILE LENDING .........66
SECTION 06 2019 USED VEHICLE OUTLOOK - EDMUNDS.............................................................................................30
SECTION 16 DEALERS GAIN IMPOUND FEE RELIEF - GOLDSTAR BY SPIREON .........................................................68
SECTION 07 MERCHANDISING IN TODAY’S DIGITAL WORLD - CARFAX......................................................................36
SECTION 17 THE DIGITAL CUSTOMER EXPERIENCE - ROUTEONE ...............................................................................72
SECTION 08 2019 CAR BUYER JOURNEY STUDY - COX AUTOMOTIVE .........................................................................40
SECTION 18 MOBILE CHAT LEAD SUCCESS - OFFERUP................................................................................................74
SECTION 09 CLOSING THE TRUST GAP IN THE PURCHASE & TRADE-IN PROCESS - TRUECAR ...............................44
SECTION 19 AUCTION PERSPECTIVES:
SECTION 10 CHANGING BODY STYLE TASTES - CARGURUS .........................................................................................48
AD PLACEMENTS
• Cover positions are on a first- come firstserved basis, with first right of refusal from current cover position advertisers. • Placement of ads in your industry’s area of expertise within the industry report are available on a first-come first-served basis. The Used Car Industry Report is also sold online inclusive of advertisements at niada.com/publications.php
MANHEIM, ADESA, SERVNET, IAG, AMERICA’S AUTO AUCTION, BLACK BOOK .....................................76
LETTER FROM THE CEO
INDUSTRY CONFIDENCE REMAINS STRONG:
CONTINUED GROWTH IN RETAIL SALES AND LOW UNEMPLOYMENT ARE KEY INDICATORS
DEALERS REMAIN CAUTIOUSLY OPTIMISTIC AS THEY MANAGE INDUSTRY DISRUPTION AND THE UPCOMING PRESIDENTIAL ELECTION. by Steve Jordan, NIADA CEO
The 2019 Used Car Industry Report perfectly describes this narrative as the industry rebounds from the fluctuations in automotive lending and underwriting over the past couple of years. Prime and near-prime lenders are normalizing their marketplace positions and competing for customers with stronger incomes, and by extension are placing tighter restrictions on auto finance contracts for non-prime and subprime customers. Auto lenders lending in their normal channels is good for the industry, especially Buy Here-Pay Here dealers and operators. Our 2019 report begins with detailed statistics and demographics from NIADA’s members, and is a valuable tool for our dealer members to compare their dealership numbers and operations to other dealer members nationwide. Special thanks to those who take the time to complete our membership surveys. Your time and effort is extremely important, ensuring statistical relevance and creating a benchmark for NIADA membership. The NIADA Business Confidence Survey (Section 2) continues to add a unique, realtime dealer perspective on the state of the industry and its confidence regarding key business indicators. The quarterly results, compiled with the assistance of industry partner Equifax, are a great educational tool to pass on to legislators, regulators, media and others who seek better insight into the industry on a timely, consistent basis. As NIADA continues to educate national, state and local officials about the used auto industry, our strong alliances with industry associations like NADA, NAAA and NABD, as well as our many industry vendor partners
who assist with data efforts throughout this report are vital to our advocacy efforts. In Section 3, NABD provides in-depth analysis of the Buy Here-Pay Here segment for the year past, along with forecasts for what BHPH dealers can expect for the rest of 2019 and beyond. As mentioned, the Used Car Industry Report is also filled with invaluable data from several of NIADA’s industry vendor partners and leading nationally recognized automotive brands. These companies spend millions of dollars on research of the used vehicle industry, including dealer and consumer studies and white papers, contributing to the overall perspective and confidence we all have in the automotive industry. In Section 4, J.D. Power/NADA Used Car Guide provides a breakdown of used car sales by channel by month for the year 2018, followed in Sections 5 and 6 by 2019 in-depth market insights and outlooks from Cox Automotive and Edmunds. CPO data and trends are also noted within Section 6 on page 33. And speaking of CPO, our NIADA Certified Pre-Owned program continues to evolve with a brand new NIADA CPO inventory tool. Visit www.niadacertified. com for more information and to sign up to become an NIADA CPO dealer today. Moving on, our longtime industry partner CARFAX kicks off a series of consumer studies in Sections 7 through 10. Dealers need to carefully review the research graciously provided by CARFAX, Cox Automotive, TrueCar, and CarGurus, as these sections detail merchandising in the digital world and provide updated information on car buyers’ journeys from beginning of search all the way to post sale. New TrueCar data provides a study on trade-in process trust issues, and CarGurus is back for a second year in our report with consumer
