Brand GuideLines

— Brand Guidlines

The Inpress Design branding and guidelines for use. Including logo, preferred type face, body copy, capitalisation, colour ways, email communication & signatures.

www.inpressdeign.co.uk info@inpressdesign.co.uk @inpressdesign

Copyright Š inpress design All rights reserved I

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Logo Type Face: AG Schulbuch BQ

Point Size: N/A

Weight: Medium

Leading: N/A

— Brand Guidlines

Colour: Unspecified

— Brand Guidlines

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Prefered Type Face Type Face: Helvetica Neue/AG Schulbuch BQ Weight: Multiple

Point Size: N/A Leading: N/A

This font has been selected because it is highly legible in all sizes and weights, is space efficient, flexible and contemporary. The font is also web compatable.

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A collective of four print driven graphic designers. Based in Leeds, inpress have two main focuses; as a print based design studio creating a variation of work both for clients and independent projects, and the management of collaborative events.

The quarterly events hosted by inpress can be described as a mixture of exhibitions, sales and design shows; that often feature the work of guest designers. The events offer a platform to network with other students and professionals within the creative community of Leeds.

Body copy Type Face: Helvetic Neue

Point Size: 9pt

Weight: Medium

Leading: 13pt

— Brand Guidlines

Where possible avoid hyphenations within paragraphs.

For people with limited vision make the following changes; increase point size to 12pt and leading to 16pt

— Brand Guidlines

Header Number One - AG Schulbuch BQ Medium Header Number Two - Helvetica Neue Bold Header Number Three - Helvetica Neue Medium Header Number Four - Helvetica Neue Medium

Capitalisation Type Face: Helvetica Neue/AG Schulbuch BQ Weight: Multiple

Point Size: N/A Leading: N/A

Use capitals within headings & sub-headings. Use capital letters for general descriptions of organisations or professions. Capitalise significant words within all headers.

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Inpress Blue Pantone 285 U

R00 G105 B184

C89 M43 Y00 K00

R227 G39 B39

C00 M90 Y86 K00

Inpress Red Pantone Red 032 U

Colour Ways

— Brand Guidlines

Pantone: Solid Uncoated

The Pantone colours above are matching the screen printed and business cards and other colateral.

— Brand Guidlines

----------------------------------Your Name Position Held info@inpressdesign.co.uk -----------------------------------

inpress

Email Comunication Type Face: Helvetica

Point Size: 12pt

Weight: Regular

Leading: N/A

To ensure consistency use Helvetica 10pt for emails. Make sure the colour of your font is black.

Make sure you add your own extension number, name and position to your signature.

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Designed & printed in the UK by Niall Cruickshak-Sutton Editorial Designer 27 Norwood Place Leeds West Yorkshire LS6 1DY

www.inpressdeign.co.uk info@inpressdesign.co.uk — Brand Guidlines

@inpressdesign

Copyright Š inpress design All rights reserved MMXII