Falling Into Place by Nicole Berman

NICOLE BERMAN

FALLING INTO PLACE

NICOLE BERMAN

FALLING INTO PLACE

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

CONTENTS :

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CONTENTS

INTRODUCTION:

004/

Falling I nt o P lac e PROJECT 01:

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Kubric k Con v e nt io n PROJECT 02:

030/

E ye magine PROJECT 03:

042/

E mpowe ( re d) PROJECT 04:

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Subme rge d PROJECT 05:

068/

Anc hor St e a m PROJECT 06:

080/

Surge Campaig n PROJECT 07:

092/

Fifa World C u p PROJECT 08:

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Se phora Bo o k PROJECT 09:

128/

Kmart Re des ig n PROJECT 10:

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Visual Ident i t i e s

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

INTRODUCTION : Falling Into Place

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INTRODUCTION

CLASS

S E N I O R P O RT FOLIO

KEY WORDS

VIBRANT / SOPHISTICATED / PROVOCATIVE

INSTRUCTOR

M A RY S C O T T

DIMENSIONS

8. 25 I N X 11. 75 I N

SEMESTER

S P R IN G 2 0 1 0

ELEMENTS

192 PAGE PORTFOLIO / BUSINESS SYSTEM /

CLIENT

N IC OL E BE R M AN

W EBSI TE T Y P E FA C E S

BAUER BODONI / TRADE GOTHI C

CONCEPT My experiences, my inspirations, and my designs are all elements that fall into place to solve problems addressed by the clients. Every part of my daily life is made up of elements that help me gather information to form my design. With these elements, I am able to communicate my ideas to each target audience and create a visual interaction through my design. As a designer you must be able to look

P O RT F O L I O

at a problem from all sides in order find the best possible solution. It is equally important to be open to new things and new ways of thinking. This portfolio is designed to showcase my way of thinking and how my experiences in life have fallen into place to create my designs. Falling into place is me and my process.

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

PROJECT 01 : Kubrick Convention

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01/24

KUBRICK CONVENTION

CLASS

G RA P H IC DE S IG N 3

KEY WORDS

PROVOCATIVE / DARK / ICONIC

INSTRUCTOR

J E R E M Y S T OU T

DIMENSIONS

7. 75 I N X 10. 25 I N

SEMESTER

FA L L 2 0 0 8

ELEMENTS

IDENTITY / 28 PAGE BROCHURE / 3 POSTERS /

CLIENT

L A C ON V E N T IO N CEN TER

TICKETS / ID BADGE / WEBSITE / GIVEAWAY T Y P E FA C E

P O RT F O L I O

UNI VERS

OBJECTIVE

SOLUTION

Bring together a number of elements, ideas, and media to life by creating a convention or expo on a topic of interest. Then design a campaign to drive people to that event and create materials for the event itself. This project was designed to teach skills such as thinking conceptually, holistically, and in different ways than ever thought before to create smart design solutions.

I have always been a fan of Stanley Kubrickâ&#x20AC;&#x2122;s work so it only seemed natural to design a convention to showcase him. Dark, provocative, and iconic were my key words that drove my concept and design. Film elements played a large part in the design. Those elements created the motion throughout the work. The LA Convention Center would house this convention with four days, each involving a variety of different activities to partake in.

007

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

03/24

KUBRICK CONVENTION

P O RT F O L I O

009

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

05/24

KUBRICK CONVENTION

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

07/24

KUBRICK CONVENTION

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

09/24

KUBRICK CONVENTION

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

11/24

KUBRICK CONVENTION

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

13/24

KUBRICK CONVENTION

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

15/24

KUBRICK CONVENTION

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

Stanley Kubrick was bor considered intelligent de school. Hoping that a ch produce better academic father Jack sent him in 1 stay with his uncle Marti

Returning to the Bronx in 1941 for his last little change in his attitude or his results. H Jack introduced Stanley to chess, with the passionately, and quickly became a skilled device for Kubrick in later years, often as a also as an artistic motif in his films.

Jack Kubrick's decision to give his son a ca even wiser move: Kubrick became an avid around New York taking photographs whic After selling an un-solicited photograph to with their staff photo-graphers, and at the apprentice photographer. In the next few y "Look", and would become a voracious mo Singer, Kubrick planned a move into film, a documentary Day of the Fight (1951). This documentaries (Flying Padre: An RKO-Path (1953), but by attracting investors and hust was able to make Fear and Desire (1953) in

HOME

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BIOGRAPHY

S C HEDU L

F I L M O G R APHY

17/24

KUBRICK CONVENTION

rn in New York, and was espite poor grades at hange of scenery would c performance, Kubrick's 1940 to Pasadena, Ca., to in Perveler.

t year of grammar school, there seemed to be Hoping to find something to interest his son, e desired result. Kubrick took to the game d player. Chess would become an important a tool for dealing with recal-citrant actors, but

amera for his thirteenth birthday would be an d photographer, and would often make trips ch he would develop in a friend's darkroom. Look Magazine, Kubrick began to associate age of seventeen was offered a job as an years, Kubrick had regular assignments for ovie-goer. Together with friend Alexander and in 1950 sank his savings into making the was followed by several short commissioned he Screenliner (1951), and _Seafarers, The tling ch ess games in Central Park, Kubrick n California.