data detailing vehicle body style preferences. New data from AutoSoft in section 11 focuses on dealer ROI. Dominion Cross-Sell in Section 12 provides a unique perspective on the Carvana business model and provides tips on how to compete with it. Financial data from Equifax on subprime credit and lending trends is noted in Section 13. Industry partner Black Book once again provides very important narrative and charts on retention values in Section 14. Continuing with financial themes, Section 15, provided by Home Loan Investment Bank, offers tips to assist your customers in getting credit application approvals. GoldStar by Spireon in Section 16 provides a fresh perspective and data on impound fee relief and how it affects dealers’ bottom lines. More consumer data is presented by RouteOne in Section 17, summarizing the latest in digital consumer experiences in the automotive finance industry. Dealer marketing is highlighted in Section 18, as OfferUp details the rise of mobile marketing and lead generation data through this growing marketing medium. Our report ends this year with a series of Auction Industry Perspectives from several auction industry partners and independent auction groups. The auction industry is a vital part of our industry, and NIADA continues to work closely with the National Auto Auction Association (NAAA) on many initiatives and programs to keep dealers and auctions informed, educated and on the same page. I’d like to thank all of our industry partners who help us make NIADA’s annual Used Car Industry Report a must-have in understanding our industry. And I want to thank you, our dealer members and our allied industry partners for your ongoing feedback and support of our shared goals.
A Publication Of The National Independent Automobile Dealers Association. Used Car Dealer (ISSN# 0279425X)is published monthly with one additional special issue, Used Car Industry Report, that is published in October by the National Independent Automobile Dealers Association Services Corporation, 2521 Brown Blvd., Arlington, TX 76006-5203; phone (817) 640-3838. Annual subscription rates for NIADA members: $8. Non-member subscription rates are $150. Periodicals postage paid at Dallas, TX. POSTMASTER: Send address changes to Used Car Dealer, 2521 Brown Blvd., Arlington, TX 76006-5203. The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of Used Car Dealer or the National Independent Automobile Dealers Association. Likewise, the appearance of advertisers, or their identification as member of NIADA, does not constitute an endorsement of the products or services featured. Copyright© 2019 by NIADA Services, Inc. All rights reserved. W W W. N I A DA .CO M
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NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 6
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All measurements in inches, width by height. Keep all text and logos in live area. High resolution PDF formatted ads are preferred and can either be e-mailed to your advertising representative or mailed on CD to the NIADA. Advertiser may also place artwork on our FTP site. Contact your advertising representative for FTP site instructions.
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IMAGE RESOLUTIONS NO BLEED
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Please make sure the entire file is high resolution and that all images within the ad are 300 dots per inch (D.P.I.) Ads and images that are not to specs will be sent back to the advertiser.
COLOR 1/3 PAGE SQUARE
All spot and four-color ads should be converted to CMYK.
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Please make sure all fonts are outlines in the file before saving to PDF or EPS. NO BLEED
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Ad sizes must conform to the sizes presented in this media kit. Publisher will not reduce or enlarge ads to fit required space. Incorrect size ads will be sent back to advertiser.
ADVERTORIALS
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2.312 X4.875 4.813 X 2.313
Copy Regulations Advertorials must include words “Paid Advertisement” prominently on the ad. Used Car Dealer Magazine/State Magazines reserves the right to refuse advertorials based on contents of the material and/or the refusal of the advertiser to include the words “Paid Advertisement” on the advertising piece.
NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 7
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NIADA USED CAR INDUSTRY REPORT • AD SPECS
DISPLAY AD SPECS USED CAR DEALER MAGAZINE • ON THE BLOCK • BHPH MAGAZINE
NIADA.TV www.niada.tv
NIADA.TV is a free network of educational and training videos available for all franchise and used car dealers, NAAA members, industry leaders, vendors, and all dealership staff. NIADA.TV includes over 500 hours of free dealer educational videos, industry news programs, industry highlights, monthly special program series, as well as live webcasts of industry events and educational sessions. The NIADA.TV network is divided into 10 Channels, each designed to assist dealers and their staff in establishing and expanding their dealership operations and profitability. The leading trainers, researchers and experts in the automotive field are highlighted in videos throughout each channel.
