BACHELOR OF SCIENCE IN
MARKETING
A Powerful Educational Experience Marketing is an exciting and dynamic field that is critical to the success of any business enterprise. The marketing program at Niagara University prepares students to tackle challenges such as learning all the components integral to developing a well-executed marketing strategy for an organization’s product or service offerings, learning the value that can be derived from the products, and how the brand value is communicated to potential clients and customers. Students will benefit from small class sizes, and will learn from faculty that have served as business executives, bringing real-world industry experience to the classroom.
A Cutting-Edge Curriculum The coursework for marketing majors includes classes on consumer behavior, integrated marketing communications, market research, channels of distribution, international marketing, and sales communications. The progam covers a wide array of marketing perspectives to fully prepare students for careers in marketing. Additional courses focus on innovation, social media, digital marketing, and analytics. Concentrations can be added in food and consumer-packaged goods marketing, marketing strategy, or both. Students gain real-world learning by participating in cutting-edge simulations, case studies, projects, and internships with leading companies.
OPPORTUNITY
QUALITY
EXPERIENTIAL LEARNING
Master established marketing concepts and cuttingedge perspectives on branding, category management, persuasive communication, relationship marketing, product design, social media, and digital analytics. Be ready to launch careers with the world’s most innovative companies.
Marketing faculty are not only accomplished Ph.D. academics, but also highly successful business executives who bring industry knowledge and best practices into the classroom.
Gain real-world experience through internships with companies like Clorox Corp., Rich Products, Wegmans, Perry’s Ice Cream, and Acosta. Attend national trade shows, compete in case-study competitions, shadow executives from top companies, and more.
BACHELOR OF SCIENCE IN
MARKETING
The Marketing department works closely with the Food Industry Center of Excellence, a collaboration between NU and food industry leaders and executives. The FICoE is one of three centers of excellence within the Holzschuh College of Business Administration. Partnerships like these offer educational and service opportunities for students, as well as internships and career opportunities. Students pursuing a career in marketing may wish to join the Niagara University Marketing Association (NUMA), an on-campus club affiliated with the American Marketing Association. “I was able to apply the skills and knowledge learned in the classroom to real-world situations in the industry I planned to be a part of. Niagara has provided me with multiple internship opportunities and learning experiences that allowed me to not only grow as an individual, but further enhance the various abilities and versatility needed for my future.”
Advertising
Marketing Manager
Public Relations
Brand Manager Market Research
Madeline Dallessandro, ’20 Marketing
$73,970
Mean Pay for Entry Level Market Research Analysts and Marketing Specialists in 2020* *Data source: U.S. Bureau of Labor Statistics
About Niagara University
Founded by the Vincentian community in 1856, Niagara University educates students in the highest academic tradition so that they graduate with the confidence, clarity of direction, and heightened sense of purpose to excel in their careers and be change leaders in their field. The university has received accolades from U.S. News & World Report, Colleges of Distinction and Money magazine for its ability to offer students a high return on their educational investment.
Niagara University’s Holzschuh College of Business Administration is AACSB Accredited. AACSB-accredited schools have the highestcaliber instructors, and offer the leading–edge courses and programs that businesses seek when hiring the leaders they need today and tomorrow.
CONTACT US TODAY
business@niagara.edu | 716.286.8050 Visit our website