SPEAKE RS

P O RT F O L I O

L A C O NV E N T I O N CENTER

THINGS TO DO AROUND LA

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

19/24

KUBRICK CONVENTION

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

21/24

KUBRICK CONVENTION

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

23/24

KUBRICK CONVENTION

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

PROJECT 02 : Eyemagine

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01/12

EYEMAGINE

CLASS

P R IN T 1

KEY WORDS

CAPTURE / PROJECT / STIMULATE

INSTRUCTOR

J E R E M Y S T OU T

DIMENSIONS

5. 25 I N X 7 I N

SEMESTER

FA L L 2 0 0 8

ELEMENTS

IDENTITY / 12 PAGE PROMOTIONAL BOOKLET /

CLIENT

E Y E MA G IN E

P O RT F O L I O

PACKAGING / POSTER T Y P E FA C E

AVENIR

I L L U S T R AT I O N

NI COLE BERM AN

OBJECTIVE

SOLUTION

This project was designed to create a new product that could be anything or do anything. It would be derived from an issue from my personal experiences in life that I wanted completely gone and a product designed to eliminate it. The product would then be packaged and have a promotional booklet that tells the story about the product as well as a poster to entice the publics interest.

Like many other designers, I have had a hard time putting down on paper what I could see in my mind. So I wanted to design this fantastical product, Eyemagine to help fellow designers visualize what they see in their minds and solve that problem. The device is designed to capture images from the imagination and store them like a memory card to later be downloaded and played back on the computer. I believe that if this technology was available it would be greatly beneficial to the design community.

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

03/12

EYEMAGINE

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

05/12

EYEMAGINE

P O RT F O L I O

035

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

07/12

EYEMAGINE

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

09/12

EYEMAGINE

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

11/12

EYEMAGINE

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

PROJECT 03 : Empowe(red)

042

01/12

EMPOWE(RED)

CLASS

PA C K A G E D E SIGN 3

KEY WORDS

AMERICAN / CULTURE / EQUITY

INSTRUCTOR

T H O M A S M C N ULTY

DIMENSIONS

7 I N X 21 I N

SEMESTER

FA L L 2 0 0 9

ELEMENTS

1 WORKING LAMP / 1 UN-BUILT LAMP /

CLIENT

TA R G E T

PACKAGING T Y P E FA C E S

P O RT F O L I O

A GOTHI C / UNI VERS

OBJECTIVE

SOLUTION

Designers frequently have to work with outside vendors to create a prototype of their product. This assignment was designed to explore new and unique packaging structures, gain experience with model makers, and manage suppliers, and deadlines. All of these elements fell into place to design and build a working lamp and packaging for an existing company, (RED).

(RED) is an organization designed to help eliminate AIDS in Africa. To strengthen the brand (RED), which serves to spread and educate people about the global awareness of AIDS, I wanted to introduce a new product for an existing company to house the product. Target is not currently an outlet for (RED), and with its many consumers it seemed like the next logical step. The sides of the lamp connect in an interlocking pattern that represents people coming together to work for a common cause.

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

044

SELECTED WORK SPRING 2010

03/12

EMPOWE(RED)

P O RT F O L I O

045

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

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SELECTED WORK SPRING 2010

05/12

EMPOWE(RED)

P O RT F O L I O

047

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

048

SELECTED WORK SPRING 2010

07/12

EMPOWE(RED)

P O RT F O L I O

049

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

050

SELECTED WORK SPRING 2010

09/12

EMPOWE(RED)

P O RT F O L I O

051

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

052

SELECTED WORK SPRING 2010

11/12

EMPOWE(RED)

P O RT F O L I O

053

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

PROJECT 04 : Submerged

054

01/14

SUBMERGED

CLASS

T Y P O GR A P H Y 3

KEY WORDS

EXPLORE / SCI ENTI FI C / BLUE

INSTRUCTOR

A R IE L G RE Y

DIMENSIONS

5 I N X 10. 75 I N

SEMESTER

FA L L 2 0 0 8

ELEMENTS

42 PAGE PROMOTIONAL BOOK / SWATCH

CLIENT

G M U N D PA P E R CO.

P O RT F O L I O

CARDS / POSTER T Y P E FA C E S

ALWYN / BASIX / TELIDON

PHOTOGRAPHY

NI COLE BERM AN

OBJECTIVE

SOLUTION

Design a paper promotion package for GMUND paper. The concept will be derived from unique aspects about the paper line, such as its descriptive name, texture, colors, and environmental concerns. The book will be experimental in its design with a deep message. Along with the book there will also be cards that have details from the book and show the various paper samples for that brand.

This paper promotion was designed to take the reader on a journey from the surface of the ocean down to its unfathomable depths. The book was intentionally made tall and as you travel deeper into the ocean the pages get darker. Alwyn, Basix, and Telidon were the typefaces that were chosen because of their unique characteristics, such as curves and corners that make it appropriate for this book. All of the photography was taken at the Academy of Sciences Aquarium to create an abstract environment to highlight the eeriness of the deeps of the ocean.