REGULAR PROGRAMMING
Dealer educational sessions are filmed regularly at various automotive conferences, national and state conventions, and at industry events throughout the year. Programming is updated regularly on the site, and placed within the appropriate network channel. The channel menu is located to the left of the home page. Channels include Sales/Marketing, CPO, BHPH, Operations, Finance/Insurance, Remarketing, Compliance/ Legal, Aftermarket/SEMA, Association News, Industry Events, and Special Features. Dealers can also share all NIADA.TV videos via their social media outlets, and can rate and provide feedback and comments on all videos offered throughout the site. If you are interested in NIADA.TV filming your upcoming convention, conference, or automotive special event, contact NIADA at 817-640-3838.
SPECIAL MONTHLY PROGRAMMING
Many industry partners and vendors team with NIADA.TV to provide a series of monthly short video tips and tools of the trade to assist in your everyday business. Each series has its own dedicated web page on NIADA.TV. These series can be found midway down the home page of www.niada.tv. NIADA.TV promotes these special program series updates monthly via email campaigns, on the NIADA Facebook Page, and in various other NIADA dealer communications. If you would like to team with NIADA.TV to offer a monthly special program series, call NIADA at 817-640-3838.
LIVE WEBCASTS
NIADA.TV provides live coverage of industry events throughout the year via our live online webcasts, such as the yearly World Automobile Auctioneer Championships (WAAC), the yearly NIADA National Quality Dealer of the Year Awards, and other live automotive events and live educational opportunities. Simply go to the home page of www.niada.tv and click on the live webcast promo banners to have a front row seat to the biggest and best automotive events in the industry. If you are interested in NIADA.TV filming and offering your special event via our live webcast services, contact NIADA at 817-640-3838.
NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 8
www.niada.tv CHANNEL SPONSORSHIPS
NIADA.TV network programming is divided into 10 Channels, each providing advertisers a very highly targeted opportunity to market products and services directly related to the content of each channel. Each channel has its own dedicated web page displaying and listing all of the videos and program titles within that particular channel.
INDIVIDUAL CHANNELS
NIADA.TV’S Automotive Industry News is a weekly news magazine that brings you a variety of news, information, trends, highlights of NIADA events and fun features from throughout the automotive world. Automotive Industry News is brought to you in streaming video over the Internet on the home pages of NIADA.TV and NIADA.com, as well as on NIADA’s YouTube channel. NIADA promotes this streaming video news magazine to thousands of industry emails throughout the country. Commercial advertising is available throughout the webcast.
• SALES/MARKETING Sales Training at your Fingertips • CPO How to Develop a Profit from a CPO Program • BHPH How to profit from your BHPH business.
AIN WEEKLY SPONSORSHIP PACKAGE INCLUSIONS
The weekly NIADA.TV Automotive Industry News Sponsorship package is the best online advertising package that NIADA offers. The combined impressions of all of the creative units included in this sponsor package is 22,000 total impressions per week. Sponsor Package includes the following creative units and impressions: 1. Video opening sponsorship mention (10 second script) 2. Video opening logo swoop as sponsor voice over is heard 3. (2) Commercial spots within the weekly AIN news program 4. 185X600 web banner on the home page of niada.tv 5. 200x90 logo, one sentence company description, and 185 x 600 web banner for the weekly AIN email promo that NIADA sends out to over 20,000 dealer and industry emails to promote the new weekly show 6. Sponsorship mention within the weekly AIN Facebook wall post.
• OPERATIONS Training for your entire dealership staff. • FINANCE/INSURANCE Get the latest on the lending and insurance landscapes. • REMARKETING Buying and Selling is the key to all profits. • COMPLIANCE/LEGAL Stay informed and on top of legal and regulatory issues facing dealers today. • AFTERMARKET/SEMA Learn how to start and profit with accessories and aftermarket products.
AIN WEEKLY SPONSORSHIP COSTS
• ASSOCIATION NEWS Get your Local, state and national information here.
