The NIBE Group Brand Strategy

Endorsement logo

– take advantage of the NIBE Group strong position

The NIBE Group applies a decentralised brand policy, based on what is in the best interest of defending and expanding the market shares and profitable growth. This means that the subsidiaries are free to either solely use their original brands or also apply the NIBE Group endorsement logo. The objective is to maintain and enhance awareness of their brand in the market and creating a strong brand to ensure long-term business opportunities.

The brand and it's visual part – the logo - are vital and act as a differentiators in an increasingly generic range of products and services.

Our endorsement logo is a signal of affiliation with the NIBE Group. If and when affiliation with the NIBE Group can enhance a Group company’s business opportunities, this should be communicated by using the endorsement logo.

The NIBE Group is not only an owner but also a guarantor to endorse the capabilities of the Group companies. Usage of the endorsement logo underlines the affiliation to a financially strong, reputable, longterm owner with shared values and business principles.

The usage of the endorsement logo is optional

When the endorsement logo is used, the guidelines presented in this documents must be followed.

The purpose of the endorsement logo is to be used as a sign of endorsement and support. It must always be used in connection with the main sender, e.g. the subsidiary’s logo. The guidelines instruct how to use it, either when placed next to the main sender's logo or as stand alone in the context of the main sender. Consequently, the endorsement logo may not be used on its own, without any connection.

These guidelines provide rules for how to use the endorsement logo when it is applied – rules that must be followed in every respect.

If you run into problems with the usage, please contact us by mail at: brand@nibe.com