055

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

056

SELECTED WORK SPRING 2010

03/14

SUBMERGED

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

058

SELECTED WORK SPRING 2010

05/14

SUBMERGED

P O RT F O L I O

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FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

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^[ bWh][ij ifWY[ )$ J^[ jef j[d \[[j e\ j^[ eY[Wd êbZ Wi ckY^ ^[Wj Wi ekh [dj_h[ Wjceif^[h[ eiji j^[ ]beXWb [Yedeco KI '($. X_bb_ed W o[Wh$ J^[ WddkWb [Yedec_Y _cfWYj e\ ^[fWj_j_i \hec jW_dj[Z i[W\eeZ Wbed[ _i KI -$( X_bb_ed$ i j^[ WXoii *$ J^[ Wl[hW][ Z[fj^ e\ j^[ eY[Wd _i ceh[ j^Wd ($+ c_b[i & i[W cWccWbi WdZ Yekdjb[ii \_i^ [WY^ o[Wh$ FbWij_Y h[cW_di _d ekh [Yeioij[c \eh o[Whi ^Whc_d] jêkiWdZi e\ i[W Yh[Wjkh[i [l[hoZWo$ +$ J^[ eY[Wdi fhel_Z[ // f[hY[dj e\ j^[ ;Whj^ i b_l_d] ifWY[# j^[ bWh][ij ifWY[ _d ekh kd_l[hi[ ademd je X[ _d^WX_j[Z Xo b_l_d] eh]Wd_ici )$ J^[ jef j[d \[[j e\ j^[ eY[Wd êbZ Wi ckY^ ^[Wj Wi ekh [dj_h[ Wjceif^[h[ \ e_b W o[Wh ^Wi X[[d WYY_Z[djWbbo if_bb[Z \hec i^_fi" j^[ [gk_lWb[dj e\ '( Z_iWij[hi j^[ i_p[ e\ j^[ i_da_d] e\ j^[ e_b jWda[h Fh[ij_][ _d (&&($ ,$ Ceh[ j^Wd /& e\ j^_i ^WX_jWj [n_iji _d j^[ Z[[f i[W ademd Wi j^[ WXoii *$ J^[ Wl[hW][ Z[fj^ e\ j^[ eY[Wd _i ceh[ j^Wd ($+ c_b[i _[i" j^[ cWèh_jo e\ m^_Y^ Wh[ Wced] j^[ mehbZ i b[Wij Z[l[bef[Z$ I_]d_\_YWdj h[[\ Z[]hWZWj_ed ^Wi eYYkhh[Z _d /) Yekdjh_[i$ +$ J^[ eY[Wdi fhel_Z[ // f[hY[dj e\ j^[ ;Whj^ i b_l_d] ifWY[# j^[ bWh][ij ifWY[ _d ekh kd_l[hi[ ademd je X[ _d^WX_j[Z Xo b_l_d] eh]Wd_ici e\ j^[ eY[Wd \beeh" _j _i [ij_cWj[Z j^Wj ceh[ j^Wd /& f[h Y[dj e\ cWh_d[ if[Y_[i Wh[ Z_h[Yjbo eh _dZ_h[Yjbo Z[f[dZ[dj ed j^[c$ ,$ Ceh[ j^Wd /& e\ j^_i ^WX_jWj [n_iji _d j^[ Z[[f i[W ademd Wi j^[ WXoii _Z[" WYYekdj_d] \eh Wffhen_cWj[bo W gkWhj[h e\ Wbb cWh_d[ \_i^ if[Y_[i$ )$ J^[ jef j[d \[[j e\ j^[ eY[Wd êbZ Wi ckY^ ^[Wj Wi ekh [dj_h[ Wjceif^[h[ 7h[W0 WXekj '*& c_bb_ed igkWh[ c_b[i ),( c_bb_ed ig ac " eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ <WYji *$ J^[ Wl[hW][ Z[fj^ e\ j^[ eY[Wd _i ceh[ j^Wd ($+ c_b[i Wj i_]d_\_YWdj h_ia e\ X[_d] beij _d j^[ d[nj j^h[[ Z[YWZ[i$ +$ J^[ eY[Wdi fhel_Z[ // f[hY[dj e\ j^[ ;Whj^ i b_l_d] ifWY[# j^[ bWh][ij ifWY[ 7h[W0 WXekj '*& c_bb_ed igkWh[ c_b[i ),( c_bb_ed ig ac " eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ l[befc[dj" i[Z_c[djWj_ed" Z[ijhkYj_l[ \_i^_d] fhWYj_Y[i" febbkj_ed" jekh_ic WdZ ]beXWb mWhc_d]$ _d ekh kd_l[hi[ ademd je X[ _d^WX_j[Z Xo b_l_d] eh]Wd_ici )$ J^[ jef j[d \[[j e\ j^[ eY[Wd êbZ Wi ckY^ ^[Wj Wi ekh [dj_h[ Wjceif^[h[ 7l[hW][ :[fj^0 '("(&& \[[j )"-(& c $:[[f[ij fe_dj0 ),"'/. \[[j ''"&)) c _d j^[ CWh_WdW Jh[dY^ _d j^[ m[ij[hd FWY_\_Y$ ,$ Ceh[ j^Wd /& e\ j^_i ^WX_jWj [n_iji _d j^[ Z[[f i[W ademd Wi j^[ WXoii *$ J^[ Wl[hW][ Z[fj^ e\ j^[ eY[Wd _i ceh[ j^Wd ($+ c_b[i fhej[Yj[Z ## YecfWh[Z m_j^ ''$+ f[h Y[dj e\ ]beXWb bWdZ Wh[W$ CekdjW_di0 J^[ eY[Wd h_Z][i \ehc W +$ J^[ eY[Wdi fhel_Z[ // f[hY[dj e\ j^[ ;Whj^ i b_l_d] ifWY[# j^[ bWh][ij ifWY[ ]h[Wj cekdjW_d hWd][" Wbceij *&"&&& c_b[i ,*"&&& ac bed]" j^Wj m[Wl[i _ji mWo j^hek]^ Wbb j^[ cWèh eY[Wdi$ ?j _i j^[ bWh][ij i_d]b[ \[Wjkh[ ed ;Whj^$ _d ekh kd_l[hi[ ademd je X[ _d^WX_j[Z Xo b_l_d] eh]Wd_ici kh_iZ_Yj_ed ## Yel[h Wbceij +& f[h Y[dj e\ j^[ ;Whj^ i ikh\WY[$ J^[o Wh[ j^[ b[Wij fhej[Yj[Z fWhj e\ j^[ mehbZ$ >_]^[ij CekdjW_d0 CWkdW A[W" >WmW__" h_i[i ))"*-* \[[j '&"(&) c \hec _ji XWi[ ed j^[ eY[Wd \beeh1 edbo ')",.& \[[j *"'-& c Wh[ WXel[ i[W b[l[b$ ,$ Ceh[ j^Wd /& e\ j^_i ^WX_jWj [n_iji _d j^[ Z[[f i[W ademd Wi j^[ WXoii e_d] if[Y_[i ikY^ Wi m^Wb[i" Wi m[bb Wi iec[ \_i^[h_[i W]h[[c[dji" j^[h[ Wh[ de fhej[Yj[Z Wh[Wi _d j^[ >_]^ I[Wi$ WXekj '*& c_bb_ed igkWh[ c_b[i eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ WXekj '*& c_bb_ed igkWh[ c_b[i eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ WXekj '*& c_bb_ed igkWh[ c_b[i eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$