One Week of AIN Package Sponsorship: $1,750 net per week 3-6 weeks of AIN Package Sponsorship: $1,700 net per week 7+ weeks of AIN Package Sponsorship: $1,600 net per week
• INDUSTRY EVENTS Missed an industry event? Watch it here.
WEEKLY AIN IMPRESSIONS & VIDEO VIEWS
Weekly Impressions from video: 15,000 to 20,000 Weekly impressions from home page AIN banner: 8,000 to 10,000 Weekly Impressions from weekly AIN email promo: 4,000 to 7,000 Weekly Impressions from Facebook AIN promo: 300-750 Total Weekly AIN Impressions: 27,000 to 37,000
• SPECIAL FEATURES
CHANNEL SPONSOR PACKAGE INCLUSIONS
CHANNEL SPONSORSHIP RATES:
1. 30 second video commercial that automatically launches in f ront of every video listed within that channel 2. 728x90 web banner on the channel page - includes link to your web page 3. 185 x 600 banner next to the video player of every video within that channel - includes link to your web page
SPONSORSHIP OF 1 CHANNEL $975/MONTHLY
SPONSORSHIP OF 2 CHANNELS $800 PER CHANNEL PER MONTH SPONSORSHIP OF 3-4 CHANNELS $700 PER CHANNEL PER MONTH
**Costs based on minimum three month consecutive commitment.
contact chase@niada.com or troy@niada.com
NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 9
NIADA.TV • AUTOMOTIVE INDUSTRY NEWS
ADVERTISING/SPONSORSHIP RATES
NIADA.TV www.niada.tv Livestream Rate Sheet Leave all the technical details to us.
Basic Livestream
Premium Livestream
* Imagine reaching a global audience. Now you can, using our livestream capabilities. Broadcast your latest event live to maximize viewership. * Livestream an interactive sales training program to your nationwide affiliates and sales teams, saving thousands on staff travel and meeting expenses, while also saving valuable sales time away from the office.
Half Day Recording (1 - 4 hours)
$3,000
$5,500
Full Day Recording (4 - 8 hours)
$5,000
$7,500
Videographer
1
2
Number of Cameras
1
3
Number of Microphones
1 lavalier or 1 stick mic
3 lavs & 2 stick mics
X X
Powerpoint Slides Incorporated into Livestream Password Protection
* Travel expenses for recordings outside of NIADA headquarters is not included. * Rates vary depending on scope of project.
Not seeing the livestream package you want? Contact us directly for your specific video needs.
Reach out to us today!
(817) 640-3832
reid@niada.com
NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 10
Copyright 2019 NIADA, Inc.
NIADA.TV
NIADA.TV www.niada.tv
NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 11
NIADA ONLINE ADVERTISING WWW.NIADA.COM
• Rotating Leaderboard Banner displayed at the top of the home page of niada.com. Up to four clients max rotating on the homepage only. Banner Sizes: 28x90 $750 monthly. (2,000 to 5,000+ impressions monthly depnding on amount of rotating advertisers per month)
• (14) Exclusive Banner units displayed on the right side of almost every page of the niada.com website. Various Sizes. Static JPEG or animated GIF. $400 to $650 per month, depending on size and placement. Minimum six month run. Ask your advertising representative for availability. (11,000 to 18,000+ depending on month.)
• (7) Scrolling Banners displayed at the bottom of almost every page of niada.com website. Banner Size: 200x90. Static JPEG or animated GIF. $350-$375 per month depending on placement and length of run. Minimum six month run. Ask your advertising representative for availability. (11,000 to 18,000+ depending on month.) * NEW NIADA.COM WEBSITE
COMING SOON! ALL EXISTING RATES & PLACEMENTS ARE SUBJECT TO CHANGE.
WWW.NIADA.TV • (1) Exclusive NIADA.TV “Home Page Leaderboard Banner.“ Banner Size: 728x90. Static JPEG or animated GIF. $650 per month. Minimum three month run. (20,000 to 25,000 page views/impressions monthly.)
WWW.USEDCARDEALERMAGAZINE.COM • Leaderboard banner 728x90 $500 • Exclusive banner 1 200x200 $250 • Exclusive banner 2 200x200 $250 • Exclusive banner 3 200x200 $250
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NABD PARTNER EMAIL MARKETING CAMPAIGNS
Reach a very targeted and verified BHPH Dealer Owner email database of over 14,000 contacts with your email marketing content. Participating companies will receive a full tracking report and lead lists of all contacts that have interacted with the email campaign, including email opens and click-tracking. These reports and lists are generated and provided to you one week following your distribution date. These hot lead lists contain complete contact and company information (emails not included) for follow-up by your sales teams.
