OUGD301SubmissionForm

06

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code

OUGD301sub1

MODULE SUBMISSON FORM SUBMISSION DEADLINE:

WEDNESDAY 14TH DECEMBER – 12 – 1pm

RATIONALE To create a comprehensive body of work exploring key areas of interest within design and subject matter, also developing new skills and previously learnt to become a more rounded designer in the areas I wish to specialise in, editorial and layout design, branding and specialist printing and book crafting.

BLOG.

n-cruickshank1013.blogspot.co.uk

Staff Use

All work must be clearly presented and labelled with your name, module code, brief title and any other appropriate information. Please separate the work appropriately and include a printed version of each brief. All blog. posts relevant to this module should be ‘tagged’ with the module code OUGD301 and follow the naming conventions outlined on E-studio Submitted Brief 1

Alternative Guide To San Francisco

Brief 2

His Book (Alzheimer’s)

Brief 3

Truyu Natural Cosmetics

Brief 4

Inpress Rebrand

Brief 5

YCN Make Churchill Famous

Module Proposal Project File Evaluation

Your 500word End of Module Self-evaluation should be posted to your blog. Design Practice Blog.

Title and Brief Summary – include a short rationale for each brief identifying why you chose it, what was the focus of the brief and how long you spent on it.

BRIEF 1 Alternative Guide to San Francisco, this brief is to create a guidebook for various cities around the world with cultural importance. I under took this project because it gave me a chance to collaborate with someone and also develop my editorial and layout skills and create a comprehensive document and print it. This brief took longer that initially stated, but was started slightly later than wanted the project took 4 weeks to complete.

BRIEF 2 His Book (Alzheimer’s), A book looking at Alzheimer’s as a condition from the viewpoint of a family member and not the person directly suffering from the disease.

This is firstly a subject matter that interests me but more importantly this brief gives me an opportunity to not only develop my skills regarding layout but also my craft abilities creating a hand made book. Another aspect of this brief is the research needed to be done this is a skill that I feel my design sometimes lacks and therefore is a useful one to have within this brief. The research for this brief was done on time and to my time plan, unfortunately the production of the book layout and binding did not take place until several weeks had past the brief took in total 2 and half weeks excluding research.

BRIEF 3 Truyu Natural Cosmetics, A branding lead brief with the opportunity to expand into packaging and point of sales. This brief gave me the opportunity to work directly with a client and have to abide by there needs and want for the product, It was also an opportunity to further explore branding and how to effectively create a cohesive range of branded products. The Truyu brief ran the whole 10 weeks of the module but I feel this meant I was dipping in and out of the project and this was to its detriment.

BRIEF 4 Inpress Rebrand, rebranding of a design company to create a fully integrated identity with various collateral and applications for the brand. This brief was again an opportunity to explore branding but for a very different audience and client. This was a short brief with range to expand it the initial stages of the brief were set for 2 weeks and it was completed in that time, although the brief did continue in some aspects adding another 2 weeks Brief 5 YCN Make Churchill Famous, Churchill the insurance company have set a brief after The Sun newspaper published a story that more 11-18 year olds new who Churchill the dog was over the, voted, greatest Britain Sir Winston Churchill, Working in a collaboration and to a short time scale this brief was an opportunity to not only to enter a competition, but also to create a campaign that was very different to my other four briefs. This was always going to be a short brief to challenge our selves to produce a body of work in a short period of time, it was completed in 3 days.

Additional Comments Alternative Guide to San Francisco product is in Max Gregory’s folder.

Student Signature:

Date: 12/12/2012