),"'/. \[[j ),"'/. \[[j ),"'/. \[[j ),"'/. \[[j ),"'/. \[[j WXekj '*& c_bb_ed igkWh[ c_b[i eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ ),"'/. \[[j ),"'/. \[[j WXekj '*& c_bb_ed igkWh[ c_b[i eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ WXekj '*& c_bb_ed igkWh[ c_b[i eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ ),"'/. \[[j WXekj '*& c_bb_ed igkWh[ c_b[i eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ ),"'/. \[[j ),"'/. \[[j ),"'/. \[[j WXekj '*& c_bb_ed igkWh[ c_b[i eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ ijYW< $[YW\hki i ^jhW),"'/. \[[j ; [^j \e '- obhW[dWXekj '*& c_bb_ed igkWh[ c_b[i eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ [he " ca gi de_bb_c (,$) c i),"'/. \[[j [ hW jk[g[i\ d c' & ),"'/. \[[j 7h[W0 WXekj '*& c_bb_ed igkWh[ c_b[i ),( c_bb_ed ig ac " eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ ),"'/. \[[j [ &b(_c -" ) &e &_(bb"_( 0^*j'f [jk:e [X]WW 0Wh[[lh7 7 7l[hW][ :[fj^0 '("(&& \[[j )"-(& c $ WXekj '*& c_bb_ed igkWh[ c_b[i eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ Y_,\_ Y iW[Fb _dch[ &j& i[&m ^bYWd "[ [] hJd WWhd d W__hWWjC '\' i [ j][Z [_\h .d/W' : :[[f[ij fe_dj0 ),"'/. \[[j ''"&)) c _d j^[ CWh_WdW Jh[dY^ _d j^[ m[ij[hd FWY_\_Y$ bbW ^]keh^j oWm ij_CekdjW_di0 J^[ eY[Wd h_Z][i \ehc W ]h[Wj cekdjW_d hWd][" Wbceij *&"&&& c_b[i ,*"&&& ac bed]" j^Wj m[Wl[i _ji mWo j^hek]^ Wbb j^[ cWèh eY[Wdi$ ?j _i j^[ bWh][ij i_d]b[ \[Wjkh[ ed ;Whj^$ i[lW[m jW^j "]deb ca &&&"$* "& [*^ jji d e_c dk [ e^cj d jW_ [ hc ] ) W )c&h"e [Y",e) [ 0^jdJ_ e0ifd _jWij[dfk[e[C ),"'/. \[[j),"'/. \[[j ),"'/. \[[j c &-'"* j[[\ &.>_]^[ij CekdjW_d0 CWkdW A[W" >WmW__" h_i[i ))"*-* \[[j '&"(&) c \hec _ji XWi[ ed j^[ eY[Wd \beeh1 edbo ')",.& \[[j *"'-& c Wh[ WXel[ i[W b[l[b$ ,")' obde 1heeb\ dW[Ye [^j de [iWX ij_ ceh\ c )&("&' j[[\ *-*")) i[i_h "__WmW> "W[A WdkWC 0d_WjdkeC ji[^]_> ),"'/. \[[j )$ J^[ jef j[d \[[j e\ j^[ eY[Wd êbZ Wi ckY^ ^[Wj Wi ekh [dj_h[ Wjceif^[h[ *$ J^[ Wl[hW][ Z[fj^ e\ j^[ eY[Wd _i ceh[ j^Wd ($+ c_b[i ),"'/. \[[j),"'/. \[[j ),"'/. \[[j 7h[W0 WXekj '*& c_bb_ed igkWh[ c_b[i ),( c_bb_ed ig ac " eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ ),"'/. \[[j),"'/. \[[j +$ J^[ eY[Wdi fhel_Z[ // f[hY[dj e\ j^[ ;Whj^ i b_l_d] ifWY[# j^[ bWh][ij ifWY[ ),"'/. \[[j ),"'/. \[[j _d ekh kd_l[hi[ ademd je X[ _d^WX_j[Z Xo b_l_d] eh]Wd_ici )$ J^[ jef j[d \[[j e\ j^[ eY[Wd êbZ Wi ckY^ ^[Wj Wi ekh [dj_h[ Wjceif^[h[ 7h[W0 WXekj '*& c_bb_ed igkWh[ c_b[i ),( c_bb_ed ig ac " eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ ,$ Ceh[ j^Wd /& e\ j^_i ^WX_jWj [n_iji _d j^[ Z[[f i[W ademd Wi j^[ WXoii ),"'/. \[[j *$ J^[ Wl[hW][ Z[fj^ e\ j^[ eY[Wd _i ceh[ j^Wd ($+ c_b[i +$ J^[ eY[Wdi fhel_Z[ // f[hY[dj e\ j^[ ;Whj^ i b_l_d] ifWY[# j^[ bWh][ij ifWY[ ),"'/. \[[j ),"'/. \[[j),"'/. \[[j),"'/. \[[j _d ekh kd_l[hi[ ademd je X[ _d^WX_j[Z Xo b_l_d] eh]Wd_ici 7h[W0 WXekj '*& c_bb_ed igkWh[ c_b[i ),( c_bb_ed ig ac " eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ ,$ Ceh[ j^Wd /& e\ j^_i ^WX_jWj [n_iji _d j^[ Z[[f i[W ademd Wi j^[ WXoii ),"'/. \[[j 7h[W0 WXekj '*& c_bb_ed igkWh[ c_b[i ),( c_bb_ed ig ac " eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ ),"'/. \[[j ),"'/. \[[j )$ J^[ jef j[d \[[j e\ j^[ eY[Wd êbZ Wi ckY^ ^[Wj Wi ekh [dj_h[ Wjceif^[h[ ),"'/. \[[j ),"'/. \[[j *$ J^[ Wl[hW][ Z[fj^ e\ j^[ eY[Wd _i ceh[ j^Wd ($+ c_b[i +$ J^[ eY[Wdi fhel_Z[ // f[hY[dj e\ j^[ ;Whj^ i b_l_d] ifWY[# j^[ bWh][ij ifWY[ 7h[W0 WXekj '*& c_bb_ed igkWh[ c_b[i ),( c_bb_ed ig ac " eh[ d[Whbo -' e\ j^[ ;Whj^ i ikh\WY[$ _d ekh kd_l[hi[ ademd je X[ _d^WX_j[Z Xo b_l_d] eh]Wd_ici ),"'/. \[[j ),"'/. \[[j