LEADERBOARD BANNER
Banner size: 728 x 90 Can be static JPEG or animated GIF. ONLY $600 / Month Minimum 6 month run.
4 available per month
EXCLUSIVE BANNER UNITS
Banner size: 200 X 200 Can be static JPEG or animated GIF. ONLY $400 / Month Depending on Placement Minimum 6 month run.
• AUDIENCE - 14,000 BHPH DEALER OWNER CONTACTS • AVERAGE EMAIL OPEN RATE – 14% • DISTRIBUTION DATESEVERY TUESDAY AND THURSDAY
4 available per month
( 104 AVAILABLE EMAIL CAMPAIGN DATES YEARLY)
BANNER UNITS
Banner size: 200 X 90 Can be static JPEG or animated GIF. $250 / MONTH Minimum 6 month run.
COST: $2,000 PER EMAIL CAMPAIGN per month
ARTWORK:
NABD requires clients to submit the email campaign creative (HTML and subject head of the email) one week prior to your scheduled distribution date. If client does not submit artwork prior to the day of the scheduled email, the client forfeits their email campaign date and is still responsible for payment. If client needs to re-schedule, client must notify NABD at least one week in advance of the scheduled distribution date and efforts will be made to reschedule depending on availability.
FOOTER BANNER UNITS
Displayed at the bottom of all website pages Banner size: 200 X 90 Can be static JPEG or animated GIF. $200 / MONTH (16,000+ impressions monthly.) per month
To Advertise, Call Joe Kearse or Reginald Allen at (832) 767-4759
NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 13
NIADA / NABD ONLINE ADVERTISING
NABD ONLINE ADVERTISING
NIADA’S ONLINE PROGRAMMATIC AD CAMPAIGNS TARGET YOUR ONLINE ADS TO INDEPENDENT DEALERS ACROSS THE ENTIRE WEB.
Campaigns will be targeting our NIADA used car dealer members nationwide and/or BHPH dealers as they travel to sites across the internet on their computers, tablets, or mobile devices. There are tens of thousands of network sites your banner units willl be seen on, such as:
Yahoo! News, Facebook, FoxNews, WSJ, CNBC, MSN, CNN, NY Times, Washington Post, ESPN, LA Times, US News, TechCrunch, Vice, FoxSports, CBS Sports, USA Today, NBC News, Salon, Buzzfeed, Huffington Post and more….
THROUGH SOPHISTICATED TECHNOLOGY (we’re not talking about basic retargeting) you can display advertising messages across most major website properties targeting independent dealers. This allows you to reach the exact right audience and achieve higher-quality clicks and traffic.
ACHIEVE MORE THAN 100,000 IMPRESSIONS PER MONTH and reach more than 11,000 verified NIADA used car dealer members and/or 11,000 verified BHPH dealers.
Rates start at just $28 CPM for a minimum buy of 100,000 impressions. Purchase a maximum impression campaign to secure a $28 CPM. After booking your campaign you will have access to your own portal to review campaign performance and a team to help you adjust and optimize your campaign.
CAMPAIGNS CAN DELIVER THE FOLLOWING AD SIZES: 300 X 250 336 X 280 728 X 90 468 X 60
250 X 250 200 X 200 MOBILE : 320 X 50 MOBILE : INTERSTITIAL : 320 X 480
WE RECOMMEND UTILIZING THE MOST POPULAR AD SIZES WHICH WILL ENSURE EFFICIENT USE OF IMPRESSIONS 300 X 250 728 X 90 160 X 600 MOBILE : 320 X 50
Incorporate multiple ad sizes into any campaign as long as they all point to the same landing page in a campaign. or setup multiple campaigns with multiple landing pages.
