Codes and Conventions of a Album Poster/advert
Purpose The purpose of an album advert/poster is to persuade people to purchase the album. A successful one has a similar colour scheme to the album itself this way people will recognize the album when they see it in physical form. They would include; The artist name, album name, artwork or photography of the artist/band, the release date and maybe popular singles that will be on the album
On the left is the Artic monkeys poster and then on the right is their album. This just shows how similar they both are so the audience recognizes it.
Oasis Poster
Lana Del Rey
Artists Name The fans are more likely to know the artists name than the albums name which is why it is normally the biggest text on the poster this helps to draw the audiences attention.
The name of the album which is a lot smaller than their name.
The name of the band.
Album Name The album name is normally the second largest piece of text on the poster. This is important so that the audience can clearly see what its called, so, that when they go to buy it they will know what there looking for.
Release Date/Typography The release date is usually at the bottom of the poster this tells the audience when the album is available. This also helps them to choose whether they want to pre-order it or to be ready to go and buy it.
The typography that is used on the poster should be the same or similar with the album cover/digipak so that it is a complete promotional package. This helps the product to remain memorable. The typography will also reflect the albums genre.
The Artwork The artwork will usually be bold and eye catching so that it attracts the audiences attention. It will be the same artwork as the album cover again this is so that its memorable for the audience.
The Language The language for this type of advert is always short and snappy so that it builds excitement. For example, it may say ‘Out Now!’ which for the fans will be exciting because they can now go an buy it. Also these types of posters are usually put up in busy areas like train stations or a busy city central like London and people are not likely to read a lot of text.