060

07/14

SUBMERGED

P O RT F O L I O

061

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

062

SELECTED WORK SPRING 2010

09/14

SUBMERGED

P O RT F O L I O

063

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

064

SELECTED WORK SPRING 2010

11/14

SUBMERGED

P O RT F O L I O

065

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

066

SELECTED WORK SPRING 2010

13/14

SUBMERGED

P O RT F O L I O

067

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

PROJECT 05 : Anchor Steam

068

01/12

ANCHOR STEAM

CLASS

PA C K A G E D E SIGN 3

KEY WORDS

AMERICAN / CULTURE / EQUITY

INSTRUCTOR

T H O M A S M C N ULTY

DIMENSIONS

N/ A

SEMESTER

FA L L 2 0 0 9

ELEMENTS

PREMIUM BEER / LIGHT BEER / CAN / 6-PACK

CLIENT

A N C H OR BR E W IN G CO .

T Y P E FA C E S

ROCKWELL / SCRIPT MT / UNIVERS /

HELVETICA NEUE I L L U S T R AT I O N

P O RT F O L I O

NI COLE BERM AN

OBJECTIVE

SOLUTION

Design a premium beer, light beer, can, and six pack for an existing brewery. This project is designed to teach how to give a face lift to a identity and package system. Taking the brand equity while updating the look to expand the target audience. The new and improved design should entice new consumers to try Anchor Steam Beer while retaining their existing market.

I chose Anchor Brewing Company because of their large consumer base with plenty of room to branch out. By introducing the new design for their label and adding a light beer and can, they will branch out even further to attract new consumers and peak more interest in the current market. This design is much more mainstream than their current design stance. I put emphasis on a steamship instead of just an anchor itself, but kept the anchor symbol as its trademark.