Max file size is 40kb
If animated, make sure the animation is less than 15 seconds
For more information contact Troy Graff at 817-640-3838 troy@niada.com
NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 14
"NATIVE" ADVERTISING SPECS
“Native” makes the ads look like they are a news story or blog post
Please note the text specifications below are measuring characters, not words. If you have several (2-3) extra characters, it is OK in most cases. For simplicity we offer one native advertising layout. • Image: 1200×627 • Title Text: 25 characters • Body Text: 90 characters • CTA (call to action) Text: 15 characters • Landing Page URL
ACHIEVE MORE THAN 100,000 IMPRESSIONS PER MONTH AND REACH MORE THAN 11,000 VERIFIED NIADA USED CAR DEALER MEMBERS AND/OR 11,000 VERIFIED BHPH DEALERS. Rates start at just $28 CPM for a minimum buy of 100,000 impressions. Purchase a maximum impression campaign to secure a $28 CPM. After booking your campaign you will have access to your own portal to review campaign performance and a team to help you adjust and optimize your campaign.
RESTRICTING THE AUDIENCE Restricting the audience is for example, using specific demographic data to refine the people we are displaying ads to.
We are currently running campaigns targeting all NIADA Independent Used Car Dealer members and/or verified BHPH dealers in total. (Approx 11,000 independent dealers each list) But, we could narrow these lists to restrict them solely to dealers on the east or west coast, specific location(s), or limit them to dealers 40-60 years old, or those with sale levels above 100k. These are just some examples of how we could refine and restrict these lists.
PROGRAMMATIC TESTIMONIALS The programmatic ad campaigns with NIADA is one of the most efficient programs we utilize to reach the independent dealer audience online. I'd highly recommend it! Scott Christopher Media Strategist for Cox Good Media Ideas
_____________________________________________________________________________
We did have record turnout for our webinars using programmatic! Susan E. Burke
VP Marketing & Product
NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 15
ASSOCIATION EVENTS ANDAD SPONSORSHIPS ONLINE PROGRAMMATIC CAMPAIGNS
NIADA’S ONLINE PROGRAMMATIC "NATIVE" CAMPAIGNS
NIADA’S EVENTS 2020 NIADA | NABD CONVENTION & EXPO
www.niadaconvention.com
Event Date: June 15-18, 2020 Location: MGM Grand in Las Vegas
The NIADA | NABD Convention & Expo is our premiere event. Combining the resources of NIADA and the National Alliance of Buy Here-Pay Here Dealers in a used car industry MegaConference, this Convention offers the best training available for independent automobile dealers. Education topics include: digital/social media marketing, legal and compliance issues, inventory sourcing, collections, sales, customer service, F&I, management, service department operations, cybersecurity, certified pre-owned and much more. Our Expo Hall is filled with exhibitors offering the latest cutting-edge technology, products and services designed to give you an edge as you accelerate through today’s ultra-competitive used car market. Why You Should Attend: • Gain critical training. • Face-to-face interactions that drive new ideas and build connections. • Receive updates on legislative, regulatory, and compliance issues. • Share best practices. •L earn about the most current technologies, products, and services offered by a wide variety of top-notch exhibitors. For booth sales and sponsorship information contact chase@niada.com or troy@niada.com
2020 NIADA NATIONAL POLICY CONFERENCE
www.niadapolicyconference.com
Event Date: September of 2020 Location: Washington, D.C.
One of NIADA’s primary objectives is to help policy makers understand your business and how what they do impacts you, your customers, and the used motor vehicle industry as a whole. You can help NIADA deliver that message. Each year, NIADA hosts the National Policy Conference and Day on Capitol Hill. This event is open to all NIADA members and provides a prime opportunity for you to tell your story before members of Congress and federal regulators. Join us and make your voice heard! For sponsorship information contact troy@niada.com
2020 NABD BHPH SUBPRIME CONFERENCE
www.nabdsubprimeconference.com
Event Date: October of 2020 Location: TBD
The NABD Buy Here-Pay Here Subprime Conference & Expo is specifically for Buy Here-Pay Here Operations. This two day conference is a one-stop shop for motivation, networking, and education needed to take your operation to the next level. Conference Highlights: • Training for New and Experienced Operators • Network with Industry Experts • Capital to Fund Your Operation • Collections and Underwriting Training • Best Practices that Work Today and in the Future • The Latest Marketing Strategies • Legal and Compliance Updates • Exhibit Hall with the Latest Products and Services • New Industry Technology For booth sales and sponsorship information contact joe@niada.com or reginald@niada.com To receive text message alerts regarding all events, text Events to 95000. NIADA'S 2020 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 16