069

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

070

SELECTED WORK SPRING 2010

03/12

ANCHOR STEAM

P O RT F O L I O

071

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

072

SELECTED WORK SPRING 2010

05/12

ANCHOR STEAM

P O RT F O L I O

073

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

074

SELECTED WORK SPRING 2010

07/12

ANCHOR STEAM

P O RT F O L I O

075

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

076

SELECTED WORK SPRING 2010

09/12

ANCHOR STEAM

P O RT F O L I O

077

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

078

SELECTED WORK SPRING 2010

11/12

ANCHOR STEAM

P O RT F O L I O

079

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

PROJECT 06 : Surge Campaign

080

01/12

SURGE

CLASS

G RA P H IC DE S IG N 2

KEY WORDS

SAVE / ENVIRONMENTAL / SUSTAINABLE

INSTRUCTOR

L A U R A M I LT O N

DIMENSIONS

6 I N X 10 I N

SEMESTER

FA L L 2 0 0 7

ELEMENTS

IDENTITY / 20 PAGE BOOKLET / POSTER /

CLIENT

P G &E

PROM OTI ONAL PI ECE T Y P E FA C E

P O RT F O L I O

UNI VERS

OBJECTIVE

SOLUTION

Designers as communicators have the ability to make a difference in their communities and the entire world. The objective of this project is to create a non-profit organization based on a cause that is important but lacks sufficient public awareness and design a campaign around it. The first step of this project is to thoroughly research a cause to determine a compelling message, facts, and statistics.

People today are becoming more and more conscientious about ways to green the environment. This grass roots campaign, Surge, was created to educate people about how to conserve energy. This self mailer booklet will focus not just on the environmental benefits but on the financial benefits as well. It will raise public awareness and generate funds through a community fundraising event. The booklet is also full of helpful tips on how ways to conserve energy in your own home and community.

081

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

082

SELECTED WORK SPRING 2010

03/12

SURGE

P O RT F O L I O

083

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

084

SELECTED WORK SPRING 2010

05/12

SURGE

P O RT F O L I O

085

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

086

SELECTED WORK SPRING 2010

07/12

SURGE

P O RT F O L I O

087

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

088

SELECTED WORK SPRING 2010

09/12

SURGE

P O RT F O L I O

089

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

090

SELECTED WORK SPRING 2010

11/12

SURGE

P O RT F O L I O

091

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

PROJECT 07 : F i f a Wo r l d C u p

092

01/18

F I FA W O R L D C U P

CLASS

ID E N T IT Y 2

KEY WORDS

CULTURE / ACTIVE / WORLDWIDE

INSTRUCTOR

T H O M A S M C N ULTY

DIMENSIONS

7 IN X 9 IN

SEMESTER

S P R IN G 2 0 0 9

ELEMENTS

IDENTITY / 48 PAGE STANDARDS MANUAL

CLIENT

F I FA

T Y P E FA C E S

ROCKWELL / HELVETICA NEUE

I L L U S T R AT I O N

JASON LOCKE

BINDING

HAND SEW N

P O RT F O L I O

OBJECTIVE

SOLUTION

Every company has an identity. To see that the logo is always treated the same and used the way it was intended, a graphics standards manual is created. This assignment was to design a graphic standards manual for a sports venue to include the new identity and application system.

My love for sports and Brazilian culture lead me to design the upcoming Fifa Brazil 2014 World Cup for this assignment. After doing my research I wanted to properly portray the culture by using color and movement as the main elements. The logo and applications were hand-drawn to even further honor the Brazilian culture.

093

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

094

SELECTED WORK SPRING 2010

03/18

F I FA W O R L D C U P

P O RT F O L I O

095

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

096

SELECTED WORK SPRING 2010

05/18

F I FA W O R L D C U P

P O RT F O L I O

097

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

098

SELECTED WORK SPRING 2010

07/18

F I FA W O R L D C U P

P O RT F O L I O

099

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

100

SELECTED WORK SPRING 2010

09/18

F I FA W O R L D C U P

P O RT F O L I O

101

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

102

SELECTED WORK SPRING 2010

11/18

F I FA W O R L D C U P

P O RT F O L I O

103

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

104

SELECTED WORK SPRING 2010

13/18

F I FA W O R L D C U P

P O RT F O L I O

105

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

106

SELECTED WORK SPRING 2010

15/18

F I FA W O R L D C U P

P O RT F O L I O

107

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

108

SELECTED WORK SPRING 2010

17/18

F I FA W O R L D C U P

P O RT F O L I O

109

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

PROJECT 08 : Sephora Book

110

01/18

SEPHORA BOOK

CLASS

S E P H OR A IN T ER N SH IP

KEY WORDS

BEAUTY / REFLECTION / INNOVATION

INSTRUCTOR

T O M S IE U

DIMENSIONS

7. 5 I N X 10. 5 I N

SEMESTER

FA L L 2 0 0 9

ELEMENTS

113 PAGE COFFEE TABLE BOOK

CLIENT

S E P H OR A

T Y P E FA C E S

HELVETICA NEUE / ARCHER

P O RT F O L I O

OBJECTIVE

SOLUTION

Sephora is known as the beauty authority of the retail world. The objective was to design a coffee table book that showcases the Sephora retail experience. The work showcases seasonal promotions, store and product launches with some of the most luxurious brands in the world.

The format and book jacket was designed to be a shopping bag, which speaks to the brand essence of Sephora. This book chronicles the achievements of its internal graphic design team throughout the course of one year. The interior content was driven by rich photography of in-store graphics, beauty model shots, and innovative products.

111

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

112

SELECTED WORK SPRING 2010

03/18

SEPHORA BOOK

P O RT F O L I O

113

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

114

SELECTED WORK SPRING 2010

05/18

SEPHORA BOOK

P O RT F O L I O

115

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

116

SELECTED WORK SPRING 2010

07/18

SEPHORA BOOK

P O RT F O L I O

117

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

118

SELECTED WORK SPRING 2010

09/18

SEPHORA BOOK

P O RT F O L I O

119

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

120

SELECTED WORK SPRING 2010

11/18

SEPHORA BOOK

P O RT F O L I O

121

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

122

SELECTED WORK SPRING 2010

13/18

SEPHORA BOOK

P O RT F O L I O

123

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

124

SELECTED WORK SPRING 2010

15/18

SEPHORA BOOK

P O RT F O L I O

125

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

126

SELECTED WORK SPRING 2010

17/18

SEPHORA BOOK

P O RT F O L I O

127

FA L L L I N G I N T O P L A C E / / N I C O L E B E R M A N

SELECTED WORK SPRING 2010

PROJECT 09 : Kmart Redesign

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CLASS

PA C K A G E D E SIGN 4

KEY WORDS

VALUE / SMART / HEALTHY / COMFORT / RELIABLE

INSTRUCTOR

MIC H A E L O S BO R N E

ELEMENTS

KMART IDENTITIES / PACKAGING TIERS

SEMESTER

FA L L 2 0 0 9

DIMENSIONS

N/ A

CLIENT

K M A RT

ELEMENTS

KMART IDENTITIES / PACKAGING TIERS

TEAM

N I C O L E B E R MAN / MAYA OSTRANDER /

T Y P E FA C E S

HELVETICA NEUE / TRADE GOTHIC / BERTHOLD

P O RT F O L I O

C R I S T I N A R O TUNDO / WOORIM CHOI /

AKZIDENZ / AVENIR / SCRIPT MT / GOTHAM /

J U A N C A R L O S H EN R IQ U EZ

TOPAZ / EMILY AUSTIN

OBJECTIVE

SOLUTION

Kmart needs to connect with its demographic on a psychological and emotional level to communicate quality and sophistication through strong product design and establish a deep brand loyalty throughout its many locations. Kmart also needs to focus on their customers needs as apposed to just their wants. The objective of this project was to redesign Kmart’s packaging by developing a revitalized and refocused branding system. This was a collaborative project with four other students to create a house of brands for a new Kmart that will bring it above and beyond its competition, Target.

To make Kmart the destination most preferred by customers to shop we created a house of brands to establish brand loyalty at its strongest. Each tier will reflect an element of Kmart’s history brought back to life through the product and package design. Tier 1: Catherine & Sebastian, a high-end line of home, food, and pet products dedicated to Kmart’s founding couple. Tier 2: A subbrand of Catherine & Sebastian, C+S, a children’s line of food, clothing, and accessories. Tier 3: Soleil, our blue light special inspired line providing everyday eco-friendly home, food, and pet products at affordable prices. Tier 4: Serendipity, Kmart’s bath and beauty product line.

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M I S S I O N S TAT E M E N T

TA R G E T A U D I E N C E

To create a house of brands made up of four private lines that will strengthen Kmartâ&#x20AC;&#x2122;s identity through strong and cohesive package design while adding value to the consumers shopping experience and attracting a new and younger consumer base.

8-45 years of age, families with children, young mothers, and empty nesters with focus on minorities. Affluent people who appreciate quality, but who are price conscience. People who also want a one stop shopping experience for name brands that are cost effective.

Value Smart Healthy C omfort Reliable

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C AT H E R I N E & S E B A S T I A N A premium line of home, food, and pet products offering higher-end comforts with reliability through smart design and quality. _Elegant patterns _Rich photography _Bold and ornate typefaces _Customized pattern system

C+S A premium line of infant / children food, clothing, and accessories offering value for the parent through reliable and collectible quality products. _Hand-drawn illustrations _Bright and pastel colors _Hand-stitched items _Items with secondary uses

KSOLEIL Kmart endorsed eco-friendly, organic, and locally produced home, food, and pet products offering the consumer a smart and healthier alternative at an affordable price point. _Bold and san serif typefaces _One color silk screening _Bold patterns and illustrations _Eco-friendly

SERENDIPITY A line of bath and body products that offer the consumer quality results through healthy beautifying formulas and high-end comforts at an affordable price. _Clean and simple graphics _Geometric designs _Stripes and bars _Spanish translations

P O RT F O L I O

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09/52

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PROJECT 10 : Vi s u a l I d e n t i t i e s

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VISUAL IDENTITIES

CLASS

VA R I O U S

KEY WORDS

N/ A

INSTRUCTOR

VA R I O U S

DIMENSIONS

N/ A

SEMESTER

2 0 0 7 -2 0 0 9

ELEMENTS

12 LOGOS

CLIENT

VA R I O U S

T Y P E FA C E S

VARIOUS

P O RT F O L I O

OBJECTIVE

SOLUTION

Logos are graphic representations or symbols of a company name, trademark, abbreviation, etc., uniquely designed for ready recognition. These next few pages highlight logo designs from different classes throughout my time here at the Academy, some shown in previous projects while others were not.

Each logo has its own story and meaning to help connect the brand with the consumer. They were each developed through extensive research and acquired appreciation for the client. They all start out black and white until a system was developed then the logos can be designed with color. Some are just logotypes while others use a symbol to identify with the public.

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VISUAL IDENTITIES

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VISUAL IDENTITIES

P O RT F O L I O

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07/10

VISUAL IDENTITIES

P O RT F O L I O

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THANK YOU : For Everything

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THANK YOU

T O M Y FA M I LY

TO MY TEACHERS AND VENDORS

TO SOME VERY SPECIAL PEOPLE

It has been five long yet wonderful years. I am so blessed to have all the love, support, and guidance from each one of you. I love you all so much and I couldn’t have done it without you. Dad, I only hope that I can always make you proud of me. It is because of you that I strive so high. Mom, thank you for always picking up the phone after a rough day. You have been my shoulder to cry on and my backbone to give me strength. Jessica, you know me better than most and I hope that I can be there for you as much as you have been there for me while you are away at college. Mimi and Paga, you have taught me so many life lessons. I am so grateful for all your many visits throughout the years and delicious treats that you send my way. Larry, I am so grateful for you making my mom so happy and all the advice and support you have given me. Eric, it has been a real pleasure living with you. You have been a wonderful support and source of inspiration. Naphtali, you are always bouncing off the walls keeping my spirits high while I sit at the computer each and everyday. You are the best family anyone could ever ask for.

Thank you to all the Academy who inspired me a help me grow both as a person and as a designer. Mary Scott, you never gave up on me and pushed me to be the best. Thank you for believing in me. Jeremy Stout, not only did you teach me about design, you taught me life lessons that I will always remember. Tom Sieu, you gave me my first taste of design in the real world and treated me like your equal. It was a pleasure working with you and learning from you. John Dobson, school wouldn’t have been the same without you. Thomas McNulty, you really taught me what hard work meant. Hunter Wimmer, you always made me feel proud about my work and that I could do anything. Cristine George, you made me love packaging. It was always such a joy to come to your class. Michael Osborne, you taught me how to work in a group and trust others to share the work load. Scott Rankin, you have been there since day one and your teachings still inspire me. Vadim Zaychik, so many late nights. Thank you for all your excellent work and support. Rami Gellar, we built one hell of a lamp. You were a pleasure to work with. Jim Towle, thank you for the wonderful print job you did with my portfolio. Everyone at the Key, I couldn’t have finished without you. Thank you for all the hard work you have put in to make my work look so beautiful.

I am so honored to have you in my life. Tamara and Dave, our movie nights have gotten me out of house and away from stress countless times. I am so blessed to have you and the little new addition in my life. Sarah, my very first roommate. You have been there since the beginning, color and design, wow. I am so happy to have found a life long friend in you. Matt, you have been one the best friends anyone could ever ask for. You are always there to talk and put my mind at ease. Jayde, you have been such a great inspiration and role model to me. You are such a beautiful person and conceptual designer and I wish you only the best. Cristina, your giggly and loving personality has kept me smiling through these stressful times. You are one of the most amazing designers I know and only deserve the best in life and in your career. Maya, even though we haven’t known each other very long I have learned that you are one of the most beautiful people inside and out. I can’t wait to see where life takes you. Rika, it has been a real pleasure getting to know you over the years. Your work ethic has really inspired me. Caitlyn, what I love most about you is how you stand up for yourself and your work. You are in inspiration. Daniel, it has been a pleasure working with you. I think that your work is stunning and I only see good things in your future. Derek, what can’t I say about you. This last semester has been one wild ride and you have been there supporting me every step of the way. I couldn’t have done it without you. I only see great things in your future with whichever career you choose to do. Jason, it has been quite a journey. Thank you for always pushing me to do my best and for your kind words about my work. You have been so supportive and have helped me grow as an individual. You have never let me give up on my dreams.

P O RT F O L I O

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Copyright © 2010 All rights reserved. No part of this book may be reproduced, stored in a retrieval or transmitted in any form or by any means, without the written permission from the designer Nicole Berman

ACADEMY OF ART UNIVERSITY School of Graphic Design 79 New Montgomery San Francisco, California 94114

DESIGN

N IC O L E B E RMA N

CLASS

B FA P O RT F O L I O

INSTRUCTOR

M A RY S C O T T

SEMESTER

S P RIN G 2 0 1 0

BOOK TITLE

FA L L I N G I N T O P L ACE

COVER

A RR E S T OX P E WT ER

TEXT STOCK

M O H AW K O P T I O N S 100% PC WHITE DIGITAL 80 LB TEXT

END SHEETS

C A N S O N M I - T I E N TES RASPBERRY #114

PRINTER

P RO GR E S S IV E S OLU TIO N S

B I N D E RY

T H E K E Y P R I N T I NG & BINDERY

P L AT F O R M

I M A C / A D O B E C REATIVE CS3

SCANNER

E P S ON P E RF E C T IO N 1650

DIMENSIONS

8 .2 5 IN X 1 1 .7 5 IN

N O . O F PA G E S

192

T Y P E FA C E S

BA U E R B OD ON I / TR AD E G O TH IC

PHOTOGRAPHY

N IC O L E B E RMA N / D AN IEL CASTR O / D ER EK SMITH

CAMERA

C A N O N 5 D 2 / N IKO N D 90

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